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Imagine you’re shopping for your favorite brand of cereal, and you notice the price has increased by 20%. Do you immediately switch to a cheaper brand, or do you stick with your favorite despite the higher price? Your decision hinges on a concept economists call elasticity-a measure of how responsive consumers and producers are to changes in price. But what exactly is elasticity, and how is it calculated? Are there some real-world examples, and why is it such a crucial tool in understanding market dynamics? In this video, I will explore these questions with you.