What is Environmental Sustainability? How to Manage it? Issues, Importance and Examples (Mktg 287)

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Environmental Sustainability refers to improving the quality of human life and meeting human well-being and needs within the means of the earth’s ecosystem.
Environmental Sustainability in simple words deals with preserving the environmental resources of the earth for future generations.
Importance of Environmental Sustainability
1. Making human life better
2. Helps to look after oceans and rivers to provide breathable air
3. Engaging with earth and managing natural resources
Issues of Environmental Sustainability
1. The long-term health of the ecosystem has been an issue as there is an urgent need to preserve resources to meet social and economic needs.
2. During decision-making think about the current times but do not forget the future generation as it will create serious issues later on.
3. Expand into sources that are not dependent upon non-renewable resources.
4. Create policies to prevent the worsening of the environment.
5. An important issue is preserving the ecological structure and species diversity.
6. Treating environmental resources as extremely valuable.
7. Policies to encourage environmental sustainability.
8. Governmental regulations to minimize harmful emissions.
Renewable vs Non-Renewable Resources
Non-Renewable Resources cannot be reused like coal and oil.
Renewable Resources are not spent on using for instance solar energy
Ways to promote Environmental Sustainability
1. Put the onus on recycling as it will minimize the pressure on raw materials, fuel, cost, etc.
2. Grow a garden with sustainable means as it will minimize carbon footprint.
3. Reduce waste that occurs at every stage for instance packaging, manufacturing, transporting, etc.
4. Focus on utility bills as it will help to minimize waste and preserve energy.
5. Purchase energy-efficient appliances that will save energy and also prove cost-effective.
6. Put the onus on carpool and public transportation.
7. Plant trees to improve the economy, environment, and society.
8. Encourage companies that are promoting Environmental Sustainability.
Examples
1. Coca-Cola
2. Levis
3. IKEA
4. Lego
5. Amazon
6. Walmart
7. Apple
8. Adidas
This video is on Environmental Sustainability and it has the following
sub-topics.
Time Stamps
0:00 Introduction to Environmental Sustainability
00:22 Definition of Environmental Sustainability
00:33 What is Environmental Sustainability?
01:14 Importance of Environmental Sustainability
01:51 Issues of Environmental Sustainability
03:56 Renewable vs. Non-Renewable Resources
04:46 Ways to Promote Environmental Sustainability
07:17 Environmental Sustainability Examples

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