WHAT IS GAMIFICATION? expert opinion

I often get asked "what is Gamification?" The most popular definition is "game elements in non-game settings" but, it's so much more than that! my expert opinion is that it uses our core human drives.
For infographic please visit: www.gamify.com/what-is-gamifi...
In this video, we'll give you a quick overview of some of the key concepts of gamification.
We'll look at a range of different topics that relate to gamification. You'll come away knowing much more about gamification and how to use it to effectively help your business.
How can we encourage people to exercise more? Well, some clever designers in Sweden came up with a playful idea to encourage everyday commuters to take the stairs instead of the escalator. They did this by making the stairs more fun to use by turning them into a giant working piano. They found that by doing this, 66% more people than normal chose the stairs over the escalator. But more than that, the commuters looked like they had a lot of fun at the same time. Some of them were walking up and down...and up again, just playing with the piano. These piano stairs are an incredible example of using the power of play to motivate people.
There are many different definitions for the term gamification. One of the most popular definitions is found in an academic paper from 2011 where gamification was defined as the addition of game elements to non-game activities. In this context, game elements can range from interface elements like badges, leaderboards, or levels. Or can also include game design methods, drawing. from the way we design games.
What's interesting is that gamification is not a new concept. Actually, if you remember Mary Poppins, she sums up gamification quite nicely with the quote:
"In every job that must be done, there is an element of fun. You find the fun and SNAP! The job's a game." - Mary Poppins.
If you checked into a location, you would receive points. Check-in to a new location, you hadn't visited before and you would receive even more points. You could then compare the number of points you had on a leaderboard with friends and you could also receive badges for doing special things like checking-in on a boat or checking in with more than 50 people in one place. If you checked into a place more than anyone else, you became the Foursquare mayor of that place. This felt like a game. And it was a lot of fun to use. Foursquare became a popular example of gamification. What's interesting, though, was that the game elements they used started to appear in many different other applications and websites. This may have contributed to these game elements becoming a popular way to add gamification.
She was on to something here. She knew that something could be made fun by turning it into a game all the way back in the 1960s. Gamification existed even earlier than this. If you were a Boy Scout you could obtain real badges and ranks back in the early 1900s. However as video games started to take off, we saw educational video games then become popular in the 1970s and 80s. You may remember such games as 'Where in the World is Carmen San Diego', ‘Reader Rabbit' and 'Math Blaster’. These games were built for serious purposes, to educate players.
These days we’re seeing more and more serious games in gamification, partly because video games have become mainstream and, as well, smartphones have made it incredibly easy to play games anywhere.
In Summary What is Gamification?
- The addition of game elements to non-game activities- How can you Gamify something in your life?
Let me know on comments below :)
Comment, Like, Share and I'll make sure I get back to you!
Useful link: www.gamify.com/what-is-gamifi...
Dictionary Definition: The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

[@urvikulkarni2281]

You explained it so well! Thanks a lot

[@karmanatorjangpangi6520]

The best part is that gamification can be used in utility sectors like waste management to improve the efficiency as well.

[@GamifyChannel]

We love the versatility of gamification!

[@alexmospanyuk156]

so good!! Love this channel.

[@GamifyChannel]

Thanks Alex the channel loves u too

[@mitchelldenton471]

How cool are those Piano stairs?!

[@GamifyChannel]

i Want them in my house !

[@user-iq5ho9xz6g]

Anticipation and release

[@markochapo740]

It sounds like four square started gamification. Does anyone know of any websites which have game elements in them? Ie. encourages people to come back to the website

[@GamifyChannel]

Mr Chapo. Any relation to the dealer?

[@chaosordeal294]

How many people were discouraged from using the stairs?

[@alexd4873]

I wanna make my own game!!!

[@GamifyChannel]

What would it be about?

[@dunnyford]

I want to be a game doctor!

[@GamifyChannel]

I want to be a firetruck

[@MotorVibe-f8d]

Sheesh

[@abhishekjain9140]

Hello, This is Abhishek Jain , i am studying in IIM Visakhapatnam, we are doing our research project on "Impact of Gamification on E- Commerce website and educational websites", your response will be of great value, thank you.

[@user-jz9qp2ix9p]

NO

[@_ITALUKE_]

YES

[@olliepop2282]

are you wearing lipstick it’s really distracting