What is Header Bidding? | Header Bidding vs Waterfall | Explained

How does header bidding work? What are the differences between header bidding and waterfall? All explained in 2 minutes.
Header bidding, sometimes called pre-bidding, is a programmatic technology where the publisher offers his ad inventory to many demand partners (like Google) at the same time.
Currently, header bidding is an industry-standard for displaying programmatic ads. But it wasn't 5 years ago. There was another technology-waterfall.
So in this video, we explain the differences between these two technologies.
For even more information read Setupad article - Header Bidding vs Waterfall | Differences Explained setupad.com/blog/header-biddi...
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00:00 Intro
00:24 What is header bidding?
01:07 What is waterfall?
01:22 How does the waterfall technique work?
01:47 How does header bidding work?
02:43 Outro
#headerbidding #programmatic #websitemonetization #digitaladvertising #adtech

[@aisweryakailash5995]

Thanks for curating these videos, tooo useful!

[@setupadteam]

Thank you so much, glad you find them useful! :)

[@yusufmohdsuhair4472]

Thanks!

[@manasirajadhyaksha9096]

Does this mean that not only remnant ads go through the wrapper but all ads do? unlike waterfall?

[@setupadteam]

Hi! Thank you for your question. Header bidding collects bids on the publisher’s webpage before making the request to the ad server (e.g., Google Ad Manager). Therefore, publishers aren’t bound to sell their ad inventory to Google unless it’s the highest bidder. So to answer your question, yes, all bids go through the wrapper.

[@AntonNdv]

in Header Bidding is there any influence of historical data?

[@setupadteam]

Hi! Thank you for your question. The short answer is yes, but it's dependent on my things. Domain stats (audience engagement, traffic GEOs, time on page, etc), previous monetization, previous policy violations. Ultimately, all these things will have an impact on monetization results with header bidding.

[@AntonNdv]

@@setupadteam Thank you, can i email you a question?

[@avnil]

Show the implementation steps

[@setupadteam]

Hi Anil! The implementation steps for header bidding are quite technical and complicated. Normally, publishers choose to work with either a header bidding partner or choose an open-source wrapper (prebid.js) but even in this case, they'll still likely enlist the help of a trained AdOps team. The most important part of HB isn't even the implementation process, but continuous optimizaitons on the publisher side and demand partners (SSPs) that your header bidding provider has. We'll be making more content about this, so stay tuned. But for now, you can reach out to us at [e-mail] for a more technical consultation.

[@josephjo5399]

I need someone build bidding auction sure

[@setupadteam]

Hi! Please send an email to [e-mail] with your detailed inquiry.

[@vimxlsx309]

Appthing 🇹🇭

[@vimxlsx309]

JJEnglisher::