What is Master Data Management

Master Data Management: ibm.biz/Master_Data_Management
Enterprises are challenged with consolidating, structuring, and providing data accessibility across organizational silos. Successful AI and machine learning initiatives require using unified trusted data to improve collaboration, innovation and to ultimately make better data driven decisions. Hybrid master data management drives fast and scalable insights to promote innovation, improve customer experience/process inefficiencies, and proactively identify and mitigate risk. Scott Buckles explains using an example relatable to us all.
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[@adammorra3813]

This guy is really really good. Why can't we have professors like this in school and college?

[@lucashonore6941]

Nobody explained it as simple as you did sir. Thank you.

[@nas4apps]

Wow, such a great example - made so simple. Good story!

[@ejededawe]

this example is notable because a cdp could also solve this issue, and customer data platforms usually don’t use the language of “master data management.” my experience with mdm is less about customer data and more about data points like vendors or clients in a b2b environment

[@Marcus-qw9sx]

But the problem presented is if you have different sources of data coming in with different spellings as a root cause, Master Data Management is all about merging and mastering duplicates and putting in place data quality rules to control these critical data elements.

[@obiradaniel7391]

Nice explanation, thank you.

[@ambikeya_tech]

Insightful explanation! Master Data Management is indeed crucial for maintaining data accuracy and consistency across an organization, enabling better decision-making and efficiency. Thanks for sharing!

[@jonteall5496]

this was a great explanation!

[@messingwitheverything]

I loved the example

[@SanjeevKumar-dr6qj]

You are awesome david 🤗

[@ndz7372]

This was so helpful

[@Jamdat33]

Thanks!

[@YourPersonalHacks]

I can't believe I wanted more

[@zoobafornow]

Great explanation in 4 minutes. Now we all know his name is David Scott Buckle!

[@sammuh8638]

So how can we solve this problem ? and how can we have a process flow that presents a solution for this issue ? what does the technology use exactly ?

[@jordanunknown5128]

He didn’t tell us if David S. Buckles from Columbus, Georgia was him or not 😩

[@denissetiawan3645]

So how do it determines the same person? By DOB and SSN or CC number?

[@jootuubanen7727]

By using some IBM AI libraries and cloud services ? Very easy to use and just not so expensive. Hopefully next presentesion tells more about that.

[@TheDreadAlarm]

A good database design should have ONE 'source of truth' that all APIs pull from when referencing data. The master data should/could contain all personal information, so if they move, or change phone number or address, only one Master dataset is UPDATED. All APIs will pull data from this master set.

[@FrankBeans-jw8fj]

Can some body tell me what the hell does his name have to do with DM..... you lost after the trepidation part........ did you get everything you requested and if so , how did you go about making sure the task at had was achieved so that you could go up in your room and relax....🤔

[@gouravpatel5448]

wow , just amazing , explained so well , thankyou D scott Buckles, scott Buckles, David s Buckles