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Online advertising is the most important and highly rewarding marketing tactic in recent times. Almost everyone’s trying to ride the ‘online’ growth wagon these days.
But the rising competition and information overload around the subject can overwhelm anyone. That’s why we created this beginner’s guide about the best online advertising methods to help you pick the best way to advertise online.
The promotion of your brand, products and services can be undertaken using a wide range of channels including several that we have direct relationships with such as Google, Social Media, Local & National Media, Online Magazines and leading sector specific websites.
A significant activity for online advertising is with Search Engine Marketing with Google providing the largest Internet footprint in the UK at 90%. We manage in excess of 100 Google Pay Per Click campaigns on a monthly basis all being reviewed and actioned with management information statistics.
Benefits of online advertising include real time cost, measurability, formatting, targeting, coverage and speed of delivery management. The ability to review key performance indicators and trends before, during and after a campaign offers significant benefits.
Online advertising can offer a mix of formats or messages utilising text, logos, animations, videos, photographs, or other graphics. Our campaigns can target users with particular traits to increase the effect or conversion of a specific message.
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