What is Value Pricing?

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[@rodricgagnon]

Thanks, Ran! I took the pricing class last year and have been able to quadruple my rates since then. You guys are great!

[@FluxAcademy]

Unbelievable Rodric! Great job!

[@LUCAS-go7jl]

You attract the kind of clients that you are. If you are cheap, your clients are cheap. Your business is always a reflection of you. Your home life is desorganized, your business is desorganized. You don't know how to deal with people at home as a person, as a friend, you don't know how to deal with people in business. If you want better clients you first gotta make some internal changes and change a little bit of who you are because you attract the kind of client that you are.

[@dinorawruh]

How can you predict that the work you are doing will produce a certain amount of revenue for the company though? I think that's the hardest part about value pricing. How can I estimate the value I'm bringing to the business? Like redesigning, doing a logo, redesign the website, providing consultancy services

[@alfalfa]

Ask them how much their site makes them now, then say if we design it this way and throw in more SEO we can generate for you 3x as much...something along those lines. It really only makes sense for companies that will make many hundreds of thousands a year though because usually folks will charge 10-20% of their projected earnings in a year or two.

[@sallyragab7165]

That's a really good video, got me thinking about considering value pricing. Thanks!

[@abyo.2832]

Great video, nice explanation ! But why use the stereotypical African poor kid for your example ? Hurts :'(

[@yolandabenz4115]

my thoughts exactly.

[@DoFurther]

I've heard about valu pricing, but don't understand how to do it right. With anchoring I think it would be a lot easier. Thanks and Happy New Year.

[@ILZorya]

Amazing examples with personas. I heard something similar in Futur channel, how pricing the logo. But I still don’t understand how do you know that client could have 2m dollars for new website?

[@Tanya-uf9gj]

Apple AirPods still atleast serve a purpose no matter how costly it is. The popular streetwear brand Supreme has people buying its logo printed brick for over 1000$ on eBay! It’s crazy. Even the basic sweatshirt and tshirts cost way over 600$.

[@FluxAcademy]

That’s amazing. Value is in the mind of people, do not confuse it with purpose / functionality

[@ayodejiadeyeye6460]

We have shoes in Africa bro😅

[@AndreiAvramPlus]

does your quality varies depending on the type of client/budget?

[@madhumia1196]

Well described!

[@jonasarleth]

Well described!

[@pramodrh]

Great video as usual. how can you say that this website will make you 2m and hence the price I ask is reasonable ? won’t that be under valuing yourself again? Do you consider comparing your prices with other local design agencies or freelancers? How you arrive at that value price you quote ?

[@GerardEncabo]

pramod rh That’s the point. How do you promise or guarantee a, for instance, sale’s increase? The ROI of design is difficult to mesure, don’t you think?

[@FluxAcademy]

I'm not to only contributor to the success of the website / business, there are many factors, but it puts things in scale and helps to understand the potential return on investments. obviously there are no guaranties in design / business

[@AusDigitalMediaYoutube]

Hi Ran. Please can you make a video on how often you should contact a prospect? And what system you use? I have a system but I'd be interested to see your approach. Thanks. Will from Melbourne.

[@rushirajpara153]

How often does it on an average takes for you to close a deal with a fresh new customer who is not looking forward to giving any ground and start negotiating before the sale happens? Also please share the link you've talked about Nu School - Sales Class Happy New Year 2018 Please keep sharing this type of amazing content, totally loving the direction you're pivoting :)

[@FluxAcademy]

Sorry, I didn't really understood the question, can you please explain? (+ link is in the video description)

[@rushirajpara153]

So let's say there is a customer who is looking forward to sparing X amount of money. At this point, you are responsible to make them understand the value of your service.....How much time or how many meetings does it cost in regards to closing the deal with the customer and up to which level do you get grounds to negotiate?

[@bemobvio]

Can you guys help me? I'm into Fiverr and I really like it, it is fast to get customers and some jobs I make are valued more than just $5. I don't have a lot on my portifolio so I don't have that many customers come to me without a tool like Fiverr. How can I make my way into editing videos (most of my experience is in it) and receiving clients without tools like Fiverr?

[@FluxAcademy]

make friends (I have a few videos about this topic)

[@bemobvio]

Flux thanks for the answer ;-) I'll check it out

[@jakubkuik10]

Great example Ran! Good stuff :)

[@juanlugofitness]

Those AirPods are the ugliest thing apple has EVER done.

[@Frank004]

still, sell's. so the question is why? the value apple project to the consumer.

[@juanlugofitness]

Francisco Quiñones Medina or maybe they just buy AirPods cause other people have AirPods (and because it’s Apple, but that doesn’t necessarily mean it’s good)

[@Frank004]

juanlugofitness yes your correct. But as the tittle of the video "value" its the key, if apple present the company as a high value product then the costumer will look at it has a high value product and will pay for the high price. Is the way they do marketing. the product is not great at all but the way the present it.

[@SerjALovelyDeadBoy]

3:38 Lil Xan