What Keeps Emma Chamberlain Up At Night? It’s Not The Coffee.

Emma Chamberlain isn’t jaded by the ebb and flow of beverage entrepreneurship. Not yet, anyway.
On the contrary, the 22-year-old, who rose to fame as a KZbin creator and has since become one of the most prominent influencers in the world, says that she revels in the daily lessons learned from building her coffee brand, Chamberlain Coffee.
Founded in 2020, Chamberlain Coffee sells whole beans, matcha and instant coffee direct-to-consumer and also markets ready-to-drink dairy-free lattes that are carried by Whole Foods, Albertsons, Walmart and Target.
We sat down with Emma and Chamberlain Coffee CEO Christopher Gallant at the 2024 Beverage Forum, held last week in Manhattan Beach, California, for a conversation about the brand’s development and growth strategy, why its identity is anchored by love and modernity, and how collaborations with other brands is determined by a set of “filters.”
Show notes:
Ray makes Emma blush before she and Chris discuss Chamberlain Coffee’s progress at Whole Foods, how the brand is generating velocity at the retailer and how they are attempting to cultivate love for the brand among Emma’s followers. They also talk about how product mix enables them to reach a broader audience, creating a coffee company for modern consumers, convincing Starbucks consumers to try Chamberlain Coffee and why Emma is constantly fascinated by the beverage industry.