What makes this camera worth $7500?

[@TheStudio]

The Google Drive link is in the description, but I’ll post it here too: drive.google.com/drive/folders/1qqyVufqY4eOEs3qVFsGfWabImAbqGGi4 They’re TIFF files so you get the full resolution and can zooooooooom 🔎 into those 102MP

[@Mustafa_mahida.]

it is amazing but cant afford that big boy

[@rwlwyog]

Every single image is around 400mb

[@ibrahimawadallah]

@@rwlwyog How can I view them though? Which software do you use?

[@potatoman7475]

@@rwlwyog 💀💀💀

[@jaimeduncan6167]

You forgot to check for rolling shutter effects. That could easily kill this camera as a high-end video camera.

[@taimurjamil4790]

I swear David!! Your passion and enthusiasm bleeds through the difficult photography/ videography and camera topics, which not only makes them enjoyable to understand, but also be appreciated by most of the viewers. Keep it up! You're onto something unique!

[@avonbarksdale2506]

100%. I'm a professional photographer and I still feel like i'm constantly learning new things with these channels and appreciate the sincerity and passion behind all the production value. About to buy my 1st film camera in 20+ years and David is definitely partially responsible haha

[@JosiahGerdes]

Totally agree. I’ve been a photographer for 10 years and every video by David teaches me something new and makes me love photography even more

[@AV.Creative]

What he said lol Fr I’d love to just take a photo walk with David 👌

[@andrewyb830]

YES!

[@michaelwisdom456]

In support ❤

[@Tech_HD1]

Hey David 👋🏼 I actually work for Fujifilm and I really love these videos and you covered a lot and made it simple for everyone to understand. I will make sure to mention to my team about wanting an updated GFX 50R Body Style (can’t promise anything 🤣) and to mention about the bind sensor to have a lower megapixel for low light performance 😁👍🏼

[@selishots]

Super curious, if you don't mind me asking what do you do for Fuji?

[@Tech_HD1]

@@selishots I am a Tech Rep. I do all the training of the cameras and lenses in my area that I cover so I need to know about all the APSC and Medium Format Cameras which means, I have and use them all. Visiting all the camera stores and attending trade shows

[@selishots]

@@Tech_HD1 oh man sounds like such a fun job! Mind if I DM you to ask a few questions? What's the best place to reach out to you?

[@jnhkx]

@@Bayonet1809 bro, individually exposing pixel... never thought about this before. Thats better than even our eyes hahahaha

[@roi3366]

Please we all want the xpro 4 haha

[@kylenb_]

As someone who’s a photography hobbyist who’s not that well-versed yet, David always manages to explain photography (and videography) in such a way that it’s easy to digest and it actually excites you. Everything’s also informative and well researched. Mad props to him and huge thanks to The Studio for allowing him to share his passion to the MKBHD and Studio community!

[@plankton.mp4]

It definitely surprised me that Jason did not burst into flames while being shot with a digital Camera

[@elias6883]

You here? Guess that makes sense.

[@lonesome3958]

Unerwarteter Plankton Kommentar lol

[@trustnugget280]

Only criticism I have is that this video is not nearly as long as it should be. I love David's photography as it's a really beautiful blend of street, travel and landscape photos and he exceeds at both photography and compelling video story telling. I do have a few more questions regarding the camera. Has the autofocus improved over the mk. 1? I often heard that this was slow and really not reliable so I'd love to hear if there was an improvement in that department. Also, how's the general performance, overheating when it comes to high res video etc...

[@Tech_HD1]

Hey, I actually work for Fujifilm and the AF has been seriously improved. It has Phase + Contrast AF. 425 AF Points and it has Face and Eye Tracking + Subject tracking (Animal, Bird, Automobile, Motorcycle/Bike, Airplane, and Train). It overall performs much faster and accurate due to the new Sensor and Processor. I've tested shooting in 8K ProRes HQ internally and no issues indoors. For outside, we do offer an accessory, the Cooling Fan. It screws onto the back and has connector pins so you can control the fan speed in the camera setting and it helps a ton. That is going for $199, I hope this helps 😁

[@TheStudio]

The autofocus is fast but definitely not quite as reliable as a smaller-sensored camera. I was testing a beta firmware version so it's hard to really judge performance. I used it up against the GFX 100 and it's definitely very improved, but I'm hoping the final version makes some improvements. I'm going to ask Fujifilm for a retail unit and update people on that end. Cheers!

[@sikachu]

I actually laughed when you explained that cinema turned to a wide format after TV pretty much adopted 4:3 format, because I felt like we're seeing the same thing again after IMAX adopting 1.43:1 and using that as an incentive for us to go watch IMAX movie in the theater instead of our widescreen monitors and TVs 😂

[@TheStudio]

Great point!

[@aquaxbat]

The IMAX aspect ratio is inherent to the format. It’s 15 perforations of 70mm film. They didn’t ‘adopt’ anything.

[@ricardovargas678]

I don’t know to much about photography, but I enjoy seen someone happy about their passion. I didn’t understand half of the terms but I enjoyed the video

[@jefiye]

I love David's photography

[@tashima42]

Me too, It’s so creative and inspiring.

[@harshkaushik0011]

same

[@a.girl.has.no.name_]

David is truly incredible. Definitely goes without saying, Marques is a smart dude for having him on the team.

[@thenorthofsouth]

love the camera reviews, great balance of info for enthusiasts and camera tech nerds

[@axmast]

The Studio videos with David & cameras is now my favorite thing to watch

[@SprenOfWind]

Bought my first DSLR (second hand) and took a photography course just because of the David’s video and his passion of the photography Thank you for that, I have a nice hobby now that will store my life in a pictures

[@stalman]

It’s a great blend of quality and usability, love this camera

[@MrJhmw01]

That 8k 2.761:1 ratio with anamorphic x2 is Ultra Panavision 70... To get that you normally need a Alexa 65, and that costs 10,000 without the lense to rent. That's v. impressive.

[@wbhub]

Great video! Reallyyyyy want them to bring back the GFX 50R. Bonus points if it has the hybrid viewfinder like the x100/xPro.

[@SamuelElkinsPhoto]

Killer video. Can’t wait to pick one up!

[@resarfw]

Great to see you running with Jason and Caleb. M. Jason is one of a kind. And thanks for the excellently presented technical info.

[@azyrroth8164]

Give David his own channel! His camera work is just so fascinating and he's so enthusiastic talking about it! Would love to see more and more frequently!

[@JesicaHotBlog]

I absolutely swear, David!! Your passion and enthusiasm shine through when tackling complex photography/videography and camera topics. It not only makes them enjoyable to comprehend but also helps most viewers truly appreciate them. 👏📸 Keep up the fantastic work! You're onto something truly special! 🌟

[@sayaIbnuFajar]

I think my comments is just gonna be drowned here... never the less I always found myself learning lots of things every time David explaining about camera, lens, photography and the whole bunch of technical things in small bites, easy to digest. Enjoyful as always.

[@fotografalexandernikolis]

The stylish design of it with the more angular accents is just so damn good. I also think they did the right choice by removing the built-in vertical grip and making it optional instead, the vertical grip on GFX100 was a bit awkward anyway.

[@sivasankar3349]

I want every youtubers be like david. He didn't waste a single second in all his videos.

[@jeremiblurton_yt]

This is will be my first MF and gets here next week with the new 55. I passed on the grip but I'm thinking I may want that too after watching you with it. I'm pretty stoked to dive into it. And no idea how I haven't run across your channel before. Awesome work!

[@FujifilmUSACameras]

Thanks for the love and feedback 🤝

[@psajgal]

6:57 Jason just randomly appearing in your video and what a good shot as well. Might be the first time I've seen him smile in a picture lmao

[@U2haveanicedayty2]

Oh David thanks so much for covering this someone handed me a Fugi a while ago and loved it.And then later on.Since I have had Cameras on my possession since I was three . So happy for someone else to show what they are capable of.💯✌️

[@gohorin]

This is one of those cases where I don't have a camera, I don't intend to buy a camera and I know very little about cameras but was super immersed in this video! Amazing content, congrats!

[@RichardoBrit]

I’m so glad I found this channel. It started with MKBHD, then the podcast, then (liking David’s commentary), I followed him on Instagram and found out about his passion for cameras, which led me here. Love it!

[@BHRAGE]

This video has such a MKBHD feel to it. Love the continuity!

[@kennyakatyler]

More camera videos please! You did such a great job explaining this camera and everything surrounding it. The editing was also super sharp too. More camera videos like this!!

[@jigenrice]

Where's the Google Drive link?

[@robertowen-jones443]

Thank you David. I’ve been struggling with the value of upgrading my 4 year old GFX100 to the GFX100 II, my main disappointment has been the lack of any real sensor improvement. Your video has made a good case for the “second”… so I may just shell out and get it. However being an old film rangefinder guy I’d love to see a GFX100R!

[@hayden4279]

Dude I'm trying to get into everything cameras, videography, cinematography and this is one of the first videos i've watched explaining things minus short films etc and you have a way of making something insane like a 7.5k camera full of features into an understandable bite sized video. Please make more like this maybe even a how to start for a beginner !

[@Bradum]

I'm a huge Fuji fanboy, but I have to say I was pretty disappointed with this release: LIKES: - The design is 10/10. Sexy AsF. - Improved Autofocus DISLIKES: - Sensor is still too slow to utilize medium format for video (either lots of rolling shutter or uses a big crop which defeats the purpose of medium format) - Worse or comparable photo quality to the cheaper 100S (faster sensors typically have worse dynamic range) - No dual CFX slots; anyone spending this much on cameras and lenses is going to want redundant cards, and the SD card slot is going to mean you're not going to be able to have redundant storage in certain modes that require too much bandwidth. People spending well over $1000 on camera gear are not going to gripe about the extra cost of CFX cards. Basically, it's still too slow to be seriously considered for any professional fast shooting or video, and doesn't offer much if any improvement in photo quality over the much cheaper 100S. I can't think of any reason to get this over the older and cheaper 100S.

[@dannywinget]

I didn’t even realize this was the GFX 100 II when I saw you! Presentation always A+

[@damian_11_]

Amazing video, David! I love your camera videos because you explain everything in such a simple and easy-to-understand way. The graphics are very well done, too. They really help with visualizing what you're talking about. I'm excited to see more videos like this in the future!

[@NeilThomas0]

Love David's videos!! Super informative and a great presenter.

[@AlreadyTiredOfYou]

I loooove the depth of GFX pictures. The look of medium format is something else. I'm still waiting to see when they'll release the "Fuji Omega" modular camera they showed once.

[@Brunoxid0]

Medium format shooting modern tech is such a mood. Loved all of this. David PLEASE make some videos on your channel.

[@oancemr]

The fact that in photgraphy "medium" is larger than "full" should be considered a chargeable crime

[@noobFab]

Great breakdown - so much more practical info than I've seen in other reviews. I'm sold on this as my next camera - being able to adapt so many different types of lense to this amazing body is totally droolworthy!

[@danrosenphotos]

Came for the camera review, stayed for the nerding-out on the history of photography, sensor-sizes, light, and filmmaking. 11/10, good sir.

[@AaronTremblay]

YESSS! Always a good time when David does a photo video on the Studio channel!

[@GenaroBardy]

David might be the best camera reviewer on KZbin. AND photos are great... please, do more "accessible" cameras

[@unkitjc]

David PLEASE do such deep dives on what can be done with some of the camera focused mobile phones or digital photography in general

[@LFPAnimations]

I really hate when people bring up video resolutions higher than 4K as a dealbreaker. A lot of movies are still projected in 2K in movie theaters. Most CGI is rendered at 2-2.5k upscaled to 4K. The Arri Alexa, the gold standard for digital cinema cameras, was locked at 2.8K for a decade and nobody really cared except Netflix. If you are a fan of high resolution cameras please tell me with a straight face that Skyfall needed more pixels. That film was shot on Alexa at 2.8K by Roger Deakins. 8K is not only overkill, it is a pain to work with in post production and slows everything down for virtually no benefit. Rant over Sincerely, A VFX Artist who just delivered a project in 8K

[@mingimg]

I like that David wears a Casio AE1200 with a strap and dial he probably modded on his own. Small details like these are what make a review stand out to me. What a guy.

[@rnmelo]

The David spinoff from the Podcast is even better! Congratulations on making it so light and fun to watch!

[@OAKation]

You make photography & video so easy to understand for an amateur like myself! Thank you David.

[@PurposePhilip]

I saw the video pop up. Wanted to watch, had to pause cause I knew I wanted to pay close attention to all the details. David you didn’t fail to deliver. Bravo. I am not a camera expert but you explained it well for a noob like me to at least get a grasp of the idea and tech in this beast 👍🏼👍🏼

[@sivasankar3349]

Next time you guys put David's face in the thumbnail. I will click it as fast as I can.

[@tommydziak6049]

i’ve shot the 100S for a few months. but i’m confused on why Fuji went to make ANOTHER 100mp camera when all we want is a new iteration of the 50R !

[@Bradum]

Kinda disappointed you didn't at all touch on the crops in the video mode. You made it sound like people would be getting medium format anamorphic, but the crop ends up recording on only a (roughly) full frame section of the sensor. Pretty much defeats the purpose of spending all that extra money to get a medium format camera for video.

[@turyboy]

Love the fujifilm, especially their photo quality, that film option for photos is incredible.

[@TrueCA7777]

I'm not sure if this channel is only meant as sponsored content channel or if any educational videos are planned. But what i miss in the whole camera youtube space is a less mystical discussion about sensor size. So here is the idea: Create a thing in three different sizes one normal size, one 1.5 times smaller and one 1.25 times bigger. Like something 3d printed. And then take photos with APSC, Full frame and medium format cameras of all things, with the same focal length lens and with an equivalent focal length. Then compare.

[@theComput3rNerd]

I think you forgot the Google Drive Link

[@AdamTyree]

1. Great video, David!! 2. The peach Peace shirt is such fire. It’s a real bummer that it doesn’t come in bigger sizes for us big boys.

[@mav3ri3k]

WoW, really appreciate the incredible quality distinctly visible through the phone screen.

[@therealdante]

So you are the one the Petapixel Guys saw walking around with the 100 II at the Apple event. They mentioned seeing it in a recent podcast, but didn't say who they saw handling it.

[@Ryansvikingbeard]

David, Have you thought about doing a class teaching photography? You have so much knowledge and so great at presentation, I would love to learn more about photography from you.

[@ogonzilla]

Love the explainy animations! ❤

[@BenedictAllen_]

I love these David camera videos, him + the motion graphic design makes learning about cameras a true joy

[@xelaander8429]

Always love when David comes to talk cameras

[@eulphoto873]

Lol so David you were the person that had the GFX100II at the event, Chris Nichols mentioned in his latest video he had camera envy when he saw it.

[@TeaOS]

I love how varied the content on this channel is

[@scotthullinger4684]

$7,500 is dirt cheap for a medium format digital camera of 100 megapixels. Anything the least bit similar costs 4 or 5 times as much money, or thereabouts. This is one reason why Fuji outsells all others - Mega quality at a great price.

[@BrendanEvan]

I’ll watch every Studio video that’s David explaining cameras

[@paulrees9531]

The main reasons we used to shoot on medium format cameras, such as RZ2 was for an increase in quality, but also for a much larger image on your eye, so that you could see all of the problems within a short if we were shooting billboard campaigns resolution isn’t much of a problem, any longer with 50 megapixel Dslr so the main reason to buy this is because of the much larger viewfinder and ability to be able to look down into it from the top absolutely no point in trying to shoot videos this camera, as it’s only using extremely small parts of the sensor’

[@rabeabutto8808]

we NEED more cameras of this caliper, also please do more vids on medium format related stuff

[@rowanstrang8072]

I love it. More camera videos please. Make it a dedicated channel

[@nickgrant6767]

Everybody needs a friend like this guy 💯

[@angryrabbitproductions1690]

Good review, I love the direction Fujifilm is heading with this camera. Would love to see more video footage with that Mecury lens. Fun fact: I preordered the GFX100 II and the Atlas Mercury lenses at launch.

[@2muchmedia]

Sensor might be good?, but what about the rolling shutter? That would kill it as a video camera.

[@angryrabbitproductions1690]

It doesn’t kill it for video. It really comes down to what you are shooting. Would it be the best choice for high speed action? No. But what precludes this from being a viable option for a talking head shot?… Or a narrative piece? Choose your tools appropriately.

[@Avoug]

I watch a ton of photography content and first time watching one of yours. I'm surprised to say, I actually learned a lot and that is not at all what I expect from today's camera KZbinrs. Everyone else will regurgitate specs you can read on your own. You on the other hand just imparted knowledge that'll stick with me for a long time.

[@GreenArrowNetwork]

After 50 years in the hobby, I finally understand what an anamorphic lens is!! That's a win.

[@ReggieVdz]

Hi, your video was really interesting, however I'm going to have to disagree on Micro Four Thirds falling out of style, since the G9 II has just been announced, the GH6 just came out, and the OM1 as well. Nothing beats this form factor when it comes to having very complete cameras with not too expensive bodies and lenses, with all the features anybody would want

[@SolidBrixStudios]

Killer video, I thought that the end how you used the camera for those thumbnail photos was awesome.

[@laurensGee]

Where is the Google Drive link? Would love to see the pictures!

[@whitemailprivilege2830]

It is where it is. It’s there, somewhere.

[@afolabiobasa]

Hi David. Your photography videos are always quite educative and informative. You're good at breaking down complex subjects. Keep it up 👍🏾

[@charlesthistlethwaite]

Thanks for the excellent review. One of the main atteactions of high-end Fujifilm cameras is access to the world of Fujinon lenses. I'd love a video on their range of medium format lenses available for this camera.

[@adzmimohsin9242]

how about doing a series about cameras, david? maybe the cheap ones, the compact ones, the budget ones or maybe the high end ones... i kinda interested about cameras

[@xPhillMcDx]

Hell yeah, we got grainy days and bad flashes in the video! Great photographers!!

[@patrickhoefnagel]

Thank you very much for sharing these! This camera is my Dream and you have only made me realize its unparalleled quality. :)

[@kwanelevilakati]

One of the best looking videos on KZbin. Beautiful colours and content.

[@Yessjamal]

the editing bro is killing me

[@NatalieHopkins-y5j]

If youre just buying this for pictures you may as well just get a hasselblad for this price. Much better experience overall, especially with the UI.

[@anotheraname]

Make a separate channel with David talking about photography and videography, please!

[@oorcinus]

A sensor doesn’t “demosaic the image”. It does the exact opposite. Demosaicing happens in software, either on camera (jpeg, tif) or in your raw processor if recording to raw.

[@Dirchew]

Definitely a hugh step for Fujifilm! I truly hope they would venture more into this and looking at the path they chose, they might just dominate the medium format hybrid 🤞

[@iustitiaepervenit]

Just for the record: the medium format on Fuji is smaller than a proper medium format on Hasselblad H6D for example

[@madskrabbefotografi]

I own a couple of the GFX's and I had the same issue regarding the MP size. I agree with you that it would be cool to have the option of changing the MP to fx 50 or 24 etc. 100 is in many situations overkill

[@Bengalurean1]

I have a feeling this dude will be immensely successful as an (independent) youtuber and will become MKBHD for cameras in his own way and make way more money than now.

[@d00mch1ld]

The price is amazing. A lot of people forget the original GFX 100 is $10K when it came out. And don’t even mention the Hasselblad’s.

[@Innero]

hey David. I have to admit I really love the videos you're making. They are so well structured and organized. You always find a way to break the topic down for us in such a manner, that I don't feel like an idiot watching something I had no idea existed :) Thanks for the video, cheers.

[@evvok7408]

man the photos david took are amazing, keep up the good work guys

[@dead.sparrow420]

I know close to zero about photography and all that stuff, but I've really enjoyed watching this and in the meantime I've learnt a lot :-) Thank you for explaining all the gimmicks of this technology

[@TechSpaceCowboy]

The lighting at 2:38 ❤

[@ahmadshaarawy1224]

Thanks 👍 .. You encouraged me to request a video of a jpeg vs the 100s and a few video stills vs the H2s .. Would be highly valuable to watch! 👌🏼

[@joelowthianYT]

I would love a regular photography series from David / the team

[@ChaseHirt]

Love the info! But damn, also such a well-edited video. The flow and the subconscious editing cues to tell the story are very well done!!