What makes this camera worth $7500?

Fujifilm's new GFX 100 II is a medium format hybrid beast. But what makes this camera worth $7,500? David dives into it.
Check it out: geni.us/11EHxq
See the photos: drive.google.com/drive/folder...
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Chapters:
00:00 Intro
00:30 Breakdown of features
01:31 What is medium format?
03:10 How does sensor size affect the image?
04:38 What is an anamorphic lens?
06:51 Photo breakdown and samples
07:25 Reala Ace film simulation
07:50 Hardware breakdown
09:04: Testing at the iPhone 15 launch event
09:51 Closing thoughts and price breakdown
Shop the merch:
shop.mkbhd.com
Join the Discord:
/ discord
Music licensed from Epidemic Sound:
www.epidemicsound.com/referra...
Follow The Studio:
/ thestudio
/ thestudio
Follow the staff:
Marques Brownlee / mkbhd
Adam Molina / adamlukas17
Alex Wolfe / thealexwolfe
Andrew Manganelli / andymanganelli
Brandon Havard / b_hvrd
David Imel / durvidimel
Ellis Rovin / ellisrovin
Hayato Huseman / hayatohuseman
Jono Tan / jonotan86
Mariah Zenk / totallynotabusinessacc
Michael Emerick / mikey_emerick
Miles Somerville / someofmiles
Tim McMahon / timmcmahonn
Vinh Dang / danggvinh
Equipment used in this video and others:
Canon EOS C70: geni.us/AtpxW
Canon RF 15-35mm f/2.8L: howl.me/chHqd63eV8A
Canon RF 28-70mm f/2.8L: geni.us/Tbimi
Sennheiser MKH-416: geni.us/jYxRVj
Sennheiser ME 2 lav: geni.us/0bpKiZX
PowerDeWise lav: geni.us/SRX1Th
Zoom F8n Pro: geni.us/tuv7o8
Hollyland Lark Max: geni.us/mkJRt7
Shot and produced by David Imel, Brandon Havard, and Vinh Dang
Audio by Ellis Rovin
Graphics by Tim McMahon and Michael Emerick

[@TheStudio]

The Google Drive link is in the description, but I’ll post it here too: drive.google.com/drive/folders/1qqyVufqY4eOEs3qVFsGfWabImAbqGGi4 They’re TIFF files so you get the full resolution and can zooooooooom 🔎 into those 102MP

[@Mustafa_mahida.]

it is amazing but cant afford that big boy

[@rwlwyog]

Every single image is around 400mb

[@ibrahimawadallah]

@@rwlwyog How can I view them though? Which software do you use?

[@potatoman7475]

@@rwlwyog 💀💀💀

[@jaimeduncan6167]

You forgot to check for rolling shutter effects. That could easily kill this camera as a high-end video camera.

[@taimurjamil4790]

I swear David!! Your passion and enthusiasm bleeds through the difficult photography/ videography and camera topics, which not only makes them enjoyable to understand, but also be appreciated by most of the viewers. Keep it up! You're onto something unique!

[@avonbarksdale2506]

100%. I'm a professional photographer and I still feel like i'm constantly learning new things with these channels and appreciate the sincerity and passion behind all the production value. About to buy my 1st film camera in 20+ years and David is definitely partially responsible haha

[@JosiahGerdes]

Totally agree. I’ve been a photographer for 10 years and every video by David teaches me something new and makes me love photography even more

[@AV.Creative]

What he said lol Fr I’d love to just take a photo walk with David 👌

[@andrewyb830]

YES!

[@michaelwisdom456]

In support ❤

[@Tech_HD1]

Hey David 👋🏼 I actually work for Fujifilm and I really love these videos and you covered a lot and made it simple for everyone to understand. I will make sure to mention to my team about wanting an updated GFX 50R Body Style (can’t promise anything 🤣) and to mention about the bind sensor to have a lower megapixel for low light performance 😁👍🏼

[@selishots]

Super curious, if you don't mind me asking what do you do for Fuji?

[@Tech_HD1]

@@selishots I am a Tech Rep. I do all the training of the cameras and lenses in my area that I cover so I need to know about all the APSC and Medium Format Cameras which means, I have and use them all. Visiting all the camera stores and attending trade shows

[@selishots]

@@Tech_HD1 oh man sounds like such a fun job! Mind if I DM you to ask a few questions? What's the best place to reach out to you?

[@jnhkx]

@@Bayonet1809 bro, individually exposing pixel... never thought about this before. Thats better than even our eyes hahahaha

[@roi3366]

Please we all want the xpro 4 haha

[@kingshawarmayt]

As someone who’s a photography hobbyist who’s not that well-versed yet, David always manages to explain photography (and videography) in such a way that it’s easy to digest and it actually excites you. Everything’s also informative and well researched. Mad props to him and huge thanks to The Studio for allowing him to share his passion to the MKBHD and Studio community!

[@sikachu]

I actually laughed when you explained that cinema turned to a wide format after TV pretty much adopted 4:3 format, because I felt like we're seeing the same thing again after IMAX adopting 1.43:1 and using that as an incentive for us to go watch IMAX movie in the theater instead of our widescreen monitors and TVs 😂

[@TheStudio]

Great point!

[@plankton.mp4]

It definitely surprised me that Jason did not burst into flames while being shot with a digital Camera

[@elias6883]

You here? Guess that makes sense.

[@trustnugget280]

Only criticism I have is that this video is not nearly as long as it should be. I love David's photography as it's a really beautiful blend of street, travel and landscape photos and he exceeds at both photography and compelling video story telling. I do have a few more questions regarding the camera. Has the autofocus improved over the mk. 1? I often heard that this was slow and really not reliable so I'd love to hear if there was an improvement in that department. Also, how's the general performance, overheating when it comes to high res video etc...

[@Tech_HD1]

Hey, I actually work for Fujifilm and the AF has been seriously improved. It has Phase + Contrast AF. 425 AF Points and it has Face and Eye Tracking + Subject tracking (Animal, Bird, Automobile, Motorcycle/Bike, Airplane, and Train). It overall performs much faster and accurate due to the new Sensor and Processor. I've tested shooting in 8K ProRes HQ internally and no issues indoors. For outside, we do offer an accessory, the Cooling Fan. It screws onto the back and has connector pins so you can control the fan speed in the camera setting and it helps a ton. That is going for $199, I hope this helps 😁

[@TheStudio]

The autofocus is fast but definitely not quite as reliable as a smaller-sensored camera. I was testing a beta firmware version so it's hard to really judge performance. I used it up against the GFX 100 and it's definitely very improved, but I'm hoping the final version makes some improvements. I'm going to ask Fujifilm for a retail unit and update people on that end. Cheers!

[@jefiye]

I love David's photography

[@tashima42]

Me too, It’s so creative and inspiring.

[@harshkaushik0011]

same

[@ricardovargas678]

I don’t know to much about photography, but I enjoy seen someone happy about their passion. I didn’t understand half of the terms but I enjoyed the video

[@thenorthofsouth]

love the camera reviews, great balance of info for enthusiasts and camera tech nerds

[@psajgal]

6:57 Jason just randomly appearing in your video and what a good shot as well. Might be the first time I've seen him smile in a picture lmao

[@axmast]

The Studio videos with David & cameras is now my favorite thing to watch

[@a.girl.has.no.name_]

David is truly incredible. Definitely goes without saying, Marques is a smart dude for having him on the team.

[@U2haveaniceday20]

Oh David thanks so much for covering this someone handed me a Fugi a while ago and loved it.And then later on.Since I have had Cameras on my possession since I was three . So happy for someone else to show what they are capable of.💯✌️

[@kennyakatyler]

More camera videos please! You did such a great job explaining this camera and everything surrounding it. The editing was also super sharp too. More camera videos like this!!

[@damian_11_]

Amazing video, David! I love your camera videos because you explain everything in such a simple and easy-to-understand way. The graphics are very well done, too. They really help with visualizing what you're talking about. I'm excited to see more videos like this in the future!

[@NeilThomas0]

Love David's videos!! Super informative and a great presenter.

[@afolabiobasa]

Hi David. Your photography videos are always quite educative and informative. You're good at breaking down complex subjects. Keep it up 👍🏾

[@noobFab]

Great breakdown - so much more practical info than I've seen in other reviews. I'm sold on this as my next camera - being able to adapt so many different types of lense to this amazing body is totally droolworthy!

[@wbhub]

Great video! Reallyyyyy want them to bring back the GFX 50R. Bonus points if it has the hybrid viewfinder like the x100/xPro.

[@OAKation]

You make photography & video so easy to understand for an amateur like myself! Thank you David.

[@Innero]

hey David. I have to admit I really love the videos you're making. They are so well structured and organized. You always find a way to break the topic down for us in such a manner, that I don't feel like an idiot watching something I had no idea existed :) Thanks for the video, cheers.

[@PurposePhilip]

I saw the video pop up. Wanted to watch, had to pause cause I knew I wanted to pay close attention to all the details. David you didn’t fail to deliver. Bravo. I am not a camera expert but you explained it well for a noob like me to at least get a grasp of the idea and tech in this beast 👍🏼👍🏼

[@JesicaHotBlog]

I absolutely swear, David!! Your passion and enthusiasm shine through when tackling complex photography/videography and camera topics. It not only makes them enjoyable to comprehend but also helps most viewers truly appreciate them. 👏📸 Keep up the fantastic work! You're onto something truly special! 🌟

[@sayaIbnuFajar]

I think my comments is just gonna be drowned here... never the less I always found myself learning lots of things every time David explaining about camera, lens, photography and the whole bunch of technical things in small bites, easy to digest. Enjoyful as always.

[@hayden4279]

Dude I'm trying to get into everything cameras, videography, cinematography and this is one of the first videos i've watched explaining things minus short films etc and you have a way of making something insane like a 7.5k camera full of features into an understandable bite sized video. Please make more like this maybe even a how to start for a beginner !

[@cinnamonopinion]

LOVE these camera focused videos, David!

[@jeremiblurton_yt]

This is will be my first MF and gets here next week with the new 55. I passed on the grip but I'm thinking I may want that too after watching you with it. I'm pretty stoked to dive into it. And no idea how I haven't run across your channel before. Awesome work!

[@wearetrackclub]

Insightful stuff, David! Your explanations are fantastic. This vid is packed with helpful and interesting info :)

[@resarfw]

Great to see you running with Jason and Caleb. M. Jason is one of a kind. And thanks for the excellently presented technical info.

[@chasethomas6241]

Love the info! But damn, also such a well-edited video. The flow and the subconscious editing cues to tell the story are very well done!!

[@Jezee213]

Killing it with these camera vids David! Keep it up.

[@gohorin]

This is one of those cases where I don't have a camera, I don't intend to buy a camera and I know very little about cameras but was super immersed in this video! Amazing content, congrats!

[@johbuldmann0206]

this was a very enjoyable video to watch, great job David and the team!

[@benedictcabiling5627]

I love these David camera videos, him + the motion graphic design makes learning about cameras a true joy

[@fotografalexandernikolis]

The stylish design of it with the more angular accents is just so damn good. I also think they did the right choice by removing the built-in vertical grip and making it optional instead, the vertical grip on GFX100 was a bit awkward anyway.

[@Robodila]

Great video! Very well explained and now I'm looking at switching to this camera

[@jmhinde]

Awesome video as always. Seems like a really interesting camera from Fuji. I was so sure you had used the Atlas Mercury's in the Crypto Phone review. Super glad I was correct. Hoping to see some more footage with these lenses. 😍

[@Brunoxid0]

Medium format shooting modern tech is such a mood. Loved all of this. David PLEASE make some videos on your channel.

[@RichardoBrit]

I’m so glad I found this channel. It started with MKBHD, then the podcast, then (liking David’s commentary), I followed him on Instagram and found out about his passion for cameras, which led me here. Love it!

[@EricDolecki]

This vlog was complete 🔥. Well done!

[@Thisath100]

such a great video. some of those pictures, if not all, actually, are so striking. really brings out emotions. also the colours of that film simulation are insane.

[@robertowen-jones443]

Thank you David. I’ve been struggling with the value of upgrading my 4 year old GFX100 to the GFX100 II, my main disappointment has been the lack of any real sensor improvement. Your video has made a good case for the “second”… so I may just shell out and get it. However being an old film rangefinder guy I’d love to see a GFX100R!

[@yazzmatazz86]

This is such a great review, makes me want to own one even though I have no need or desire for a digital camera (I barely have time to shoot and process all my 35 and 120mm shots). Also, you are super talented as a presenter, keep up the great work!

[@AdamTyree]

1. Great video, David!! 2. The peach Peace shirt is such fire. It’s a real bummer that it doesn’t come in bigger sizes for us big boys.

[@AaronTremblay]

YESSS! Always a good time when David does a photo video on the Studio channel!

[@mclovin6109]

I love the camera reviews and I’d like to see what else you have to say about other cameras in the Fuji lineup

[@jlu]

thanks that was a really nice explanation of anamorphic lenses :)

[@SprenOfWind]

Bought my first DSLR (second hand) and took a photography course just because of the David’s video and his passion of the photography Thank you for that, I have a nice hobby now that will store my life in a pictures

[@augustonunes6960]

Wow, some of this images are outstanding. Great shots!

[@mb-watches]

Nice one, would like to see here some more gear related content😊 Are you guys happy with the AF Performance?

[@patrickhoefnagel]

Thank you very much for sharing these! This camera is my Dream and you have only made me realize its unparalleled quality. :)

[@zptaco]

This video was so much better than what I expected out of a new camera review!

[@SamuelElkinsPhoto]

Killer video. Can’t wait to pick one up!

[@ahmadshaarawy1224]

Thanks 👍 .. You encouraged me to request a video of a jpeg vs the 100s and a few video stills vs the H2s .. Would be highly valuable to watch! 👌🏼

[@SolidBrixStudios]

Killer video, I thought that the end how you used the camera for those thumbnail photos was awesome.

[@evvok7408]

man the photos david took are amazing, keep up the good work guys

[@BHRAGE]

This video has such a MKBHD feel to it. Love the continuity!

[@sivasankar3349]

I want every youtubers be like david. He didn't waste a single second in all his videos.

[@bwadley75655]

Awesome review and images!

[@JasonLawrenceNoel]

Great video thanks a ton best GFX review and chat I have seen so far! Quick question does the D squeeze work in photographic mode so this would potentially be able to be used for anamorphic photography?

[@noah_the_nerd]

Once again, David & the team produce one of the finest camera reviews in existence! Always a pleasure to watch.

[@noah_the_nerd]

@@Bayonet1809 You're funny 😆

[@unkitjc]

David PLEASE do such deep dives on what can be done with some of the camera focused mobile phones or digital photography in general

[@stalman]

It’s a great blend of quality and usability, love this camera

[@killthomas8373]

Love these camera videos, wish there was more!

[@dannywinget]

I didn’t even realize this was the GFX 100 II when I saw you! Presentation always A+

[@FrancescoPaggiaro]

Love the explanation and animation ❤

[@AlreadyTiredOfYou]

I loooove the depth of GFX pictures. The look of medium format is something else. I'm still waiting to see when they'll release the "Fuji Omega" modular camera they showed once.

[@azyrroth8164]

Give David his own channel! His camera work is just so fascinating and he's so enthusiastic talking about it! Would love to see more and more frequently!

[@The_Singularity.]

Great review 👍🏼

[@dead.sparrow420]

I know close to zero about photography and all that stuff, but I've really enjoyed watching this and in the meantime I've learnt a lot :-) Thank you for explaining all the gimmicks of this technology

[@luisfinch3586]

Excellent video, It was very interesting.

[@alatalonaatu8897]

Amazing video. Interesting and good quality i love it!

[@ogonzilla]

Love the explainy animations! ❤

[@MrJhmw01]

That 8k 2.761:1 ratio with anamorphic x2 is Ultra Panavision 70... To get that you normally need a Alexa 65, and that costs 10,000 without the lense to rent. That's v. impressive.

[@kwanelevilakati]

One of the best looking videos on KZbin. Beautiful colours and content.

[@lathikamihiranga]

Love the photography related videos!

[@K1n1c]

We love David and his photography videos!!!

[@dinokuznikphoto]

Great vid David!

[@charlesthistlethwaite]

Thanks for the excellent review. One of the main atteactions of high-end Fujifilm cameras is access to the world of Fujinon lenses. I'd love a video on their range of medium format lenses available for this camera.

[@angryrabbitproductions1690]

Good review, I love the direction Fujifilm is heading with this camera. Would love to see more video footage with that Mecury lens. Fun fact: I preordered the GFX100 II and the Atlas Mercury lenses at launch.

[@2muchmedia]

Sensor might be good?, but what about the rolling shutter? That would kill it as a video camera.

[@angryrabbitproductions1690]

It doesn’t kill it for video. It really comes down to what you are shooting. Would it be the best choice for high speed action? No. But what precludes this from being a viable option for a talking head shot?… Or a narrative piece? Choose your tools appropriately.

[@FlorianLinscheid]

Love that style! Keep doing these

[@Walkingclaxxic]

Need more camera reviews with David 🔥🔥🔥

[@sammieseoul5544]

I really love that you cover photography.. Please keep it up..

[@xelaander8429]

Always love when David comes to talk cameras

[@regoly]

LOVE the camera content 🙌🙌

[@cabreranyc]

Love the knowledge and passion. I don’t love that almost all the info went over my head. 😂😩

[@albert.rw2]

love this video, get back to it every couple of days since i LOVE how David explains everything, but as a m43 user i feel offended!

[@im.gregbeg]

I loooove camera reviews from David!

[@mantenbrink]

Would love to one day own this camera, thanks for the great video

[@REVIEWSONTHERUN]

Cool! Thanks for sharing it. ✌️

[@DmitrijPaskevic]

Awesome informative video

[@Avoug]

I watch a ton of photography content and first time watching one of yours. I'm surprised to say, I actually learned a lot and that is not at all what I expect from today's camera KZbinrs. Everyone else will regurgitate specs you can read on your own. You on the other hand just imparted knowledge that'll stick with me for a long time.

[@rnmelo]

The David spinoff from the Podcast is even better! Congratulations on making it so light and fun to watch!

[@TeaOS]

I love how varied the content on this channel is

[@mav3ri3k]

WoW, really appreciate the incredible quality distinctly visible through the phone screen.

[@swapnilverma6758]

Nice video!!! What’s the watch you are wearing??

[@danrosenphotos]

Came for the camera review, stayed for the nerding-out on the history of photography, sensor-sizes, light, and filmmaking. 11/10, good sir.

[@passive-aggressive]

Thank you David, after the Apple event I was wondering what camera you were using.

[@TheAndroidCircuit]

You knocked it outta t-mobile park!!! Great video dude