What's Going On In SEO (November 2023) with Lily Ray, Barry Schwartz, Eli Schwartz

The topics we covered include insights into:
The implications of Google SGE and what that means for your SEO traffic
Why Google's Helpful Content Update is (perhaps) the most critical algo update to date, and how you need to evolve to keep up
How Google is approaching AI content and how you should think about using AI in your SEO content workflow
Here are my favorite sound bites from each panelist:
Barry Schwartz - Wouldn't be surprised if Google added another "E" to their guidelines for content that's "Entertaining".
Eli Schwartz - "Standardized information" is the content type that's most likely to be disrupted by SGE and AI.
Lily Ray - Google has its own reasons why they aren't taking a public stance on whether AI content is good or bad (perhaps legal, political, or they are launching their AI products).
About our panelists
Lily Ray:
Lily is an SEO professional, DJ, drummer, and fitness lover based in Brooklyn, NYC. Lily currently serves as the Senior Director of SEO and Head of Organic Research at Amsive Digital, formerly Path Interactive. Amsive Digital is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social, analytics, creative, influencer marketing and web design and development services that help brands grow.
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Barry Schwartz:
Barry is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
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Eli Schwartz:
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.
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About Clearscope
Clearscope (www.clearscope...) helps thousands of content teams from businesses like Adobe, Shopify, Condé Nast, Nvidia, Deloitte, Intuit, and HubSpot drive more search traffic.
Clearscope is growing quickly and looking to bring on talented team members to help scale: www.clearscope...