What's The Dirt's First Misstep | Kendrick versus Drake

What's The Dirt is the hottest youtube channel in hip hop. Known for his stellar dissections of rap beef, What's The Dirt found himself in the middle of the crossfire while teasing the upcoming "Family Matters" breakdown. Here's the scoop.
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Life Through The Lens of Hip Hop.
Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 KZbin subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam.
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[@whatsthedirt]

I’ll definitely agree that my tone was off here but the only intent was to demonstrate that Kendrick is also more than capable of lying. Coming clean on Mr Morale doesn’t change that! If we are going to use every old clip in existence against Drake, then it needs to go both ways. I’m definitely being objective in the Family Matters breakdown. Basically what I’m doing is I am explaining the angles from Drake that were absolutely terrible but at the same time, giving props for the angles that make sense. I’ve never had a dog in this fight and I’ve went on record many, many times to say that Kendrick absolutely smoked Drake, he is the clear winner.

[@TheCompanyMan]

What happened to the Kid Rock breakdown?

[@F-N-Z-01]

Old clips can give context and they can be used, but proper analysis must be given. Sadly there is no “gotcha” moment when a man opts not to divulge the details of his personal life in an interview. To say that it was “alarming” that Kendrick lied in that clip was a gross exaggeration and did not appear to be objective. He has spoken about infidelity prior to Mr. Morale also.

[@AyyKayy060]

You're allowed to like Drake's music. Just stop being so disingenuous.

[@mohamedfahad2364]

When you were promoting the 6:16 ILA & Euphoria videos you didn’t launch a smear campaign against Drake. You stuck to the breakdowns. You didnt call Drake names before dropping the videos. Yet somehow for ''Family Matters'' you started with the ovo merch then went on promo tour on Akademiks live stream to prep OvO glazers for the upcoming hitpiece then started, on Twitter, calling Kdot names such as ''fake black messiah'', ''hypocrite'' ''habitual liar''. Imagine a white boy calling a black man fake black messia. The gall! I’m waiting on your exposing yourself with the breakdown of the slave lines of Drake FM and Slime you Out. You don’t have a black cultural IQ just like Drake to allow yourself to be cavalier with Black issues. And I can already sense that you’re going to deliberately misconstrue Kdot cultural criticism of Drake with Racial criticism. I can see through your bs already. And to be honest, I see something more insidious in your smear campaign. Actually, I believe you been reached out to by OvO team or UMG to either cook up a hit piece on Dot and or stop the dissection of the rest of the disstracks. So you’re doing the ridiculous smear campaign to prep the public and take temp then Dot fans will be riled up so you can play victim after you drop your "FM'' hitpiece, then say that because you’re being harrassed by ''both artists fanbases'' now you won't breakdown the rest of the disstracks (mtg, NLU, THP6) for the sake of your mental health. And we all know you won't do it coz we already know those disstracks would expose and damage Drake even further. All in all I believe youre compromised. It seems like youve been on a ordered mission. What's The Dirt started the channel in a pro, thorough and honest way. But with time, youve become thirsty of approval and co-sign by established media personalities, especially AKADEMIKS who's Drake's PR agent and telegraphist. Now, youre killing your credibility and teetering into ''Co-worker'' status to Akademiks. Such a waste! So be cautious, y'all. WTD showed his hand.

[@Plato3745]

You never tweeted that much before releasing Kendrick diss analysis, you're obviously just trying to promote family matters

[@F-N-Z-01]

I think what gave away that What’s The Dirt was misstepping was his tone. He sounded oddly defensive. A few days prior he posted something on Twitter with OVO merch saying it’s the “cool” thing to dump on Drake now; which showed me he belongs to the camp of people who frame Drake as a victim rather than a willing participant in the beef. He also posted that clip of Kendrick at the Breakfast Club claiming he was being objective, but then in the same post says it’s “alarming” how Kendrick lied in that clip. Kendrick was NOT lying just choosing not to delve into his personal life. What’s the Dirt was far too emotional for someone claiming to be objective.

[@TheCompanyMan]

Or instigator of the beef.

[@BarbieDoll-ih2fy]

Exactly, he rode the wave! Not to take anything from his breakdown it was on point. However it's seemed calculated to then double back and call Kendrick a liar? If he had reacted to Mr Morales, he would've known Kendrick had already admitted to all his flaws,I said that to say it's giving bias it doesn't prove anything to me except,that after he ate off Kendrick then he doubled back and defended Drake. Because those Drake rumors have been out for years. And that daughter is absent 💯 % true. 😮Stay Tuned😂 Great comment and video!

[@TheCompanyMan]

@@BarbieDoll-ih2fy Thank you!

[@SladeW5218]

@@BarbieDoll-ih2fy 💯

[@SladeW5218]

@@F-N-Z-01 ‼️

[@ahk7137]

Breaking lyrics down is fine. When you start making up scenarios, twisting narratives, taking things out of context for "dirt" that's tabloid grifting shit. Spectacle for clicks. Then they'll just come back and play dumb like " I didnt know blah blah blah...". Shut up.

[@luckyspurs]

Yeah, he's already trying to turn himself into the rap music version of that awful MMA Guru guy. And the space doesn't need it.

[@mightymuntu3321]

Ironic because that's exactly what Aubrey was doing in his diss, making up scenarios and twisting narratives

[@Dave-fr6mz]

"fabricate stories on the family front 'cause you watched my breakfast club interview" 👀😂

[@miles2176]

Slurpin it ain't you

[@Dave-fr6mz]

@@miles2176 your mom

[@jeremybrown9611]

​@@Dave-fr6mz😂😂😂😂

[@luckyspurs]

Who knew Kendrick's "Fabricating stories on the family front 'cause you heard Mr. Morale" line was directed at What's The Dirt as well.

[@BeautifulEarthJa]

🤣🤣🤣🤣

[@Girlyjock0119]

Nice 💯💯💯🤣🤣🤣

[@swiftstrike4044]

Damn 😂😂😂

[@ShilooPapa]

😂😂😂bruh!

[@kitaredd]

FACTS😂😂😂😂

[@F-N-Z-01]

I watched an interview with What’s The Dirt where he says that Whitney being in the video doesn’t mean anything. Also he said something to the effect of Whitney being mixed makes Kendrick a hypocrite. Based on that analysis alone I could tell that maybe he doesn’t have the range to cover the cultural aspect of the beef; he was parroting Drake’s anti-Black takes on Family Matters.

[@TheCompanyMan]

If that's the case.... yeezus.

[@mukamiwamboraofficial]

Who was interviewing him? I'd be interested to see that.

[@F-N-Z-01]

@@mukamiwamboraofficial It was on a podcast called Mic Drop Podcast. Rather long but I watched it live at the time and could already sense what angle he would take in Family Matters kzbin.infoLeN5ncFd6_w?si=L-adtf68rTBeh_Cy

[@F-N-Z-01]

@@TheCompanyMan It’s a shame, but I’m not that surprised. They fail to realise it’s Drake problem not a bi-racial problem. After all J Cole is also bi-racial and his Blackness never has nor will it ever be in question

[@luckyspurs]

Wow; screw him then.

[@F-N-Z-01]

Kendrick never claimed to be Black people’s leader. He made art that we gravitate towards, like and respect. It’s why “Alright” became a protest anthem. He didn’t tell people to do that, it happened organically. Same with Not Like Us, it’s become an anthem for people and has been used is so many spheres; politics, sports, pop culture etc. Again it was THE PEOPLE who made that decision. It shouldn’t be controversial that a Black artist makes music that resonates with Black people

[@GOODINTENTIONS_HEALING]

Facts

[@imperialstats]

doesn't he gotta song saying I'm not your savior

[@GrandmaGrannyLuvs.....]

THANK YOU! White people love to try and tear down good black men that they feel have too much power. WTD seemed neutral until one day he woke up and decided to discredit KDOT. WTD! It Ain't Working Nga! Because We Ain't Going!!

[@CashMNey]

@@imperialstatsyes and he even said to us “ who need a hero? Look in the mirror there go your hero” which is very powerful

[@jacquelinerandle5152]

@F-N-Z-01 facts because he has said, I am not your messiah. , What are they talking about. ??

[@ScruFaceJeanOfficial]

I think what happened is WTD got attacked by Drake Stans and they convinced him he was bias cuz they wanted more negetaive Dot stuff. I think he fell for gaslighting and is goin to use this next video to “show he isn’t bias” even though nobody is sayin that but the worst Drake fans. Ps love the channel.

[@DManLewis1]

Yo scru!! Wazz good mane? Huge long time fan.

[@mohamedfahad2364]

When What's The Dirt was promoting the 6:16 ILA & Euphoria videos he'd never launched a smear campaign against Drake. He stuck to the breakdowns. He didnt call Drake names before dropping the videos. Yet somehow for ''Family Matters'' he started with the ovo merch then went on promo tour on Akademiks live stream to prep OvO glazers for the upcoming hitpiece then started, on Twitter, calling Kdot names such as ''fake black messiah'', ''hypocrite'' ''habitual liar''. I’m waiting on his exposing himself with the breakdown of the slave lines of Drake FM and Slime you Out. He doesn’t have a black cultural IQ just like Drake to allow himself to be cavalier with Black issues. And I can already sense that he’s going to deliberately turn Kdot cultural criticism of Drake into Racial criticism. I can see through his bs already. And to be honest, I see something more insidious in his smear campaign. Actually, I believe he's been reached out to by OvO team or UMG to either cook up a hit piece on Dot and stop the dissection of the rest of the disstracks. So he's doing the ridiculous smear campaign to prep the public and take temp then Dot fans will be riled up so he can play victim after he drops his ''FM'' hitpiece, then say that because he's being harrassed by ''both artists fanbases'' now he won't breakdown the rest of the disstracks (mtg, NLU, THP6) for his mental health. And we all know he won't do it coz we already know those disstracks would expose and damage Drake even further. All in all I believe he's compromised. It seems like he been on a ordered mission. What's The Dirt started his channel in a pro, thorough and honest way. But with time, he became thirsty of approval and co-sign by established media personalities, especially AKADEMIKS who's Drake's PR agent and telegraphist. Now, WTD is killing his credibility and teetering into ''Co-worker'' status to Akademiks. Such a waste! So be cautious, y'all. WTD showed his hand.

[@tiaplaya3508]

​@@mohamedfahad2364 i like both artists, drake more...this comment makes sense. personally did not like the twitter preview on kendrick but I'm black and may be seen as biased cuz his tone n info in that post was 😬. I hope he doesn't fall for the gimmicks and keep it like he has or he will get flamed again. but u are right he also could be looking for a way out.

[@andrewledwedge2989]

Big Scru! Favorite reactor with my favorite journalist 🤝

[@mohamedfahad2364]

@@tiaplaya3508I appreciate your honesty. He indeed disappointed me with his offhanded and not so subtle promo against Dot. Before that, I never questioned his credibility but not anymore.

[@wildinmyveins]

The problem I have with his narrative is calling Kendrick a liar for giving an untrue answer during an interview when that's part of celebrity and interview training. Celebrities don't put their personal business out there like that, especially when it involves a civilian (Kendrick's fiancée in this case.) Would it really have been better for him to say "well I've been cheating on her the whole time so we've been having some issues" or to lie and act like things are fine? He doesn't lie any better than any other celebrity because being able to navigate interviews like this is part of the job. It does not make Lamar more of a liar than anyone else, and I personally find it disingenuous to characterize him like this and use Drake's throwaway "black messiah" line as an excuse to justify it.

[@TheCompanyMan]

I didn't need drake or anyone else to tell me a global artist has cheated on their partner.

[@luckyspurs]

Also worth remembering Whitney is very private too. She might not have been ready for it being public until Mr Morale. Or maybe she was fine by To Pimp a Butterfly or DAMN, but it never fit in with the tone of those albums.

[@Girlyjock0119]

​@@TheCompanyMan💯💯💯

[@TenableTester]

@@TheCompanyMan You just needed Kendrick to tell you someone was a pdf and a culture vulture. That's all

[@TheCompanyMan]

@@TenableTester Drizzy is a helluva drug

[@BlackOnBothSides-kw4mx]

So grateful you brought up the 'fish tank' journalism piece. It reminds a lot of Western anthropologists who studied Indigenous cultures. While they recorded the WHAT, they often completely misunderstood the WHY or allowed their cultural lens to do the interpreting, which led to complete misunderstandings and misrepresentations of indigenous cultures. It's all happening (again).

[@TheCompanyMan]

BIGFAX and great example. Thanks BOBS.

[@arisreign]

what’s the dirt’s problem was he said “he’s a liar” when him sleeping with women was during the gkmc tour and him and whitney had already worked thru everything since then. why would they put their past business out if they clearly weren’t ready to let the world in yet? plus he never said it was bc of slavery lol it was bc of his traumas and grieving which he realized while in therapy when whitney recommended to him which he told us

[@TheCompanyMan]

Right. It feels late.

[@Hellismary]

Issue was him clearly trying to hype up the Family Matters video a song that’s filled with things that have been debunked or blown up in Drakes face, by attempting to say Drake wasn’t lying about their relationship, a relationship we only know details through from Kendrick himself, so idk what he was going for ultimately

[@Mro637]

The fact that he said Drake never lied when he won his whole persona is a lie is wild to me. He lacks the understanding of black culture.

[@lennyjoseph7382]

A breakdown needs to be a breakdown. He never went out of his way to prove Kemdrick's point, he just said what Kendrick was referring to. It seems with this, he is trying to prove what Drake is talking about instead of explaining what he was talking about. Also Kendrick never said he was perfect, he preaches owning your mistakes and learning from them which is what Drake fails to do.

[@TheCompanyMan]

Yeah exactly. That whole line of attack from Drake to me felt like he really didn't understand his opponent. Kendrick cleaned up his life before going to war.

[@xITzStealth]

I mean when most of the world is going against Drake and takes anything Kendrick says as truth, it’s not a problem. Just seems like Kendrick fans want to keep him on this moral high ground and he also loses respect for things because of his decision to beef with Drake and also turn into a gossip queen throughout the beef 😅

[@elijahmcelroy]

@@xITzStealthwomp womp 🙃

[@KeepTheCulture]

@@xITzStealth”this a friendly fade, you should keep it that way” so who’s the real gossip queen? 😂

[@xITzStealth]

@@KeepTheCulture you thought that lil comment did anything? 😂😂 where’s the fake daughter and all the other BS he spewed 😂

[@devzeppalin]

Honestly, this doesn’t surprise me. WTD sneaks in his own personal aspects (often a cringe take) into his vids sometimes, which made it clear he’s very much an outsider of Hip Hop culture. He was bound to expose his disconnect somehow.

[@cringeRick_Lamar]

Well put

[@bronxkies]

I’m a Kendrick fan. In fact, he and Black Milk are the only artists I check for outside of jazz (I just like what I like). That said, What’s the Dirt’s whole “Kendrick’s lying” angle is like saying the sky is blue lol. You can tell when Kendrick is lying and he does it often lol! In my opinion, he gives answers where he tries not to put his, or other people’s, business out in the streets, and essentially “lies” to do so. That’s not breaking news lol. It’s silly of WTD thinks that’s some sort of mic drop. Wow, a celebrity acting like everything is cool in their lives in an interview when there might internal turmoil? Gee, I never heard of that before lol.

[@TheCompanyMan]

Great point.

[@bronxkies]

@@TheCompanyMan 🙏🏾 thank you, my friend.

[@JonathanIsrael708]

​@@TheCompanyManYea like when rappers diss each other but in interviews claim it wasn't a diss and there's no beef.

[@F-N-Z-01]

@@TheCompanyMan I don’t even think he was lying per say, it was just your typical celeb not divulging everything about their personal life response, which is totally fine and they are within their rights to take that stance. What’s’ the Dirt was posturing that clip like we are entitled to the details of him and Whitney’s life, we are not lol

[@BarbieDoll-ih2fy]

You could say he was lying, I think he was uncomfortable and put on the spot, just like Tyla. Because if you hesitate you gotta be lying? That's unfair some ppl just think before they reply. As we should, because this what happens, ppl assume things. Maybe he didn't want to not answer without it becoming a topic that he really just didn5 want to speak on. There are several interviews, if you watch how he responds, very short responses, and ppl try to create narratives, not only on Kendrick. Kendrick is very Humble & loyal . However he is a Gemini and when they snap they SNAP As far as WTD his breakdown was very spot on. But then to comeback and call him a liar was very self serving from my perspective. He got mad praise & views, and being Canadian I think Drake's camp didn't like it! And here we are! Them Ovhos be working overtime. This is all they could come up with an old interview 😮OK what is the Braids😂🤯🤯

[@shotbyfabi]

The moment I saw that post he made, it immediately rubbed me the wrong way. That would make sense if Kendrick hadn't taken 5 years off and then released Mr. Morale, which in itself was career suicide, just to put that piece of work out to show people that he wasn't a savior and that he did things in his relationship that he regrets. And again man... I hate to go this route... but when it comes from a white dude... it just comes off even worse.

[@TheCompanyMan]

Yeah man. The optics are awful. I'm very curious to see how this is presented in the Family Matters breakdown.

[@germ187]

The optics make him seem like HE A FAN HE A FAN HE A FAN

[@SladeW5218]

@@shotbyfabi 🎯

[@F-N-Z-01]

Family Matters has so many weird takes on Blackness that I worry if WTD is well equipped for this task, I don’t believe he is

[@shotbyfabi]

@@F-N-Z-01 my bets are on this being homies downfall lol, he got a little too excited with the eyes he got with this battle and clearly isn’t reading the room by going after K Dot in that way

[@Kayenta66]

Kendrick literally has a song named "Savior" so what's the dirt is not making since with that angle. It's hard for non minorities to understand these type of conversations regarding race.

[@andinetrbruce1213]

You are on to something here. i was literally going through these comments hoping someone articulated what i was feeling so i wouldn't have to post. This is the closest. Kendrick does not want to be a savior or a messiah. What he actually is, it is easy to understand. Kdot is a CHAMPION. We cheer for him because he did what we wanted him to do and he won. Also, whatsthedirt can only have an "angle" and think that Drake's 'black messiah" rhetoric is valid if whatsthedirt thinks there is something inherently wrong with being "pro-Black" in the first place. It is tone deaf, front to finish.

[@Braillionaire]

​@@andinetrbruce1213 I think this perspective, and the original post takes a bit of the nuance out of the conversation about the angle. Does Kendrick have a Messiah Complex? Yes. I think he does. That is why he made the song Savior. Savior explains that he is not a Messiah for the black community or for the culture (Kendrick frames it this way on the Heart PT.5 and on Mirror. However, the reason Kendrick had to make songs like this is because he had positioned himself in a way to be seen as a black savior or Messiah figure. He did want to "save" the culture and save his people. Most of his albums were about this. He uses his personal story in GKMC to try and do it. He takes an approach from societal commentary in TPAB to try and do it, and then he approaches from a religious angle while examining the views of the Hebrew Israelites in DAMN. But each one of those albums outlines his personal struggles while talking about his deep desire to rescue the culture and black people from America, their evils or themselves (Section 80 does the same thing.) That's part of the reason many of us love his music. It's also why Mr. Morale hits so hard when he says in the end that he's done. "I choose me, I'm sorry." While this character of the culture expresses her sadness of him leaving and choosing his family. To imply that Kendrick has never made himself out to be that character is to deny a lot of the history of what makes Kendrick great and what is the most tragic thing about a character like a Kendrick Lamar. When you're from the block and you're great, and make it out, you are automatically turned into some sort of hero, and often stripped of your humanity. Many of us play into it before realizing how necessary and simultaneously unfair it is. That's why Drake's critique both has some teeth, but also exposes how out of touch he is. Lol

[@GrandmaGrannyLuvs.....]

He doesn't want to understand! A female content creator did a video calling him out on that video soon after he posted it. I watched hers and chose NOT to even go back to WTD's channel. I'm sure he's watched some reaction videos where they explained it. Alot of them said what you just said. WTD is trying to get bbl's fans in his corner like AK. This is what I do not like about people nowadays. They'd rather lie to you just to further their agenda!

[@keshawestmoreland5535]

What's The Dirt was being objective during the battle, and he switched up right around the time we saw Kai dancing around to that Drake track. These guys were slipped a bag from somewhere and someone and suddenly started acting weird. It's unfortunately blown their credibility. I gave What's The Dirt side eye, when I commented on one of his Kendrick v Drake breakdown videos and he asked for an invite to "the cookout" like typical spectator of black culture. It was then that I started to get the feeling that he was dabbling in our culture for gain.

[@TheCompanyMan]

Yeezus.

[@LembeckIsStaying]

That's what I said. You can't be that smart one vid, then that obtuse the next without some foul play.....and we know "that dude" is not above paying for clout. Also, sticking to the Whitney angle no one cares about. Now who do you know who ONLY ATTACKS PEOPLE'S GIRLS???? Hmmmmmmmm. 😂😂😂

[@faeriegraver]

He asked for an invite to the cookout?! I'm feeling intense secondhand embarrassment yikes.

[@keshawestmoreland5535]

@@faeriegraver yeah, it was hella cringe.

[@keshawestmoreland5535]

@@LembeckIsStaying Yea, he definitely told on himself. To be that through in his breakdowns and analysis and then to suddenly come out of nowhere with this weird angle and to be loud and wrong about it.... 🤔🤔

[@vinnyteodoroc]

I find it astounding that some people really haven't listened to Mr. Morale at all. This guy's banging on with the black messiah stuff, which is all deeply addressed on that album. He literally says "The cat is out the bag, I am not your savior" lol

[@naseerwalker8292]

I think What’s The Dirt is going to struggle now because Kendrick’s main valid critique is the inconsistent black messiah persona he has which FD Signifier mentions in his breakdown video but just like Drake, What’s The Dirt does not have the cultural nuance to articulate this critique.

[@dru-chambers]

BINGO! What the Dirt has shown his weakness when it comes to the nuance of culture. The fact that he understands a decent amount about kendricks work should invalidate any TRUE emotional connection to drakes work or any bias. My opinon is , he isnt really interested in hip hop or black culture. Is only into optics and/or is hoping to be in drakes good graces or has been contacted. He has had someweird pro drake subtlties in what he says and in light of drakes CLEAR horrendouse character is a ginormous red flg to what the dirts character.

[@F-N-Z-01]

Funny thing Kendrick never claimed to be those things. People use the fact that Black people connect with Kendrick as some kind of insult, they scoff at it. Which is very telling

[@kadewade8726]

What's the dirt isn't about primarily the culture and the aspect on it it's quite literally just dissecting and noticing references from bars like a hip hop watch mojo

[@theblackpope4507]

FD Signifier actually pointed out that the Black Messiah angle doesn't have that much validity as Kendrick has never intentionally made himself look like the Black Jesus. He's wanted to represent his people and help his people, but he has also made it consistently clear of his failures and short comings; thus emphasizing that he's no savior. It makes no sense to keep pushing this Black Messiah agenda on a guy that doesn't see himself as such.

[@BarbieDoll-ih2fy]

​@@theblackpope4507Well said! After all the views, he got! It was a very good breakdown,however it was like he blindsided Kendrick! I smell the Ovhos 😮

[@mohamedfahad2364]

Thanks bro for this. When What's The Dirt was promoting the 6:16 ILA & Euphoria videos he'd never launched a smear campaign against Drake. He stuck to the breakdowns. He didnt call Drake names before dropping the videos. Yet somehow for ''Family Matters'' he started with the ovo merch then went on promo tour on Akademiks live stream to prep OvO glazers for the upcoming hitpiece then started, on Twitter, calling Kdot names such as ''fake black messiah'', ''hypocrite'' ''habitual liar''. I’m waiting on his exposing himself with the breakdown of the slave lines of Drake FM and Slime you Out. He doesn’t have a black cultural IQ just like Drake to allow himself to be cavalier with Black issues. And I can already sense that he’s going to deliberately turn Kdot cultural criticism of Drake into Racial criticism. I can see through his bs already. And to be honest, I see something more insidious in his smear campaign. Actually, I believe he's been reached out to by OvO team or UMG to either cook up a hit piece on Dot and stop the dissection of the rest of the disstracks. So he's doing the ridiculous smear campaign to prep the public and take temp then Dot fans will be riled up so he can play victim after he drops his ''FM'' hitpiece, then say that because he's being harrassed by ''both artists fanbases'' now he won't breakdown the rest of the disstracks (mtg, NLU, THP6) for his mental health. And we all know he won't do it coz we already know those disstracks would expose and damage Drake even further. All in all I believe he's compromised. It seems like he been on a ordered mission. What's The Dirt started his channel in a pro, thorough and honest way. But with time, he became thirsty of approval and co-sign by established media personalities, especially AKADEMIKS who's Drake's PR agent and telegraphist. Now, WTD is killing his credibility and teetering into ''Co-worker'' status to Akademiks. Such a waste! So be cautious, y'all. WTD showed his hand.

[@TheCompanyMan]

Yeah, his tone was always more measured when advertising Drake videos. That's just a wild post to use to promote a break down video.

[@mohamedfahad2364]

@@TheCompanyMan fact. And I'm glad someone of your status and pro work saw through it and made this necessary video. You and FD Signifier are necessary to the culture. I'm sure now WTD feels boxed in and he gotta tread carefully coz the culture peeped his slimey promo work.

[@F-N-Z-01]

@@mohamedfahad2364he had a mask off moment. Like you pointed out his posts have been far too emotional to objective. It feels like an attempted smear campaign. The machine is trying “rehabilitate” Drake

[@ANativeChickenFlying]

Damn, can’t believe I have to say this about his recent twitter takes but in being the devil’s advocate (lyric breakdown from a certain pov) he may have absorbed the mindset and became a devil (using insults to defend his stance) himself…

[@shr00m7]

What’s the Dirt does phenomenal breakdowns, but even at this best there are certain cultural norms or touchstones present that don’t seem to resonate with him and make his interpretations go a little sideways. And that not a knock on him, just to say he’s not aware of his cultural blind spots. For example, Justin, when you talked about the opening of Family Matters where Drake cuts his mom off- and that’s not something that happens in FBA culture/homes, that the sort of thing that he would miss, or misinterpret. Now with this Kendrick thing, if he’s making missteps by not only looking at upload dates and not seeing the entire context of interviews then it’s sloppy or clickbait, or some weird attempt at appearing ‘unbiased’. I’m hoping he see all the valid criticisms of his ‘preview’ and double-checks his work.

[@TheCompanyMan]

Me too. I hope that teaser wasn't a crucial part of the argument. If that's the case... yeezus.

[@YonaDagalosi]

I appreciate an attempt at accountability, but this all was extremely foolish. It’s nice when people expose themselves.

[@kungfukenny1540]

🎯

[@aanonimouss_3634]

He just clout chasing just because what’s the dirt is making good content

[@SladeW5218]

@@YonaDagalosi ‼️🎯

[@F-N-Z-01]

I took it as a mask off moment.

[@undrwtrbsktwvn1110]

​@@aanonimouss_3634he actually gets his information from other channels and puts it out as a "deep dive". That's why they come out so late.

[@JohnXuandou]

What's crazy is that, let's say even for the sake of argument his analysis of the timeline of events is correct and Kendrick was lying about his relationship being good in interviews, the reason why we know it would have been a lie is because he himself came out with the truth without anyone forcing his hand to say it. Now if you want to say that, were this to be true, Kendrick was known to lie about certain things during like 2017-2022 or whatever number of years, I think that's a reasonable argument to make, but you cannot continue to make that claim that Kendrick is a liar post-2022, post-Mr. Morale, post-therapy where he was very open and honest about what happened and told you the truth you know now. Saying that this works towards Drake's arguments shows massive bias when Drake said nothing but unverified high school tier rumors or stuff Kendrick told us about Kendrick first.

[@TheCompanyMan]

BIGFAX.

[@lg3385]

That's the big reason that Mr. Morale is so powerful despite some people trying to say it's "boring" or "tragic" like J.Cole said in his diss. Kendrick put everything out there that no one except people very close to him would know about and let everyone know "I am not perfect and fall into sin just like everyone else". Not a lot of people, especially celebrities, will do that until after it's exposed already. Kendrick should always be respected for that IMO

[@aferg76]

What’s the dirt is compromised. Probably got a call from Drake and Ak to put a bad story out on Kendrick. Sadly for him none of them stuck.

[@F-N-Z-01]

Thank God everything is backfiring. It’s deeper than rap at this point. I think alot of non Black hip hop fans and of course Drake fans aren’t happy Kendrick won

[@ysy_y]

@@F-N-Z-01 Absolutely. The stakes for this beef can't be understated. Every aspect of the culture would've shifted for the worse had Drake won.

[@F-N-Z-01]

@@ysy_y I 100% agree, this was deeper than rap in my opinion.

[@themostsecretscience6409]

DJ Vlad, Adam22, Trap Lore Ross, Whats the Dirt... There is a theme to this dynamic in hip-hop journalism.

[@TheCompanyMan]

Gotta include Ak.

[@ItsThatKidGreg]

@@TheCompanyMan AK do be looking compromised out here...

[@LembeckIsStaying]

​@@TheCompanyMan Ak doesn't make long form edited videos. He's a gossipy livestreamer......a male "tea" merchant.

[@AyeTone302]

True gotta include AK he is from Jamaica moved to America when he was a teenager

[@TheCompanyMan]

His War In Chiraq channel falls in this category back before live streams. His videos were 5 to 15 minutes bascially because those were the rules of the internet at that time.

[@jeremyzeeky3024]

I really don't know how what's the dirt can go from breaking down all the subtle implications of Kendricks coded 616 in LA song then immediately act as if that worldwide steppers song isn't written from the perspective of Kendrick prior to going to therapy. "Ancestors watching me fuck, was like retaliation" does that line sound like something he would say towards the end of the album? No lol

[@AllTheArtsy]

its literally the 3rd track of the album, before the Disc 2 breakthrough in therapy. i always hated Whats fhe Dirt and people who parrot his "exclusives" and i feel so vindicated

[@bvgg833]

In Mother I Sober he also says he was "chasin' manhood" and had addiction / "lustful nature". He's acknowledging real reasons

[@KeepTheCulture]

Nailed it. TBS is ego and MM is ego death. WTD is way too smart to not realize that. And since we all know how intelligent WTD is with his breakdowns, what you're saying here proves to me that he's been compromised.

[@luckyspurs]

Yeah, also Die Hard (track 4) is clearly the start of Kendrick looking to improve things, after the darkness of Worldwide Steppers. As the track that asks the question answered in Mirror (track 18).

[@undrwtrbsktwvn1110]

​@@KeepTheCultureyou're giving that guy too much credit

[@akiret3113]

So glad you made this. He has quite a bit on the line here in terms of credibility and a lot of Drake fans have been pushing WTD's specific black messiah quotes since.

[@TheToastshowJohnson]

You give this dude too much credit. He is a vulture. He is on code with Drake, who maybe paid for that episode

[@TheCompanyMan]

It's possible.

[@TheToastshowJohnson]

@@TheCompanyMan Very... Love the show by the way. ✌🏾

[@F-N-Z-01]

I don’t know if Drake paid him, but I know for a fact he is on “code”with Drake with for sure. Perhaps we were naive for thinking otherwise

[@ladiesunited]

Question. Did you feel this way prior to the news of the family matters breakdown or did he all of a sudden become a vulture after?

[@MG-qf9gx]

@@ladiesunited I don’t know about vulture but that ovo care package basically spelled everything out to me 😂 Drake got him pushing a narrative especially since dudes from Canada

[@Caprisun45]

Well it's out. Dude counted the number of times Drake said the n word, to uh show how he's been living his whole life black... I'm not even black and I cringed.

[@LOOKINTHRUMY3RDEYE]

I never let the perspective of a wyt boy about my hip hop culture dictate whether or not someone is who they say they are. While y'all think this dude is a good journalist, I called it a while back...he is just another dude profiting off our culture by acting as if he is some Hip Hop guru on the culture. I'm good at that when it comes to this. I never took him seriously enough to believe everything he says. Most of this information is on the streets way before the Internet. None of these dudes are professional journalists they are all KZbinrs moonlighting as journalists

[@jacqulynsmither8770]

I agree with everything you said. I felt very uncomfortable with him making a name for himself let’s be real off of Kendrick name. Also I founded out he was from Canada and became uneasy. He has also admitted he was a Drake fan. I tried to open minded with a white Canadian talking about our culture. I was wrong , he is no better than Drake a culture vulture.

[@LOOKINTHRUMY3RDEYE]

Exactly 💯 dude is a double agents. Plot twist he ALWAYS been working for Drake lol​@@jacqulynsmither8770

[@mishasarahwhiteman8360]

Would the Breakfast Club be the platform to come clean about cheating? Especially if you didn’t have a conversation with your partner?

[@lg3385]

Good point. There is another person who's feelings should also be considered when discussing a relationship.

[@mishasarahwhiteman8360]

@@lg3385 Absolutely! I’m not sure why he didn’t pick up on that.

[@PatienceLove]

Especially if he wasn’t cheating at that time!

[@idp32]

I knew when Whats the Dirt went on Akademiks stream for an interview his tone would change. So I am not surprised. He also had a tweet that Kendrick lied how he grew up in Compton. And the tough image was all a persona and not true. So i believe Family Matters breakdown is gonna be a mess. Haha

[@lg3385]

Wow. If WTD tried to go there about how Kendrick grew up, that would be Drake like lies and untruths

[@PatienceLove]

But Kendrick DID grow up in Compton, and he’s never portrayed himself as a tough guy. They’re making up narratives. 😂

[@EBizz85]

😂😅😂😂 he loves Kendrick and people always says he's on 1 side so he had to do this to get people watching

[@huare7946]

He's saying this because Kendrick builds a narrative that he is telling the truth and Drake is a liar in every song. But the word "alarming" is crazy. You find it alarming that a person can lie? That's naive at best. After he tells us that he lied all over Mr. morale and DAMN?

[@medbeth9857]

What more, lying on an interview in response to a question prying on your personal life... ANYBODY would try to evade it. That's a low blow.

[@34blackula]

@@medbeth9857 Facts, I was like wtf did he expect him to do? Embarrass his fiancé on national radio?

[@PatienceLove]

They’re acting as if he’s never admitted to his shortcomings.

[@Gagagag-d1w]

He’s not just building a narrative, the narrative has already been out. He used it to perfection. People need to understand, drake did it to himself. None of it would work if drake wasn’t so public with his bs

[@filmexpressreviews]

The way he went to twitter for validation for his angles, only to spew nonsense, misinformation and propaganda because he's a Drake fan really made me lose a lot of respect for him. He claimed to be "objective" but he's shown the complete opposite

[@travismathis3279]

Same. I had side eyed him a little ever since he said "Kendrick came from the projects section 8 to be specific" and like when he said that I realized he thought section 8 was the name of a housing complex or something not a designated category of rent

[@DManLewis1]

I completely disagree but ok.

[@treycarter7826]

​@DManLewis1 nah he is bs even his kendrick breakdowns be reaching like a mf lol just a great editor and video maker. He doing the work for drake fr instead of sticking to the bars whole channel is a reach but entertaining

[@FultonRecovery]

@@travismathis3279i mean i understand being taken aback but he’s Canadian - section 8 isn’t a thing there. Prolly thought its like “zone 6”

[@kcidd12]

right the dude kept talking about drake's "pen" and how good it is...when we can't even tell if what drake think's and even if it's coming from him

[@ChocoBeauty8]

The distinction between @thecompanyman and the majority of KZbinrs lies in Justin's adherence to journalistic integrity. Unlike others who prioritize being the first to report a story, Justin maintains a commitment to accuracy and responsible reporting.

[@TheCompanyMan]

Thank you! I do my best. I appreciate you, CB.🙏🏿

[@radiobe4179]

Hey, I saw these two tweets from What's the Dirt about Kendrick. I always try to understand these things from an interest perspective: in this case, trying to understand why he would take this approach to "hype" the video dissecting Family Matters. I imagine it was a confluence of two things: What's likes Drake, which I also suspect. He did his job by paying attention to Kendrick's disses (with some inconsistencies and reaches-some takes on Euphoria seemed exaggerated, and I thought it was unfortunate to mention Drake's "timestamp records" and then play a snippet of Is There More). He probably got a bit irritated and down with Kendrick's fans. At least I sensed a touch of emotion in those two tweets, as if he had a more personal investment in this issue. But also, it can be seen as a "rallying up" for Drake's fans. It's an audience that might have less excitement about the beef, given how things have unfolded. At this point, I think it was in poor taste because, as you mentioned, accusing someone of a serious negative character trait is very personal. The poetic license to do that belongs to those writing the disses... In Kendrick's case, his own songs already have a whole structure that gives an air of truth to the claims. He used details, repetition, thematic consistency, and created this entire "artistic universe" where we can clearly see Drake as the worst person in the world, just as Dot says. And that's Kendrick's merit. We can't try to equate the claims using bad faith and information separate from the analyzed songs. Rap competition, despite the direction disses have taken, is within the songs, not outside of them, like a courtroom.

[@TheCompanyMan]

Well said, Radiobe.

[@medbeth9857]

I love, love your breakdown. Kendrick didn't try to go bar for bar with Drake. Although he did make some last minute modifications and responded to some specific points, he ultimately stuck with the narrative he latched on from the start. There is consistency and a logical development to it.

[@radiobe4179]

@@medbeth9857 Thanks for the positivity, medbeth :D There are so many elements that points toward that cohesion between the different songs in Dot's diss catalogue. From the start, Euphoria tells you how things will go down. The "have you ever" lines connect Euphoria to 6:16. The idea that there are creepy images that trouble Drake to the point where he can't sleep is further explored in Meet the Grahams. And then the seriousness of that track is subdued into... comedy, of all things, in Not Like Us, that ties itself to Euphoria from the start (pssssst ---- i see dead people!). That makes sense when you consider how Kendrick writes, according to him... Kendrick seems to organize his thoughts textually, so he has a big bowl of thematic substance to last him the track while he writes his raps. And only after he knows the stuff that he wants to talk about he goes on to make it lyrical, to make it rap.

[@dudettevlogs4257]

What I didn’t understand with “What’s the dirt” campaign for family matters was why he posted ovhoe merch and proceeded to bash Kendrick.. when he did 6: 16 in La and Euphoria he didn’t bash drake or post Pglang merch, he just dropped the breakdown.. so why this time he’s going so extra on Kendrick when Family Matters covers more than just Kendrick..!! Where’s the context for other artists??

[@regulatedfreestylevideos]

lmao this popped up after watching the newer video on all this, and now understanding the context about where he surgically clipped your complimentary words is so hilarious

[@Tyler-Dwane]

How does @whatsthedirt need to demonstrate that "Kendrick Lamar" is more than capable of lying? What human isn't? Who gave you that mission? What the f+ck does that even mean..?

[@TitaniumTectonic]

He's compromised. I noticed the lack of objectivity during the 6:16 breakdown and unsubsidized. The more he said Kendrick Lamar was wrong to say content creators and the media were paid off by Drake & Co., the more I became convinced that he's paid off. At best, he's uniformed and a poor researcher. I mean, hasn't he ever heard of payola? Duh! Monie told him the information he posted was misleading. He kept it up anyway. Compromised.

[@tatenda2706]

I love his content but with him being a Drake fan and living in Canada, there’s a chance he might be compromised, it’s a conflict of interest, maybe Drake’s goons got in touch with him too and sent threats probably, wouldn’t surprise me.

[@NLHK69]

But when he did kendrick breakdowns, was all love. Right?

[@SoulTrybe]

Bruh… Nobody has ever called Kendrick Lamar “ the black messiah” He’s just a very talented guy from Compton with a dope flow and dope albums. Even Drake saying that makes him seem less black to me. Black people don’t talk like that. It’s not a diss for a black artist to rap about black issues. Drake doesn’t do that because he’s really not of the culture

[@clarkmcghee7709]

Excellent point only white people reference Kendrick like that black folks just think he's a dope rapper that's it that's all

[@SoulTrybe]

@@clarkmcghee7709 Exactly, I’ve never heard a single black person call him that. We don’t call anyone that actually. Black people a way to religious to call anyone a “ Messiah” besides Jesus 😂😂😂

[@desireeeeam]

I thought it was obvious that Kenny was rapping as Drake, immediately apparent to me. Really weird seeing everyone surprised and blown away by that lol

[@TheCompanyMan]

Same here. That wasn't really the revelation I appreciated in the video. More than anything I just appreciate the meticulousness of his commentary. It definitely helps people outside the loop connect with what's going on.

[@faeriegraver]

I immediately thought that too. It seems so obvious!

[@MartyMcFly__25]

Yeah was pretty clear to me too but a battle of this level brought in a more casual fan so I get it

[@Girlyjock0119]

Same!! 💯💯💯👏🏽👏🏽👏🏽

[@lg3385]

I didn't realize the specifics of how he was rapping from Drake's perspective until that video breakdown. Now that was crazy

[@SladeW5218]

Ahhhh....that OVO check cleared

[@tiaplaya3508]

👀😳😂

[@Girlyjock0119]

🤣🤣🤣👏🏽👏🏽💯💯💯

[@jvd6330]

The warning shot 💀

[@MsYooToob]

Someone at OVO got to him. His tweets are giving “Blink twice if you’re in danger” 😂

[@PatienceLove]

He’s Canadian!

[@andrewyb830]

He chooses to do a family matters video zero in on Kendrick, when everything said about Kendrick in that song has been proven false, either he has a bold interesting factual take or he is incredibly stupid, misdirected and naive.

[@TheCompanyMan]

Or he's spoken to sources and has more information. It's possible. I'm curious how the video comes out.

[@luckyspurs]

He's still gutted he couldn't work out what the sound was at the start of 6:16.

[@andrewyb830]

@@TheCompanyMan I'm curious too. Do you think the video could objectively change Kendrick's image negatively

[@NLHK69]

Has been proven😂 CAP

[@eneokweobianuju9659]

​@@andrewyb830not even close

[@retromike1]

The beef showed who the chronically online people are who have don’t have any real world experience such as What’s The Dirt. Kendrick told people he’s not our savior and he’s a human being.

[@NLHK69]

But he goes around with the crown of thorns of diamond, like Jesus, without diamond of course 😂 What that mean?? stop the cap, kendrick sometimes he acting like is the savior,cmon now

[@ZeeMtetwa]

@@NLHK69 what does that mean? It means Christ Consciousness. He is saying God dwells within you and you don’t need to look for a Saviour from any man. Go watch his speech at the Compton College made after the beef. That will explain it better.

[@kriz_FLORENCExDISTRICT]

Kendrick got these drake fans losing their mind after the lost…. Ok what about drake kissing that 17 year old girl 😂

[@TaybeenTrill248]

They gone be quiet about that they always are

[@infamouseli92]

Right 😂

[@SladeW5218]

@@kriz_FLORENCExDISTRICT don't forget telling her she's thick...and her breasts felt good against his chest....😬

[@AbouTto_]

yep

[@iluvdissheet]

Or how Aubrey brought up Millie 🫢 #susAF 😒

[@chrisv.noire.6388]

I think what folks are missing is that its 'Kendrick fans' that pushed back at this guy. It was hip hop fans. Its not Kendrick fans that are saying he won...it is hip hop fans.

[@saewutséhuh]

It’s really endearing hearing you talk about your ethics and yourself all together. Been rocking with you since Dx. Don’t stop!

[@TheCompanyMan]

Thank you!

[@Nkanyiso_K]

🤨 If I'm taking all this information in *Good Kid Mad City, is a decade before Mr Morale* at the time of the interview all these things had gone down over the last 2 years, is a *_Live Radio interview_* with strangers the place to reveal you're struggling??? The tour was 2013 & the interview 2015 - dealing with fresh wounds in public doesn't sound like a reasonable expectation. I don't care if *what's the dirt* grew up with Drake but these aren't just public figures, they're human beings with families - he told us when he was ready, I'd like to think most people would give anyone that grace

[@F-N-Z-01]

This! This is why the record fell flat, big deal they had relationship issues. Who hasn’t in a long term relationship. Even if it wasn’t infidelity it could be something else. LOL. Then he proceeded to question the paternity of Kendrick’s children based on Instagram followers lol. Utterly ridiculous

[@rainmaker1169]

Great to hear you got confirmation that indeed 6:16 was from the perspective of Drake..it is now my fav diss track out of the whole beef.

[@TheCompanyMan]

Mine too.

[@richardfarley]

"I believe in a word called Objectivity." Not only did he show he's not objective, but his analysis of the "I did it for us" verse makes me question his approach. Man, I thought nothing negative about @whatsthedirt before all this, but the between (a) the choice to go in on this, of all things, (b) the doubling down, (c) the mistake in the analysis, and (d) saying he wished he worded things differently, implicitly saying he still believes his point (it was just miscommunicated)? This is a huge "L" for a previously pristine brand.

[@leightonslang]

To me, this is just a classic case of overcorrection. He's trying so hard to even the playing field when the reality of the situation is that it's not even close. Oh and this is kinda on topic, but "His infidelity stems from racism" is wild lol

[@F-N-Z-01]

Yup it’s an obvious attempt at over correction, which is something alot of Drake mouthpieces have been doing post beef; AK, Yachty, even Gordo the other day. None of it feels genuine, it’s forced and contrived

[@treeslikeflowers]

Nearly all relationships have ups and downs as they grow. This is to be expected. I think Kendrick self exposing is healthy. Some of us do not get initial self exposure or self expose ourselves doing challenges in our relationships.

[@Mro637]

I get that, and Kendrick is an amazing artist, no one can take that away from him, in my opinion, someone who constantly cheated on his high school sweetheart, and framed his cheating as some sort of social justice to get back at white people has no right to tell another man how to be a good man when he himself isn’t one. He is not one to talk. It’s kind of hypocritical.

[@medbeth9857]

​@@Mro637He has every right to give advice. Every person who realized their shortcomings, exposed them, learned and corrected them, has a moral obligation to guide and help those going through a similar path. That's what true redemption is about. It rings even truer for Kendrick since he could've lived the rest of his life without us knowing a single thing, yet he put himself in a position of vulnerability and scrutiny willingly. Drake not only doesn't see the wrong in what he does, he glorifies it and perpetuates it... Which is why he has the entire industry and especially the female side of it, rallying against him.

[@Channel19972]

13:57 He can't understand an experience he's never been through. When i was in college i was made of fun of by a friend of mine for having a liking for a white girl. Some young black men are taught to regard white women as just sex objects and regard black women as queens. The excuse Kendrick gave to Whitney on World Wide Steppers reflects what some of us would say in case our black girlfriends caught us cheating on them with a white chick. This is just another sign of generational trauma that stems from slavery and colonization. With all that in mind he also missed the whole point of the Worldwide Steppers song. The chorus is what carries the theme of the song but it seems he was just trying to pull things out of the song that support his narrative. Another thing, nothing supports Drake's black Messiah line because it came from a misinterpretation of Euphoria where Drake taught Kendrick was attacking the color of his skin, as well as that of the women he sleeps with. What's the dirt did not do his homework. And downplaying people's traumas like this could backfire on him.

[@iAquarius202]

What’s even weirder is that WTD went into detail about how Drake misinterpreted Kendrick going after his skin color/being bi-racial in his Euphoria breakdown, so WTD understands very well how flawed that angle is. Him trying to use it now as a way to give Drake validity on a point he himself already debunked makes absolutely no sense which leads me to believe WTD is being intentionally disingenuous. If he goes through with pushing that narrative in the Family Matters breakdown he will have exposed/confirmed himself as compromised by OVO.

[@Channel19972]

@@iAquarius202 Absolutely 💯

[@RST94]

To me FD Signifier's video on Drake vs Kendrick perfectly encapsulates this entire beef and everything wrong with Drake. It's one of the greatest videos I've ever watched that covers hip hop. It already has 2 mil views in 4 days. You should check it out Justin! Keep making fire content as always.

[@TheCompanyMan]

I'm a big fan of FD Sig. That's a great video.

[@luckyspurs]

FD Signifier videos doing huge numbers while Drake features don't, will never not be enjoyable to me.

[@JordanClemons]

This is why I miss Combat Jack. Vlad, Akademiks, Adam22, and a slew of others have made a name off just the beef aspect of rap. They dont do this with any other genre. Its not weird to me, its capitalistic.

[@mearllee3511]

I understand you wanna see him shine that’s why you’re speaking facts to him w/ great advice from someone who has plenty experience in this industry. What’s The Dirt has great content but we’ll see how he’s really tryna approach this “Family Matters” video. A lot of attention can be generated for shock value by being very short w/ brand new information.

[@TheCompanyMan]

Yeah man. I don't have anything against him at all and really enjoy his videos. He jumped out the window with that one. I'm super curious as to how he breaks this down. Supposedly the video is dropping today.

[@RMS-qn5tp]

What's The Dirt is about to show us why he (JUST LIKE DRAKE) do not have the cultural cache to discuss issues that are deeply rooted in Black culture.

[@mohamedfahad2364]

@@RMS-qn5tp I'm waiting on him exposing himself with the Drake slave line on Family Matters.

[@RMS-qn5tp]

@@mohamedfahad2364 Same and best believe I'm going to be on his HEAD TOP. I might have to beat that behind with timestamps on the belt.

[@mohamedfahad2364]

@@RMS-qn5tp fact

[@mohamedfahad2364]

@@RMS-qn5tp he just did that

[@themushtube42]

Dont know Just The Dirt's content, but I wanted to drop in some love for FD Signifier cuz I think his video on the Kendrick Drake fued is the best so far. 💯

[@TheCompanyMan]

Yeah, he's great.

[@BThatDope]

Hope homie checks out this episode for the good advice

[@razalees]

I think it's this simple, He is a Canadian that was going hard on Drake and now he wants to even the score by singing as though as if he is going at Kendrick with the same amount of criticism but he just doesn't realize that you don't have to be unbiased when someone is lying on the other side or when the other side is clearly wrong you don't have to show unbias and I think that's what he feels he needs to do is pretending to be unbiased

[@TheCompanyMan]

Right. It's both sides-ism.

[@razalees]

@@TheCompanyMan wow and this is why you're the underground king of hip hop media! Even my unseen unliked comment got a ❤️ from you and a reply (that literally proved you read my comment) but yes sir you're so right but it's the same thing with the media and the Republican party! It's like they have to find a way to be unbiased when one side is being racist, xenophobic, misogynistic, and classist but the "mediator" has to be like "yeah but we have to also point out that other guys want to let men use women's bathrooms" 🤦🏾‍♂️🤦🏾‍♂️ like those things are even remotely comparable!!! "Drake is a PFD file and associates with other pdfs, he sleeps with his friends girls, he is obviously grooming young girls, he's making out with underage girls, he steals all his style and rides the new wave" "Yeah but Kendrick lied about cheating on his wife"$ 🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️ He can't be serious

[@TheCompanyMan]

RIGHT!!! when you phrase it like that🤣🤣🤣 It's laughable. They've been doing this so long in the media it's become natural to people. I appreciate you, Raz.

[@razalees]

@@TheCompanyMan appreciate you taking the time to even read my lil comment in the first place. It's hella cool of you bro. Have a great day FAM and keep the content coming! Maybe you can tackle "glazing" and how the term is running rampant and can be dangerous if we don't unblur the lines between glazing and actual deserved celebration. And where is the line? Much love from KC via Tulsa OK

[@TheCompanyMan]

Damn... that's a🔥 idea!

[@bvgg833]

Taking his account down is convenient people can't see his posts about Drake when marketing the Kendrick videos or generally his previous tweeting habits. Cause yeah this Kendrick tweet was unnecessarily charged language He took accountability but I don't think most people saw that tweet. I'd hope he addresses it in his family matters video. Also this whole thing is just politics to me, the style of media you speak of, and comes with the territory of rap beef? But how much does he decide to delve into the personal stuff just because Drake took it that far? Idk, just hope he stays balanced either way. Everybody has bias

[@swervenights]

wtd is objectively goofy, thats y u gotta let art be art and the audience has to breakdown the songs, lyrics and sounds, you cant cliff note your way through art, you need to experience it

[@coursecorrection4105]

I don’t know who started the narrative that Kendrick is perfect & a gotcha is catching him in being imperfect. His music is about being imperfect and working on those things over time and growing in his thinking. His thinking evolves as he ages and at different stages of his life. Like any human is supposed to. You’re likely to find contradictions in someone who is growing. Kendrick is self aware enough to recognize it. At least some of the times

[@NLHK69]

So u ready to justify kendrick if he saying I beat my wife? Yall kendrick fans acting like he can't lie, he can't do bad things, the fact kendrick he never touched any allegations drake put outside, never denied, nothing, tells me how yall would believe him no matter what

[@ZeeMtetwa]

@@NLHK69Kendrick never said he beat his wife. In Mother I, when talking about his queen being black and blue, he’s talking about his mother and what he witnessed as a child.

[@Tigercam24]

For me, the tweet (deliberately, in my opinion) misinterpreting about Kendrick's explanation of why he was cheating is what felt almost anti-black. More than anything, it revealed the lack of cultural literacy he has in being able to comprehend that line on MM&TBS. Kendrick was saying that to try to tap dance around the truth of why he was actually being sexually loose. But Kendrick's answer is the type of thing only a Black person would say/understand

[@roskioski9185]

Now imagine if his whole “Family Matters” breakdown goes with the narrative that he’s already presented and because of the backlash, he’s come to the realization that his whole breakdown gets nullified.

[@generaldiscernment]

I think that's why he teased it, because that's exactly the case. It may be in his best interest to just not upload it. He'll lose a lot & gain nothing.

[@iAquarius202]

@@generaldiscernment I completely agree except for the suggestion of him not uploading it. I think he should, it’ll be a mask off moment. No more flying under the radar and therefore everyone can make an informed choice on whether to continue supporting him or not.

[@rbiznezz2]

At 18:48, you really drove the point home. Dude stuck his neck out there saying something outrageous for the sake of ‘balance’. But he played himself. That was outta pocket. Great breakdown, lol.

[@belind186]

WTD tone was so prosecuting! Drake Family Matters diss to Kendrick are all based on the fact that Drake doesn’t understand the culture and definitely doesn’t understand Kendrick’s personal life and struggles. I am so curious how WTD is going to go deeper into a black man struggles with generational/family trauma which Kendrick has admitted to going through and how it led to him doing messed up things like cheating in his relationship. Kendrick has been very vulnerable to revealing all of this to the world so people can see he’s not perfect and definitely doesn’t see himself as a “messiah”. But WTD is trying to use interview clips as prove of Kendrick lying? It’s ridiculous because Kendrick doesn’t say a lot in his interviews. Drake doesn’t understand any of this which is why the “slave line” and messiah line just proves how out of touch Drake is about black culture and the struggles/challenges. I hate when people try to say Kendrick views himself as “perfect, savior, or messiah”. He has told us countless times that he’s not our savior and not perfect. This is one of the reason why a lot of people (including me) respect Kendrick and I think people who are jealous of the fact that Kendrick gets a lot of respect always use the angle of “he’s a savior/messiah”.

[@yourstruly4056]

if only people will defend their loved ones like how they do in these artists🤣. Celebrity Worship is REAL🤣🤣

[@TheRealShibasaurus]

I have a huge issue with people gaining success and money off of other peoples personal lives. Playin a very dangerous game when most everyone is easily accessible anymore.

[@Horrorlovanerd]

He's always been about been this way. He always been a Drake stan, and it's tried some that white man comes in and always "exposing hip hop culture for profit". @jfmusic does a better breakdown because he's a young black up and coming and not getting a look. This guy is bogus!

[@TheCompanyMan]

Send me a link

[@henryphair1021]

Objectivity only requires that you reporting on the matter avoid giving your opinion. If WTD made the indictment that K Dot is a liar he’s definitely wrong. He’s allowing Drake’s audience to pressure and tilt his reporting in an effort to soothe or pacify (pun intended). Everyone needs to remember that what Kendrick said seems to apply to Drake: “only you like being famous” Kendrick doesn’t truly enjoy fame. Everyone needs to remember Drake drew first blood especially Regarding personal shots and was warned several times to keep it clean or free of speaking on family.

[@abasudoh7459]

That post caught me off guard because before that it was basically "6:16 in LA breakdown out now".

[@toric6185]

I love the Kid Rock video too. I don't know what's going on, but damn, WTD puts hours and hours and so much energy on each breakdown. In the Pushups video, he says he covers beefs - and I think he does it well. I'm confused. I've never hear anything like "liar" which is definitely not "Subjectivity." I hope WTD stays in his l lane, continues with his incredible research, and not into this type of shit talk. I hope he addresses this again, and doesn't take down the KZbin channel. Thank you for coming from a place of questioning and curiosity, not simply blame.

[@karaminalee]

What's the dirt has put out some SERIOUSLY impressive stuff. Haven't seen this yet...is it the "Kendrick said it was demonitized but now it's not" ish? (Edit: ahhh, no it's not, this is more disappointing 😕.)

[@TheCompanyMan]

Nah, this one is about how he's marketing the Family Matters video by calling kendrick a liar about something he said about his relationship with whitney.

[@RMS-qn5tp]

​@@TheCompanyMan - also, Drake said Whitney was cheating with Dave Free - how is Kendrick cheating explaining that?

[@karaminalee]

@@TheCompanyMan majorly disappointing. (But not necessarily surprising 😒.)

[@TheCompanyMan]

Sadly.

[@Sheija]

Can’t find the clip he shared anywhere, what was Kendrick saying?

[@ctreid89]

That Kid Rock video is my favorite as well.

[@TheCompanyMan]

I wonder what happened to it. That one was his best journalism to me.

[@Girlyjock0119]

Compromised 😳

[@ctreid89]

@@TheCompanyMan word he broke it all the way down. I had no idea.

[@hijodelpapa]

He better think twice about dropping the vid cuz it’s gonna get disliked like crazy😂😂😂

[@tiaplaya3508]

As someone who likes wtd, he is playing a dangerous game....he better keep it pg for his channel sake.

[@allunderground]

There's always been somethin about whats the dirt I couldnt mesh with 🤔

[@LembeckIsStaying]

We know what it is, because they "all" show their real face at some point.

[@SayianGod38]

u tripn

[@luckyspurs]

He gives off a "thinks he's better than everybody, including the musical artists" vibe.

[@NLHK69]

​@@LembeckIsStayingI pretty sure u have put some like on his channel for the kendrick breakdown, 😂

[@PirateCommando]

I went the extra mile and found how to join the membership. I had to do it on a pc, wasn’t available on mobile. I joined while at work cuz love the content so much!

[@TheCompanyMan]

Oh dope. Thanks for that! I'll spread word. I was wondering what the issue was. I appreciate you.

[@dorothyrobbins6190]

WTF! Who got to you...OVO gang or UMG? Somebody lying, but its not Kendrick Lamar. Push that sh*t some where else.

[@bozosworld5806]

Honestly I like his videos because it helps me understand the beefs better. I wish he was around in the 90's maybe I would of been a Jay Z fan or more of a fan of east coast rap. I hate rapper that diss some subliminally. Growing up I gravitated to west coast they called names and said how they felt. But I agree with you that was a big misstep to call Kendrick a liar I just hope this video is good. I wish you did break downs like you use too.

[@TheCompanyMan]

You should check Quincy Jones III Beef DVD series. They break down all the 90s beefs. I think they're all on youtube.

[@hirograveyard8236]

Wtd fuckin up IMMEDIATELY 😂

[@luckyspurs]

Kendrick had to deal with the pressure of carrying hip hop for 15 years and did it perfectly. What's The Dirt had to deal with the pressure of putting out some videos for 15 seconds and completely blew it.

[@hirograveyard8236]

@@luckyspurs he didn’t HAVE to do any of this.

[@qyntifex]

really happy to see you break this down, because i was really caught off guard by his comments as well. it's all happening :D

[@MrSfisher964]

Even as a Kendrick fan I was looking forward to his breakdown on family matters ngl. I think what threw me off is him saying on twitter Kendrick is a liar because he went on an interview and was coached by Top-Dawg not to discuss his relationship. My confusion was Kendrick already talked about his cheating addiction, he has been saying for the longest he is not a savior, he is not perfect he has issues just like the rest of the world. My only interest was him bringing up new information and finding out things Drake said to be even remotely proven just like he did Kendrick videos.

[@F-N-Z-01]

It was framing Kendrick as liar so adamantly that let us know he couldn’t possibly claim to be objective lol. I took it as a Mask off moment

[@bobbytropo2314]

He’s giving Kendrick the tiger woods treatment as if those allegations are on the same level as what he went over in his 6:16 video

[@F-N-Z-01]

The more I think about it, the more clearer it becomes, even if Kendrick and Whitney had challenges in their relationship. So What? lol. What relationship hasn’t had up’s and downs. Moreover they were childhood sweethearts, they’ve grown up together and probably experienced all aspects of life together. The fact that it’s meant to be some kind of gotcha against Kendrick shows how immature Drake is and why Family Matters ultimately fell flat.

[@TheCompanyMan]

I don't need Drake or anyone to tell me a world traveling celebrity cheated on their partner.

[@F-N-Z-01]

@@TheCompanyMan Right lol. Even your average Joe has cheated on their partner. Even if it wasn’t infidelity it would be something else because there are challenges in relationships; adults know this Drake and his fans might not.

[@early252]

This speaks to what we’ve lost - and gained - with the death of traditional hip hop journalism. Lots of great KZbin creators, but who’s doing actual sourcing and interviews?

[@skatercurator]

Love the take on this. Keep it coming 👏🏾✨🏁🏁🏁

[@EBizz85]

He's lying. He's trying to get the Drake stans to like him cuz they say he is only on Kendricks side. If you watch his videos you would know this

[@F-N-Z-01]

Also would love for someone to explain why the fact that Kendrick’s art resonates with Black people is something to scoff at? Drake does this in Family Matters and now WTD. Anytime there is someone that Black folk hold in high regard there seems to be a desire by non Black people to try and prove how imperfect they are, as a kind of gotcha. Not sure if this has been articulated properly but it’s one of the reasons I disliked Drake’s angle in Family Matters, it felt anti-Black.

[@J__D__S]

A lot of people commenting on how they hate him cause he’s white wtf does that have to do with anything 😂😂😂

[@k2peak360]

From what I understand Kendrick was honest with Whitney about sleeping with other women. That's not cheating and if you don't know the nuisances of someone's personal relationship it's smart to stay out of such matters, but that doesn't garner as many clicks.

[@theeightiesthebestdecadeev566]

And the thing is also they probably have broken up many times and then gotten back together that tends to happen especially when you've been together since your teens I'm pretty sure both have probably been with other people They have seen each other through their teens twenties now both in their thirties no relationship is perfect if Ken and Whitney are happy Why should people care so much it's really weird SMH

[@m.danielmills7091]

There's a thin line between doing lyrical break downs and crossing over into reporting and commentary. I guess the fans feel he crossed over from merely deciphering lyrics. He himself actually says that he interviewed 2 people for the family matters breakdown. That's beyond a breakdown.

[@Brendanrobinson171]

No offense to WTD, but we need more black people who are of the culture to do breakdowns of these things. I love that no one is working harder to put these kind of long form videos like a TLR or WTD, but I wish some more of our people would do the same thing.

[@TakverReturns]

FD Signifier, and Lil Bill exist and both make more thoughtful, nuanced and superior content than either WTD or (ugh) TLR.

[@Brendanrobinson171]

@@TakverReturns I watch them both. I could’ve elaborated I suppose. I meant younger guys. I don’t know of any that make content like them, also I’m not 🌈 affirming or a left leaning guy.

[@michaelhowell2809]

I was really hyped after that last video and have been eagerly waiting for the next breakdown

[@tequilamean4917]

Vultures stay in our shit. Waiting for some negative things to happen to exploit. Why give him any air.

[@LembeckIsStaying]

Tale as old as time, that's why we'll never have nothing. We invite scorpions to come in and strike us.

[@SweetieMs]

I don’t want to speak for TCM, but I took this video as a “professional courtesy while reporting a series of events”. Justin used to do deep lyric breakdowns, so it’s kinda OG energy when he’s giving advice. But Justin now does more current event stuff, so he’s going to bring this interesting series of events to his audience. But that’s just how I took it

[@luckyspurs]

Literally the point Kendrick made in Mortal Man and the Mr Morale isn't it.