❓ What's WRONG With The NEW Google Logo???

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Will Paterson

Will Paterson

Күн бұрын

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The newest Google logo has been making the rounds on the internet! Some say that this is a mistake by the Google design team, but is it?
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Пікірлер: 2 200
@GierlangBhaktiPutra
@GierlangBhaktiPutra 6 жыл бұрын
I think most of the people here gonna watch the first two minutes and rage in the comments. Listen to the full video and you will know what this guy has to say.
@mrst0ne495
@mrst0ne495 6 жыл бұрын
watched it full, mesmerizing
@Antiganos
@Antiganos 6 жыл бұрын
Gierlang Bhakti Putra I'd love to be able to forcibly read your comment to these people.
@nathanielfernandez8188
@nathanielfernandez8188 6 жыл бұрын
Gierlang Bhakti Putra I
@MINECRAFTLOVER4000
@MINECRAFTLOVER4000 6 жыл бұрын
I did but the font still triggers me
@drypeeks
@drypeeks 6 жыл бұрын
It's like he just came from doing a Kingsman play for weeks
@beatezeuner1817
@beatezeuner1817 6 жыл бұрын
they made the yellow smaller, because yellow is a very bright color, so in our perception it is stronger than the other colors. There is nothing wrong with a basically yellow logo, but I think google wanted the colors all to have the same perceived visual weight. That's basic color theory, you can read in any book about colors.
@faizanahmed1080
@faizanahmed1080 6 жыл бұрын
Beate Zeuner yeah
@samg3456
@samg3456 6 жыл бұрын
He literally says that two minutes in.
@beatezeuner1817
@beatezeuner1817 6 жыл бұрын
Sam oops skipped a bit around so i must have missed that...
@AquaSG.
@AquaSG. 6 жыл бұрын
That is why everyone targets yellow team ;3;
@mikescott4038
@mikescott4038 6 жыл бұрын
Sam watched at two minutes again and if i wasnt paying no attention at all, he didnt say anything about the balance of yellow
@Sercil00
@Sercil00 6 жыл бұрын
When I was studying typography and logo creation, I sometimes spent more time finetuning letters and logos like this than coming up with them. Deliberate "imperfections" make stuff interesting, but the sweet spot can be very slim. Loved making fonts, but it's kryptonite for perfectionists. You work hours making letters slightly thinner or thicker, and when you put them in a text and look at it from afar, they stick out as too white or dark. But you'll only notice 2 days later.
@bruceli9094
@bruceli9094 6 жыл бұрын
Mathematically Wrong. Visually Perfect.
@CelmaDraws
@CelmaDraws 6 жыл бұрын
Agreed
@hazy6932
@hazy6932 4 жыл бұрын
my new motto
@RyanYoung
@RyanYoung 6 жыл бұрын
I only watched this because KZbin was being really persistent in recommending this to me for at least a week.
@percystarkfrost6468
@percystarkfrost6468 6 жыл бұрын
I've had to do that at least twice each month this year, honestly Google is like a five year old. I don't want to watch you and your math is wrong.
@Dalendrion
@Dalendrion 6 жыл бұрын
Just press the three dots next to the video and tell KZbin you're not interested. Problem solved. Saves you 9 minutes and 14 seconds.
@absolute_kq
@absolute_kq 6 жыл бұрын
It's been like stupid persistent. It kept showing up in my recommended for the past month and today I finally caved
@AyushGupta-yj8jz
@AyushGupta-yj8jz 6 жыл бұрын
Google is interested in showing people how smart it is
@pradap2298
@pradap2298 6 жыл бұрын
piss
@wick5956
@wick5956 6 жыл бұрын
I respect that this 9 minute video picking apart a logo wasnt stretched to 10 minutes for ad revenue.
@willpatersondesign
@willpatersondesign 6 жыл бұрын
QKwoep ❤️
@alonelyspoon
@alonelyspoon 6 жыл бұрын
QKwoep that sounds plain stupid... if the video was 10 mins would that cut off your pleasure watching the video? Besides making money was never a bad thing. How are you respecting his inability to maximize his own personal gain (im not saying the video was bad, it was rly informative and interesting). Making a 10 min video isnt bad. Specially if it's by a content creator.
@babyface8992
@babyface8992 6 жыл бұрын
QKwoep i
@dxstiny02
@dxstiny02 6 жыл бұрын
I would be angry if someone made a 9.25-minute video and stretched it out just barely over 10 minutes for the purpose of ads, even if the video was still good and informative.
@alonelyspoon
@alonelyspoon 6 жыл бұрын
Pig Mayor how can you be angry about someone trying to make money... that's pure arrogance
@Naveication
@Naveication 6 жыл бұрын
His perfect circle G looks like a really good power button symbol that has been rotated by 90°
@Wakkiau
@Wakkiau 6 жыл бұрын
Naveication yeah this actually it basically no longer represent google.
@AtomicShrimp
@AtomicShrimp 6 жыл бұрын
Nicely done. If it looks straight, it IS straight (Jimmy Diresta)
@JThePlante
@JThePlante 6 жыл бұрын
This really shows how much time is spent on perfecting logos that we usually don't actually think about!
@rickhagemeijer5157
@rickhagemeijer5157 6 жыл бұрын
gee and me over here just thinking it was another google logo
@icaruskirota2711
@icaruskirota2711 6 жыл бұрын
ikr
@veelol8679
@veelol8679 6 жыл бұрын
I wanted to like this comment, but it had 666 likes... And I couldn't change that
@veelol8679
@veelol8679 6 жыл бұрын
PICKLE RICK pfft, yeah, I can
@QuadiePoo
@QuadiePoo 6 жыл бұрын
I didn’t even know it changed
@navlagodmad6860
@navlagodmad6860 6 жыл бұрын
A
@-r-
@-r- 6 жыл бұрын
Respect to this man for not making his video 10 min
@willpatersondesign
@willpatersondesign 6 жыл бұрын
Prathusa Fast ❤️
@loafy8532
@loafy8532 6 жыл бұрын
So, if the video was 10 minutes long, you wouldn't respect him?
@-r-
@-r- 6 жыл бұрын
Eskilo No, it is just respect for not giving a shit about the money.
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
Prathusa Fast I don't see why that matters.
@-r-
@-r- 6 жыл бұрын
Falafel I never said that he shouldn't get respect if his video was over 10 min all I said was that we should appreciate the fact that he did not strech the video even 45 seconds.
@thatguy1056
@thatguy1056 4 жыл бұрын
“Let’s do a side by side comparison” *zooms in on one at a time and flicks screen around a lot*
@-SUM1-
@-SUM1- 6 жыл бұрын
To be more specific, it's because the width of the blue part of the G just before it turns to the left is too thick on a circular one. You can see where they've made it the same thickness as the rest of the G in the official one.
@Mirraslog0
@Mirraslog0 6 жыл бұрын
I wish I could love this video instead of just liking it! As a designer this whole situation really pisses me off, most people outside the business have no idea what optical corrections are, not everything needs to be perfectly mathematical. Eyeballs and brains are tricky and complex things!
@willpatersondesign
@willpatersondesign 6 жыл бұрын
TforTrouble thank you so much :)
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
TforTrouble But if someone outside of the field looks at it and thinks it's off that means the someone in the field messed up. The person outside probably doesn't know the real cause of the problem but the insider should look for it.
@patrickbutler87
@patrickbutler87 6 жыл бұрын
Although it's kind of nice to see that you have a leg up on many people out there claiming to be experts.
@taltigolt
@taltigolt 6 жыл бұрын
i worked in powerpoint on my ui design i kept trying to allign the letters perfectly and then i zoomed out and noticed how they aren't the same size and no matter how much i zoomed in to get them the same size the result were still looking different sizes now i know why, i thought something was wrong with powerpoint that he text wouldn't stay the same size even if i zoomed in.
@DanHarkless_Halloween_YTPs_etc
@DanHarkless_Halloween_YTPs_etc 6 жыл бұрын
+NMT: In the old days KZbin had "Like" and "Favorite" actions. You can still make a public "Favorites" playlist and hit "Add to" to add a video to it, though.
@ohno-wi1vb
@ohno-wi1vb 6 жыл бұрын
the “perfect” one looks so much worse ahaha
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
Greta Master of the Galaxy I liked the colors better😕
@RCmies
@RCmies 6 жыл бұрын
I don't know why but because of the yellow it looks way emptier somehow
@0-Kirby-0
@0-Kirby-0 6 жыл бұрын
I'm an autist. I fucking love the perfect one.
@childishtombino1275
@childishtombino1275 6 жыл бұрын
Do you actually mean autist or do you mean artist?
@emilydioptase
@emilydioptase 6 жыл бұрын
ターニャ Both
@rtytuyi
@rtytuyi 5 жыл бұрын
To be honest... I absolutely love this and love google even more for this. There's something perfect about creating something imperfect. This whole theory goes for both music(sound) and logo designs. Thank you for making this video.
@tom_the_jaffa_muncher9576
@tom_the_jaffa_muncher9576 6 жыл бұрын
YOU COULD PLAY A DRINKING GAME: DRINK EVERYTIME HE SAYS "Optically balanced" or "not just mathematics"
@jude.niranjan
@jude.niranjan 2 жыл бұрын
Everything is gonna look optically perfect then.
@RazinShaikh
@RazinShaikh 6 жыл бұрын
Why was this recommended to me??
@bilegtbattsooj4524
@bilegtbattsooj4524 6 жыл бұрын
Razin Shaikh i shared a pic of this on facebook and this popped up
@tromino2598
@tromino2598 6 жыл бұрын
I don't know.
@YonatanAvhar
@YonatanAvhar 6 жыл бұрын
Cuz its awesome
@YonatanAvhar
@YonatanAvhar 6 жыл бұрын
And if you comment on a video youtube counts it as interaction and recommends more similar ones
@pratikrane149
@pratikrane149 6 жыл бұрын
Razin Shaikh, cause it's trending.
@totallysxmmyyt6787
@totallysxmmyyt6787 2 жыл бұрын
Well done, I'm reminded of lessons I learned from working with my typography mentor from Yale, at that time the process was done by hand. My students will love this presentation.
@koyaaanisquatsi
@koyaaanisquatsi 4 жыл бұрын
wow this explains so much. Im an illustrator, not a graphic designer, but the way it explains why what we perceive with a naked eye is more important than being mathematically perfect... interesting concept indeed
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
And here I thought the problem was the yellow being to small and equal to the rest of the colors. I like it being not a perfect circle but when you changed the yellow size, I like it a lot better. It just looks so lopsided with the red leaning on the yellow.
@blueeberrie4396
@blueeberrie4396 6 жыл бұрын
Anyone who wants to be a graphic designer or typographer should know this. It's basics.
@pawehbsam5872
@pawehbsam5872 6 жыл бұрын
Bluee Berrie true!!
@randomuser66438
@randomuser66438 6 жыл бұрын
What more do you suggest? I don't want exactly to be a "graphic" designer, but i do want to be a web designer. So... If you have some suggestions of more concepts like that i would appreciate. :) PS: sorry for any grammar errors. English isn't my native language. >.
@blueeberrie4396
@blueeberrie4396 6 жыл бұрын
There's a lot of concepts, but I think you are on a good way, if you care enough to watch educational videos. Best would be some school or courses since there is so much stuff all around it. I am not a native speaker as well. :')
@randomuser66438
@randomuser66438 6 жыл бұрын
Okay. I'll follow your tips. Thank you!
@brzodroid
@brzodroid 6 жыл бұрын
But most people are not so they dont know about this
@sheepphic
@sheepphic 6 жыл бұрын
This was a really interesting video! Just so you know, this is more about type design than typography. Type design is the creation of typefaces, while typography relates to how text looks on the page, including what font is chosen, but also where the text breaks, how the lines are spaced, etc.
@tylerm9722
@tylerm9722 6 жыл бұрын
“Optically compensate”. I have to steal that.
@lilianwignall1823
@lilianwignall1823 4 жыл бұрын
No good asking me !!!!!!!.kidding? No, really.
@leoLorenzi
@leoLorenzi 6 жыл бұрын
Do A Tutorial on Optical Stablization
@languagepepe2855
@languagepepe2855 6 жыл бұрын
he can't even explain it... how's he gonna do a tutorial? he just said "stabilize", "optical stabilization", and "balance it out" 50+ times >:(
@RenaldoXhahu
@RenaldoXhahu 6 жыл бұрын
THANK YOU! I cringe every time when I see posts on how the logo is wrong lol
@AppleWatchCenter
@AppleWatchCenter 6 жыл бұрын
Renaldo Xhahu ikr 😂
@localcrackhead2904
@localcrackhead2904 6 жыл бұрын
Why tf would you cringe to a fucking logo? I'm pretty sure people only cringe when something is awkward..
@lordofbuns5636
@lordofbuns5636 6 жыл бұрын
Argf your attempt to argue makes me cringe
@itsblack2321
@itsblack2321 6 жыл бұрын
He cringes when he sees posts about the logo, not the logo itself.
@pratikrane149
@pratikrane149 6 жыл бұрын
Argf, He is probably a designer, so for them it is common to feel uncomfortable when there are silly mistakes in logos/designs. Tho the mistake in this video wasn't a mistake actually, google just did that intently.
@unlokia
@unlokia 6 жыл бұрын
I must confess, embarrassingly, I *nearly* did what many do, and nearly clicked "dislike" ... but then the calm, gentle voice of reason and patience said _"watch the whole video, don't be foolish"_ ... and it's a good job I did - what you described are aspects of typography which I'd never deeply considered, but had always observed. Thank you, Sir, God bless you :) You are superb, and have just gained another well-earned subscriber. Matthew, England.
@jeansbeans2496
@jeansbeans2496 6 жыл бұрын
I was actually messing around with letter logos in illustrator and i discovered that very recently about letters being optically balanced. It was very interesting that i bumped into this video just a couple days later
@Supportik
@Supportik 6 жыл бұрын
Its G not a circle.
@MsPurplebutterly
@MsPurplebutterly 6 жыл бұрын
I love thigh high socks. Watch the whole video please.
@TylerDehan
@TylerDehan 6 жыл бұрын
MsPurplebutterly I think he was just addressing that in the first place why do people even expect it to be a circle when it's a G.
@cutecommie
@cutecommie 6 жыл бұрын
I too love thigh high socks.
@arctyze
@arctyze 6 жыл бұрын
RIGHT! I was saying that to myself the whole time!
@xdkfpjacob
@xdkfpjacob 6 жыл бұрын
ikr
@poi24b3
@poi24b3 6 жыл бұрын
This is the G spot those nerds will ever find.
@MouseGoat
@MouseGoat 6 жыл бұрын
Those nerds? Google was invented by nerds to the nerds, so thats a weird thing to say. Also now days it's the nerds that a getting laid, as its the nerds that run the world now.
@schoenwettersl
@schoenwettersl 6 жыл бұрын
correction, the capitalist the nerds work for*
@theRPGmaster
@theRPGmaster 6 жыл бұрын
Disses nerds, can't even spell "never".
@RivenEnjoyer6897
@RivenEnjoyer6897 6 жыл бұрын
It's a joke bro
@ngkstudio4845
@ngkstudio4845 6 жыл бұрын
steve vansteenbrugge why bother explaining it to these guys. I was laughing at the joke till I saw the other replies.
@end-ai-media
@end-ai-media 6 жыл бұрын
Subscribed. I'm a communication design student at Otago Polytechnic, and you just managed to make my youtube viewing some AWESOME research and homework into Logo design! :)
@marksmithwas12
@marksmithwas12 6 жыл бұрын
You should do a video on the Pokémon Moon logo, it's soo good! It's an icon of a moon within a moon within a moon and utilises negative space flawlessly. As for Pokémon Sun, I haven't stared at it long enough to see what it has to offer
@Alppuccino
@Alppuccino 6 жыл бұрын
It's a G, not a fucking circle lol
@dxthakid4727
@dxthakid4727 6 жыл бұрын
Alppuccino | FX if you take time to actually watch the video instead of looking like a total idiot your life would be a little bit better
@Alppuccino
@Alppuccino 6 жыл бұрын
Eh? I'm just inputting my view on the situation, nor was I disagreeing with Will about it. I literally just stated "It's a G, not a fucking circle" not towards anybody or anything. I'm sorry if you were offended but maybe if you could understand my intellectual sentence structures and use of pronouns then _your_ life would be much better. Thanks.
@kys2067
@kys2067 6 жыл бұрын
Alppuccino | FX Second opinion here, please stop.
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
Leave a like for no reason Please I watched the video, his statement still works had watched it all. Really, him saying that is like he's agreeing.
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
Leave a like for no reason Please If you take the time to not be a snob, maybe you would have been able to understand that.
@poprange
@poprange 6 жыл бұрын
Well, its not a perfect circle because its a fucking letter G, not a circle...
@wiltersens
@wiltersens 6 жыл бұрын
there's a difference when the letter happens to be a logo
@kristiansmith5298
@kristiansmith5298 6 жыл бұрын
is there? its still a letter G
@mrst0ne495
@mrst0ne495 6 жыл бұрын
point
@Antiganos
@Antiganos 6 жыл бұрын
Gabriel Maranhão Watch the video until the end
@mikael9325
@mikael9325 6 жыл бұрын
Gabriel Maranhão watch the whole video dumb fuck
@skepticmoderate5790
@skepticmoderate5790 6 жыл бұрын
Thank you for saying this! Every time I see one of those Google logo memes I cringe a little inside because I know the typographic principles behind it.
@j.nijhuis4745
@j.nijhuis4745 6 жыл бұрын
skeptic moderate same 😂
@xpez9694
@xpez9694 6 жыл бұрын
the reason the crossbar in the E is higher is to align with the other letters x-height. A good rule of thumb: The most legible typefaces used to set pages within books usually employ a typeface with a large x-height. This increases legibility and causes less strain on the eyes which makes reading a 200 page book much easier.
@bitraboj722
@bitraboj722 6 жыл бұрын
This is some googleception
@kunalbelamkar
@kunalbelamkar 6 жыл бұрын
I honestly don't see a difference between Will Paterson and Ed Sheeran! :P
@tetrahedral1521
@tetrahedral1521 6 жыл бұрын
Wow, to be honest this is the first of your videos, or any typography videos, I have seen where I am generously impressed with how much you are educated on the subject and craft, lots of respect to you and your work!
@heavytransit
@heavytransit 6 жыл бұрын
You should’ve put the symmetrical logo beside the other letters so people could actually see how much it overshoots to the right. I think some people weren’t able to perceive it.
@kahlcium2
@kahlcium2 6 жыл бұрын
going through the comments is such a wild ride huh
@konomi9205
@konomi9205 6 жыл бұрын
yep
@jasonchen4831
@jasonchen4831 6 жыл бұрын
It's like that to piss people off.
@Frank-do1bg
@Frank-do1bg 6 жыл бұрын
why would it piss people off?
@MrDetox2u
@MrDetox2u 6 жыл бұрын
Feri Some people get annoyed when something is wrong
@saraangel6696
@saraangel6696 6 жыл бұрын
There's a reason people study this for years... I wouldn't have noticed any of that if you had not pointed it out. Really cool video!
@PoloZ34
@PoloZ34 6 жыл бұрын
Wow only if I knew this when making bo2 emblems with letters, it never looked quite right
@fastndd
@fastndd 6 жыл бұрын
that's why i never used letters for my own logos haha ;p
@MohamedAchraf
@MohamedAchraf 6 жыл бұрын
Nice One Will !!
@MohamedAchraf
@MohamedAchraf 6 жыл бұрын
You're welcome
@willpatersondesign
@willpatersondesign 6 жыл бұрын
Thank you! :D
@dk-gl
@dk-gl 6 жыл бұрын
Wow. Text to Speech here?!
@202aaaaaa
@202aaaaaa 6 жыл бұрын
You here fucking osm
@tashasimone9008
@tashasimone9008 6 жыл бұрын
Very interesting observations. At first I was annoyed with the new logo, but it's making more sense. It's crazy how such a geometric font like futura isn't perfectly symmetrical
@loutubesing3213
@loutubesing3213 6 жыл бұрын
Optical vs geometric design can be very interesting sometimes
@jprice_
@jprice_ 6 жыл бұрын
Holy shit that's obnoxious. Gotta hustle, huh?
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
Md Abdus Sobur go away.
@ayushFos
@ayushFos 6 жыл бұрын
Tasha Simone it's is G not a fucking circle. It should not necessarily be a circle
@tashasimone9008
@tashasimone9008 6 жыл бұрын
Ayush Kumar yeah of course it’s a G, but futura was designed as a “geometric” font which means round letterforms (Os, Cs, capital Gs) are theoretically perfect circular forms. But as Will demonstrates, the font designer didn’t make it just perfect because of optical balance. I just thought it was interesting and felt like mentioning it *shrug*
@niftythelynx
@niftythelynx 6 жыл бұрын
Is this the reason that when I center text it doesn't always look like it's centered so I move it off to the side because the L is open etc
@gochem3013
@gochem3013 5 жыл бұрын
Google (1998-2015): We can help you to search it. Google (2015-Now): WE WILL ARREST YOU!
@LARAUJO_0
@LARAUJO_0 6 жыл бұрын
The only thing that really bothers me about it is how unbalanced the colours are
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
Me too.
@madisonxyz9887
@madisonxyz9887 6 жыл бұрын
It looks so lopsided
@5050coinflip
@5050coinflip 6 жыл бұрын
Yellow is a stronger colour in our mind and green the weakest It makes sense
@Centricsts
@Centricsts 6 жыл бұрын
LARAUJO nice profile pic, James is a sexy little boy
@Smartercow
@Smartercow 6 жыл бұрын
A comment by Beate Zeuner above - "They made the yellow smaller, because yellow is a very bright color, so in our perception it is stronger than the other colors. There is nothing wrong with a basically yellow logo, but I think google wanted the colors all to have the same perceived visual weight. That's basic color theory, you can read in any book about colors."
@Joxus
@Joxus 6 жыл бұрын
I don't know that I like this whole optical balance thing... Actually......no ive changed my mind this is very informative and quite cool
@MithrandirGhost
@MithrandirGhost 3 жыл бұрын
YOUR FACIAL EXPRESSION WHEN THE CIRCLE DIDN'T FIT KILLED ME HAHAHA
@elpadrino1128
@elpadrino1128 6 жыл бұрын
Does this apply to type design only? Because a lot of times when I´m designing posters and signs for example certain elements don´t really look centered even though they are in the computer
@dylanmonahan473
@dylanmonahan473 6 жыл бұрын
G is not a perfect circle, it’s not supposed to be
@isaidstream4547
@isaidstream4547 6 жыл бұрын
The intention of google was to create a G like a circle but they can't do it, because of optical estabilisation or eye balance Sorry for my english. Greetings from Machupicchu, Perú
@xandervane5907
@xandervane5907 6 жыл бұрын
Dylan Monahan that’s what he said in the video
@dylanmonahan473
@dylanmonahan473 6 жыл бұрын
Oh sorry, i mustve blanked out on that part
@jinjunliu2401
@jinjunliu2401 6 жыл бұрын
Springlock Bunny Thing That's what Xander Vane already told him, can't you read??
@shywolfanimations1385
@shywolfanimations1385 6 жыл бұрын
Yea we can see when we write it! XD her it is! *G*
@gracefulslumber8441
@gracefulslumber8441 6 жыл бұрын
This was super awesome and interesting! I learned a lot!
@Kai_Jason_Lee
@Kai_Jason_Lee 5 жыл бұрын
You can't be serious! How stupid do you need to be to think thats educational? You are a bloody discrace!!
@metakarp_
@metakarp_ 6 жыл бұрын
Personally, I preferred the colour-blocks the way you made them. But I've always been one for symmetrical designs. The shape of the G, however, I completely agree with you about the whole optical stabilisation.
@victormocan2158
@victormocan2158 4 жыл бұрын
Very good video. I learned something of value today. Thanks man.
@BenvanderWalt
@BenvanderWalt 6 жыл бұрын
I made a video "fixing" everything wrong with the new Google logo, and it just looks out of place...
@1ax
@1ax 6 жыл бұрын
HOW DO YOU NOT HAVE MORE SUBS????
@Hunter-lj9qq
@Hunter-lj9qq 6 жыл бұрын
Ben Thunder ok
@Auddsi564
@Auddsi564 6 жыл бұрын
its literally IN this video lol
@Akira1G
@Akira1G 6 жыл бұрын
it does...
@iconoclasttastic9258
@iconoclasttastic9258 6 жыл бұрын
Perhaps you should watch videos to the end before making assumptions - your behavious reminds me a lot of the muppets making assumptons that the logo is 'wrong'. It demonstrates immaturity not knowledge. It's easy to criticise. Try offering your opponent the respect of understanding their position before shooting off half-cocked.
@arenmee540
@arenmee540 6 жыл бұрын
I can't find anyone complimenting this video, besides people defending the video from people who didn't watch the whole video, guess I'll be the first? Tnx for explaining all this 'optical balance' and all that, I actually taught it was unnecessary, keep it up my dude! :D
@error.418
@error.418 6 жыл бұрын
All the articles that came out saying it was wrong were really bothering me, thanks for addressing the intentionality in the logo and the basics of typographic design. Well done!
@chinmayramdasi7872
@chinmayramdasi7872 6 жыл бұрын
you gave exact info which i was looking for.. thank you
@Catag
@Catag 6 жыл бұрын
How do you get that motion blur tho.
@Khushwant-Singh
@Khushwant-Singh 6 жыл бұрын
The only thing 'wrong' with the video is its title. You could've saved 1K dislikes if you would've chosen something else as a title. Liked.
@loafy8532
@loafy8532 6 жыл бұрын
The title isn't wrong, what is wrong are the people who jump to conclusions without watching the video itself
@tahneethompson6012
@tahneethompson6012 6 жыл бұрын
Eskilo no hot cognition isnt wrong its unwanted and isnt needed but its not wrong
@gabrieleiro4181
@gabrieleiro4181 6 жыл бұрын
He could've saved dislikes by choosing another title but would he get as many views?
@tiberiu5284
@tiberiu5284 6 жыл бұрын
Gabrieleiro If only big numbers are important for you, you are just a superficial dude that can't promote his work without false advertising
@gabrieleiro4181
@gabrieleiro4181 6 жыл бұрын
People who came here, read the title, watched only the first few minutes, and gave it a thumbs down are people who don't agree with what the title suggests. This video is not for them because these people already know and agree with all of what was explained in it. It doesn't matter if they give a thumbs down, because this video aimmed people who agree with the title and tries to explain why they are wrong by educating them on some design concepts. By changing the title you would please people who downvoted the video. But they were never the target
@RhythmGamer
@RhythmGamer 6 жыл бұрын
Thanks I will use this lesson when im designing things
@lordwander
@lordwander 6 жыл бұрын
Such and educational video. I learned a lot about typography thank you.
@KevinPlaysGuitar
@KevinPlaysGuitar 6 жыл бұрын
Interesting! I learn something new everyday. :)
@chance3611
@chance3611 6 жыл бұрын
Personally I love the logo, yeah it has some flaws but I think it feels like their style, great vid.
@elravomastero2566
@elravomastero2566 6 жыл бұрын
Thank you for this! I learned a lot!
@RainycloudDS
@RainycloudDS 6 жыл бұрын
nice i'm studing Design at school and it's so interesting to me i liked the video, you are really professional :)
@Zeldakostv
@Zeldakostv 6 жыл бұрын
Ok i agree the non perfect one looks better, but i still dont see why they dont match the red and green ends. That looked fine in your version
@jinjunliu2401
@jinjunliu2401 6 жыл бұрын
McKaos it's nice to have some asymmetries imo
@bigdog5
@bigdog5 6 жыл бұрын
Makes it look more personal
@aandre311
@aandre311 6 жыл бұрын
because color weight, yellow is a very lightweight color and if you increase the area too much it will get lost with the background thus messing the readability, since it will mess with the open space of the G which should be on the right not on the left so it read as a G, also that's why they have the green at the bottom cause is a solid color it acts as a base, but blue is more solid than green tho thats why they use it on the right to compensate for the yellow on the left and to define the arm of letter G. you should consider turning the logo to grey scale so you can see the values.
@nyalakanmerahmu
@nyalakanmerahmu 6 жыл бұрын
is there math behind this?
@mattlamp8331
@mattlamp8331 6 жыл бұрын
not necessarily, optical adjustments, like in typography are made with the eyes, of course you have some guidelines, but ultimately is your eyes that make the decision. it has to be perceived as a perfect circle, not be a mathematically perfect one necessarily
@theblindgamer101
@theblindgamer101 6 жыл бұрын
It's pretty interesting that they did the same thing on ancient Greece temples. The columns where often buldged in the middle ever so slightly so that it looked perfectly straight to the human eye.
@dontwantahandle69
@dontwantahandle69 6 жыл бұрын
I understand your point and I agree in most, BUT I don't think that a logo where a considerable amount of people wonder "something's wrong with this, what is it?" is perfect
@vinitdoke
@vinitdoke 6 жыл бұрын
I cannot believe in my eyes, literally
@Riiisuu
@Riiisuu 6 жыл бұрын
“Mathematically it’s wrong but optically it’s correct”...
@hollyiris93
@hollyiris93 6 жыл бұрын
Hi +Will Paterson, I've just discovered your channel and you gain a new sub 😀! Your video is very interesting, I watch until the end and even re-watch it again. I wonder if you can make a video explaining more about optical balance in typography and logo stabilising please. Is there some rules that we can follow or just an intuitive thing (with experience of course)? Thanks a lot! 😀
@chipper592
@chipper592 6 жыл бұрын
Always new something was different; however it looks great. Thanks for xplaining-I’m now a subscriber.
@richardhead8264
@richardhead8264 6 жыл бұрын
_Spatial Distribution Perception_ Rather than saying it's not mathematical, it's probably more precise to say that our sense of perception is comprised of more-sophisticated criteria than primitive geometric constructs. RIP OCD LOL
@viciousnutella
@viciousnutella 6 жыл бұрын
I don't see anything wrong with it. People are just overreacting, such major bandwagons
@SmTab
@SmTab 5 жыл бұрын
Ppp
@crowdozer3592
@crowdozer3592 6 жыл бұрын
Good video. This is why companies employ focus groups and not just advice from people who completed a graphics design course at a community college.
@nizamuddinshaikh3185
@nizamuddinshaikh3185 5 жыл бұрын
Vow, excellent analysis! This is a great help for beginners like me. Thanks bro.
@volita4792
@volita4792 5 жыл бұрын
I didn’t notice it, You made me develop OCD now.
@jaredswartz9149
@jaredswartz9149 6 жыл бұрын
I watched a 10 minutes ad for you
@prabhathk6175
@prabhathk6175 6 жыл бұрын
jared swartz I regret I used adblocker
@naumsei6221
@naumsei6221 6 жыл бұрын
I use adblocker, but it is OFF on youtube, cuz I like youtubers...
@prabhathk6175
@prabhathk6175 6 жыл бұрын
People wont use adblockers unless ads become less distracting and comes with sound in mute by default. Ads in the middle and and end of a video are bearable. But, at the starting of the video ! Urgghh
@prabhathk6175
@prabhathk6175 6 жыл бұрын
I use adblocker on my Pc as well as on my android Device
@jordanaragon3732
@jordanaragon3732 6 жыл бұрын
Ken B how do you get the adblocker
@jonsealartist
@jonsealartist 6 жыл бұрын
Big point that's being missed is that from a branding standpoint you make word and letter marks slightly off because 1) that insures trademark and 2) makes it easier to distinguish copycats though the second reason has become a bit moot with recent technology, it is still very much part of the tradition.
@justjohn86
@justjohn86 2 жыл бұрын
I enjoyed this video and thus liked and subscribed as per instruction. Thanks Mr Paterson.
@lgktube
@lgktube 6 жыл бұрын
For me a logo doesn’t have to look „perfect“. It should fit to its brand. And those weird lines inside of the „G“ somehow symbolizes to me the unconventionality of Google.
@falconmm1614
@falconmm1614 6 жыл бұрын
Lars / LGK May I question your strange ,,quotes?“
@lgktube
@lgktube 6 жыл бұрын
FalconM&M What do you „mean“?
@atouloupas
@atouloupas 6 жыл бұрын
Lars / LGK I think that they use quotes like „that” in German, and it looks quite ugly imho. Did I get it right, are you indeed German?
@lgktube
@lgktube 6 жыл бұрын
Απόστολος Τουλούπας Yes, that’s true, I am German. My iPad keyboard creates those quotes automatically when I actually just type “. 😉
@edinhass9189
@edinhass9189 6 жыл бұрын
Απόστολος Τουλούπας it's used like that in almost all of Europe..
@Thatguy-nh4by
@Thatguy-nh4by 6 жыл бұрын
There KZbin, saw it! Happy now!?
@Frank-do1bg
@Frank-do1bg 6 жыл бұрын
not quite, dys
@yeetis4527
@yeetis4527 6 жыл бұрын
Clorox Bleach What a shit name
@loafy8532
@loafy8532 6 жыл бұрын
You could just click "Not interested" You don't need to watch the video
@GameFreak7744
@GameFreak7744 6 жыл бұрын
...and also an adjective.
@jadengaming6236
@jadengaming6236 6 жыл бұрын
Clorox Bleach I'M NOT GONNA DRINK YOU
@MatthewPalanca
@MatthewPalanca 6 жыл бұрын
wow this was so enlightening, man! optical balancing. thanks!
@nine300
@nine300 6 жыл бұрын
I make hand-lettered diagrams, and I've always noticed that I can't just use a circle template for the G the way I do for the O without altering it a bit to make it look right.
@radtech246
@radtech246 6 жыл бұрын
um, G's aren't circles?
@filthygarbage
@filthygarbage 6 жыл бұрын
Pathetic Gamer explain
@ithoughtitwasgrapejuice9084
@ithoughtitwasgrapejuice9084 6 жыл бұрын
Pathetic Gamer what? G's are not circles
@konomi9205
@konomi9205 6 жыл бұрын
'G's are not circles
@radtech246
@radtech246 6 жыл бұрын
Yes I did watch it lol, but I'm just saying it's not wrong. Because a G isn't a circle, the logo isn't a circle. XD DUH
@crackcobain9845
@crackcobain9845 6 жыл бұрын
We are all retards, my children - Hesoos El Créstus
@CaJoel
@CaJoel 6 жыл бұрын
How can a logo be wrong? It's a logo.
@isaidstream4547
@isaidstream4547 6 жыл бұрын
Joel Ratchford yeah haha
@CaJoel
@CaJoel 6 жыл бұрын
If google want uneven circles than let them have uneven circles!
@konomi9205
@konomi9205 6 жыл бұрын
this comment deserves more likes.
@PotatoesAssistant
@PotatoesAssistant 6 жыл бұрын
Joel Ratchford yea exactly
@gakhar201
@gakhar201 6 жыл бұрын
This comment is more better than this shit video
@LyricalLanguages
@LyricalLanguages 6 жыл бұрын
Very well explained thank you!
@TheJeffChase
@TheJeffChase 6 жыл бұрын
Great investigation/exploration of the logo. Very well explained. Nice work!
@kingpotato7183
@kingpotato7183 6 жыл бұрын
"Isn't that not THICC at all"
@jannism1798
@jannism1798 6 жыл бұрын
It's T H I G G though
@flicks12378
@flicks12378 6 жыл бұрын
"Isnt that not THICC at all" -My Boyfriend
@grenierdave
@grenierdave 6 жыл бұрын
Excellent analysis! Thanks for the video and insight!
@monjesmedia
@monjesmedia 5 жыл бұрын
Great explanation. Thanks Will!
@newbeenoob3733
@newbeenoob3733 6 жыл бұрын
IF... if u make it more balance in every shapes, i guarantee 100% it's look so awkward (sorry bad english XD)
@newbeenoob3733
@newbeenoob3733 6 жыл бұрын
Oh, shit...sorry, i didn't watch ur video till the end, i though u don't know bout that XD...sorry sorry
@Grabster
@Grabster 6 жыл бұрын
Is my logo ok? :D
@flicks12378
@flicks12378 6 жыл бұрын
No its horrible...jk its swell
@loafy8532
@loafy8532 6 жыл бұрын
Minimalistic... i like that
@anotherdepressedmusician
@anotherdepressedmusician 6 жыл бұрын
You were correct with all of this, however when you said "the L and E stand out a lot" is also because when you shrank the other letters they were moved further away from the L and E as well. Just though I'd point that out.
@thatonefoxxy
@thatonefoxxy 2 жыл бұрын
OH GOD! I like the perfect version way more and now i think normal logo looks weird!
@AnasKhan-oh1ns
@AnasKhan-oh1ns 6 жыл бұрын
When he made the colours even sizes it didn't look that weird
@SuperSmashTails
@SuperSmashTails 6 жыл бұрын
But then it would be just a "Simon says"-logo and not unique.
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