What Spotify editors see when you pitch... and how to stand out

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Todd is a goldmine of music marketing knowledge - every time I talk with him, I come away feeling like I know more about the industry. He's been a VP at Sony Music and a General Manager at Fearless Records, and he's worked with bands including Plain White Ts, Portugal. The Man, and plenty more.
In this video, he explains what Spotify editors see when they review pitches - and how you can stand out so that your music actually gets placed.

[@JakeBrantley]

Been really enjoying your videos! Thanks for pushing them out

[@twostorymediamusic]

Appreciate it - thanks for watching 🙏

[@etherealbonds]

All this useless playlist shit is not about the quality of the music but about copying what already works. If you are a really good and innovative producer making completely new stuff doing things different instead of sticking to specific genre stereotypes you will never get on playlists. Have you ever seen innovators like Alon Mor, Reid Willis or Hudson Lee on a editorial playlist? No, because they are great producers.

[@twostorymediamusic]

I don't totally disagree, although I think there's some nuance; you don't have to be *totally new* to be good. Wrote a blog post about this, actually: twostorymelody.com/the-carcinization-of-the-music-industry/