What TO Do When your Ads don't Convert

When you launch an ad and it doesn't convert, what next do you do?
Well if you are like me, you want to use the 3 W's System.
This involves you asking 3 important questions
Why
What
When
➡️ Why: Why did my Ads not bring sales? Who did I target, what was my messaging and was it correct, was it from my sales page or creative,? Was it from my ad copy or closing?
By asking these questions, you want to figure out where the problems are coming from and the major problem that is the greatest contributor to the poor sales
➡️ What: Here you want to know what to fix. After figuring out why, it's time to fix WHAT didn't work.
This could mean you have to rework your offer, redesign your sales pages, improve your ad copy, revisit your targeting options, or take a class on closing.
Hey, what ever it takes, do it.
➡️ When: This is simply when are you going at it again?
In this business there is no giving up. That it did not work before simply means you need to try again with an improved armoury.
Don't run the ads again without W1 and W2. Instead figure out the why and what and then get started on the when.
And when you do launch these ads, you have a far greater chance at success because now you have figured out what doesn't work!
Does this make sense?
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