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At SubSummit, a key insight was brands shifting to retention-focused strategies.
Customer success and follow-ups are essential as acquisition becomes more competitive in data-rich environments while brands leverage user-generated content and influencers for engagement.
The real winners are those consistently engaging customers, leading to higher referrals in both B2B and D2C spaces.
With AI blurring reality, personalized messaging is crucial.
Brands excelling in fast, personalized (Para), and engaging communication will dominate.
The future is about optimizing current processes and exploring new tools to enhance customer success and elevate brand value.
🚀 #SubSummit #CustomerSuccess #RetentionMarketing #Ecommerce #aiinnovation
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