when brands try and be relatable

Times when brand accounts tried to be relatable and failed. Entangledteen got itself into a tik-tok PR mess, the hunger games twitter account needs help and Netflix caused a thread of corporate brands being thirsty. We discuss this new phenomenon.
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[@non-pe8xn]

the humanization of brands are ✌️ psychological marketing ✌️

[@itsdivyag]

yep!

[@maattthhhh]

I think it's all because Wendy's started dissing competing restaurants on social media, that's why others decided to follow suit. At least Wendy's was actually funny with their roasts. Now the ones mimicking are like another generic YA novel 😅

[@ivetta8498]

yeah, on twitter it started with wendy's, but the OG company that had a popular social media presence was Denny's on tumblr with its weird ass nightmare edits

[@itsdivyag]

wE do be entertained... mildly

[@giopyui]

Wendy's wasn't the first one who did it, the very first one was denny's on tumblr! Wendy's took inspiration from them and so on and so forth.

[@clemb1794]

the g stands for god i hate capitalism

[@itsdivyag]

mood

[@pahpoliana2]

i hateeee when corporations/brand are like “yaaasss girl we finna slayy 💯🗣🗣” and than we are like pls take a stand on this issue and they go back to their corporation agenda.......

[@13gudadod]

Ikr

[@itsdivyag]

especially when it's random brands like Windex

[@stephpiano2908]

The Lightning Thief Musical twitter account did it right and I think that’s at least partly because there was so clearly a person behind it who cared about the show’s audience as people, not just as consumers.

[@sammorgan9526]

"Sir, you are a fried potato"

[@itsdivyag]

what business does kettlechips have saying nasty things like that

[@harrison5943]

i was actually thinking about making an undergraduate thesis about this 🙃

[@Sarah-qy4we]

Wait this would actually be a fascinating thesis

[@brianschofield4419]

that sounds like an interesting essay

[@amorfati5922]

That would be really interesting

[@serinzevering7375]

go for it! I'd read the fuck out of that!

[@itsdivyag]

DO IT !!! I SUPPORT

[@ilyuser]

these brand accounts make me feel the strongest existencial dread, it legit feels like i teleported into a grim cyberpunk novel every time i see those tweets

[@itsdivyag]

WHY DO YOU FEEL EXISTENTIAL DREAD

[@rumaysahshafi9949]

I feel like you covered so many really interesting points, I almost wish the video was longer! This is such a relevant conversation right now. I do find it entertaining when brand accounts inject some humour into their public accounts but at the same time I'm 110% aware that they're just trying to sell me something, so I feel conflicted and almost guilty about being entertained by them! It's a strange cycle.

[@itsdivyag]

it's a smart marketing technique for you to associate positively about their brand tbh

[@1211ninjaa]

As well as being witty, this is one of the best & most interesting videos I’ve come across on KZbin recently, and also it made me so nostalgic about all those fandoms 😭

[@itsdivyag]

this is such an amazing comment tysm

[@ana-muriel-veron]

LMAO I DIED AT THE PHIL HOUSE OF REPRESENTATIVES TWEET DHKDSN we were all so confused but honestly not even surprised??? Anyway, love fr the Philippines uwu we just got hit by a big phat typhoon so send prayers (or good vibes, idk ur god) and donations if you can✨

[@itsdivyag]

I hope you and your family are safe!

[@chacha_zemisei]

There's nothing more traumatizing than PETA tweeting "this ain't cake 💔"

[@joellevanderduijnschouten1250]

they changed the hunger games account to a jlaw stan account too on her birthday😂

[@itsdivyag]

well with the new thg movie coming along they'll have plenty of material

[@nandinighosh7338]

I have a physics exam tomorrow and i had to study 26 chapters, its 12 AM AND I STILL HAVE 7 LONG ASS CHAPTERS TO GO but what am i doing? spending time with divya (what does the g stand for? the g stands for get me bhagwan’s blessings because i’m going to FAIL)

[@itsdivyag]

BEST OF LUCK WITH YOUR PHYSICS EXAM REMEMBER MONENTS = MASS X VELOCITY

[@MasterXenex]

"Sir, you are a fried potato" needs to be on a tshirt

[@ugne5933]

God im READY for this conversation

[@itsdivyag]

ty for watching it yeee

[@akshitamaheshwari2978]

g stands for human rights girl what😂😂

[@ExAstrisScientia1701]

the g is silent of course 😂

[@itsdivyag]

the third one started with a g-

[@akshitamaheshwari2978]

@@itsdivyag i love you

[@kaykutcher2103]

We corporate giants are just like you so give us your hard earned money peasants.

[@itsdivyag]

>:) money money marketing

[@coolcatmemes1204]

Netflix needs to hire me to be their social media person. I’ll be professional... kinda.

[@palmu4152]

the g stands for gorgeous in purple lighting 😌✨

[@itsdivyag]

oof tysm

[@morganchampagne7153]

the g stands for girl it’s been too long since i’ve seen one of your videos

[@katrinamoores4016]

loved the vid as usual but dang ur lighting and thumbnail game is on point today :00

[@itsdivyag]

dang g tysm!

[@JayGTheAwkwardBookworm]

This is everything I didn’t know I needed

[@itsdivyag]

hi jay thanks g

[@samsaraatkis6098]

Our Queen G didn't take another month to upload woo! Plus I see that you added subtitles to your distorted voice and captions to your video. I see that you put Alot of effort into your video and I acknowledge and appreciate it.

[@itsdivyag]

tysm! i try especially because i realise my accent can be confusing/effects difficult to listen to

[@ar1ose]

love how my ass was just abt to start my pressing econ hw when this notification popped up, and u know what?? econ can wait :)

[@itsdivyag]

G I HOPE YOU DID YOUR ECON HOMEWORK

[@kasperwithanak3853]

Your accent helps me sleep... thank youuuu

[@itsdivyag]

LOOOOOOOL

[@saiabokor]

The hungergames Tweets are actually funny 😂

[@oli_kate]

1:22 I'm h1gh and I tried my best to comprehend that section but I failed so badly I have absolutely no idea what you said

[@sortasofi254]

pls start making commentary videos we need it

[@itsdivyag]

ty for watching this one g and i'll try DIVERSIFY my content

[@mcmallard9785]

I love kettle crisps as a food, but like come on did they really need to do that?😟

[@WatchMeRead]

Please make a "pita bread thread" t-shirt. We stan.

[@harshasewlani5312]

Okay but putting things aside, love the look!

[@itsdivyag]

tyyyssm

[@medea4751]

dropped everything for this haha

[@itsdivyag]

drop it low

[@l4kshaya]

two videos?? in such a short span?? we’re eating

[@nonstoptalkingwvivianlu3455]

Great video: interesting topic of discussion

[@itsdivyag]

Thank you!

[@FSEThompson]

SIR YOU ARE A FRIED POTATO

[@itsdivyag]

!!

[@ArteryVeinn]

cancelling is so stifling and over abused at this point

[@itsdivyag]

i agree it's misused

[@fernandabravo3343]

omfg I spilled the water I was drinking 8:35 I fcking love you

[@anouschka9827]

I love this video

[@phe.mp3]

HA i already love this video

[@itsdivyag]

tysssmmm

[@rhea1746]

"go take a shit darling" i died

[@FilipeHeath]

SIR YOU ARE A FRIED POTATO 💀

[@shiro6880]

What’s the violin music from

[@LadyJenevia]

Miss Divya said LET’S STEP ON CAPITALISM. 🤸🏻‍♂️🔥💪🏻

[@itsdivyag]

eat the rich

[@maddychurchhouse4556]

That tiktok was very on point. Every time I see comment threads full of my fellow white people being like 'skskskskss oop' and using AAVE I want to claw out my eyeballs

[@tamara10]

✨eat the rich✨

[@itsdivyag]

YES EAT THEM ALL

[@rev6215]

*we're all out here being Henry the e i g h t h*

[@joannaszulc1496]

A goddess

[@Wondermazement24]

What does the G stand for? G - comrade

[@itsdivyag]

yes

[@jessfitzsimmonsxx]

Sir you are a fried patato had me dead 😂😂😂🥔

[@matthewg.kazmierzak373]

Is that a modern baseball mug?

[@itsdivyag]

it is a mug indeed

[@aarushiarora4766]

Rate the bread thread

[@itsdivyag]

9/10 for trying. 2/10 for originality. 1/10 for making any sense.

[@lunnnagoat2386]

Slim Jim is the worst one I saw

[@asmodevsluxuria]

Great video

[@itsdivyag]

Thanks!

[@natalianjos7665]

I think it is beacause peeta threw a bread to katniss??

[@Benny-pk1zh]

“Sir, you are a fried potatoe”🤣🤣

[@Riwelleth]

Wendy's outsold

[@amorfati5922]

Bagel bites is the only one I can stand

[@amorfati5922]

And just barely

[@kiddy6670]

bagel bites is basically an intern using it as their stan acc

[@thenuyogi5751]

Sir you are a fried potato 😂😂😂😭😭

[@orlaghkirkwood6238]

I agree with you about the woke olympics surrounding cancel culture... but jk rowling is TRASH though 🤷🏼‍♀️😂

[@Josephthetutor]

You're crazy😂😂

[@itsdivyag]

agreed

[@vikramiyer6629]

ONLY 6 DISLIKES YAAASSS