When Comic Books Were Used to Advertise Medicine | From the Stacks

While today, we have viral video and social media ad campaigns, American medical companies in the late 19th century promoted their products with flashy, colorful comic books. One example of this was the Arlington Chemical Company's pamphlets advertising liquid beef peptonoids. Join Mütter Museum staff member Josh Bicker for a fascinating look at these books about this mysterious medical concoction!
To support more videos like this, become a monthly donor! Visit muttr.org/monthly and select “monthly.”
Video by Jonah Stern
Follow us:
Facebook: / muttermuseum
Twitter: / muttermuseum
Instagram: / muttermuseum
To learn more about the Mütter Museum or The College of Physicians of Philadelphia, visit our website: www.muttermuseu...
Don't forget to like and subscribe!
www.youtube.co...

[@tomober2889]

I used to love Captain America vs the Asthma Monster - it was actually really good, and the monster was scary!

[@Terri_MacKay]

This had me in tears. 🤣🤣🤣

[@PatKellyTeaches]

That final book with the singed edges was beautiful! Loved those colors

[@AlisNinsky]

I am currently studying the history of comics so this is super interesting.

[@spinsandneedles]

It's nice to see this interesting print material. They remind me of trade cards which advertising everything with a lot of comic illustrations. "Rough On Rats" had some funny ones.

[@witatter1]

I really liked the alcohol comment. I’m sure it did make it palatable! Lol ,

[@phinhnanthasone1231]

Sometimes the ad is better than the product

[@A3Kr0n]

The peptonoids did nothing? It sounds like Abbot Ensure, or Nestle Boost. Something to drink when it's hard to eat.

[@RICDirector]

Anecdotes, not antecedents.

[@themcgeefamily7514]

💚💙