When football jerseys changed forever

Football jerseys are workwear! Like doctors' coats or firefighters' suits. Footballers wear them while they work. Then again: Why do kids spend their last euro, pound or dollar on a piece of cloth? And why do jersey designs change each year? A history of the football jersey. And why Kevin Keegan didn't mind the ridicule. What's your favorite jersey ever? Tell us in the comments...
Report: Kamilla Jarzina
Camera & Editing: Thomas Lemmer
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[@Daiton45]

Pirelli are the most iconic and aesthetically pleasing kit sponsor of all time, I can't imagine an Inter kit without it nowadays

[@KristerL]

Agreed. It fits so well.

[@1986tomdavies]

Agreed! With retro kits it's always the ones with cool sponsors that are popular today. Eg Fiorentina & Nintendo/7up, Juve & Sony, Monchengladbach & Diebels, Brighton & Skint, City & Brother. Apart from Inter, today I can only think of Juve & Jeep, Ireland & 3 Mobile & LAFC & KZbin for sponsors that will add value. The rest is all gambling companies & oil country airliners, or companies with boring logos!

[@suppbruhh8671]

and T-mobile as well. I feel as if they have been part of Bayern Munich's identity and the aesthetic of the kits wouldn't be the same without them.

[@aniketprasad3128]

And then you have Fly Emirates, going with any kind of jersey, with any type of Color schemes 😆😆

[@timtielemans2304]

@@aniketprasad3128 same as Qatar airways, in my opinion rakuten ruined barca jerseys...

[@Xelor69]

If you have BOTH Man U and a Liverpool jersey in your closet, you clearly can’t be trusted.

[@fluentinfilm3233]

same with spurs and arsenal

[@Astroboy_-dx2uw]

imagine the ones with a real madrid and barcelona jersey

[@User10111]

Astroboy_9000 it’s only bad if you’re Spanish

[@chazmuzz]

I am a Liverpool fan who married a united fan. Found out too late.

[@possibleviixi5057]

@@chazmuzz lol

[@starrface]

5:57 That's actually Juventus, not Palermo. Juve also started out in pink.

[@mouradmou4546]

I came to the comments just for this! Are you sure that's Juve,because I knew that was Juve but got conxused when she said Palermo.

[@dwkickoff]

You are right guys, it is Juventus. They wore pink until they received those bianconero ones from Notts County. Sorry for that! We'll kill the informant:)

[@Metalton95]

@@dwkickoff That's a brutal & honest reply. Not sure which is the operative word :D

[@montyindaghetto]

@@pemski1380 No u.

[@alexfields8785]

@@pemski1380 youtube should bring back the downvote system on comments like it is now on redit. Zero upvotes but that doesn't tell the whole story of your comment I'd imagine. so I'll make a note of my downvote here

[@LordSpuggy]

That gem-studded PSG shirt made me feel thoroughly sick

[@paullempges7860]

Came for the historic pink HSV kit with Keegan and Magath, loved the respect for Uwe Seeler aswell ☺️

[@ImHim200]

Boy am I glad football isn't like it was before anymore. But I wished it football was like how it was in the 2000s

[@k27ism]

Milan days!

[@tnu87]

Thanks for wearing the t-shirt of my local team in Costa Rica (Deportivo Saprissa) at 0:57 👍

[@alessandroderossi.]

Por que tiene mucha publicidad?

[@robertotrujillo3477]

I've been collecting and wearing jersey's since 2006, each year telling a story. Great video, amazing content!

[@ezon1844]

Pele's shirt is in the Dealing Room of ABN Amro Bank in Amsterdam. I know because it's behind me rn

[@capa1575]

You lucky lad

[@R9naldo]

Lmao yea and humans are made of cardboard 😐

[@T42282]

I expected the article mentioned another game changer moment in football jersey, in UEFA euro cup 2000 Italy national team played with a new jersey calle Kombat 2000... it was the first elasticated jersey that wrapped player body, since that kind of texture gave to referee immediate vision of a holding by opponent, and the attacker was less penalyzed by that kind of fault it became immeditely a standard, and nowdays all the shirts are made of body shape elasticated material.

[@shanewright2772]

Gunter Netzer - what a player. After Cruyff, he was the greatest player of the 70's for me.

[@mrkipling2201]

You didn’t show a picture from 1990. That Argentina v west Germany picture was still from 1986.

[@stanbeyani5089]

I noticed that too. 1990 WC final, Argentina wore blue with white shorts while Germany wore their iconic white shirts with black shorts..

[@dwkickoff]

You are so very right, silly slip of the tongue. We are already on our way to Mexico to pray 20 'Rummenigge's Prayers'. I hope you don't mind me asking, you're the Mr Kipling who showed up at Mark Twain's house unannounced?

[@mrkipling2201]

DW Kick off! 😂😂😂😂

[@metaldigger]

@@dwkickoff How could you not forget. What a great world cup 86 was ;)

[@justinllamas1]

I always wondered why german clubs always placed the club name at the back of the kit, even before player names started appearing there alongside the club name. in addition, european football was quite late in introducing player names on the kit. american sport clubs have been doing them since the 1960s, while european football clubs didn’t introduce them until the 1990s.

[@fabrago05]

Ohhhh a Saprissa jersey, greetings from Costa Rica! Pura vida!

[@Ben_PN]

I saw Keegan. I clicked.

[@NoName-jq7tj]

One thing I hate about national team shirts is the numbers on the front of the side of the shirts. It just tampers with the design. Names on the back just adds too much details. The classic shirts were prior 1990.

[@giancarlotorres3520]

Great work from Kamilla!! Love her collection of jerseys

[@ThreeRunHomer]

Americans may do lots of things wrong, but one thing they get right: no sponsor ads on sports uniforms. Not in the NFL, MLB, NHL or NBA. I’d never buy a jersey with an ad on it.

[@dwkickoff]

strong views but many fans will understand where you are coming from. Do you think jerseys in US sports will eventually see ads?

[@ThreeRunHomer]

DW Kick off! I don’t know. The first league that tries it will be attacked for selling out. But money rules so it may happen.

[@felixw19]

I didn´t even notice this so far, but yes you are right

[@1anonymousb]

What they lack in jersey sponsorship, they make up in commercials during the game. Also, the jerseys in a league are typically supplied by a single company, so there's probably some cost savings in that, and bigger profits for, say, Adidas because anyone buying a jersey for any team is buying Adidas' product

[@houseofvenusMD]

Jokes on you all professional sports jerseys in the US have ads on them. In the NBA they have add stickers on the front of the jersey usually near the straps. In the NFL Nike simply has a monopoly on the entire kit.The major difference between advertising in American professional sports is the name of the city or region represented is very prominent on the jersey as well. You are still buying a jersey with ads on it.

[@2010MConnolly]

At 8.58, that Fiorentina jersey was found to accidentally have Swaztikas built into the design and was changed! You can see them one perfectly on his arm and 2 right on his chest inbetween lotto and the fiorentina badge lol

[@dwkickoff]

Wow, good eye! Seems slightly ridiculous that no one noticed that before they played in it.

[@jeppepsi]

Thank you for this fantastic bit of art. One of the best videos I've seen on YT in a long time!

[@ThommyMckGoaty]

“Every rapper” Shows one rapper

[@dmor6696]

you mean "self-expression through consumerism"? or better yet "i am an individual because i choose to be a walking billboard"? yes, welcome to the 21st century

[@tushyranx5860]

Quite a history... In my country 🇰🇪 it's said that jerseys don't go out of fashion

[@neilsantosh8897]

when juve did something different for their kit this season everyone critisized them and when they go back to the traditional design they say it i plain and boring

[@kamabokogonpachiro6099]

I'm a juventino but this season's shirt is trash

[@MussoiSka]

unfortunately the jersey is the last one of our problems with Juve

[@oldschoolfootball9517]

Romania 1994 was beautiful. I am so disapointed about my new romanian generation , they have new kits but they play like shit...

[@sergiustanciu1963]

Iubeste-ti tara ba... Don't trust this guy 😂

[@MrWolf-xk8sl]

I love retro shirts, just the fucking number and symbol of the team. Simple.

[@muhammadrafiuddinbinmohmme6078]

I prefer the 90's jerseys that truly defined bagginess and style. It just goes to show that style has no size as we treasure every moment of our vintage kits.

[@AdarshKumar-nj7rp]

For close to 100 years, Barcelona had no sponsors on their jerseys in an effort to minimalise capitalistic influence. Though they eventually succumbed to it at the 10s, they actually paid to have sponsors. They chose Unicef to be their first ever sponsor. They promoted the organisation on a global level and donated a million euros. #MesQueUnClub.

[@gomey70]

'Say I wanted a Man City jersey....'' said no-one ever.

[@nimajji3517]

I have 3 lol

[@vaxuvax]

Very interesting especially about the name of the player on football shirts. Its much easier now to spot your favourite player than in the old days.

[@dwkickoff]

when you think back it was crazy without numbers, nevermind names. But nowadays it is often hard to read the names...

[@rayanstar7]

Something you forgot: Football kits used to be worn for practice or football games, it was 1990s Parisian rappers that made it casual to wear a jersey in everyday life

[@dwkickoff]

Great point! The hip hop and football connection goes way back and is international.

[@Margybarkies]

This video is simply amazing and entertaining great job from the host and I hope there’s more content like this in the future

[@jackpotawhiskey614]

We need more reports and videos by Kamilla Jarzina, she's awesome!

[@ivanescobar3496]

I liked the video, as a collector of jerseys it is nice to identify more people with the same hobby!

[@biglollol]

I'll never forget the 2000's where every player had this super oversized shirt.

[@carroll2499]

I prefer the less is more approach to jerseys. One standard colour with crest. Not a fan of patterns and squiggles.

[@philmccracken179]

Do you like them being covered in corporate logos? Who do you root for when Emirates Fly Better plays Qatar Airlines?

[@santiagohernandez9025]

8:11 That Saprissa shirt was unexpected

[@alfidotv]

thx for making this topic

[@rahulchoudhury9400]

Amazing video!

[@dwkickoff]

Thanks Rahul. What is your favorite jersey ever?

[@rahulchoudhury9400]

@DW Kick off! all of time my favourite Germany and FC Bayern Munich jersey!

[@hespanharizzo08]

The video is good, but how you managed to overlook the South American influence on this matter amazed me. How can you manage naming the 60s stars without naming Pelé or any South American???

[@dwkickoff]

Pele is right at the back of the video, saving the best until last...Maradona features prominently as does another Argentina reference. But Peru 1970 was wonderful...

[@houseofvenusMD]

South America is literally in half the video. It is the entire ending.

[@exceedinc]

The host is cute, she looks good in the Holland kit 😊

[@Raptorizus]

She is old

[@Adrian-wd4rn]

@@Raptorizus Gilfs can be fun too

[@ronijr4918]

You craving for some grandma's eh?

[@pemski1380]

Only that she doesnt know which side is left and which is right

[@luismartin9640]

@@Raptorizus that doesn't mean she's not attractive. Most women at her age are horrible.

[@nateb9768]

Glad to see my hometown team represented in this video. Middle column @9:02 is the San Jose Clash (Now San Jose Earthquakes)

[@Yakurna]

5:57 It isn't Palermo but the famous Juventus. They used to wear the pink before they changed to the black and white.

[@hernan5940]

Handshake between Maradona and Rummenige is on the 1986 final. This was is shown while the reporter says "let's check 1990"

[@dwkickoff]

Of course, hernan, Rummenigge had retired by 1990. Our mistake, thanks!

[@hernan5940]

@@dwkickoff No worries. I just wanted to be annoying :)

[@stefanomancuso7351]

Doctor Krohn Is a genius: in 1977 for bring at the stadium women and girls of Hamburg, dressed in pink Kaltz, Mehmering, Magath e co.. A greatest operation of marketing, and a great original shirt (not important the look of Barca's player, and our Palermo social colours are the sames).

[@tisonj532]

The music in this piece is excellent. Do you have a playlist?

[@jamesturner2914]

Snoop dog with his Burnley shirt is my favourite thing ever.

[@filarramadan9314]

Calsberg - Liverpool AIG - Man U Pirelli - Inter Milan Samsung - Chelsea are some of the iconic jersey's sponsor

[@aelvin12]

4:47 di natale time traveler confirmed

[@dadmonster1019]

FC Barcelona 2011/2012 third kit long sleeve is my dream jersey. I still can't get over 91 goals in one season. Now I understand some of those goals were in an Argentine kit but I'm an FCB fan.

[@KraliMishev]

I was thinking to myself "why is there a woman talking to me about football", then I got hit in the face with good content and a reality check.

[@sanjaybaniya6449]

Search Bhutan National Team Jersey And Thank Me Later

[@CgGoil]

1M Subscribers with NO posts , that is cool!!

[@notinuse6920]

I love that you guys used Gorrilaz song

[@foxiflakes8245]

I think greed has come into football too much in recent years, kit sponsors need to be done away with

[@kriste7443]

Fuego XCFC Kit sponsors are okay to some level. But those betting site sponsors have gotten out of hand

[@atanhussain9]

Fuego XCFC we’re quite lucky though as King Power are the least greedy sponsors.

[@andyc6542]

Unfortunately, will never happen. Football is too big globally for money NOT to dominate it..

[@foxiflakes8245]

@@andyc6542 not if enough people are willing to show their opposition to the idea

[@andyc6542]

Fuego XCFC It won’t happen. Football is the way it is now BECAUSE so many people have no shown an interest in it. Elite sport will never go back to the way it was...

[@germanlondono8700]

1:17 René Higuita, probably in the 1990 Italy World Cup

[@shreesan1]

Did she forget that shirts were worn as jerseys back then ?

[@elhk3787]

8:12 The best team in Costa Rican #Saprissa Thanks 🇨🇷💜💜💜💜👌🏼

[@jjryan1352]

"Footballers wear them while they work." So why are subs always getting dressed on the side of the pitch before they go on? Don't they come to work prepared? 😆😆😆

[@jambrong45]

6:52 when milwaukee bucks sponsoring the football team

[@scherwynudwadia6115]

Jagermeister actually

[@mrkipling2201]

The brown Coventry kit is ridiculed but it’s actually worth a lot of money now.

[@dwkickoff]

a classic indeed. Didn't Northampton Town sort of wear brown too but then it went more magenta? Not many other teams in the world in brown...

[@mrkipling2201]

DW Kick off! I think their one was more burgundy.

[@mrkipling2201]

Richard Carpenter 😂😂😂😂😂😂

[@AnilKumar-uj1qy]

This video is🔥

[@dwkickoff]

thanks Anil, what is your favorite jersey of all time?

[@sanjaybaniya6449]

Mine It's Bhutan National team I am from India

[@scottbergman8662]

In the US, we still do not have sponsorships on out jerseys (kits). There is no multiple Jersey styles/colors. If you followed the San Francisco 49ers football (American) team, your colors are gold/red with white accents, nothing more. If you follow the San Francisco Giants baseball team, your colors are black/orange, unless it is Friday and then it is all orange. This desire to get all these different jersey styles is funny to us Americans. The only audience that buys jerseys (kits) are 12 year old boys, not grown adults. I get the desire to follow your team, but I would never want to look like a pre-pubescent boy, wearing these jerseys.

[@MagnusSohamOM]

Soccer {football elsewhere) in America does have sponsorships & different coloured jersey's tho, with kits being bought by people of all ages

[@HarcusCGTV]

Kettering were an amateur club, HIBERNIAN FC was the first to have a shirt sponsor in the UK.

[@elementaly84]

loving the shout out Costa Ricas greatest team ever Viva Saprissa!!!

[@newforestpixie5297]

After playing in red & white striped shirts since the 1910s until the 50s then red shirts or red and black striped shirts over the 70 years since , my local professional clubs squad is pictured during their ’ “ Finest Moment - Crowned Champions 2015 “ ( of the 2nd tier of English Football ) wearing all SKY BLUE...as young folk say today “ WTF “ 😭

[@couergarnet]

I wear them because they are comfortable

[@metrofanmac]

the best jersey were the baggy ones from 1990-2000s

[@marius3552]

one of the greatest eras in football as well that

[@balf1111117373]

The best shirt was a Coventry City 90s goalkeeper shirt. It a bulls eye on the chest

[@Terri4hell]

If i was a player, i would have it written in my contract that i don't EVER have to wear a pink jersey. That's how much i hate that color.

[@travelog3137]

the time i bought a football kit was 12 years ago. Na i dont need to pay 50-80 euros each season for that shit the tickets get expensive enough in some leagues

[@raymondmcdonald355]

I am addicted to football kits

[@dwkickoff]

There are worse things to be addicted to!

[@raymondmcdonald355]

@@dwkickoff Very true

[@GajoRomario]

I love classic T-shirt

[@kinobecerra]

9:34 did she just say "Northern South America" ????? Wtf

[@dwkickoff]

„North and South America“, Augustin.

[@MussoiSka]

I guess also South America has a southern and a northern side, just like literally any other place in the world, except for the two poles.

[@alexfields8785]

No but if they had there wouldn't be anything wrong with it. South America is big enough to fit all the directions XD I'm not great with geography but I guess that'd include mexico

[@jonathanmora4724]

A Saprissa Jersey from Costa Rica, purple is remarkable from the others

[@CarlosCruz-wk7jb]

I bet That old lady has never seen one single match ever

[@dwkickoff]

Two false assumptions in one sentence, Carlos.

[@Arhats_Corner]

9:01 NORWICH!!!

[@AfnanStudio_]

2:03 Normal people : "muscle shirt" Me, a degenerate: "IT'S THE COLOSSAL TITAN!"

[@eddymugoh]

How can 64 people dislike this interesting video!!!???

[@lippyfrybender4622]

Derby county had Saab as a sponsor in 1972/73 on a shirt they where banned by the league for wearing them so the first Sponsored league club.

[@RuDi-dz8ek]

gr8 music selection!

[@EnglishforFOOTBALLFANS]

I've never heard anyone in the UK call them jerseys before: kits, strips, or maybe tops (if you are just referring to the top!). Please stop the Americanisation of a sport that America doesn't even care about.

[@markmeadows1899]

Im English and jerseys is used often. Kits and strips mean nothing to other English speakers and those not fluent. Let's be international

[@EnglishforFOOTBALLFANS]

@@markmeadows1899 Yes ok.. I know the word 'jersey' and I have heard it being used (I admit I exaggerated) but it is a 'football shirt'. In Spanish and Portuguese, it is a 'shirt' too... not a jersey. Yes, 'jersey' is a word that can be spoken and originated in the UK rather than America (like 'soccer' … so you think we should use soccer too?) 'Kit' is used in Spanish, Italian, and Portuguese, where football is a part of the culture (like the UK), unlike in America. Yet, the word jersey is becoming more common. Type 'football jersey' into Google when you are in the UK and you will get lots of links to American football. It can be used, but it is rare. It's inevitable that it will be increasingly used as the world continues to become more American.

[@dwkickoff]

What’s in a name? That which we call a rose, by any other name would smell as sweet.

[@EnglishforFOOTBALLFANS]

DW Kick off! Yes I know I’m fighting a losing battle... especially when the Americanisation of a sport that Americans don’t care about is being helped by Europeans who use American words when their own language uses a more common word (shirt).

[@blackeyes3313]

KZbin's Algorithm it's dangerous I was watching a review of Juve vs Parma 1993 and I was thinking why there was no names on t shirt ?? few mn later I find this video in my recommendation !!!!!

[@dwkickoff]

Scary, Black eyes. But good you’re here:)

[@blackeyes3313]

@@dwkickoff yeah I m lucky :) thx !!

[@k27ism]

0:04 Bonucci in Milan jersey looks so foreign right now.

[@hugosophy]

@8:27 that's the 1986 final. It's in estadio Azteca. U can tell cuz Germany has never won a world cup in green.

[@dwkickoff]

Yeah, of course, fact checker was ill that day🙃

[@aluzbrilhounaescuridao9486]

Pelé in the 60’s was the dominant player all around.

[@craiggybear1807]

Hundreds of Tops - Not a single hairbrush.

[@AndjongoRaoul]

Cameroon 2002 jerseys? That pushed the limits of conventional football kit designs....

[@ilan.woodward]

great vid! Very good presenter!

[@steini711]

I would always choose the VfB Jearsy you were wearing 😂

[@michealflaithbheartaigh4139]

Dixie Dean ...The worlds first number 9

[@hawk992]

Good video but I found some little mistakes: 1:28 : The jerseys were much more excentric in the 80s and 90s. At the turn of the century the shirts were not as excentric in comparison. 8:27 : That is no picture of 1990 but from the WC final match in 1986

[@dwkickoff]

Yes, and Rummenigge had retired from the German team by then. Someone picked the wrong photo, works night shifts in the archive now as punishment😪

[@xhonshehu9703]

Im shocked! Who where you before DW?

[@dwkickoff]

Just a simple peasant girl 👧🏼

[@hugoreinh1hard]

I love football kits

[@Stayner]

0:56 Campeon hay uno solo!!!

[@mms-ew9jr]

Is so stupid to put the players names under the number as most of bundesliga teams does, as the main reason to put players' names on the shirt is to identified them on tv, and in most of the camera takes you can't see the name when is under the number, because is usually off-shot, that's why in uefa competitions even bundesliga teams have to put names on the right place, ie above the number

[@dwkickoff]

Yes under the numbers has always been a weird one. Quite popular in German on some kits...

[@kolbeycam1328]

Sick Poland jersey

[@cuanseekers6760]

This is amazing vid

[@aidanjanemcintosh6919]

And here I am wondering what Chelsea's new jersey would look like with our new sponsors. We will have 10 Marcos Alonsos running around the field.

[@ucheeze8377]

Nigeria have the most beautiful Jersey in Russia 2018 🇳🇬

[@dwkickoff]

Modern classic already!

[@KirksCORNER-1983]

Bring back the baggy look!!