When I use Meta's Advantage ad options (and when I don't)

[@tomdupreeiii]

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[@hamzakhalid8668]

Great content dude. Keep it up

[@tomdupreeiii]

Appreciate it!

[@rodrigosoares8969]

Thank you for clarifying this tool, Tom! Please make a video with tips on setting up Conversion campaigns like pixel settings and link aggregator platforms

[@toa5tytunes]

Totally agree with you. I think the Advantage+ audience has some potential if it would actually factor all of the user criteria.

[@tomdupreeiii]

Exactly. If it would keep to the limitations I set, it could be awesome.

[@CanBabaluma]

One issue I ran into using advantage+ was that it prevented me from using those ads in my lookalike audience data. I'm still not totally sure why, but the videos I used had would only show up as having single digit viewers instead of the thousands it actualy had when I was in that part of the interface. I turned off all campaign optimization and poof, the problem disappeared.

[@EliassonShannel]

One thing I have a landing page and see that I have about 100 web views on the facebook ads campaign but only like 40 plays on Spotify I use pixel and my own domain I think it sounds a little haded much better results before I wonder if it is the changes on facebook ads or is it normal maybe i missed something?

[@RiffSharkMusic]

might be that spotify stats are updating slower

[@wardach]

@@EliassonShannel web views don't equal streams unfortunately. Many will click on your smartlink but not click through to a streaming service. Or if you're linking them straight to spotify, many will not actually stream. That's just a digital marketing reality in general.