📈 2023 Local SEO Ranking Factors - How to Rank in Local Search Results

Whitespark’s 2023 Local Search Ranking Factors Survey results! Learn from the top experts in local search about what’s working to drive rankings and conversions in local SEO, and what’s not.
Read the full survey here:
whitespark.ca/...
________________________________________________________________________
PS: Whitespark can help you ⬇️
🚨 Get notified when Google updates your GBP and reject unwanted changes
whitespark.ca/...
🚀 Increase your local rankings and conversions
whitespark.ca/...
📈 Track rankings across different zip/post-codes
whitespark.ca/...
⭐️ Get more reviews
whitespark.ca/...
🧹 Clean up and build citations
whitespark.ca/...
🔍 Find citation opportunities
whitespark.ca/...
________________________________________________________________________
🤑 Refer to Whitespark and earn big! 🤑
whitespark.ca/...
________________________________________________________________________
Follow us ❤️
📰 Newsletter: insider.whites...
🌐 Website: whitespark.ca/...
🎵 TikTok: / darrenshawseo
📋 Twitter:
/ darrenshaw_
/ whitespark
📑 LinkedIn:
/ darrenshawwhitespark
/ whitespark
📷 Instagram: / whitespark
👍 Facebook: / whitespark.ca
________________________________________________________________________
TIMESTAMPS:
0:13 What are the Local Search Ranking Factors?
0:43 What the survey measures
1:04 Ranking factor group weighting for 2023
2:16 How the weightings have changed over time
3:04 Local pack/maps/finder ranking factors
3:32 Top 10 local search ranking factors
4:30 What's new in this year's survey
5:39 Local SEO Myths
6:01 What are the factors that can cause your GBP to get suspended?
6:26 How to rank in Local Services Ads
7:04 How local SEO experts are using AI
7:39 New factors for 2023
9:07 Factors that increased in importance in 2023
10:59 Factors that decreased in importance in 2023
________________________________________________________________________

[@user-dz9tf8ol2r]

Great and valuable work. A lot of thanks Dude

[@WhitesparkCa]

my pleasure!

[@mobpon]

Love the info but I love that sweater even more. My guy got the drip🔥👏👏👏

[@WhitesparkCa]

Hahaha. What a compliment!

[@hernanduquelsky3007]

I am a learner of many things, but I think I am very good to get to the best references on a topic, among many of my mistakes, are the prejudices, so I wonder, why he has that amount of subscribers on his channel, if it is good enough to generate customers (it will be ignorance) ?but it would be good a reflection to understand, if I have arguments, but it would be long to leave it here, this man is one of the best in local seo, I speak Spanish, I use language translator.

[@WhitesparkCa]

Thanks Herman, we appreciate you! Our channel grows every month as new people join us to learn about local SEO, and we are grateful for each and every one of them ❤️

[@cristianevidal_]

Thanks for sharing this great content!

[@WhitesparkCa]

Glad you enjoyed it!

[@marioeduardooliveira1024]

Excellent Darren! It is so helpful 👍

[@WhitesparkCa]

You're very welcome!

[@ZanetDesign]

Great Work Darren - love your guys work

[@WhitesparkCa]

Our pleasure!

[@RentHomes123]

Extremely helpful! Thank you.

[@WhitesparkCa]

Glad it was helpful!

[@sabbiralsaba]

Thanks Shaw!! These will helps a lot to focus area.

[@WhitesparkCa]

You bet!

[@ZenCA72]

Nice work dude, I just stumbled on your channel, will browse some more, thanks.

[@WhitesparkCa]

Welcome to the channel, dude! Glad to have you here

[@vitaliykolos]

Awesome video. Thank you.

[@WhitesparkCa]

Thank you for watching!

[@adglobali2729]

Thanks you so much for your guide

[@WhitesparkCa]

It's my pleasure!

[@Umaralyani]

Very amazing work I was thinking about this stuff and finally found it.🥰

[@WhitesparkCa]

Thanks! Glad to be of help :)

[@danieldurning3028]

Great Job! there is so much good info to work with.

[@WhitesparkCa]

Thank you! Glad you’re finding it helpful.

[@privateprojects]

Love the Christmas sweater

[@AndySimpson1969]

🤣

[@WhitesparkCa]

Haha. Merry Christmas to all! 🎅🏻

[@user-zu2bq4lo1x]

Great video!!

[@WhitesparkCa]

Thank you! :)

[@AlexHauk]

Great and very helpful work - thanks a lot!!

[@WhitesparkCa]

You are welcome! The 2024 version is in the works.

[@AlexHauk]

Wow! This I would call taking the lead in the industry. Thank you! @@WhitesparkCa

[@theabiodunia]

Great content as always. Thanks for sharing Darren.

[@WhitesparkCa]

Thanks! It's my honour and privilege to do this survey. :)

[@marjohnoviedo]

what does #17 mean? Geographic (City/Neighborhood) Keyword Relevance of Domain Content

[@WhitesparkCa]

It's a long and complicated way of saying "add your city name to your title tags and content" haha.

[@pauls1883]

Great content! I have a request. Could you make a video about “review gating”? What is it? What to avoid and what are “best practices” for managing reviews in a way that maximizes positives, gives an opportunity to meaningfully respond to negatives and of course doesn’t contravene Google policies.

[@ctk5043]

Yes, I agree! Would love to get @whitespark's take on this!

[@WhitesparkCa]

I definitely can! Thanks for the suggestion. I always love to get content suggestions from my subscribers.

[@WhitesparkCa]

I won’t let me fans down. I’ll start writing the script soon.

[@pauls1883]

@@WhitesparkCa thank you 🙏 😃

[@watchdaride]

can you make a video on maybe top 3 how to improve them for a business . GBP signals does that mean customers clicking there or updating info weekly .

[@WhitesparkCa]

I can and I will! GBP signals means all the things on your Profile (and proximity signals) that impact rankings: categories, business name, services, attributes.

[@faird4073]

Thank you! very helpful. One question, where can I access my GBP landing page? Seems I cant extract a static URL from anywhere

[@skxyz8202]

I just subbed to you Darren, amazing work! I have a question regarding reporting spammy profiles via google's redressal form. Will my listing gain any credit for fighting spam? Or is it just that the spammy profiles will get downgraded? Many thanks, keep up the great work!

[@WhitesparkCa]

Thanks for subscribing! I will continue to deliver valuable content. Spam fighting won't give you any bonus points with Google. It will just knock out the spammy competitors, opening up a position so that you move up.

[@skxyz8202]

@@WhitesparkCa ! Thank you very much for taking the time to respond!

[@sagorbonikarko]

Great ❤

[@WhitesparkCa]

You’re great

[@bringtheseo]

Darren I run an SEO community and I'm looking for an expert on GBP to host short 20 minute classes occasionally. Would you be able to recommend anyone? Preferably no one recommending or using questionable/spammy tactics. Thank you.

[@WhitesparkCa]

Hey John. I might be interested in this. I'll email you.

[@MM12684]

Sad when gaming the Google algorithm is more important than actually being competent at doing whatever it is your business does.

[@WhitesparkCa]

Why not both?!