Who Leads the VVC Patent Race? LexisNexis IPlytics Webinar 2024

The widespread availability of high-speed internet and video streaming services has led to a surge in video streaming and conferencing. Emerging applications, such as automated video monitoring in manufacturing and remote surgery in healthcare, are further driving the demand for video content. It is estimated that in five years, half of global video traffic will be consumed by machines rather than humans. Versatile Video Coding (VVC) will deliver optimized video for tasks like autonomous vehicle camera vision and industrial robots. Implementing VVC in next-generation products requires navigating the complex landscape of thousands of Standard Essential Patents (SEPs). SEP holders will demand royalties from manufacturers using VVC, and these fees must be factored into the cost of bringing products to the global market.
Tim Pohlmann, Director of SEP Analytics of LexisNexis, moderated this webinar with LukeMcLeroy, President of Avanci Video, Manoj Deshpande, Senior Director at Qualcomm, Robert J. L. Moore with Moore IP Solutions and John Mulgrew, Chief IP Officer at Lenovo, discussing in a wide-ranging conversation on SEP licensing in the video coding market. Topics for discussion included:
The state of VVC SEP licensing: current adoption, achievements, challenges, and future outlook.
The momentum of patent pools over the past years and the issue of pool fragmentation.
The evolution of new video licensing markets.
The potential for the video content market to outgrow the product and chip market.
The next codec on the horizon.
How can we decrease uncertainty about the HEVC and VVC patent royalty stack when only incomplete data is publicly available?
Learn more about the patent landscape of HEVC and VVC in our latest VVC patent data report: www.lexisnexis...