Why are marketing and branding important for business leaders?

As a business leader, you want to grasp contemporary marketing and branding strategies to remain relevant and responsive to changing consumer behaviours and market dynamics.
It can help you understand how to navigate the ever-evolving digital landscape, utilise technology for effective marketing, and build a strong brand presence online.
Dr. Sebastiano Mereu is the co-ordinator of the Marketing and Branding in the Digital Age Module at BHMS.
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