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We all know YETI coolers are durable and high-quality, but how exactly did these coolers become THE brand for anyone who wants to appear rugged, outdoorsy, and generally hardcore?
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Maley
Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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