"Why" Beats "What" in UX (UX Slogan #6)

Data about what users do is valuable, but not nearly as valuable as information about why people did something. Such "why" insight should drive UX design decisions.

[@KiranVarri]

Valid Point... knowing WHY the user is doing/done WHAT she/he did can lead us to answers...🙌🤩

[@laraoral7726]

How would you go about applying the think-aloud methodology for a system to be used by the visually impaired, so when the interaction (voice search over an information database/website) itself is also taking place through the voice channel? Given that these thinking-aloud sentences can also be captured and recognized by the (ASR) system, causing the application flow to not be as intended 🤔

[@radfaraf]

I would think the voice software could be muted from hearing anything temporarily during comment making.

[@kamuuran]

Great videos! Subscribed to your channel and turned on notifications, not to lose any of your explanations :) Working as a UI/UX designer at Bank

[@vatsalaykhobragade]

hey what you do at the bank exactly ? Designing their websites and apps ??

[@kamuuran]

@@vatsalaykhobragade Hey. Yeap, websites, mobile apps, payment kiosk apps, ATM and etc.