Why Dude Perfect Rejected Budweiser

@dudeperfect spoke to me about turning down a brand deal with Budweiser, instead committing to family friendly content.
That decision’s led to trust with both parents and brands. Dude Perfect has since partnered with Make-A-Wish, launched toys with Nerf, released a new product line with Walmart, and have now announced the Dude Perfect Streaming app.
Full interview out now.
Edited with @opusclip
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#DudePerfect #trickshots #youtubers #creators #interview #Nerf #Walmart #DudePerfectWorld #DudePerfectApp #creator #ragemonster#tylertoney #garretthilbert #codyjones #cobycotton #corycotton
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ABOUT JON:
One of few marketers to work at both KZbin and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at KZbin, Jon was Head of Creator Product Marketing where he worked with KZbin's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.

[@willsheehan4456]

I grew out of them but all respect 🤘🏼love what they do

[@JavyTHC]

Yeah same but when I was a kid they inspired me to just trickshot with literally anything fun times with the cousins

[@tylerpurvis5658]

Me as well. I can’t even begin to imagine how many kids watched them and grew up and now probably don’t even realize they’re still making content. Much respect to them and their success.

[@tristanbernson1240]

Don’t under shine it, these boys raised us

[@kailaxa9391]

Matthew 5:16. Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven. ❤️

[@kailaxa9391]

@@JavyTHC Matthew 5:16. Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven. ❤️

[@thesleeper1974]

Respect. They get a lot of hate for being almost “too bigtime” but sticking up and standing by your morals is commendable. They all seem like good dudes, and have built a very good thing in DP

[@nagol1logan]

Fax

[@Andrew-nb6pe]

They get hate for being corny, not bigtime

[@SNNetwork]

lmao they are dorks dog - they gotta be like chrisitans their shit is so cheesy. wtf they think little kids are gonna drink budweiser cause their IDOLS have it in their video

[@messagedeleted4307]

They use the green screen characters to make these "crazy" shots, that's why...

[@spidey9504]

U could say these dudes are almost perfect

[@jacksonstrelo514]

These guys were a memorable part of my childhood. Huge respect

[@BallsyKing]

I remember when me and my cousins would watch them and try to make our own bottle flip trick shots

[@lorenzoluna2431]

If so then you are still a child🤣😭

[@diceonamay]

Bro you are still a child

[@Squishyk9]

@@diceonamay There first upload was in 2009 so i'm not so sure about that

[@joshbehehe]

“Some beer company, I think it was called like Budweiser “

[@kevinesquer6570]

Never heard of it

[@Beautyargentina6]

@@kevinesquer6570same

[@caderogers5894]

Repent For Your Sins, God Loves You, Jesus Christ Is The Only Way To Heaven

[@caderogers5894]

@@kevinesquer6570 Repent For Your Sins, God Loves You, Jesus Christ Is The Only Way To Heaven

[@tdk.official3740]

@@caderogers5894no thank you lol science is my way

[@user-py2nw8bp1i]

Man dude perfect is the gold standard of KZbinrs, consistent content good quality and an overall good vibe.

[@Ma1ko]

I don't think they've ever had drama, truly God is great

[@nicholashalom1632]

@@Ma1ko sadly I can shoot that down, just watch their documentary on their first tour, but most of their drama is between each other and not overly public. What I'm trying to say is they keep the drama out of their vids.

[@robertkent6900]

My mom and I watched their videos all the time together when I was younger.

[@JustWonderingAloud]

Pay you in free beer? First time I heard something worse than "I'll pay you with free exposure". I hope they said that they'd pay them too.

[@pabl0sauced0]

By the sound of it, this was during the early days and back then social media marketing isn't what it is now.

[@CubeInspector]

​@@pabl0sauced0 most sponsorships on social media aren't paid with money just product. You need a ton of views a month to get money. That's why raid shadow legends is all over the place. They pay like $500 to smaller creators because they just need to hook one or two people that will end up spending a lot of money.

[@kirihara147]

I mean if you drink a lot of beer you can just spare the money you'd have otherwise spent on beer so...

[@chrisdeleon3351]

@@pabl0sauced0yeah this is really early youtube so they’re approaching them like they’re just some guys not a brand

[@TrenMakesMeLoveMen]

I’d love to have free beer

[@JoeyplaysgamesLoL]

Being family friendly was the best decision they’ve ever made

[@KevinForter]

i like your pfp

[@JoeyplaysgamesLoL]

@@KevinForter thanks bro 🤘🏻

[@digo6496]

A7X ❤

[@nsp51frio]

These dudes been doing it since I was like 18, I’m almost 30 now😂. Much respect. Class act guys and quality content for the younger gen. Props

[@jessArcade]

I was in college with them and didn't even realize it lol

[@EvanMoon]

I am 40, and single, and still watch all your videos.

[@kelvinfannon8416]

12 years ? Not exactly a generation

[@MrLemonadefreak]

Im currently going through an old Dude Perfect binge while im off work with an injury, and these guys are just the best. Yeah, there are parts/vids that are a little too kid focused, but thats fine, you can always fast forward 😂

[@Cincinnatis]

Took my boy to their show in Indy last year and gained tremendous respect for the type of entertainment they provide.

[@justinnsmma11]

I started watching them when I was so young I loved the stereotypes videos. But then as I got older there content got even better and better and now I’m 21 and still come back to dude perfect to watch them bc it’s genuinely good and fun

[@gagehorton6110]

Ahhh being a teenager and watching dude perfect after school lol

[@nutshot_brawler8466]

One of the few content creators me, my younger siblings, and cousins collectively enjoy watching together

[@JayHendrickBeats]

I pulled up one of your guys’ GLE’s last year at work, made me start watching y’all again. Brings back good memories

[@Matty217]

Respect. It’s easy to take the cash but admirable to work with brands you align with.

[@PrestigeWorldWidePWW]

Respect

[@totallynorthofanywhere3910]

I grew out of them quite a while ago but I’d absolutely recommend to my nephews and my son if they are still around in 5 years.

[@ethanyosua]

You should have asked Dude Perfect if they’re going to do a video with Mrbeast

[@Chynes328]

I’m shocked this colab has never happened especially since Mr.Beast brings everyone one his videos now

[@kennethsimmons7394]

@@Chynes328ikr

[@two_point_0805]

It’s most likely due to the fact that the DP guys are Christians and Mr. Beast doesn’t have a great relationship with that. Especially given that Chris gave up his wife and kid to try and be a girl.

[@samthompson7821]

these guys were a huge part of everyone 17-23 year old rn i remember in middle school everyone trying to recreate dude perfect trick shots in gym class

[@yer6900]

easily some of the most legendary guys ever in terms of youtube

[@BakedisBaker]

This music is literally in my playlist it’s so unexpected hearing it here

[@hellothere4431]

same. i haven't listened to tomppabeats in years, it is cool to just randomly hear his music again

[@BakedisBaker]

@@hellothere4431 yeah I was like, “wait this music sounds oddly familiar…is that tompabeats?” Haha 😂

[@gopreds994]

Honestly the best channel to watch with the family. They've only done one thing that made me upset, and that was when they destroyed that person's chair in that one overtime video

[@kevinpulliam3661]

Gotta love these guys. I will be showing their content to my kids for sure

[@jfr45er]

They dodged some big bullets with that decision!!

[@TheEnderTaz25]

That utmost respect to DP for never taking an alcohol sponsorship.

[@robertgarcia5924]

I remember watching these guys in middle school. Damn time flys😢

[@CPTNCAVEMAN2004]

I'm 21 and I've been watching them sense there og videos, I grew up watching these guys

[@user-ox8dd8mu7u]

Will always be my favorite KZbinrs. At 19 I watch videos sometimes

[@c63amgblack]

Based. Accidentally wholesome is what the world needs alot more of

[@The_dislike_guy]

Refusing business with Budweiser *before it was cool*

[@gavinplaizier7367]

Hey I’m 30 and I now have my 4 year old watch with me haha I started watching in my late teens. So not just for 5-15 year olds 😅

[@KarlGessler]

This is so true. We love the integrity of DP

[@purplewolfranger22]

So much respect for doing this guys. Truly you are a rare bunch of dudes. Thank you.

[@redheadgirlygirl7]

Men of integrity 👍🏻

[@KapyBarra41]

May God continue to bless you guys!

[@RM10211]

Man, im 37 & love these "Dudes"

[@justinennis3193]

Been watching since I was 12 now I’m 20 love dude perfect

[@tiffanyhadden3349]

I was stand-offish when my 13 yo told me about you guys. I am careful what he watches/listens to so I had to check you guys out! I’m so thankful that it’s clean content! I’ve not heard bad words, nothing vulgar and no smoking/drinking ect! He loves y’all and after watching a lot of yalls videos I realize how much he acts like yall 😂😂😂! Keep it up guys!

[@KirbysFakePunt]

This is why they are the YT GOATs

[@invictafilms2690]

“A beer company” “Budweiser” *Budweiser sues for disclosing information*

[@ForThePeople777]

Respect when i myself was like 15 i loved dude perfect. Wish them nothing but the best

[@levipasmore5030]

That’s why they are the goats

[@joemcbride3761]

Bro free beer though

[@matthewdaub]

Budweiser thought that a bunch of 20 something year olds would definitely take that deal. Good on them for not going through with it.

[@IRanOutOfPhrases]

I mean Budweiser reaches out to tons of people for marketing. They know they wont land every deal, but they probably have a good idea on what works

[@Sanchyyy13]

Tyler didn’t wanna exposed them with the “Some beer company” Garret said fuck it. I’ll do it “I think it was Budweiser” Lmao.

[@MrPizzapie12]

Way to stick to your principles! Thats awesome!

[@mintyfresh9542]

These dudes are legit hell yea been watching for years havnt watched them in 3 years tho.

[@TheBRUINS1337]

Dude perfect guys are the definition of Apple Watch wearers

[@RandysDirtyBurger]

i used to be big on their content, but it’s aimed towards younger kids now, which is totally cool. wish them tons of success

[@jettrosekopf]

exactlyyyy

[@tangarz5357]

They knew who watched their videos and respected it.

[@Madman33-nv8ht]

Man I remember Dude Perfect and MMG were all I watched growing up. I’d definitely recommend watching Dude Perfect for anyone in that middle school age.

[@samuelking4723]

That decision aged like fine wine given the current public opinion on budweiser

[@jaredkaray4321]

Damn they could've been the Nelk boys before the Nelk Boys

[@iknifetastic3351]

Now when my kids look up DP all they will see is dude perfect great work men

[@OmKumar-ku2ke]

My god it feels like ages since I last saw them

[@Speedydiaries]

Amen guys. Been watching since the beginning. And with my son at 7 now we can all watch together. Thank you thank you thank you.

[@hudbud07]

First video i watched was madden steryotypes when it came out and couldnt stop laughing at the rage monster. I think it lit the fire of my own rage monster but it was still funny

[@nkxseal8398]

Really smart to keep it family friendly, you get max revenue.

[@KINGJAM0]

I have nothing but respect for them they where apart of my childhood

[@logancheek2274]

The I don’t think our child audience can buy beer tactic

[@khristoosmoove8087]

This is super cool to see them in a different light instead of the child like sports attends vibe that they used to to see them actually talk and not scream and talk to your mom is super cool so coolest thing ever it’s like mega cool

[@haddonsmith5059]

I don’t watch them anymore cuz I’m too old, but those guys lowkey raised me 😂😂

[@adamibraimovic330]

Man I remember these guys back when they had 1 million subs so iconic my childhood.

[@MrDakota776]

Bro I remember their back yard videos!!

[@NeverUsedChalk]

I think a lot about how 2 of my oxford educated, string theory researcher profs sit down with their kids and regularly watch dude perfect

[@bearzboy2069]

Dude perfect will be the slim amount of internet video my child will see

[@devinblythe96]

Yes thank you for the family content. There is so much nasty stuff out there and your channel is safe for all ages

[@tearsofjoy5416]

They said fuck it we interviewing ourselves

[@Brandondav1s]

budweiser offered me few beer i wouldt even hesitate to

[@Brandondav1s]

but respect for it

[@JakeCrawford]

huge respect for dude perfect!

[@matthewbowers88]

I reckon I would have sold out. That's high courage and commitment to your principles.

[@gobirds2083]

Love it ! Not everything has to have beers in it to do lol

[@tjfogs46]

Also sponsored by FanDuel fwiw

[@TheNorthernEarly]

It wasn’t a thing at the time because I didn’t have a kid but clean content is pretty awesome now a days for me. I remember my dad exulting married with children and now I understand why. The closest I get to adult content with my 5yo is some gun stuff. But they practice safety and aside from guns it’s pretty much g rated content so I can sit and watch with my kid.

[@illuzion2876]

Grew out of dude perfect years ago to find out my uncle and little cousins had started watching religiously and i gotta say the production quality has gone to the moon

[@YaNeK92]

Meanwhile the Nelk Boys are rubbing their hands Mr Burns style whilst having 'Happy Dad' cans all around them in every video 😂😂😂

[@dante22712]

Happy dad is some of most nastiest shit I've tried

[@YaNeK92]

@@dante22712 I'll take your word for it since I haven't seen any shops in Australia import it 😆

[@Hmxd9999]

Childhood 😢

[@Rrr_558]

All hail the rage monster

[@spirit8296]

“Kids, come down! It’s time for some casserole and Dude Perfect: 50 Ping Pong Trickshots That Will Blow Your Mind! Don’t be too long, your food’s getting cold!”

[@Mr_NB628]

They were also just offering them free beer not money. Beer does not help what they were trying to do.

[@cdott20]

I felt like I grew out of them but I think that was always the point. They’re always gonna be family friendly fun content with some insane shots, and that’s okay

[@tristanschroeder7990]

Amen guys keep up the hard work!!

[@bubbarey26]

What’s the name of the bgm it sounds amazing

[@thededoidheskey6128]

Used to watch these lads growing up

[@azazelgaming773]

Honestly tho I grew up watching them and I still enjoy watching them today

[@NoitsYe]

I hated that they kept their content PG as a teen but now I understand. For the children🔥🫡 good guys man and still awesome videos

[@Landensantos]

if it was miller high life they wouldve done it

[@ashember7064]

I remember watching there TV show with my mother.

[@dylonpress7034]

Damn I wish they would offer me a deal like that.

[@crystalking784]

Hmmm... You know that's funny, if you guys ever do a beer video, you guys could probably name the title "hold my beer" or "never waste beer" . I know it would probably not be family friendly but it would be a fun thought But respect to you guys for keeping it PG

[@Tre2_Crispy]

Growing up on dude perfect made life so much better they made me so use to amazing shit that now it takes a lot to impress me

[@JTKT84]

Good on you guys

[@jackwoodbury5224]

Sometimes out of nowhere I’ll think “I wonder what (random youtuber I used to watch a ton when I was growing up) is up to these days?” And usually when I look them up they’re trying to outlast like 5 separate scandals and just doing terribly. It’s nice to know I wont have that experience with DP, so much respect to them.

[@ab3040]

Honestly, never thought about it, but it's true

[@EvanMoon]

Always been blue away that call Gracie can advertise alcohol (drunk driving) but they can’t advertise Smokey

[@snooty8523]

These guys make their content for the kids and the kids and parents love it. If you’ve grown out of their content, theyre doing their jobs!

[@BuIldogProd]

That kind of thing builds legacies, not just quick cash

[@bentonpotts5967]

College kids turning down free beer