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Why are soda and ice cream each linked to violence? In this episode of The Dr. Data Show, Eric Siegel delivers the final word on what people mean by "correlation does not imply causation."
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Soda and ice cream are linked to violence. What the what? And people have concluded from data that smoking, chocolate, and curly fries are good for you. Why the when?
I'll explain -- but also go much further and show you… wait for it… that figuring out why such things are true doesn't even matter at all for driving decisions with data. Who the how? It's time for the Dr. Data "correlation does not imply causation" infotainment clarification proclamation moment of zen clarity. Let's do this!
According to the data, ice cream consumption is linked to shark attacks. How the why? Well, maybe eating ice cream makes you taste better? So, you consume the ice cream and the shark consumes you. But the more accepted sharksplanation is that it's seasonal. It just so happens that, when it's warmer, more people are eating ice cream and also more people are swimming in the ocean.
That is to say that there's no causal relationship, in either direction -- neither of these things causes the other, even indirectly. Instead, they're both caused by a third factor. So the good news is that we've found a link, a connection, a correlation between these two factors in the data -- and that's valuable. The two are indeed predictive of one another. If we see ice cream sales increase, we can rightly ascertain a higher probability of shark attacks, and vice versa. But the bad news is that, when we discover such a correlation, oftentimes their common cause, some third factor, is just not in our data set at all. That data wasn’t included, 'cause it was overlooked or perhaps it would be difficult or costly to collect. So we're stuck with a predictive correlation, but no definitive causal explanation as to why it is so.
Now, soda also appears to be dangerous. In 2011, an economics professor and a health policy researcher went public with this as their research result. Among adolescents, they found, quote, "a strong association between soft drinks and violence..." And they also wrote, quote, "... drinking more than five cans of non-diet soft drinks per week was associated with a 9-15 percentage point increase in the probability of engaging in violent actions... There may be a direct cause-and-effect relationship, perhaps due to the sugar or caffeine content of soft drinks." Unquote.
Well, after that, a cacophony of media coverage erupted, with headlines like, “Soda Totally Turns Teens Into Killers.” Then skeptics began to push back. Now, they didn't question the correlation between soda consumption and violence. Rather, they questioned the causal relationship. Ya see, you can conclude that there's a link, a connection, an association, a correlation between two factors without necessarily understanding why it is so. The “why” -- the explanation -- always involves causation: some insight as to how things influence or affect one another.
The criticism here is that you shouldn't conclude soda causes violence. Rather, it may be that diet is linked to socio-economic status. Lower income teens consume more junk food, including sodas, and poverty itself is a risk factor for teen violence. Now if that story is true, the causal links shown here -- like, the exact way in which poverty leads to violence -- could be pretty complex and somewhat multi-staged, but the point is that this is a plausible alternative explanation that doesn’t have soda even indirectly causing violence, so it’s unwarranted to sound the alarm about the dangers of soda.
Let me put it another way. Even if it's true that violent people drink more soda, there's no reason to fully believe that drinking soda will make you more violent. That would be like assuming that eating more ice cream will cause more shark attacks. Ice cream and soda may be bad for you, but not in that way.
Anyway, now some great news: Some tempting vices are good for you, like chocolate, smoking, curly fries, and breakfast! ...is what people who presume causation say.
“More frequent chocolate intake is linked to a lower body mass index..."
For the complete transcript and more: www.TheDoctorDataShow.com