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Tasmanian salmon has grown from zero to a billion-dollar industry in the past four decades. Not long ago it was considered the state's economic saviour, as social licence for the forest industry declined. Subscribe: ab.co/1svxLVE Read more here: ab.co/3IqKKZ7
But the salmon industry risks suffering the same fate, with consumers questioning whether it's sustainably farmed and some restaurants refusing to serve it. The release of Richard Flanagan's book Toxic fired up further backlash.
Australia's three salmon companies are now foreign owned, raising concerns around transparency. So, what are they doing to rebuild their brand and convince governments the industry deserves to keep expanding?
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