Why J. Cole APOLOGIZED To Kendrick Lamar

[@CurtissKingTV]

And don’t ask me about those Ai diss songs over the weekend. We’ll break those down this week 😭

[@UlriQ]

😂😂😂Ai diss songs

[@ClassEBeats]

😂😂

[@carlosp.1846]

This was good lesson from j.Cole to educate youth. You have to be conscious were things goes before they go

[@kineticinnerg]

Ngl. Honestly... I see why he dropped out of this because I think he low key knew this was gonna get ugly. With Drake's first shot I think its gonna get pretty damn ugly.

[@lorddpablo9651]

Cole did it because he grew up on hiphop . But switched up because he see the negative outcome that can happen

[@melthecre8tor]

Cole fucked up but I can’t hate dude. He’s still getting played in car. If anything it show how fickle fans are. U can be loved one week and hated the next week. Cole will bounce back tho.

[@NoMasterz518]

Hence, him naming his next album 'The Fall Off' 🤨 Cole is calculated, he obviously knew that he'd get the response from the fans that's happening rite now so this could all be a strange strategy for something that we can't even see...time till will reveal!!! 😎💯

[@jalen1838]

People switch up like Nintendo , I'm just joking Im still rooting for him although thats not what people want to hear , it would be nice if Jadakiss or any mc would sit down with Cole and really asked him why he did that. I know Jadakiss would love it. I would watch it too because I still don't get it and I replayed the clips so many times . He has respect and wants to follow his purpose , I get that but you didn't have to publicly apologize like that right on your tour?

[@melthecre8tor]

@@NoMasterz518 Of course everyone that’s clowning him right now are going to listen to his album as soon as it drops.

[@Stimpson-J-Cat]

I think Cole thought it was friendly competition, dropped his “response” and slowly realized that it wasn’t friendly competition between some of those guys and bbl drizzy probably wanted him to side with him publicly.

[@crosswiz6]

He could've just stopped participating in the battle, not respond to any tracks, or anything and just be quiet about it or apologize in private. He definitely fked up. How are u a heavyweight fighter that throws in the towel after he FINALLY gets the challenger he spent YEARS asking for? 😂

[@KINGVENAROMA]

Apart of being great is not even having to prove that you are. In his eye's there's nothing to prove. Once you get to a place like that, there really is no competition. I salute what J Cole did. That takes mad guts to do in a society that will blast you for going against popular demand.

[@HenryChannerMarketingBlock]

J Cole pulled a NATO. Let off missiles, then said 'Sorry bout that. Please chill.' . Still one of the best of our generation.

[@MrCarty-qx9dg]

The mental health card is the best excuse in the world. How can you argue with someone who says mental health.

[@ripp704]

You definitely not lying. That's the big joker😂😂😂😂 automatic win

[@melaningirlhustle1355]

Thats it!

[@crosswiz6]

Weak af

[@leveen1354]

and that's Kendrick's ENTIRE foundation of rapping, "I have mental health issues from my environment" and ppl applaud that weak stuff

[@MrCarty-qx9dg]

@@leveen1354 salute

[@KovahRecords]

All I’m saying is when Kobe played against Gasol, he was ready to run thru that man. After the fact they were still always brothers. This for the love of the game.

[@Demsky83]

Cole is more Durant than Kobe.

[@younggod3906]

I still rock with Cole I just wish he didn’t make the diss record in the first place if he was going to take it back

[@quintinx.3630]

Cole did right by getting out the way. Drake and Kendrick really don’t like each other so it’s only right Cole removes himself because it’s about to get messy!

[@willdavis3951]

Yeah you called it

[@Rometraxx333]

He's still one of my favorite rappers period, this means nothing.

[@iraford5788]

Exactly.

[@pilaralmazan01]

Noname already bodied em

[@younggod3906]

@@pilaralmazan01 🧢. Stop creating unnecessary confusion

[@Demsky83]

@@pilaralmazan01put your phone down, cancel your WiFi.

[@dozier624]

J COLE THOUGHT IT WAS FRIENDLY BUT REALIZED THIS IS DEEPER THAN 2K. Drake don't sound like he playing 2k on his diss track and neither does kendrick.

[@leunammetherapper3723]

Hin saying people wonna see blood doesn't mean violence to me, when last have we ever had a "friendly diss song battle" in hip-hop, we have to admit that there's something toxic about diss songs...

[@Iamjtthegoat]

Don’t claim you’ll humble someone lyrically when you feel in your spirit you can’t lol

[@TerezSherrod]

It's more like when you wrestling or play fighting than video games. And it's all fun and games until somebody get hurt.

[@ripp704]

Nahhhh wrestling is physical...video games not.

[@Eddie_Sto]

Cole is ok with me. He don't wanna be on the wrong side of history for no reason. All of em are good guys I think.

[@ClassEBeats]

I would argue that he already is on the wrong side though because he dropped the diss in the first place…

[@Charles-xx8]

He already in the wrong side of history manifested by himself 😂🎉

[@seveng1147]

His entire career he talked about eating ya favorite rapper don’t nobody try him he’ll smoke any and everyone he’s the king he’s the goat.. can’t talk like that and step down

[@dyamiking253]

I think everyone in the hip hop game is self serving at this moment. The art and game of dissing and battle rap has never been a clean or suddle friendly act. The issue is we all know what hip hop has become, and here you have a guy decide not to continue the obvious trend of violence, hate, and disrespect and the people (who are so incredibly good at denying their own responsibility in supporting our own demise) get mad as if they don't remember all the terrible things are happening in the rap game at this moment. Why are we still egging on this kind of absolutely low vibration, seeing people at conflict. Completely ignorant of the verbal usage and how it shapes our reality, this is just the most unresponsible reaction to a MAN having a moment of clarity. And the only reason is to serve that lower desire humans have to see one triumph over another. If the hip hop game had been this clean and friendly competition industry you keep fantasizing then maybe things would be different. But in the climate we exist in today hip hop fans have shown their incredible selfishness and ignorance of the current zeitgeist. We gotta do better, it starts with opening your perspective instead of arguing your bias.

[@superdupeninja8149]

Than don’t go to war in the first place

[@lemonpepper853]

Although I somewhat disagree, you made some excellent points.

[@dyamiking253]

This kinda thinking isnt progressive and does nothing for the advancement of us as a people, you're allowed to be stuck but i choose not to be.@@superdupeninja8149

[@ripp704]

This wasn't violent situation 😂😂😂 it's crazy to compare this situation to something like a drill situation.

[@UncleBenjs]

Suddle? You mean subtle?

[@FANofLife75]

Through our lives, we have always competed whether. It's in sports or in dancing. Kendrick wasn't coming at j Coles' integrity. He was challenging his skill set. This is not a beef between who's gonna hurt who physically. This is just intelligence at its best, steel sharpening steel. Drake isn't hip-hop he's a rapper that pushed in front of all to be the best. So he's trying to distract this lyrical battle into beef.

[@llueveprovocadora]

I can’t imagine Kobe ducking a friendly game with MJ. Analogy just for you, Cole.

[@iffibelieveinme2393]

Good shit from J Cole on my part. He was pressured to fire back and did when he know deep down he didn’t want to. Simple as that. Now he’s apologetic for it. It don’t take nothing away from his greatness in my opinion.

[@arkitekmrj]

I think Cole knows something we don’t know and doesn’t wanna get caught in the crossfire. As far as real beef I think the entourages are what’s going to take it outside of just music and ruin friendly sparring. I just think he shouldn’t have gotten out there if he felt like this the whole time.

[@KitchenLivinwithShay]

He definitely knew something we we didn't.

[@justmyopinion4938]

I’m not conflicted. J Cole is phenomenal (we all know this). He’s also very in touch with who he is and authentic (Drake take note). He made Ninja move whilst Drake ran right into the trap.

[@daviselpaxaltium6457]

The competition will continue b/c they are all hip hop artists and one of the biggest out now. They don’t have to diss/beef to compete. Plus, hip hop is about self expression. It is not a competition with others but yourself as a creative. Whose art do you prefer? All opinion based.

[@bboymac84]

Gotta respect Cole for being honest to himself…🤷🏾‍♂️

[@terrencecruel4025]

It's hard to diss a friend or someone you cool with because you got to dig up some dirt to beat them when you get personal things get ugly

[@superdupeninja8149]

Didn’t stop Ice Cube with No Vaseline

[@ripp704]

I mean the playing field goes as far as you play it. Kendrick didn't dig up dirt he did a on the surface lyrical diss. The heart of rap battles never consisted of the MLK approach. In the lane of rap there is no turning the cheek in a rap battle.

[@shashankdogra]

I think he admires Kendrick more than he can hate and live with the fact that energy is out there between them. He did what he did best, he spit bars and left his chin up for a knock out punch if and when its coming. It was the right thing to do, if not for anyone then just for himself.

[@ripp704]

Right then to do for him definitely...not for the culture of rap tho😂

[@Mr.harden]

He did it because it is hip-hop and he’s hip-hop but he’s a conscious rapper. Let’s not forget conscious is the keyword.

[@wowthatsinteresting8951]

So is Kendrick , Kendrick is way more conscious than Cole .

[@superdupeninja8149]

Common dissed Ice Cube and Lupe dissed Royce da 5’9

[@superdupeninja8149]

@@wowthatsinteresting8951in what way?

[@wowthatsinteresting8951]

@@superdupeninja8149 you clearly never listened to Kendrick Lamar’s albums if you have ask this silly question.

[@wowthatsinteresting8951]

@@officialchoccypop for real 😂😂😂 Cole is lower level on the mainstream but Kendrick is high level conscious on the mainstream. Drake is the bottom level conscious rap almost nonexistent.

[@PlatForumRadio]

Sparring is good for the sport! Beefs are subpar to an artists overall contribution the the artform... Let's agree to disagree and then get back to this muzack!!!!

[@readytolearn2007]

Tell em again!!!

[@quikgold513]

This is genius marketing 101. The Fall Off album is legit AF. This a Seinfeld Exit strategy.

[@peezydabeatmonster8112]

@@officialchoccypop facts nothing genius about he lost more then he gained if your image is permanently damaged

[@quikgold513]

@@officialchoccypop yeah I agree with you on the image but I also think he ready to leave the game after this album for awhile.

[@TreMillz0963]

Cole knew the rules of the old guard. He's excused from the dinner table but he still gotta hold this 🫴 L

[@Mr528austin]

Much respect to Cole. More important topics than wasted negative energy

[@kable1982]

That was not the move!

[@jacryder735]

cole showed his maturity - you gotta know yourself and it's refreshing to see someone prominent stand on business in a positive way

[@titanyouniverse]

Jcole still good just don’t Rap that you’re the best anymore or that you’ll slaughter another mc on beats if it’s (beef)...iron sharpens iron.

[@richardhardy8815]

As a day one cole fan i COMPLETELY agree with his decision & WHY he did it. Originally he was just responding to k dot in a frenemies type diss,nothing like pac & biggie BUT then.....Cole realized his mental health is more important & he didn't like the VIBES he was carrying & fell back respectfully. Yes it's just hip hop to a degree,but HIP HOP has been doing a little more maturing the last few years with the OGs & young OG's that's great for the genre & the black community in LARGE. Mixtape cole aka Young Simba would have entertained this at the highest level,but Jermaine Cole is a father,husband & overall great mature veteran mc who's has more to lose than before. As a older mc myself & fan of the art,i've even realized there is no substitute for REAL peace & topics must diversify as you get older to some degree. Might be laughed at right now but this might be a pivotal moment in the future when we look back & hip hop maturing,its 50 years old & its ok to GROW UP with it.

[@TallicaMan1986]

Art doesn't grow up. When it does. It eventually neuters itself. You dont have to look hard to find it. It happened to Rock n Roll. The most rowdy genre "grew up" and effectively killed itself. Because that edge it had? It doesn't exist anymore. Imagine Dragons or Guns N Rose's. Who don't think will have more staying power? Probably GnR because there is a realism in the music. A visceral feeling, that edge. They made what they wanted and everybody else can f off as opposed to this weird ver produced fake pop aesthetic Imagine Dragons make. Also Peace was never an option and is merely an illusion and it never will be a real thing we can achieve. Peace is when humanity dies. Until then, adversity is whats propelling us, if we find peace. Prepare for the end of days.

[@robmorefield6540]

❤ we need to teach this to the kids. He just asked for forgiveness.

[@ediquette7]

This whole conversation of best rapper alive should at the very least INCLUDE Black Thought, Non of these guys really hold a candle in terms of lyrical ability and I like all 3 or them...buy they're not better than Black Thought

[@UncleBenjs]

There are still rappers better than all of them and black thought

[@Kryptiq144]

It's like a boxing match in my mind, the fighters can have a match and still respect eachother. You want to match up with them because you respect them

[@jaredhicks1370]

Gotta call them Answer Records. Diss Track is too aggressive lol

[@LeeRev67]

Now don't get me wrong I still don't like J Cole apologizing for the jabs between him and Kendrick (although I can respect it as a person it is just hard when Cole has been talking all this hard, tough, number 1 shit and then to just fold), but after hearing Drake's diss MAYBE (and I emphasize maybe) Cole knew Drake was going to bring Kendrick's girl, Whitney, into this and didn't want to get that petty (even the 7 minute drill was pretty personal and petty at least he didn't bring Kendrick's family into it). So depending how this all goes down I may be more understanding of Cole's apology. Probably still wont like it because if it gets to a really bad point then he can bow out and still looks bad to bow out so quickly IMO, but if it does really get to bringing up personal stuff then I will understand it more (we still have to see if it even gets to that point though).

[@yemoochy9553]

Everyone Wanted Kendrick vs J Cole Bar Rap wise But the Drake equation is Messing it up Because Kendrick not Gone Play with him And Cole being on First person shooter is guilty By association Man it's all f'd up Man Dang

[@RelentlessForever999]

i wanted to delete all of my comments gassing Cole and 7 minute drill after his apology lol all good tho

[@mike_lightz]

It took me two weeks to get over the cole L but we back on might delete later project is gas lol

[@bshawlab]

You are right people don’t want blood but they want what leads to blood being spilled without the consequences. This is where you are a little confused Mr. King. Sparing and beef are not the same beef leads to people getting hurt sparing does not include disrespect of personal aspects of people life. Older heads should know the difference in battle rapping versus dissing which is short for disrespect. When you disrespect each other it leads to problems outside of rapping. When you battle you are not about disrespect but about being better at the craft and skills. 2pac corrupted us allowing some people to think that beef if is cool , it’s cool till someone gets hurt

[@doommega]

curt is right, this gen is only fans of mainstream rap not hip-hop

[@Mr.harden]

So what are you saying that is lyrical sparring that’s exactly what it is it should not be taken seriously it’s one of the fundamentals of hip-hop

[@Demsky83]

Ovo Mal was on one, he’s never this passionate about any other subject.

[@Mr.harden]

But that’s not his character it’s not his spirit it’s not his upbringing and if that’s not the way you feel the beat it will be conflicting with your spirit. Do you want to clean? Is it to get your piece back? I agree I agree wholeheartedly.

[@DaDonBitterVonWan]

Lmaooo I do remember this commercial smfh

[@who_is_dis]

"I got my chin out, take your best shot" Curtis: "ayo" 🤣 That got me.

[@kdoe8465]

MC back in the day was about competition. with all the old head The bad part with today’s music is mother#F . Want 2 unalive people over this shit that’s the sad part. We change the game in music and history balance is the key

[@ripp704]

That's a certain sector of rap tho. Cole and Kendrick battle isn't the type to spill into the streets. That's well understood and expected

[@akingsensebirth]

Yo Curtiss when you when off script to play the commercial the baldheaded guy acting as the coach in the commercial is my uncle Mike lol 😂 but much love tho bro been following yo journey and leased more then a few beats and played and paid for yo music just wanted to get laugh and say sup by the way i might be biased being from watts california lol kdot got this in a doggie bag lol 😂

[@ChillyThePoet]

Cole said on sticks and stones he only wants to out rap people on songs

[@tmksouth]

he hit kendrick back and said "i quit bro dont hit me" lol

[@ceoblessed5541]

Nah he asked for the competition and got scared shit was weak af

[@christiancrews4278]

On a SONG. Cole has explicitly stated that "get him on a song and they gone feel the wrath of the reaper"...the real question is, why hasn't any of them hop on a song together and battle that way? U telling me that kendrick will kill cole on a song that's about being the best???? Put the hardest ke.drick verse up and I pull up the hardest cole verse and it aint even no competition

[@ripp704]

Every artist are their own person at the end of the day. So cole definitely have the right to move how he choose. In the soul of rap and its standards that move was weird. Theres no turning the other cheek in the competitive nature of rap, especially after you got dissed 😂. Cole still a rare talent but i have to question everything he rap from now on when he get on a track and talk his 💩. Its not about no being mature, he just in the wrong lane and thats clear now. Giving someone a well lyrical whooping when attacked has nothing to do with maturity...thats just a choice. Its ok to love cole and also acknowledge that the move wasn't off the culture and super weak. Nobody dying from the situation this is pure battling. Every artist beat their chest and say they are the best INDIRECTLY...its call competitive. Only thing is that in a rap battle its done DIRECTLY.

[@wake-up-gunner]

it was an unnecessary “diss” from kendrick, cole had to respond otherwise everyone woulda called him soft and wtv and imo cole had the better drop, cole prolly knew he was gon delete it and apologize anyways 🤷‍♂️

[@kimzziereenee1638]

Agree! And the timing of the diss from Kendrick was sus. Cole was placed in the real life position of being the middle child. I’m not sure how he could’ve maneuvered in a 3 way rap battle ESP having just come off tour with Drake. IMHO, Cole masterfully reset the table for a true lyrical battle between him and Kendrick. The ball is in Kendrick’s court to engage Cole with integrity.

[@titanyouniverse]

Talk about The AI Drake/Kendrick Verses.

[@nickgoodlock263]

I like cole because he writes bars I like not because I thought he was down to diss kendrick.

[@ripp704]

He definitely got bars but he ran during a fight and that's horrible.

[@nickgoodlock263]

@@ripp704 yeah it is but it doesn't change how much I've been enjoying his rhyming over the last couple of years 🤷‍♂️

[@seveng1147]

I think cole knew he didn’t have what it takes to really go toe to toe and tapped out no more goat talk 🥉

[@asole100]

in fairness he did say Kendrick can still fire back. As for being the best thing, King Lil G last year made a good point about claiming to be the best in an interview, he said ""you know allot of these people that they really losing they f****ng minds because I said I was the best, and I don't see W T F is the problem?" "If I was a M***F****ng boxer I would be saying I was the best in that too, if I'ma get in that field, and if that's what I'ma do, I'm gonna say I'm the F****n best" "How am I supposed to go into a fight, thinking that that I'm the worst"

[@TallicaMan1986]

Yeah and thats how you quickly become a target in boxing. It's one thing to have the industry and fans claim you the best, but if you yourself is gunna claim that. You best believe people in your lane going to test your meddle. If they take you out. Guess who's best? It's no different in rap.

[@jasonbland8880]

He explained why when he did it🤷🏾

[@professuhx504]

The bigger question right now to me is Kendrick started all this and now Drake responded where the hell is he? Lol you can't beg a man to go to war for years and finally get it then go ghost again. The clock is ticking for the K Dot response.

[@gamer-cn5ho]

He will always be a great rapper in my opinion. I've been a fan of cole for year's but unfortunately listening to his previous work doesn't hit the same anymore. A big portion of his catalog is talking about how he's the "greatest rapper and how he will crush any MC and dare anyone to try Me" quote on quote.. it doesn't hit the same anymore but he will always get my support as one of my favorite rapper's unfortunately he's not big 3 anymore

[@taefleming1545]

That commercial example 🤣🤣🤣🤣 nah I love Cole I am supremely disappointed by dude rn

[@Isakon002]

Competitions and stuff are cool up until a certain point. Things can always start friendly, but it doesn’t mean it’s gonna end that way you know?

[@va070907]

Isn’t there a space called Battle Rap…where you can treat as a sport (sparring)?

[@Rahz31]

Cole heard Drake’s reply…Whitney name drops and all… and hit REVERSE 🔄

[@peezydabeatmonster8112]

Cole apologized before Drake even replied he hit the uno out card

[@swervenights]

here after a week and change for the port song LOLOLOLOL

[@NottyGurlStyle]

I still think First Person Shooter is 🔥

[@Ackurett1]

@15:55 😂😂😂😂😂😂

[@juslistendis]

J cole didnt back out from being the best, u dont need to degrade another to prove ur better. There can be bars for bars to prove who is “better” i mean we talking bout who is the best lyricist… on another note why mick jenkins not mention enough in the best lyricist/ rapper out

[@ripp704]

He definitely backed out from being able to be qualified to be THE BEST. At best he going to have to settle for being hopefully qualified to be ONE OF the best. Bruh ran from a fight and that's not in the culture...no matter how ppl try to make it of the culture.

[@RCX_Sco1]

Bro that parody of what Drake's diss would sound like is EXACTLY what it sounds like😂😂😂😂

[@xcreenplay7264]

19:59 that commercial is nasty work I would of slap duke lol

[@CurtissKingTV]

😭😭😭

[@ripp704]

Drake had to grab his cape for the lightskin guys and battle everybody after cole ran off😂😂😂😂😂😂😂

[@UncleBenjs]

You're a weirdo

[@wevibepromotions]

Would you say the fans take things so serious that they’ll get involved and try doing things to the rapper thinking they’re taking sides

[@aop12345]

Maybe that AI know something more about it all with the diddy and usb drives….then they re did it to leave it out cuz it hit to close to home.

[@edjohn5114]

Blemish on his record but he’s still the best

[@izzothegreat]

Super Bias lol

[@RafaelBeats]

Ehhh… ngl. Cole just seemed corny to me after that. Should have just not responded. Just me. He should have just never responded. It don’t take much to see that this beef is way deeper.

[@justincase8731]

legoooo

[@crosswiz6]

Kendrick is overrated

[@krondeanic]

Overrated lol.. This didn't age too well. All hail king Kendrick.

[@crosswiz6]

@@krondeanic *OVERRATED*

[@krondeanic]

@@crosswiz6 it's okay. I understand some peeps really do love listening to music you hear while shopping at Target. No shame in that... I feel ya

[@crosswiz6]

@@krondeanic *OVERRATED*

[@krondeanic]

@@crosswiz6 at least you can say that with your chest puffed out. I'll give you props for that lol. Peace out brother and enjoy your summer listening to Not Like Us everywhere you go to an extremely overrated hip hop artist. ✌️

[@ClassEBeats]

WEEEEAK…that is all😂

[@1996kunay]

Cole could never pop sh** again,him or cupcake drake aka bbl drizzy😂😂😂😂😂😂😂