When the title font *really* matters

Type designer Marie Boulanger explains how fonts can help to shape film narratives, and even impact our viewing experience.
Edited by Leigh Singer.
Valerie Takes a Ride (The Ride of the Valkyries), composed/arranged by Iain Farrington (after Wagner). Performed by the Art Deco Trio, from their album ‘Classical Changes’.
With thanks to ‪@ByMonotype‬
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[@antoinepetrov]

Wonderfully researched and put together video. Brilliant

[@L3i6HSin63R]

thank you, great to hear you enjoyed it!

[@CaseyMeeko]

Good point about movie title being the first movie character we see and about the absence of title in modern movies. Brilliant thoughts!

[@michaelmatteo7428]

Love this...thanks Marie.

[@malypavel25]

12:05 was already an existing font before Poor Things. I used it in a short film back in 2014.

[@AugustRx]

it's lettering, not the ms word font

[@malypavel25]

@@AugustRx I don’t think that font has anything to do with word (could be wrong though)

[@batterybikes]

Saving for later just because title and thumbnail is so good 👍

[@sophiatypelove]

Lovely work

[@L3i6HSin63R]

thank you - thats' good to hear from someone who's into fonts!

[@alexc3744]

You missed a trick by not calling this video (which is genuinely great btw) ‘Type Casting.’ 😁

[@L3i6HSin63R]

👏👏👏 (and thank you!)

[@Reject101Personal]

Papyrus.

[@6thwilbury2331]

Not only did I immediately think of that, I paused this video to watch, then came back. GMTA. EDIT: oh jeez, then right after I typed this, they referenced it. GMRTA.

[@mikeleddyphoto]

You make great videos. Huge fan :)

[@L3i6HSin63R]

very much appreciated, thanks!

[@carlsonmedia]

Think it's quite funny she talks about all the technical limitations of the past when most typography choices these days are super boring and basic.

[@kewaoni3995]

Who else paused at 9:21 to see how many you could identify?

[@L3i6HSin63R]

how many did you get?!

[@jonathanjohnson5994]

I did, but I’m confused on the A, D, and O. I think A is from the first Avengers but it looks slightly different, the D looks like the Into the Spider-verse but is the wrong color, and the O looks like a cross between Transformers and Robocop, but not quite either. All the others are pretty obvious but these three confused me. What’re anyone else’s thoughts?

[@shone1505]

@@jonathanjohnson5994 D has to be from "Across the spider verse." Letter is the same shape, colors are slightly off, but it's still red and blue. White highlights are stronger here.

[@shone1505]

@@jonathanjohnson5994So it looks like they took "D" from some different version of the poster. And L is "the lord of the rings" but that's not how L looks on official LOTR movie posters.

[@L3i6HSin63R]

it goes: Back to the future, avataR, Avengers endgame, termiNator, spiDer-man: into the spiderverse, the Lord of the rings, ghOstbusters, the Godfather, transfOrmers... so the guesses were pretty spot-on.

[@east103W]

The pretentiousness of this video is staggering.