Why New Jeans “Cookie” Defense is Low-Key Sus

After a smashing debut, rookie K-pop girl group New Jeans has been accused of not-so-subtle double meanings in their song 'Cookie'. In response, their label, Ador, issued a lengthy statement of defense. They maintain they're focused on presenting a clean image and claim the song's lyrics merely referred to baked goods and CDs. However, many fans just don't buy it.
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[@flowerflower6570]

I’m sure they are a talented group of girls but the song was written by 2 women one english ,one swedish.They knew what they were writing.Not the fault of the young girls but the company.

[@bekah6393]

In a world where the song WAP exists- would it not have been easier to admit this isn’t about a cookie? Why are we dodging this?

[@Jess1013]

These girls are 14 to 18 years old, not 32. They haven’t burned a cd in their lives and wouldn’t even know what the heck that meant. External CD burn drives aren’t even regularly available and definitely not to the point where a group of five Gen Z girls are invested enough to make an cookie and cd burning analogy as if we were in 2004. ADOR thought they would stitch together all these thin excuses to make a thick shield, and anyone with an ounce of critical thinking can see right through it. In what other context would “looking at my cookie” be if it’s so innocently ubiquitous in Korean culture? It’s almost like I’m waiting for them to call me ethnocentric for being troubled by obviously sexually suggestive lyrics being performed by minors.

[@nadyavishnyakova8297]

if the lyrics were different nobody would’ve thought about any “hidden meaning”. the word ‘cookie’ itself is not the issue, but the suggestive lyrics sprinkled throughout the song are. “made a cookie come and take a lookie”, “I wanna see you taste it”, “only at my house”, etc. bitch what??? also the addition of the word “boy” completely negates their statement that this is “a song for fans”. do they think newjeans’ fans are only boys? grown ass women wrote this song. did they not know who they were writing for? and Ador green lighted it? bruh 😭

[@tejaswijetti7924]

yeah it's min heejin right, what can we expect.!!!!for their every comeback......why does she wants to have controversies............same was with redvelvet where they used to have a comeback during scandals.....it's just nj have controversies instead of scandals................................................she wants to have a publicity of that group ........it's good but she wants to go in a negative publicity kind of way.

[@peppyluscious]

My favorite contradiction in the statement is how they go from "it shows how much confidence we have in the musical direction the group is taking" to "the song is an honest display of how nervous we were to put our new creation out" lol

[@vanadu238]

I don't think every English speaker may think it is inappropriate, but the English speaking songwriters and translator definitely know the innuendos. For those who want to defend this and keep saying "if it was another group" or stop hating on the girls." The members are not being criticized, it's the adults in charge who are being called out. Find another excuse.

[@jiroshia1375]

They want to attract pedos invest money

[@artglue2]

It’s sickening how the music industry sexualizes women and men! Once they sign the contract, they have no say in what they sing or how they perform. Pre-teens love the beat and then sing the words without realizing what they mean. Sad, depraved world that we live in.

[@user_mll374]

Love your comment! Agree so much! 💯

[@calistafalcontail]

People have been saying for decades, that the music industry specificly (worse than the general entertainment industry) is agenda driven and has a dark spiritual aspect to it. People who have been in the industry call it demonic even and they know. Music is one of the most abused tools, to get to us on a deep spiritual level.

[@jaybass3522]

Two of the members have songwriting credits on their debut album and Min Heejin said in an interview that the process with NewJeans is not like that with other groups: The members do have input and it's important that they are happy. So they do have a say in what they sing and how they perform. I choose to respect them and if they say they were singing about music then I'll give them the benefit of the doubt. If the lyrics make me uncomfortable maybe that's my problem

[@user_mll374]

@@jaybass3522 Are you saying you don't know what a cookie is?? And what they're CLEARLY singing about??

[@justvibing2171]

Yes

[@wolfgangxx9560]

Lol, listen I don’t buy that statement only because RM( who or sort of fluent in English) is able to change the Korean word of ‘neega’ when performing fake love for the first time at the billboard awards. As he knew how that word could be perceived to an English audience. Then there is no excuse for not understanding the singular word of ‘ cookie’ and the other words that surround the word cookie that creates the sexual innuendo. I also read some Korean comments defending this song and saying Americans are always only dirty minded and this is only an American perspective of the word cookie. But that is not correct I come from South Africa where we have 11 official languages and most people in South Africa who has a basic level and of English would understand the word cookie in the song context. Basically anywhere in the world where English is not their first language would understand the word cookie. It amazes me how not one fluent English- Korean speaker at that company gave their feedback on the song before it was released. You know what I think there was a translator and told the label about the word cookie but they didn’t listen to them because they could use it for out rage marketing just like another kpop girl group from that purposely released a bad song for that same reason.

[@victoria.xseven7913]

Oh I asked about Korean words something like "naega" and "neon" is that anything like "me" and/or "you" or am I totally off there? Cus I hear these words in some songs & trying to place them.

[@HeavenlyiceDream]

the song is naughty AF, which is fine , FOR grown ass adults to be singing, not children. Their long response to it just speaks that they know they f'ed up. The "we are sorry for how you perceived it" narcissistic gaslighting right there.

[@melp.6562]

Well said

[@JuanMartinez-fs6gu]

You call that adult song. That's either for children or the mentally challenged adult.

[@elizviy]

Their response honestly pissed me off. Yeah, gaslight us, that's the way to go. If they used the word "kitty" and said "ohhh it was just a song about cute animals" then I would have the exact same response. Just take some freakin accountability and make a pledge to do better. Protect the young children in this industry, period.

[@complexxcutie6887]

Theses young girls probably have no idea,what the metaphor means.Their label should be ashamed.

[@lovefan81]

Tbh, I had no idea that cookie had that kind of meaning but be it as it may the way it was delivered in the video made it very clear that it wasn’t just about baking cookies.

[@nothingnothing6036]

So, basically MHJ and ADOR used NJ to gain more profit. No wonder MHJ love "Cookie" so much.

[@calliechua]

I like your breakdown. We all know it's not about the edible cookie. The song is a bop but any English speaker will be able to tell it ain't about that. I don't know why the label has to insist likewise. Maybe they just want more limelight, on top of all the limelight they're already getting

[@kats3682]

Exactly! Like the saying goes..."even bad press still gets you in the press"

[@jaybass3522]

"Any English speaker?" Two of the members are native English speakers. This is a controversy fanned by antis

[@ridita5221]

This should be their innocent, girl next door type group.

[@mindari6645]

english speaker?? i think just AMERICAN

[@lemonnnkake]

actually in general even without the lyrics you can tell its sexual anyone with a brain would be able to tell that

[@calistafalcontail]

Why is this even up for debatte for some people? These are the most obvious naughty references ever. Its not like "Hotel California" form the Eagles, with dozens of different theories about what it could mean. You cant even call it subliminal, its just right out of the gate. I dont know what age group this song is targeted at, cause I dont pay any attention to K-Pop, but only kids these days would not see anything wrong with that. Everyone else knows whats up or is SUPER naive. Another sin here is, that you never took a bite of the tasty looking cookie you were showing us the whole time. Like these damn people in movies, who order a bunch of food, let it sit in front of them, never touch it, and then leave the scene.🤤

[@victoria.xseven7913]

Oh I have my theory about Hotel California which I don't know if it's on the list: didn't know there was a list of theories actually where can I find that? (Sorry sidestep cus I analyse everything).

[@calistafalcontail]

@@victoria.xseven7913 Its not like I can give you a specific website that has a comprehensive list, but I can list some I heard for you (without further explanation): 1. All time favorite: they are singing about a satanic cult (around Anton Szandor LaVey) that gathered in the hotel to perfom weird rituals with one unsuspecting traveller in between. 2. They are singing about the Chateau Marmont, that always hosted/still hosts alot of wild celebrity parties (kinda ties into theory 1) 3. Its just about a tired traveller, who happens to rest at a hotel full on junkies. 4.They just made a song about decadence and the downfall of the "american way of life" in the 70s.

[@RJcookychimmy]

You're so hilariously witty. Love your channel. 😂 "cookieeeeeee"😅

[@armymomot7931]

Never Ever been a Truer Statement: “Actions Speak Louder Than Words” StayGold, Love your Channel!💜

[@cherishhighvibes4283]

I keep thinking about how Steve Harvey uses "cookie"😳, (his dating advice to mature women, to avoid giving up your "cookie" for 90 days). I have not checked New Jeans out, yet, however by chance, I happened across a YT short where TXT members were checking them out, and were surprised to find out that NJ's maknae is only 14, (I think 5 years younger than their maknae). Speaking of Kookie😜 Jungkook was older when he debuted and seemed too young at times, like I dunno... She's not my kid, but I can't imagine. And, no matter what their intent was, by the lyrics, there are going to be certain kinds of people (if you know what I mean) that could be drooling over these underage girls as it is. Did that "novel" length statement come from the group, or the company? If it's from the company, it seems to imply that they are more concerned with publicity (even from controversy?), and making money than protecting their trainees (this has come up recently as Trainee A's Leo quit). Just what it made me think of as I listened to your breakdown. PS: I hope you did enjoy your 🍪! Thank you for sharing your thoughts!💜

[@ashleyrhodes3961]

So classic... First intro to the incoherent ramblings of MHJ! If you only knew two years ago what you know today. 😂😅

[@Justcetriyaart]

The thing is, even if it was an innocent accident, they should just accept and plan to do better other than saying its our fault for seeing whats not there. If you're going to take our style of music and not bother to look in any references. All the visuals, not just the cookie song, is questionable. You don't need to speak any english nor korean to see whats up.... and the korean lyrics is still double meaning....

[@phyllo2694]

I watched this after watching a video from former K-pop females who were pretty much hounded out of the industry. Listening to what they had to go thru to become an idol and remain one was saddening. The female Korean singers that I listen to are few and outside the K-pop industry. I march with my feet and will not be spending my money or my time on this group!

[@cindybee9270]

I hadn’t heard of this song until this video. After watching it, it’s something I see Cardi B singing.

[@jerie.morrison2346]

Listen, it’s all a bunch of BS. At least my Jungkook did NOT hide behind a ‘cookie’ reference in Seven!💜😂

[@mashopotatomashopotato8611]

It's BS. KPOP is so engrossed in American music, they should know what "cookie" means. The lyrics only add to the connotation.

[@darcelburkhalter9617]

Just wanted to say how much I enjoy your show. Keep up the good work.

[@anneprendergast7834]

This is so simple, if you don’t want native English speakers to misinterpret you, don’t use English language lyrics and don’t promote to English speakers. It’s so obvious that they intended a gross innuendo. The context is everything and we understand the intended context.

[@cjc363636]

This song was designed to pass-by SK notice due to the English/metaphoric meaning. But at the same time to light the West up in righteous indignation. Because 'bad' publicity is still publicity. The company knew exactly what they were doing.

[@cjc363636]

And since I'm in 2024.... I hope the young ladies in the group get past all this business / court / horror show. They are talented singers. That such young people are caught up in all this is sad.

[@robinkitchen2182]

Ok! I just checkout the words to Cookie and Hype boy. There’s an old saying “Try selling me something else because I’m not buying it!” My neighbor were having this conversation! The messages sent though songs. To me messages very clear in Cookie 🍪 and Hype boy. Again profit before people and Safety. The first time I heard BTS’ Boy with love ❤️.What the first thing I did? ( dance! Hey!) Later begin to learn and heard more about BTS then started to take a look at lyrics in the English translation. Stop Sugar coating!

[@forartsnotcharts]

Their statement about how the writers were "native" English speakers, as a way to discredit English speakers gives me the same energy as someone being racist but then saying, "I'm not racist I have *insert race here* friends". It's super tone death and I see them going through this again in the future. And not to go too off topic but considering the Garam bullying scandal and HYBE's lying and backtracking there is no doubt in my mind that Ador didn't know what they were doing and are just flat out lying. While I understand that Ador is only under HYBE and not HYBE directly I'm sure their PR teams work the same way and maybe even some old HYBE PR employees work at Ador.

[@raccoonchild]

*tone-deaf

[@forartsnotcharts]

@@raccoonchild thanks

[@raccoonchild]

@@forartsnotcharts No problem.

[@raksham123456]

The song was definitely not appropriate for their age, they should learn from this and not pull something like this again, so these young talents are not wasted.

[@Notakid0129]

I remember when this cookie song was released, there were extreme reactions, people my age were like gyatt! And people your age or maybe adults, they 🤔🤨🤮🤢😰. When I sing it, my mum said "U're not allowed to sing this song", I was like 😫

[@sgx2380]

5:24 i love how you got real here. Can’t believe the company adults let this happen.

[@MHC-1]

You crack me up! If I ever get to come to S. Korea, I want to interview you! I agree with you on the lyrics of this song. It's just in bad taste for the age level of this group, not to mention the audience target.

[@eardrummed]

Oh my goodness I love your commentary.

[@kats3682]

I love your program!! Your commentary is relatable, entertaining and so much fun to listen to!

[@UtahGal]

You know, it is sad how they are having these young girls sing things that they have no idea, or should have no idea, what they are singing about. Innocence once lost, can never be restored. Very very sad.. I remember the songs I loved as a teen in the 80's (yes, I'm that old) I had no idea what I was dancing to, or singing along with 🤔 in fact I listen to the same songs today and my reaction is 😲😳 oh my gosh, say what??? ....so I do think it is very disheartening that the "adults" in the room are using innocence as a selling point. BTW.... using girl scout cookies as a defense 🤦‍♀️ like oh geesh.... in no way can you compare girls scout cookies that have been a tradition for 40 some years to a group of young girls dancing and singing about someone eating and tasting their cookies... 🤦‍♀️

[@lauragwillim1055]

After you went over the lyrics, it was obvious the song was about sex. Nice try Ador! 😜I don't use primer. I feel like it doesn't let my skin show through my foundation. It's too occlusive (opaque?). I like the Chanel Aqua Lumiere tinted suncreen as my foundation. It's very light coverage and makes my skin look natural and like I am not wearing foundation. But, I will say that Primer does seem to fill in the pores so they are invisible. Maybe I should just put it on the apples of my cheeks? Hmmmm. I might try that!

[@chychychitz6682]

Does anyone else keep repeating 5:35 or its just me🤣🤣 lol I can't with this guy. I literally subscribed after seeing that part

[@libralady202]

"Cookie" reference: LL Cool J song "Round the Way Girl" 1990. "You're sweet like sugar, with your ganster talk, Want to eat you like a Cookie when I see you walk". Not saying he is responsible. This is the first thing that popped into my head, when I listened to this 😅..( more plagerism, orjust inspiration?)

[@sarahb4513]

the thing is. even though it’s all written in english and is ostensibly geared toward the international audience… it’s really the korean audience they actually need to fool on this and are trying to fool here. they aren’t going to get squashed by any censors for this internationally. it’s the korean censors they are handwaving at (indirectly), and it’s probably good enough. I have a feeling hybe knows exactly what they can get away with in korea. and whether they are right or wrong, i would also bet that they expect international audiences will get over it.

[@aBBy-pq4tx]

Omg this was hilarious! 15:30 I was dying with you. 5:33 I also liked your dance interpretation😂😂😂. But seriously even the choreography of some parts I thought seemed a little suggestive. No doubt the song is a bop, just doesn’t seem age appropriate for them.

[@beeawesome2869]

Oh, that is a Min Hee Jin brand statement for sure. Thanks for the humor if you don't laugh it's too depressing.

[@raejwong6912]

You're so hilarious!!! I surely agree with your thoughts on a young girl inviting someone to her house to " take it don't break it i want to see you taste it." oh no!!!!. Hybe knows what they are doing and saying through lyrics but still went for it why did they go for this new woman song writer who is seriously have this reputation. Very disappointing Hybe. I wish they need to support and protect their young underage artist sighs!

[@krizismenya2171]

hybe will regret forever now for hiring this woman😂😂

[@nothingnothing6036]

Why blame it on HYBE? MHJ and ADOR who choose the song for NJ.

[@deb6032]

When I first saw the MV I stopped watching after a few seconds. It was disgusting. The song conveys an extremely negative impression of how Korean society views young women. Not the type of image that Korea should be portraying.

[@milissadaniels2727]

I guess you ha5ed BP IceCream 😆

[@하늘이시여-n5q]

It's nice to have a group that can compete with BLACKPINK after a long time. (That's my personal opinion.) I wonder how often cookies are used as grades in countries that use English as their national language. (Korea uses clams in a similar meaning) I am not a conservative person. If NewJeans came out with song cookies as their creation, "It's fun. I would have thought, "Kids these days are fast." However, the Kpop group gathers talented units and makes them sing. If the production team made the lyrics intentionally, an adult made a minor sing such a song. In this sense, I think the interpretation of cookies is seriously important. Personally, I really like the song Cookie.

[@Justcetriyaart]

Also also, this isn't the first time young kids were asked to sing songs or have types of visuals that once they were older, fully understood and weren't happy. tub scenes? stanford wives scenes? ect.

[@krislee5343]

I am new to your channel and I love it! I apologize if you talked about his in the previous video but the lady that is behind this new Hybe company - doesn't she come with previous questionable professional decisions that were exploitative also?

[@charlottejacobs4397]

I have already remarked about how they dress these young girls on another advertisement of New Jeans and suggested they dress them like young ladies that they are and not like tramps! I don’t follow these girls as they are pretty new so I haven’t heard the song yet but if it was written in the US the lyrics are exactly meant to be what you are thinking, especially if they were written by people in the LA music industry! The filth that comes out of that particular industry has gone downhill tremendously since Rap music came out. Another thing I might mention is the fact that Sweden is known for their ( to put it nicely) promiscuous behavior at very young ages to all ages!

[@nanisantiago307]

Their manager approved it knowing that the song is suggestive, but what about their parents what are they opinions or they have nothing to say 🤔

[@Dmwntkp99]

Obvious marketing to create controversy, I see the correlation with Sweden since their songwriters dominate pop music.

[@MamaBoots007]

Omg...I will never be able to eat another cookie without thinking of this....lol

[@winsung8157]

This is similar to the Balenciaga scandal concerning Demna. I’ve been pointing this matter out since this song was released. I’m just glad that the general public is finally catching on. Only the blind fans and paid supporters will defend MHJ on this.

[@Adobongsinigangnamangga]

i really hope that they consider checking thoroughly the lyrics of the girls' songs in their next comeback because the rest of their songs are really good. it'll be a shame if there will be cookie 2.0 next time because the girls have a huge potential

[@krizismenya2171]

"cookie 2.0" kinda happened, not with NJ but with gg YOUNG POSSE and their song "Macaroni Cheese" how do you like the group name? lol they saw the success NJ had and said "we want it too" and doubled down the efforts gross, just gross

[@Notakid0129]

I know MHJ is creepy and weird, all she does would give her negative 1,000,000 aura points

[@kpopcougar6832]

Everybody that speaks English knows that the cookie is slang for vjj. So if the writers are English speakers...

[@lincohorn7750]

Why is it that this type of "suggestive" lyric is only problematic when it's a new girl group from HYBE? This has been going on since the beginning of K-POP girl groups. Song's like "Ice Cream" are celebrated, why I have no idea. But now that it's HYBE it's one step too far. The dances the girl groups participate in have always been sexualize, why doesn't anyone object to that? Truth is all of these groups are selling sex and based on the way they are choreographed, staged and dressed, most are being portrayed in a cutsie yet Lolita-like manner. So if folks are so outraged over "Cookie" they need to stop stanning other groups that use the same method to sell their songs and use the energy that they are directing toward HYBE to also call out the other top agencies who regularly put out the same product.

[@HeavenlyiceDream]

it's the ages of the girls. BP are full ass adults. this is not the first time people have called out girl groups with minor children in them for sexual content

[@lincohorn7750]

@@HeavenlyiceDream BP isn't the only girl group. The problem is pervasive in K-POP. Most grown women are expected to act like sexy little girls and young girls who debut in their teens are trained to act older. But God help them if they date because, of course, no matter how sexy they are expected to act on stage the marketing is to be a sexy little virgin. It's not just a female marketing tactic, the same goes for many male groups as well. Thing is I never hear objections to the dancing or costuming which can be blatant but we're going to clutch our pearls over how WE are interpreting a song.

[@lugmediaclub1645]

The difference is that Cookie is worse than usual so people notice it.

[@Sunset553]

They need to have a staff member who has listened to popular music. I am an older woman who just learned that watermelon sugar isn’t about watermelon (to be fair, i haven’t heard the whole song). I even thought of the cookie as anatomy and I only get about half of adult references. I was willing to go with the idea that Korean girls don’t know the term, so maybe it isn’t deleterious, but the problem is that men understand. If she can’t actually apologize or stop promoting that content, she shouldn’t have tried.

[@jaybass3522]

So now young women who have worked their butts off for years to debut are responsible for what adult men sitting on their couches half a world away decide they are saying?

[@Sunset553]

@@jaybass3522 Of course not. They’re responsible for creating a good concept. Innocent is different from Lolita. They are claiming they created an innocent work, but the voices, lyrics, and video present a sexy, yet underage look. Ador should imo accept responsibility for creating what they created.

[@ello4347]

Great, this stuff needs to be called out! Sexualization of kids is no joke.

[@dope_old_person]

Defending the indefensible 😏 PR pros should know the non-apology “apology” is always “sorry if YOU took it the wrong way” or if you were offended…🙄😆

[@wingofwinter888]

you nailed it hahaha. always spotted the contradiction 1st. i dont know this group and never heard their songs, but the 1st time i heard cookie, i also instantly think that this is weird hahaha is it like a pros..... selling their service or what hahaha looking at their face, they all like teenager but selling their cookies? really? how much for a weekend? hhahaa and holly crap they dont have an ID, cant drink alcohol and no smoking, but selling their cookies? wow i studied on IT, using PC since windows XP, worked as admin, data entry, troubleshooter and maintenance, sometimes freelance for building networking for home and office, also wedding video editor, not even once in my years working with computer and CD/DVD that i ever heard someone said do you see my windows 7 cookie? or do you see my PC driver cookie? or do you buy that new games cookie? but if my girl friends asking or teasing do you want to see my cookie and "baking" my cookie at my place??? oh we absolutely know that we should buy condoms and bring the wine hahahah nobody bring their CD ROM or CD PLAYER with such invitation hahaha thats how we put it on the CONTEXT. many researchers and linguistic studies says that human communicates only 20% with language, 80% is came from gestures, mimics, body language. so, what do they communicate to the audience by saying cookie, posing some unconventional gesture that we never seen it at the kitchen??? i would believe that they are honest, if the videos is in the kitchen baking cookies, wearing apron, with face full of flour and chocolate, and dirty hands, or the video about they practicing singing, recording, meeting to draw the concepts and design for their CD covers or something similar like that. but its not. the gesture is about red light district on amsterdam or patpong in thailand or jalan jaksa in indonesia, come on mister taste some cookies.

[@eileencritchley4630]

oh my goodness that girl leading forward while siting the look she gave was anything from being innocent and pure it was pure sexual teasing. I've only just found this a year later. Sorry but I wouldn't want my young daughters following that. It was anything but innocent. Who thought it was right to give that girl those moves and the looking on the face and considering it 'innocent'?

[@carlagirl7]

Here is the video of Steve Harvey talking to women about their "cookie" : kzbin.info/www/bejne/b56wpmWIjK6cpKs "Cookie" is slang in the U.S. and is code for a female private part. American comedian Steve Harvey literally did a show telling women how men feel about it as women think they can use the "cookie" to keep a man. If HYBE /ADORE want to venture into the global market, they are going to have to change their approach, especially for the USA, where sexualizing minors is a constant issue and ADORE will be viewed as ones who are contributing to the problem; regardless of their intentions.

[@mnicolls835]

Mr. Seoulite, no matter what they say, they’re not fooling us, right? This exploitation of little girls is truly disgusting. Nice one, once again. Thanks.

[@MsKaz1000]

If the girls were older I doubt anyone would be as bothered as much but they are not older so there is the problem and food as a sexual metaphor remember eating cake by the ocean

[@AndreaCruz-fo3mv]

The shape of the cookie you are holding resembles a girl’s body part, which along with the lyrics has an insinuating message.

[@SunnyProductions7]

Oh come now, you know you love cookies 🍪 hahahaha! Now I gotta go watch their vids lol

[@ElvaLamCM]

The 5 girls are pretty, but I don't like them or the cookie song at all. And they look like mean girls to me, except for one, Haerin? The lyrics were inappropriate for younger ones. One of my students liked them so much; I think he's probably one of your subscribers.

[@milissadaniels2727]

Not worth the time it took to make this video anyone over 5 knows that cookie is not referring to a cookie

[@Notakid0129]

NJ songs are fire! Isn't cookie means Music CD? I didn't know cookies can also mean girls and maybe their body? But I like the 2 lyrics 'no dinner dinner u're hungry tho and no water water u're thirsty tho' that were slay. Some of the lyrics were ewwww....

[@davidmun1601]

Maybe it's because I have very bad view of K-pop, I am not surprised at all. This type of suggestive lyrics combined with Lolita flair is what K-pop is all about. It's sad, disgusting even but unfortunately it is nothing new. For a full disclosure, I have not listened to this song prior to this video, and I have not listened to much (any?) K-pop in years

[@Saranghae68]

oh the context cannot be mistaken,

[@deborahscott8162]

When I first heard the song I was at a loss for words because they’re so young. If an adult K-Pop was singing the song I would be okay with it but these are preteen girls. Saying “cookie “ to a man he knows exactly what you’re talking about, “sex”😂 What was the record label thinking 🤔 These young girls are going to get some unwanted attention just because of that song 🎵.

[@jaybass3522]

14-18 is not "pre-teen"

[@deborahscott8162]

My bad, they just look that young 😊

[@janellashariesardea]

and this Celebrate Cookie Day! | Sesame Street Compilation

[@victoria.xseven7913]

Oh "cookie" they mean computer cookie, right? 💻🍪🙃

[@Bang-tm6fo]

And the fact they were all minors and one was even 13 yrs old......

[@nothingnothing6036]

Blame it on MHJ and ADOR. They are the one who take care of NJ.

[@tejaswijetti7924]

If at all, cookie song had the vibe of hype boy or butter or After like or heya it wouldn't be as controversial............but the actual cookie song had this sensual vibe where anyone will think it's not what they are refering to or anyway innocent ...........it's like the vibe is too se*y.............i like the song but i can't see minors singing in that way..................lessarafim had impurities song which is sensual but the lyrics are clean not like playing double games with the words or lyrics.

[@cuteme456]

They are a lot of songs out there with sexual overtones.The issue is just admit that it is a kinda of a dirty song.a play on words. If they just say that.i could understand but that long statement is just a gaslighting to the highest degree. Maybe MHJ wrote that statement?

[@krizismenya2171]

of course it's her who wrote that "apology", considering current ador vs hybe drama we know she has a master degree at gaslighting lol

[@nothingbutthebest513]

Spill the tea, double entendre is not there. It's supposed to be slight, and cute not crude. People today just don't have the artistry to attempt it.

[@Disneylover024]

That song is not about a cookie the kind you eat that's round, sweet, and tasty. Looked up the English lyrics and can say it's a nasty song from young teen girls. It sounds to me that a middle-aged woman wrote the song instead of young teens but, teens these days know more than what we think.

[@victoria.xseven7913]

Ok sorry stupid question: what the # is a "cookie"? Is it like rhyming slang? I mean just regular chocolate chip cookies are good for just eating with a hot drink.

[@larynadams1127]

Wasn't there a similar situation with Icecream Cake and red velvet?

[@gerrigigi]

I have a hard time focusing on New Jeans talent, lyrics are a little cringy to me. I have never used primer thinking that my makeup goes on okay. Do not use a lot of product.

[@natashamonyatsi9852]

This song reminded me of the Barbie song🤦🏽‍♀️😅

[@JuanMartinez-fs6gu]

Oh my! What a dirty minds! To me a cookie is just a cookie. I love macadamia nuts cookies.

[@debbicraig5976]

So funny Cookie 🍪 but you are totally right about the song

[@ceeeguest5575]

Lol 🤣😂

[@bellaparkes1749]

what if cookie isn’t a food or cd but a person…… that’s what i kept thinking but i meant just be biased lol

[@jaybass3522]

My objection to the “controversy” is that it is predicated on viewers seeing teenage girls through the eyes of adults. Do adults sexualize teenage girls? Yes, and to hold the girls accountable for adults’ discomfort is unfair. So many reactors have expressed their discomfort, and if it were my daughter who worked so hard for her debut and gave such an excellent performance I would be outraged that adults were posting online their creepy opinions on her clothes and lyrics. Let the members speak for themselves, or at least let their label speak for them. Give them the power to tell you how they want to be viewed, please. If they tell us they were singing about burning CDs and inviting people to “taste” their music then please give them the respect they deserve and the benefit of the doubt. And stop endlessly talking about it, everyone! You’re not helping!

[@TheTwil1]

Love new jeans. If I don’t like a song I can’t be bothered with it and move on. I don’t like the lip licking and the repetitive simple movements of black pink so I don’t watch them, don’t worry about them, and I didn’t hear anyone melting down at butter. (No one caught any symbolism there…. Did they lol) what the hell could a pad of butter next to a stove and a bush mean…hmmmmm?

[@ridita5221]

Your interpretation is hilarious. I can't wait Jungkook's version of this dance LOL, he definitely should do it. My wildest dream is Suga an JK, aka Sugakookie doing it.

[@malissacoats857]

I guess my mind is different 😕I thought they were talking about the CD but people have their own opinion about everything 🤨I guess if they sing in nursery rhymes to be OK 🧐somebody else sing or say it .We probably need to sensor “Cookie”for everything that is coming out the radio 😂Cause so they remind people it’s tasty my cookies so sweet 🧐so you saying A kid say I have some cookies I want to try it or bake some cookies for u 🤬do you think they want let us know by the body right ?!See the point is people needing have they stop thinking about sexual things example my tree is tall and long what I’m talking about …exactly your mind always goes out of context same is this song did 🤨the song about temptation that is A 💿 don’t break it I want to see you listen to it you will get hook the temptation of the whole thing I guess my Opinion is wrong as well 😑watch over the girls I hope the company is watching over the girls so I think this song sounds great💯

[@corhazon902]

Can we all just enjoy music n not think f its sexualizing like f said (take a look at my cookie) just think if a real cookie bread unless ur a maniac n think the other way.f u think the song s not for u n its a little sexualizing then dont listen to it easy as that dont bash coz they didnt do the song 4 u even f u protest.this song s for people with open minded who dont have to analyze everything remember u dont know f the one who write this s simply just about eating cookie n not some pervert cookie.for me just a simple but delicious cookie.

[@cmjoseph7518]

baking cookies = burning cds/making music

[@sonyamontes8978]

What’s the Big deal how it supposed to mean…ITS MUSIC and music is supposed to mean many things …Are U a Beatles FAN . Have you listen to the Beatles. Their lyrics mean many things. If they are Artist, Then Let them Let them Be an Artist.

[@LeeLee-ye1rs]

..It’s a great song… it’s just cringe to think of it in a “perverted” way… I just found out what “cookie” CAN MEAN in certain demographics…but these girls need to be given some slack for a song that they most likely didn’t have a choice to perform…

[@calistafalcontail]

The simple fact that these girls sign contracts, where they have no say in what they sing and perfom, tells you everything about that industry. The people who write these songs for them are mostly older guys and the people who create these contracts and conditions are too...you know whats up. When you look at the lyrics, its very specific "Come and look at my cookie (singular)...if it would just be about baking cookies then why wording it like that, it smells different😑, come and get it, dont break it. Like plzzzz.

[@LeeLee-ye1rs]

@@calistafalcontail ..It’s always the case in the entertainment industry… “new talent”… be it music industry or acting…. In order to get that “contract” & have that “big break”.. sometimes the songs or roles are not what they would want to do… BUT END UP DOING TO GET THEIR BIG BREAK… then after that hopefully they can have more control of their choices. It’s a tough business..& these girls are just 14-18yr old

[@davidmun1601]

I do agree that the fault falls entirely on the producers and not at all with the members. But the song is icky

[@LeeLee-ye1rs]

@@davidmun1601 ..I like the song… but I don’t like some of the lyrics…”Come & take a lookie” “taste it”… this makes me cringe! It has a “asian” infatuation gross tone to it.. which I feel is 💯INAPPROPRIATE for these YOUNG girls..& any young lady.

[@kittyss2371]

It is very obvious this song is not an innocemt swwet love song where a 16 year old shd be singing to her crush.. GoD NOooooOooo!! 😆