Why Olympus Failed - Mistakes That Led To Their Downfall

[@hwcperfect]

Olympus EM1 M3 is enough for me. Best camera ever. Light and trustable, with 2x magnification. Mostly I don't need to carry a tripod to shoot many types of situations.

[@robinwong]

Likewise.

[@Wairoakid]

Olympus camera owner since 1973- probably 9 different Olympus cameras over that time period now have an OM-1. Love the computational features of the OM-1 as well as the weather sealing and ergonomics. Lenses are awesome. Pro-capture speed is great with the new sensor as is focusing. Love starry sky focus ability. Most camera video use is done off a tripod to record singing performances. Most "snapshot" videos are done on my Samsung S21 phone. My main use of the camera is photographs not video. I am feeling positive about the OM Digital Solutions future but not underestimating the challenges. I ignored the marketing regarding the "wow" factor and bought the OM-1 as it had the features I use the most.

[@robd99]

As an ex Olympus Pro Photographer (35mm film days) watching this video made me realise ANOTHER big mess up Olympus made - Just listen to all those model numbers / iterations, OM this Em that mark this mark that etc etc - Jesus - create a camera and stick with it for at least a little while - no-one is going to buy an EMX/OM-E Mark iiia (or whatever) knowing that next week there wil be the Mark iiib and wondering if maybe they should have got the EOM-E mark11a or even waited for the Mark iv (a / b / c?).......

[@martinrosen9742]

I think their move right now is in the right direction towards outdoor use. Olympus/om is the only ip rated weather sealed cameras on the market and their lenses seem to strike a good balance between weight and equivalent apperture :)

[@karunverma1]

Olympus should have made Zuiko branded lenses for multiple mounts. That was always their biggest strength. I will love to have a Nikon Z/Canon RF camera with Zuiko glass :)

[@alangauld6079]

That's much harder to do. You can. mount a FF lens on an MFT mount and it will work, just be a bit bulky. But you cannot mount an MFT lens on a FF camera, it will give a tiny circular image on the larger sensor. To do lenses for multiple mounts (and hence sensor sizes) they would need to be much bigger and heavier and thus negate what MFT is all about!

[@erichnk]

The crowning irony is that Olympus actually pioneered the Live-view technology that made mirrorless cameras possible with their E-330 possible!

[@Marty4650]

Olympus probably gave up the video-centric market, but Panasonic sure didn't. They went the other way and became an important tool for serious videographers. So Olympus' failure wasn't a failure for M4/3. Just for Olympus.

[@robinwong]

I don't think they gave up on video, they just did not pay enough attention.

[@JACKnJESUS]

They also wisely opened up a full frame front...

[@markpullar8159]

My favorite camera for travel and just bring around town is the EM-10 II. I wish it had a flip out screen and a mic jack. That would have made it my perfect travel camera.

[@robinwong]

Exactly!

[@kaysionglim2725]

My predicament with EM-10III too!! Am considering adding another camera EM-5 II or III just for the external mic input and fully articulate screen..😁

[@AndrewSowerby]

Ah, the old flip vs. fully articulated screen debate ;) Personally, I specifically chose the E-M10 MkII over the E-M5 Mk II because of the flip screen. I find it's more discreet when shooting street from waist or chest level. However, I think I might like a third option even more: the vertical and horizontal articulating screen Fujifilm have, but only if it wouldn't be too chunky and would still be tough enough (I love the toughness of Olympus cameras generally!)

[@TacoTeaser]

My first SLR was an Olympus OM-1MD. I was 17 years old this was back in 1976. So yes, I will miss the company as I also miss Minolta. Fortunately camera companies continue to evolve and better technology will always be offered by present and new companies.

[@joshuahoggard583]

Funny enough, I got my hands on a used 1970s OM-1 and that made me do a deep dive on olympus. That led me to talking with some of the guys at my local camera shop and they let me play with a new om system om-1 and immediately fell in love with the ecosystem and ergonomics. I then sold my full frame sony kit and some of my film stuff. I now shoot with my EM1X and my film om-1 and then my film nikon n60. It's a solid kit for me and suits my needs as a portrait photographer.

[@aartschutte2685]

Valid points, Robin. As a counterargument I think the main thing Olympus has going for them is an unquantifiable something best described as user experience. Whenever I let full frame and aps-c boasting friends and ‘colleagues’ hold and use my EM-1 III with a matching pro lens they always end up mumbling something along the lines of ‘what a nice camera’. Back when I was in the market to upgrade from my tiny tourist EM-10 III to something to use on my reportages involving classic sailboats and the likes I looked at Nikon Fuji and Canon. In the end, though, I simply ended up with Olympus yet again. I need not worry about a wave hitting me whilst speeding through rough swells, the tiny camera doesn’t get stuck anywhere in all the ropes and wires and holding and using that excellent little body feels like second nature, really. The lenses have a wonderful rendering and as you always said: the whole setup doesn’t weigh me down one bit. The combination of the cute 12-45 and mentioned EM-1 is both very affordable and plenty sharp enough for a centerfold photo in a magazine and the versatility is amazing. I might not be an ambassador like you have been, but simply letting people hold the camera for a while has sold them on it quite a few times - even if they had Sony or Fuji already. Of course I would have loved all of these features in a full frame OM-4ti-like body with old Zuiko equivalent sized lenses but I’m afraid that’s just not possible yet. Never say never, though. Who knows what the future holds for us… Long reply, or at least longer than intended, but as a closer I’d like to thank you for all your efforts. You’re a great teacher on all things technical and very motivating and inspiring as well. Keep up the great work. Cheers!

[@jmicah76]

Same experience I have observed with every photographer I have let play with my OM-1.

[@scottfineshriber5051]

It seems like some Japanese companies are too conceited and too slow to move with a market. Olympus with video features and Panasonic with phase-detect AF. I still hope for a G9 successor with Canon-like PDAF. I’m not holding my breath, however.

[@robinwong]

Let's hope Panasonic comes to their senses and added Phase Detect AF. That would have been really awesome

[@thewalkingvloggingman7152]

Panasonic is not going to add Phase defect auto focus, so stop it. Go get a wack Sony or the cheap Canons and enjoy your auto focus. Panasonic does not cater to youtubers, they cater to Real videographers, so learn manuel focus or go to another brand!!

[@Herr_Krueger_fotografiert]

Look at the s5, it has! And some people Expect that the S1 will get it with the next firmware

[@scottfineshriber5051]

@@thewalkingvloggingman7152 But, Manuel has to want to be focused.

[@artemt1987ify]

I just got mine GH6. I am ok with their autofocus. Happy with camera

[@enossifiedossified3145]

Olympus had a long history of tremendous innnovation but then being overtaken by competitors. 1959: the first Pen half-frame camera, a really tiny 35mm viewfinder camera. Canon and Minolta also adopt the format. 1963: introduces the Pen F, smallest 35mm SLR in the world with elecronic flash sync up to 1/500, not matched by any focal plane shutter camera for over 30 years. 1967: introduces Trip 35, similar design to the Pen but larger and full frame, sells over 5 million by 1984. 1973: OM-1 is the smallest full frame 35mm SLR in the world, from day one with lenses from 8mm to 1000mm and all cameras in the OM system could use motor drives without requiring any modifications. 1975: OM-2 is first camera with TTL flash metering, ironically based on Minolta technology. 1990: first bridge camera, the IS-1 introduced, called a zoom-lens reflex (ZLR). 2008: micro four thirds mirrorless system launched together with Panasonic. In all cases, the competition caught up. The Rollei 35 in 1966 was as small as half-frame 35mm cameras but was full frame, many competitors arrived soon after. Pentax introduced the ME in 1977, just a hair smaller than the OM-1, Canon AE-1 in 1976 was almost as small, Nikon EM in 1979, etc. and "power winders" for SLRs became commonplace (Canon would be first to build the motor into the camera in 1983 with the T50). Pentax, Nikon and Minolta were the earliest competing SLRs with TTL flash beginning in 1980. Bridge cameras really took off with digital cameras and we know about mirrorless. Ironically, despite all their innovations Olympus has never been as successful as their competitors. Their headstart with mirrorless, IBIS, weather sealing, etc. wasn't enough to survive the onslaught of Sony. I think the Sony A7 is what reallly drew Canon and Nikon to finally go mirrorless, not m43 or even Fuji X.

[@stevebonn3463]

I love my OM-1, but my GAS tendencies are very drawn to full frame and APS-C, especially for landscape photography. It's easy to see how more megapixels and greater dynamic range at a competitive price point could trump the wonderful but less touted features of micro 4 3, for a number of potential customers. For example, see the Fujifilm X-H2 with 40 Mp for $1,999. Hopefully the lower price point and more compact form factor of the upcoming OM-5 will go partway towards reducing this gap, if it retains most of the features of the OM-1. Eventually, a higher megapixel option for landscapes would be great. If APS-C can have 40 Mp (assuming the image quality holds up), a 4 3 sensor should be able to have 30 Mp.

[@robinwong]

My point exactly, everyone is pushing progress, but Olympus M43 seems to stay stagnant especially in image quality and output. Let's hope they pay more serious attention before losing more customers.

[@garybrown9719]

I can relate I have a pulse lip and a song in here you're get lots of shots out of focus probably used for air I bought AX T3 great camera but the battery life sucks

[@roadtrippin2781]

@@garybrown9719 I like LSD and Shrooms too!

[@xstensl8823]

jesus 40mp? are you printing billboards?

[@stevebonn3463]

@@xstensl8823 I can see a clear difference in image quality for landscapes when using hi-res mode, but it doesn't work so well on windy days. Hopefully 40 Mp will be like a high res mode that works on windy days as well. Also, 40 mp gives me more room to crop when my initial composition wasn't as good as I'd planned.

[@DrAgan_tortojed]

Sadly, once upon a time, the situation was opposite. When I purchased EPL3, some 12 years ago, I was excited to learn that is has an excellent video capabilities (continuous light measurement and stabilization during the exposure in 1080p) and a two-channel audio, although through the built-in mic. It was, and still is, quite a good travel "companion", both as a photo camera and a video cam...

[@erikaleksandermoe1634]

I was previously a Nikon user for about 10 years but because of the weight I wanted something smaller. So I sold my D610 and the 24-70 f/2.8G and bought the EM1 with the 12-24 f/2.8 lens. Initially I was happy but the camera kept back-focusing, even on still subjects. It became such a huge issue that I almost gave up on my Olympus setup but I decided to give it another chance (mainly due to getting used to IBIS and the weight) and bought the EM1 II. That camera was a big improvement. My focusing problem disappeared and the camera worked magnificently. As time went on I wanted to buy more lenses, mainly wide angle. I kept waiting for a 10mm or something like that that wasn't fisheye but it never came. The lens selection itself I felt was very limited for my needs. It seemed to me that either I had to pay 1000+ dollars for either a good wide angle or a good telephoto zoom lens, or pay little for low quality glass. Previously I had bought lenses from Sigma and Tamron for my old Nikon camera, but they didn't come out with anything (except for Sigma coming out with something that very quickly became discontinued.) There didn't seem to be any confidence in the system from any other brand than Olympus and Panasonic. And when I read that Olympus was getting out and sold its camera division I decided to stop looking for new glass because of lack of confidence in the future of M43. A while afterwards I read that Nikon had released an update on its Z6, so I decided to switch back to Nikon and bought the Z6 II with a 24-70 f/4, and I haven't regretted it. The EVF is much better, it has IBIS, great autofocus system and great low light performance. It is heavier compared to my M43 setup but the full frame mirrorless system has significantly lower weight compared to the DSLR. It was really unfortunate for the M43 system because I had confidence in it when I first bought the EM1 I.

[@mariusm2402]

Thanks for sharing - Interesting opinion. As I'm not too video at all on my olympus I actually don't care about vlogging capabilities. For me size, weight and weather sealing is why I use my OMD. I still use my EM5MII as secondary body and can't tell whether the photo is from it or my EM1MIII - not because of the missing quality increase but because image quality was already good enough for me. For me the sensor could have improved more towards low light performance rather than more frames per second. The price however - yes the OM1 is too expensive for what it's offering compared to the EM1MIII. Hope they will still be around for long time.

[@TheMrKKI]

Yes , the price is too high for the new OM 1 . In Thailand higher than Sony A7IV , Panasonic GH6

[@robinwong]

Wow, that is unexpected!

[@cineffect]

As a filmmaker, I love Olympus, they do not cripple their lower end cameras like other manufacturers do. For example my EPL-9 shoots 52 Mbps in 1080p, while most lower end Panasonic cameras give you only 20 Mbps in 1080p.

[@robinwong]

I am not a film-maker, and I'd appreciate it if they included the mic input as well as a flip out swivel screen instead of flip down for the E-PL9

[@konradkoeppe2840]

Fair criticism of past mistakes. Companies need to hear and improve where they can.

[@Snikkelbek]

Most remarkable movement in the market I've seen is Fujifilm. How they seemed to have completely missed the boat when it comes to digital cameras and then all of a sudden take a significant share of the mirrorless market.

[@scottfrancis8313]

Agree. They innovated, listened to what consumers wanted and have amazing lenses to compliment the system.

[@Sabundy]

It also helps that they have the highly successful Instax camera brand. That does a lot to keep their brand front and center with consumers. Instax draws a lot of people into photography and I'm sure a fair percentage of those Instax customers buy a Fujifilm digital camera if they decide to upgrade because of their familiarity with Instax.

[@Oldfogey2014]

Aside from mistakes in the imaging business wasn’t the parent company embroiled in some accounting scandal….personally speaking I thought that had more impact than any mistakes made at Olympus Cameras.

[@robinwong]

Not true. The cameras were still flying off the shelves when the scandal happened

[@alangauld6079]

@@robinwong True, but the cost of the scandal to the parent group was high. Selling the imaging business may have been the best way to quickly plug the hole. (Purely speculation, they haven't shown me their accounts! :-) And if JIP could see the same issues you are talking about they thought they were fixable - and so far seem to be moving that way. At least they have identified a clear target market(sports/wildlife) and tried to build a great camera for those communities. Can they do the same for other communities? The next 1-2 years will see them thrive or die.

[@Lauren_C]

Hi Robin. Technology Connections just released a video on the Olympus Pen EES-2, a camera released in 1961. An interesting peculiarity is that this camera shot half-frame, doubling your exposures per roll of film. It also features automatic exposure settings (well, namely just the aperture), and doesn’t require a battery. It’s an interesting piece I think you’d enjoy. Wishing you the best from California, US.

[@firehfly]

Sad but true on the pricing. There are other minor things, Take the battery, the grip and the lack of an external charger. The make a different package in the battery from the EM1mke, Em1ml3 and EM1x? Was that battery not good enough? Why make a different grip? I find the HLD-9 more appealing than the HLD-10. OM-S Do not need to follow other camera companies in changing the grip with every camera. Why must OM-S follow the phone companies. You want to sell these to the professionals and you don't give them an external charger? How can you use the camera if you need to charge the spare battery?

[@basswars7060]

The only problem I had with Olympus is the price of their lenses. I realize that good optics cost money, but affordable high quality lenses would sell more cameras.

[@mr.foxwiz1653]

I bought the OM-1 for birding and it works very well, but if I need low light performance, I have a Full Frame Nikon Z6ii.

[@robinwong]

Awesome

[@davidwebb091370]

Olympus was one of the more impressive brands during the 35mm SLR heydays. I know it is just wishful thinking, but i wish Olympus would make one model that's full frame

[@WhiskyRidge]

Exactly. Love my Olympus film kit but sold all the digital camera bodies/lenses to go FF. Thinking about an outdoor setup due to the reach of MFT but...

[@EricGibaud]

Mistake number 6: bad marketing and advertisement that do not show unique features of Olympus. Great video!

[@PtakiKujawiaki]

I changed Lumix g85 for Olympus E-m10 II and I am happy - I think that Olympus has better colors in photo and video is not important for me. But I would add to your video another point - Olympus is not so user friendly in terms of usage - Lumix is so easy to learn comparing to Olympus.

[@gabithemagyar]

What one likes in a camera is very much a personal thing based on what one uses it for. I, for instance, take almost exclusively stills and mostly travel and outdoor events shots. For me the EM5 II is perfect for this. I have SONY APS-C cameras as well which I use in some circumstances but there is no equivalent as yet in SONY APS-C to the weather resistant, magnesium alloy, superb IBIS, ergonomic, stylish EM5 ii body and the weather and dust resistant lens lineup that Olympus offers. With SONY, one would have to go full frame to get similar features at much greater cost, size and weight when one includes the lenses. Yes, APS-C and Full frame are superior in low light and provide greater resolution if one does extensive cropping but for "tourist" use I love Olympus gear. What I find is missing is a rangefinder style equivalent to the EM5 with an EVF. Something like the PEN F but weather sealed. I would even be happy with a weather sealed version of the EPL-10 if it had a good viewfinder.

[@racl1954]

Robin............You are so right. Nikon, Canon, Sony and Fuji an others have always included a 3.5mm Mic input on their consumer cameras. For Olympus to leave out this feature was and is beyond belief. Major camera sales are now to the consumer masses who have decided that they want to Vlog. No vlogger will buy a camera that does not stack up with video features. Olympus could have been a major player. I hope that the R & D department that was responsible for this stupidity were all sacked.

[@triptraveltour8116]

I need olympus/om to make a tiny camera for VLOGGING such EPL-10 or EP-7 but the big problem is LCD screen flips down and there are no MIC and 3.5mm(headphone) input. For HDMI/small HDMI I don't care because it is useless for travel VLOGGING. I like EPL-10 and EP-7 in IBIS with small form factor that Panasonic G100 can't give me like EPL10 or EP-7.

[@GODSPEEDseven]

Being an AMATEUR Pentax shooter, I feel they are in the same boat as Olympus. I think they catter to a niche like myself, who either doesn't care that much about video (I seriously don't give a crap about making video, I only want stills... and I wish I could buy a camera for cheaper that was void of any video option, but focus only on still photography) or those who simply have gotten used to a system and really REALLY love it. I can't tell you how much I feel at home with a Pentax, from button layout, to knowing exactly what kind of picture and colours to expect. I like getting my hands on all brands.. and no, Pentax isn't "better".. but to me, they FEEL better (in my hands, for my own taste and feel). It's the only system I feel extremely at home with button layout, menu system and just the way options are set. I really like Olympus too, I hope the new head company treats them well. Ricoh seems to respect Pentax, so there is that.

[@qfapodcastabouthowardstern]

A lot of good points. The new OM camera for example is more expensive than a host of other full frame cameras that do it's job or better, so that was a huge misstep. In terms of video, I agree they could have syphoned off a lot of Panasonic buyers by simply upping their video specs in the short term.

[@robinwong]

Thanks. It is difficult to recommend micro four thirds now there are so many options at same, or cheaper price from full frame!

[@zanisgardening123-]

You say that but the om1 is moving ALOT of units

[@BobShrader]

Most of the points you made fall into the category of failure to continue investment in R&D. And, like the other camera manufacturers, Olympus failed to anticipate the impact of the iPhone camera. For my photography, a PEN-F, an E-M1 III and a mix of excellent MFT prime and zoom lenses will continue to serve well.

[@chrisguli2865]

I think one glaring mistake is Olympus abandoned the FF market. Although M43 does have inherent advantages - particularly smaller, lighter lenses with 2x crop factor (great for macro, birding and wildlife!) - many photographers want that larger FF sensor for less noise, greater DR, and shallower DOF (when desired). They could have made a FF line of Zuiko branded lenses which have become world renowned, that could be easily interchanged between FF and M43 bodies, as well as create the M43 line of lenses (just as Nikon has FX and DX compact lenses). They should have designed the OM-D mount larger, large enough for a medium format sensor. I think if Maitani were still alive, things would have been a lot different at Olympus. I look at my OM-2n, 2S and 4T film bodies (fantastic cameras!) and often wonder why they just did not put a digital framework around that body design, with a FF sensor. Oh yes and I agree with everything you said too - particularly about video and pricing.

[@kcphotogeek6207]

All fair points Robin even on the OMD EM5 mkiii people compared that to the EM1 Mk II and chose the older camera even if it was 2nd hand as it was cheaper. So I think that shows that they also mis-managed their processor and indeed software dev. Even if the sensor is the same better UI, faster performance even untaxing software features like vertical video or separate photo/video custom modes can sway someone to upgrade or stay in a system. Sony is a good example of that, the sensor in the A6000 is the same as the A6600 but incremental developments to processors, software and hardware saw a progression which kept customers engaged…though they may have squeezed that 24mp sensor dry now I think 🤓

[@ctixbwi]

Bought my Olympus OM-1 in 1973. Very happy with my Olympus. Works still today like when new. Technology has sadly left it behind. However, I have kept it for occasional use. I can not duplicate yet digitally everything I can do with my set of lenses and my OM-1!

[@mromagnoli]

The camera division was spun off not because it wasn't successful, but because the direction and "politics" in Olympus changed. In fact, the investors who forced that spin-off divested from Olympus (sold their investment shared and left) within a few months of forcing the sale/spin-off. The financial scandal(s) were a burden for the company in general. That Olympus did not have particularly good marketing people was a HUGE issue. Consumers had all kinds of misconceptions about M43 in general, and they did nothing to remedy that or educate. OMDS is a bit better in marketing, apparently realizing that was a problem. Lastly....your keep mentioning "content creation" as if video is the only content worth creating. Before the video trend of the last few years, photos were absolutely the content many were creating and what was widely popular. Olympus did not see the trend in video, but neither did Canon, Nikon, Fuji, Pentax for that matter. While Sony gave it some attention, but really only launched well into that relatively recently....and they certainly have been more nimble about responding to that market. Your whole video smacks of someone who doesn't know how the industry works, and conveniently ignores major points of tech history.

[@jamesh7587]

Olympus got rid of camera department because they were constantly losing money, NOT politics.

[@jamesh7587]

@@bbasleigh6149 I don't think so. With the poor brand image, poor performance, overpriced and poor quality, they will last for max. 5 years.

[@denisdumpft8990]

I think you hit most of the major reasons Olympus failed. Smart phones were also a big factor. As you mention, the lagging video capabilities, for amateurs, this is huge and when your smart phone does better than your DSLR, there is a problem. Adding to this, for many amateurs, sensor size is a factor, not that they need it but larger seems better. Not leading with pro level products hurt and gave an opening for manufacturers to define the product as inferior based on sensor size alone. As for the OM-1, I bought one, but I returned it. Not enough feature/image improvements to entice me to give up the E-M1 mk3 and ergonomic choices that I really hated (embedding the too stiff dials for one).

[@Perski2844]

A few thoughts: 1. Olympus has never been as popular as Canon or Nikon. 2. The body does not take photos by itself. The kit is a body and a lens. Then the m43 still has the advantage when traveling or in rough terrain, for example. 3. Nikon was on the brink of bankruptcy not so long ago. He survived thanks to big financial help from Fuji. 4. I am not defending Olympus here. Perhaps the brand will not survive. If this happens, it will be a big loss for the photographic market.

[@robinwong]

I agree with your points. Olympus was never the top player, and does have some advantages over other cameras. But they also need to quickly adapt to current market demands. Because if they don't people can just buy other options, which we are not lacking of.

[@davdenic]

I think one of the biggest flaws was the AF that was not really good for birdwatching. Having long lenses with the 2x crop factor. Now the OM-1 have a much better AF but in the meanwhile other brands like Sony produced more reliable AF. Olympus was also pretty slow on developing new lenses. It took years to have a 100-400. And before the 300/4 there were no solutions longer than the 40-150 + mc14. Other brands could had benefits of the various sigma and Tamron 150-600.

[@Skipsul]

Fascinating. My father was quite loyal to Olympus cameras up through their early digital offerings (before M4/3), and I always quite liked their offerings when I borrowed them, so I've wondered how they ended up where they are.

[@sergeyzakharov7326]

consumer market shrunk and m43 is just not good enough for professionals considering the price. there's simply no reason to choose m43 when you can get full frame for almost the same price (keep in mind you need some fast primes on m43 to keep up with full frame in terms of image quality)

[@jmicah76]

@@sergeyzakharov7326 You haven't experienced the OM-1 yet, have you?

[@joshuahoggard583]

​@@jmicah76 even the e1mx, mine gave my sony a9 a run for it's money. I actually traded all my sony ff stuff in and moved to olympus with the m43 mount.

[@GordonHudson]

OM2000 was the start of the trouble. Built by Cosina. Usual Cosina film transport problems.

[@geoffwright9570]

The opposition camera manufacturers plus mobile phones with Canara capabilities is making the market for everyone involved a difficult market to continue to do well in.

[@ddiver7908]

Mr. Wong, I really like how you are not an Olympus ambassador anymore. That way you can really talk about the pros and cons of the Olympus camera ecosystem. I feel like alot of Olympus ambassadors are biased when it comes to their review, etc. Thank you for your honest opinions and reviews now

[@johnluffman7954]

My first digital camera was Olympus C-730. Now I am using EN-1ii after I sold my Olympus epl-3. I am also a number 1 supporter of Olympus.

[@mromagnoli]

Olympus didn't have a "downfall"....they evolved as a company and were forced by some shareholders to spin off the camera division. Not to say they haven't made mistakes, but Canon and Nikon have made much bigger ones.....

[@Sabundy]

Well.....how many cameras does Olympus sell compared to say ten years ago? Now....that's true of every camera company. But Olympus sells significantly less than them. Not to mention that they simply don't have any strategy to deal with mobile (smartphones) or ariel (drones). And they are not a brand of choice for pros and content creators. So who is their audience? A fairly small one. That's not success. That can absolutely be called a downfall. The same can be said of Nikon. Canon is not anywhere in the same boat as they are more diversified in printers/photocopiers, and medical equipment (MRI, CT scan, X-ray) and they have deeper pockets to invest into RnD and they have mostly been able to pivot. Plus Canon simply has more brand equity than Olympus. Olympus is successful in medical equipment. They are in fact the number one brand in endoscopy equipment. Especially with their partnership with Sony where they make medical equipment together. But in cameras it's entirely fair to call it a downfall.

[@christophergrove4876]

Nikon Canon and Sony did not get rid of their full frame and DX sensors. I think that was the point at which Olympus had a downfall. I was so fed up with my E5 image quality compared to Nikon that I ended up buying Nikon gear and basically stopped using my Olympus E-5 then. A LOT of Olympus users did the same. Letting their Olympus gear gather dust.

[@mromagnoli]

@@christophergrove4876 Which is odd, because the E5 was a DSLR that was easily the equal of anything Nikon or Canon was producing at the time. Not to mention that both of those companies were having *huge* numbers of cameras sent back for one issue or another.

[@marike1100]

@@mromagnoli E-5 easily equal to anything Canon or Nikon was producing at the time lol. Tell me you’ve never shot a Nikon D800 or 5D Mk iii without saying it. 🤣

[@mromagnoli]

@@marike1100 The E5 was introduced two years before either of those cameras. You've told me how little you know about the advancements of camera tech at that time. A closer comparison of those two would be the E-M1 mark one, which came less than a year after those two cameras....furthering Olympus paving the way to mirrorless as both Nikon and Canon continued to issue dinosaur crap to consumers and pros alike, who both gladly ate up their crap at the time that said mirrorless was both stupid and irrelevant. Gosh!

[@robfj3414]

I’m shooting with 3 Olympus bodies regularly right now; the EM5MkIII, EM1MkIII and a PEN-F along with an array of m4/3 and older (but still fantastic) 4/3 lenses. While I agree that Olympus has been slow to improve on the present sensor, I kind of like that all 3 cameras give me similar quality in the final image. That way I’m ready to go with a different lens on each body at a moment’s notice and don’t ever feel like I’m compromising. All that said, if OM Solutions does come up with an upgraded m4/3 sensor, I’ll probably jump on it!

[@robinwong]

Yeah I wish it is F2.5 or brighter

[@dart9041]

My main problem with Olympus was too many cameras, some at very high price. There was more order in 4/3 camp. Jems were lost in bunch of mediocre cameras. Efforts should have been towards design of lenses at better price. 4/3 had entry-mid level-top for both lenses and bodies. That was much easier to navigate.

[@mart872uk]

Latest full frame cameras are for prestige at family weddings perhaps . Commercial photos being capable on MFT.

[@prunelltalentinmotion9625]

And also not taking care of customers. In Spain the customer service is horrible. They don’t fulfill the promise of their promotions and do not send the lens that has been on promotion with the purchase of the camera…!!! These are the details that should be of paramount importance for the brand, in order to obtain customer loyalty..!!!

[@robinwong]

Oh dear that sounds bad

[@mvv1408]

If OM would make the OM 10 IP53 weatherproof, with ditto kitlens and keep it affordable (< 1000 USD / EUR), they would have a killer camera.

[@bradleyeid9260]

Camera marketing is beyond me. I spend a lot of time researching other camera gear. Yet Olympus products are still the best fit for me, a travel-centric hobby photographer, no video. While I enjoy Robin's videos, his camera priorities do not match mine. In fact no KZbin photography channel aligns with my camera priorities. I want simple to use, relatively rugged, compact gear. I do not care about shallow depth of field. For travel and landscape photos backgrounds in focus is desirable. My new high-end cell phone takes nice photos but my Olympus gear (EM-5 MKIII, EM-1 MKII) is still much better, meaning it easily produces photos that please me.

[@locovkano]

Agree. I am just considering now upgrading from EM10.2 to EM1.3 just because of the landscape/travel photography and the high res shots using my pro lenses.

[@RB-pp5tv]

Not listening to its users is the biggest mistake of all. Releasing bigger and bigger cameras that coated as much as larger format cameras, eg the $2000 E-M1 II, neglecting the mid range E-M5 models. There were so many complaints on DPReview about these, it's so easy to see what needed to be done, but Olympus continued the same mistakes to its grave. And now OM System is doing the same.

[@VictorReynolds]

True words Robin. I hope an Olympus representative is watching this video and take what you said seriously. All the best.

[@robinwong]

I wonder if they do

[@fullkoll]

@@robinwong No

If you love something, you are almost in need to criticize it when needed, so I understand this completely. At some point they just lost touch. Another point I would add is THE NAMING, oh gosh, who decided to keep OM-D on the names. It's a pain to search for Olympus stuff online, not to mention the complete nonsense OM-1 which in most cases brings up the old one first because the switch from Olympus to OM-System or systems is so weird. At some point I was considering EM-1 III or OM-1, but at the, honestly, ridiculous price point, it really doesn't make sense anymore, when one can get APS-C or even FF cameras with much better features at the same price. Let's hope the OM-2(Please don't name it OM-Systems OM-1 Mark II) learns from some mistakes, it is very close! Thank you for your passion!

[@muccica9598]

These were not mistakes, these were incompetence and greed (in the business operation, not technology): first you do not do what you are expected to do, then your sales suffer, then you raise prices to make up for the losses caused by your own incompetence in the first place i.e. you want your customers to pay for what you did wrong and then - you fall off the cliff as the customers flip you off. Simple as that, seen time and again, the oldest fail in the book!

[@chrispatmore8944]

As others have said, their biggest mistake was the financial scandal, and putting the bulk of their R&D into the medical division, and adding audio recorders. Historically Olympus was an optical company, which is why their lenses have always been so good, and it was Maitani who put them on the camera map. Admittedly, they were a bit slow in the moving to digital and developing a solid professional camera system, but keeping Maitani's heritage and producing small, compact cameras may have played against them, as it did when the original OM-1 was released in the 1970s, because they were completely different to what professionals were used to (such as the shutter speed dial around the lens mount). The thing was, when people actually used them they soon realised how good they were and stuck with (I'm still shooting an OM-1, which I started using in the '70s). But that was the 1970s, when film cameras were simpler and electronics were just beginning to appear in cameras, for which the OM-2 was a big innovation. And back then, there wasn't the same drive to bring out new cameras every year, like now. It's the curse of big business with profits to chase and shareholders to satisfy, which inevitably led to the accounting scandals. Although M4/3 has always been an underdog in the macho "size matters" world of photography, Olympus were still innovating with the resources and market share they had. Let's face it, Canon and Nikon were very slow in moving to mirrorless, and probably only did it because of competition from Sony, an electronics megacorporation and not a traditional camera maker that had to partner with other companies for lenses etc, but they did have almost a monopoly on sensors. The fact that OMDS still carry the Olympus name does make me wonder if Olympus still has some sort financial investment in the OMDS through some accounting and corporate manoeuvring. With regards to the new OM-1, I've only had a little play with it (I won't pay that sort of money, not even for a full-frame camera) but it does just feel like an incremental upgrade from the EM-1iii, with a (long-overdue) new sensor, menu system and processor. It's very nice, but a bit overpriced. One other mistake I think Olympus/OMDS have made is over-focussing on wildlife photography. I understand it is just marketing, and specifically aimed at promoting the 150-400 and some of their other long lenses, but the cameras are capable of so much more, and are the perfect tool for photojournalists, documentary and sports photographers, with their robust, weather-sealed bodies and lenses as well as the compact size of the cameras and the fantastic lenses, which makes them the perfect tool for working in the field and other extreme environments. And 20MP is more than enough for nearly all print magazines and newspapers, and 4:3 ratio is better for a lot of print sizes too. As for video, Olympus was a photography centric company, and didn't really need to add lots of video features. Panasonic (another electronics giant like Sony) did that much better, already having a well-established video division, but they didn't do so well with stills. And BlackMagic did an even better job with M4/3 for video. Olympus sticking primarily with stills was actually a good idea as most still photographers aren't that interested in video and didn't need anything beyond the implementation it had, which was similar to what the Canon 5D Mk2 had, which kicked off the whole DSLR video "revolution". And let's face it, M4/3 is plenty big enough for anything up to 4K, and who really needs to shoot bigger than 1080P anyway?

[@joestrahl6980]

I seldom do more than 1080, I understand. However if you are primarily a videographer you will want 4k now or if you don't need it know you want it now to be future proof.

[@giacox96]

I totally agree. I think that some of the blame should go to the market and non Olympus users, in the sense that, as you said referring to the original om-1, people looked down at it until they tried it and changed their mind. It seems to me that today is the same, where most people think that bigger is better (50mpx, full frame, 8k video...), so they don't even consider MFT as a whole, going instead for bigger systems thinking wrongfully they need those 30 or 50 mpx just because of marketing and some really picky "photographers" who love pixel peeping and provide misleading advices. If more people gave MFT a chance, I'm sure they would change their mind (and save some money too).

[@carmenfissenden2530]

I suppose future proofing requires video it seems , but for a photographer who has no interest in blogging or video sector in making films , as I want a great camera for stills only . It is not just price that governs sales in a financial recession , it is goods that can deliver and will be capable of a long life . Therefore , future proofing is retaining stock of parts to conduct repairs and a willingness to update software on older stock to retain their value going forward . A small fee would be often agreeable if we only want to create pro cameras , but amateurs were always a backbone of the industry and enabled the professional to benefit . The new camera firm needs only to return with an EM10 model with a 24 megapixel sensor and call it the EM20. Price should be no greater than £800 with revised standard kit lens that was a fixed focal length . That could be from Sigma , who make very affordable glass . In short . Don’t bother inventing what already exists , but produce something new that youngsters will want and can afford . The rest of the market will follow and will move to pro line as and when it needs to .

[@robinwong]

I have talked about them prioritizing wildlife photography so I did not repeat it here. I agree with you. That was a huge, huge mistake. But I shall stop here before I get attacks from all the wildlife photography die-hards.

[@mateuszwnuk9136]

@@joestrahl6980 In Olympus you need 4K because their 1080p is absolutely terrible. You need to record in 4K and downsample in-post to get good quality.

[@Brian-of4iw]

olympus do hurt Bobin's feeling.

[@kintyre7]

Hi Robin, I always enjoy your channel. I just thought it is a bit harsh to say that Olympus has had a Downfall. They are still trying hard to cope with the challenges all camera manufacturers are struggling with. I agree with all your statements, especially about their pricing. However, on the second-hand market, you can now buy Olympus cameras with features that are far superior to other cameras of the same price. I have an Olympus OM DE M5 mII a s well as a full-frame Sony. For some reason, that I do not understand myself, the Olympus is still my go-to camera when I am travelling. Best wishes from Scotland. Louis

[@robinwong]

The truth is the truth. Olympus decided to close down their imaging business and sell it off. If that is not a definition of downfall, I don't know what is. If they were successful, if the company was making healthy profit, why did they give up on the business?

[@tudorpalela4729]

@@robinwong "Having had several conversations with Olympus reps at NECCC this year, they (and OM Solutions) are a much better company following the acquisition. The reps are MUCH happier employees because the company is lean and flexible and able to focus on the core products as opposed to previous when they had to bend to the (parent company) Olympus bureaucracy, share in the Olympus mistakes, and the lack of focus on the imaging division (and their core products). I would think that the unmitigated success of the OM-1 proves them right. Regardless of the past, I would also think that the success of the new company would make it a tasteful property if OJ Holdings ever decides to sell it off." (CSARmedic from 43rumors). And it''s not the only person who said that. The employees are happier and free to be more flexible.

[@andrewdavies2109]

The fact that Olympus cameras are great second hand buys tells you a number of important things. Firstly it indicates as robin says, they are over priced new. It also tells you the cost of ownership if you buy new is big. If you sell your camera to upgrade, you don't get much back. Finally it also tells you about the slow innovation. The fact that old cameras are 90% of the quality and features of the current flagship is really going to hurt second hand prices of newer models. I saw an om-d e-m1 ii in very good used condition in my local camera shop for £375. The om-1 is £1999 new. Given that for most shots you'd not be able to tell which camera it was taken on,the older camera looks the best bet.

[@MEDIALORDTV]

Hello please I need your contact I want you to my mentor in photography please

[@fukairen9601]

Bought my first olympus EM5II in 2015, and second EM1II in late 2019, several months later, they published EM5III…I felt so bad cause EM1II's price dropping so quickly.

[@goldfries]

My first digital camera is an Olympus, the C2 Zoom.

[@RaymondOoi777]

Hopefully OM Systems make better technical and business decisions...

[@robinwong]

I hope the same

[@orangorill]

I was seriously looking forward to the E-M5 III when it was coming out, but the build of the camera was a serious disappointment. Replacing a great metal body with a brittle plastic one? And with micro-USB, several years after USB-C had become the standard? On top of that, it was quite a bit more expensive than the similarly specced Panasonic Lumix G90 and Fuji X-T30, and in many cases dangerously close to the far more capable G9, X-T3 and for that matter E-M II. I'm still waiting for that compact, affordable, well built and flexible MFT camera, but I'm losing faith in Panasonic, and if the rumoured OM-5 is either hobbled or overpriced, I'll probably start the transition to another system.

[@timclark6994]

I always felt calling it Micro four thirds was a mistake. Was that the reason Olympus was not that big in the US market? Look at most Olympus sites, seems to be mainly nature images. Olympus was never really marketed at fashion, sport and street. So a few mistakes there.

[@ridhwannasution5085]

And mostly when we search it like hastags for olympus camera, it shown us a nature, un-professional shot, birds, unpopular things. Just like that, even me trying to use the old machine omd em5 classic as my backup for wedding video... it still capable to do that!! 😢 sadly they not targetting right market and seems obey their biggest market “sports”

[@manilamartin1001]

As a wedding and corporate photographer and videographer, I'm happy with my Nikon z9s and may end up leaving micro four thirds. I haven't sold my Panasonics but was very disappointed by the gh6.

[@YFChan-bv1ie]

I must say when I started having interest in DSLRs and when on a research spree I'd say that the gear reviewers (DPreview) are to blame too. Because in every article the reviewers would say 4/3 sensor (before M4/3) is good but not better than APSC in the high ISO ranges. Back then I was very interested in night photography and for that I wanted a mid-range DSLR that would make super nice photos in the evening and night. So with that in mind I bought a camera that had an APSC sensor. If I didn't get influenced by those articles back then I'd probably had a Oly e-420/450.

[@murraymaclean3998]

Couldn't agree more! My E-M1 Mark II is still my favourite camera, BUT better resolution and better ISO performance means I now use a Nikon Z7. Is it technically possible to produce a four thirds sensor that produces better resolution and higher ISO performance??? If Digital Solutions came out with such a camera, I would be first to buy. OM 1 doesn't seem to be a 'remarkable' improvement hence never bought it.

[@psrfpsrf]

I believe the biggest mistake of OM was the MFT format itself. it starts too late. APS-C sensor cameras from the biggest competitor Canon and Nikon where available at the same time and the customer could use the same lenses from the old analog bodies. With the MFT System Oly needs everything new. The old OM anlog 0M1 to OM4ti bajonett was not designed for electronic contacts. And finally for prof. photografers, size is argument, sure but not the important one. See, how long Canon and Nikon continues with mirror DSLR. The success of Sony with the mirrorless FF sensor on the A7 was the mind changer for Canon and Nikon but it was here also about 5 years later, the first mirrorless FF DSLR were presented.

[@Sabundy]

Pretty good list of reasons as to why Olympus has such a big downfall with their camera business. I think it's fair to say that pretty bad mismanagment across the board led them to having to sell their camera business.

[@davistalhone9482]

The evidence you present is all accurate - I think what else doesn't help is companies that were lower tier (Sony, Panasonic, even Samsung) have been very hungry. Canon and Nikon used to be the untoucahables but Sony is overtaking Nikon as we speak. Factor in the reality that cell phones are eating up such a big chunk of the dedicated camera market, no company can afford to rest on its laurels. How Pentax is still afloat is baffling, accordingly.

[@fsi2210]

Point 2 - No, Sony original NEX cameras were not impressive. Very poor AF and poor IQ. Canon and Nikon first milc cameras were not impressive either. Point 4- Stagnant Sensor was a thing with Canon during DSLR days, but they always came out on top. The area where Olympus messed up to me was. 1. Not working better with Panasonic to share protocols. That would have given them a platform to attack the hybrid idea much earlier. 2. Not finding their focus point and honing on that. But did that sink Olympus. No, they’ve pulled out of other businesses that were not sinking, so I don’t think it is. I do believe, OMDS has found a focus point, Nature and Wildlife was too much of an open net to ignore. • 2 X Crop for smaller and lighter lenses with reach. •Top of the line IBIS to offer the option to travel lighter. •Top of the line weather sealing to inspire confidence to use in all weather conditions With the OM-1, this has all come together in a package with AF, battery life and speed to make it the most compelling package for that system. I know you think it was a mistake to focus on a niche, I believe it was a master stroke for OMDS to do exactly that.

[@hauke3644]

That needed to be said. Especially video is a point that I absolutely agree! Even the E-M1 II and III can't save in 10-bit, which is required for using log profiles. Why not? And why is there no dedicated video interface, and no shutter angle setting? All this could be done in firmware, but they just didn't. For model policy, I don't agree. The sensors and processors weren't fast enough at the time for a professional mirroless camera. And the E-M5 was such a revolution that I believe the engineers just needed the time. Of course it would have been helpful to have the first truly professional camera, the E-M1 II, out earlier, but again, maybe they needed that year to build upon the Pen-F. However, in the end it all breaks down to the sensor size. Four Thirds was a bad choice. Not so much technically, but for the market. In this very video you claim that "full frame" (what is "full", by the way?) offers superior image quality. Well, there is no evidence for that when you compare similarly priced cameras and except for dynamic range there is no reason why a larger sensor should give better IQ.

[@fergsc]

If only omd/Olympus came to Robin. He has all the answers and is an expert on the camera industry, marketing, manufacturing, etc. He definitely would have saved them. Or maybe the camera industry like many industries is complex and difficult, and when you make videos like this you should temper your statements.

[@paulhigginsphotography]

Robin - some great points - well done.

[@martyjwalker]

I love my Olympus gear, especially the lenses, but their new owners are asking ludicrous amounts of money for their OM cameras. There's no way I'm spending $3k on a camera body with old sensor tech. Spend a little more on a GFX.

[@jasonwrites9186]

"Pricing too high" - amen. The OM-1, at least here in Canada right now, is a terrible value. It's $2799.99. You can find the full frame Panasonic S5 at $2000. You can get a Sony A73 for $2699. Or a Fujifilm XT4 for $2300. When I picked up my EM1 Mark 3, I paid $2100 for it, and I feel that's the price the OM-1 should be, and the Mark 3 should have dropped $300. The OM-1 is really for people who are so deep in the Micro 4/3 eco system that while $2799.99 is a lot of money, it's still cheaper than switching to a new format completely. Or for people with money to burn as hobbyists and just would like to have a very weather sealed camera. After tax, the OM-1 is 3 grand. At that price, there are a *ton* of options for weather sealed cameras with better resolution than OM-1. For context, I have been shooting with Olympus professionally for 2 years. And while I love their gear and glass, they feel very behind. And I'm adding a Sony full frame into my kit rather than getting two OM-1 cameras, which honestly was my preferred approach when the camera was announced. As Robin pointed out, there was a time where Olympus was exciting because of the small bodies, small glass, weather sealing, etc, and as he stated, the competition caught up in a big way.

[@kernowforester811]

Olympus struggled in the mid 1980s with 35mm SLRs, when Minolta introduced thehighspec autofocus Dynax/Maxxum 7000, then the much better 7000i. I had Olympus SLRs such as the OM1n, OM2n, OM40, but as manual focus SLRs, they became dated, even by the mid 1980s. I still have my old SLRs as museum pieces. Then other manufacturers started to introduce auto focus SLRs such as Pentax and Nikon. Olympus was behind the curve. Then the introduction of affordable digital SLRs in the mid noughties was the end of 35mm SLRs, I remember as if it was yesterday. I ended up selling my Minotlta 9xi etc around 2006, never to use 35mm film cameras again. How Minolta failed and ended up selling with Konica, then Sony is still a blur, when on paper, they introduced effective digital SLRs. Moral of the story has to be, keep innovating and stay ahead of the curve, or become extinct. What do I use now? I still have my old 35mm SLRs, but they mostly rarely get used, I use my Nikon, full frame 36mp D800, with autofocus lenses from Nikon's old 1980s-2000s 35mm SLRs. Works fine for me, until there is a radical change in technology to 3d??

[@joelee24]

I am a Pentax user, and wanted to try an Olympus especially their old CCD models. Both Pentax and Olympus are deeply rooted in photography like the Nikon, Canon, Fujifilm...etc. Especially Pentax is a super late comer to the video arena and many people gave up on it, but I don't think either Pentax or Olympus "failed", it was those videocentric shooter looking at the wrong place ! I find it silly shooting video with a DSLR/MLLC that was not designed to handle like that, you need to spend a lot to gear it up to make it easy to use, so why not invest on a real video camera, like the Canon XC15 and the like that also shoot stills ! video is not everything like photoshop is not a must have, as long as you are a real and experienced photographer you will be able to produce good result with the right tools.

[@vkmccable]

Thank you Robin ... you speak the truth...I shoot with Olympus and Sony...coming from a Canon background. They all have their plus and minuses. It still boils down to the right camera for you. What is the tool that best helps you fulfill your vision? That can be the million dollar question.

[@WilliamWallaceRoss]

Not including a lens cover, well, for me, that made me purchase Panasonic Lumix Lenses. I mean, really, they couldn't afford to include a piece of plastic to cover the lens? Well, I have the Pen E-PL10, Pen E-P5, OM-D E-M10 Mk IV and today I bought a used E-M1 from KEH. The PL10 is going to get sold because it is junk IMO. Wished I would have held off buying that one, but, it is only 100 shots into its use. KEH will probably end up with it.

[@indoorandoutdoorendurance3889]

I like the TG-870. It has a lot of features that cameras from other companies do not have. I bought the TG-870, and I also bought the TG-830 years before. I watched your whole video all the way through, but you never talked about the "Tough" series. Maybe this type of rugged camera has been replaced by GoPro models, although I think the TG-870 has a lot of interesting features that GoPro cameras do not have.

[@rockatanescu]

I don't think Olympus could have survived if they followed the same recipe as Sony or Canon simply because they don't control the sensor manufacturing process. They did try to deliver a great product on all other fronts (lens ecosystem, ergonomics, image stabilization, weather sealing), but there's only so much you can do when you rely on somebody else's R&D budget, just look at Nikon. The biggest mistake I think Olympus made was related to marketing and how the cameras were promoted, when they were promoted at all. I personally can't see the MFT system competing with full-frame cameras on image quality and resolution, which are important for pros. But I do think the MFT system is an amazing system of enthusiasts/prosumers because the strengths of the MFT system, mainly price and portability, do matter, especially if you're getting something as solid and as rugged as the much more expensive cameras and lenses from Canon or Sony or Nikon, while the main advantages of a full-frame system (less noise, more megapixels) comes at a premium that I might not want to pay. For example, I'd much rather buy an Olympus 300mm f/4 than a Canon 600mm f/4 because the $10.000 price difference greatly outweighs the advantages of nicer bokeh and less noise. But these arguments should be coming from the manufacturer, not via some random KZbin comments. I honestly think there's a market for the MFT system even in today's market, but you do need to find your audience. Thankfully, seems like OM Digital Solutions understands that and it's positioning their OM-1 as the best camera for wildlife and adventure. I hope that Panasonic will also come out with a less video-centric camera than the GH6 to take advantage of all the existing Leica DG glass out there.

[@Herr_Krueger_fotografiert]

Thank you for your explanation, I think the same way

[@WOLFTICKVIDEOS]

I'm so glad you made this video. Thanks Robin 👍

[@robinwong]

Glad I can share

[@JorgeLopez-ub8dz]

Hey Robin, it seems like it hurts you to mention Panasonic in your videos.

[@recklesscoding]

This was a good video and I agree with everything said. I felt that Olympus had a horrible marketing department that couldn’t grasp the camera marketplace. For a long time, they kept trying to compare the E-M1 and PRO lenses against FF on weight and size. That was, in my opinion, a horrible idea. It put into the minds of people the need to keep comparing the system to FF instead of looking at the system on its own merits. This narrative was harmful as it simply exemplified the idea that m4/3 is a ‘toy’ system, people were always ignoring the rest of the product announcement (including any novel tech features) in favour of equivalent discussions, etc. Look how Fuji did it; it focused its early X-PRO marketing message on how they are ‘revolutionising’ photography by providing a compact travel-friendly package without drawing explicit parallels to bigger (or smaller) formats. In this narrative, the size becomes just one more benefit instead of the main focus of the system. Then, there was the issue of overall lack of focus on who is the market audience; i.e. who are the ‘pros.’ Olympus during the E-M1 MkIII era and now OM seems to have selected wildlife photographers to the point of alienating other users. Prior to that, Olympus felt all over the place by trying to produce ‘jack-of-all-trade cameras.’ I appreciated that when I was still ‘new’ in photography but now, I would much rather have a dedicated landscape camera with the feature set for that. Similarly, I want a dedicated street camera. Olympus’ m4/3 ecosystem can’t provide that. Instead, we get ‘Art filters’ even on the ‘pro’ E-M1 models instead of a proper line segmentation. Finally, the technology stagnation was indeed a problem. However, in terms of marketing, the biggest problem was the lack of even ‘cheap’ spec table changes. Look at the E-M1X and the backlash it got on the web about the EVF. Yes, the panel was new and great, but its low pixel-count made it appear outdated and rehash of the one from the E-M1 MkII. I say the above as a 4/3 and m4/3 Olympus user who eventually gave up circa E-M1 MkIII and moved to Fuji. *sigh* now I need to go and find my E-3 to give it a hug.

[@shaun5893]

Here's a HUGE example of the problem: Look at pricing on B&H Photo. An OM1 body & 300mm f4 PRO lens costs $4,800 right now. A Sony A7 IV & Sony 200-600 zoom costs $4,396!!! $404 LESS!!! And Sony offers: better image quality, better AF, more control of DOF, better ISO performance, better dynamic range, and maybe most importantly - the future of Sony cameras does not seem to be on shaky ground. I have been fully invested in Olympus since I left full frame Canon years ago. It has really served me well and I have been happy with it. But, the things you mention are driving me away from staying within OM System going forward.

[@elenhin]

Funny thing - I just got an Olympus omd mark vi. I chose it because it didn't emphasize video which I am totally uninterested in. 😂😂

[@professorp9903]

okay i'm late to the party, however, i really wanted to love the om5, but, you did the right thing by not reviewing the photo quality, but comparing the specs. 1st, i don't care about video cause i'm not a blogger, i take photographs, i hike & travel & like everything about om5 but the deal killer is : no usb c port, aarrggghh! & using the old user un-friendly menu as opposed to the newer menu, again aarrgghh! okay i know the old menu but seriously, & i can't be bothered carrying another cable for charging. so now what, do i go backwards ? & i don't want or need the more "pro" em1, hello, backcountry hiking. will OMsystems listen, do i wait? loosing the will to live, hehehe

[@leonnoel9702]

I think exactly the opposite. Olympus should not have been moving towards the pro market. They should have stayed in the casual everyday camera. I quite Olympus because I wanted a little weather sealed 25mm 1.8, not a big and expensive 1.2.

[@TheNaught1]

Olympus fell for the same reasons the whole industry suffers now, it’s just attrition. Small size reductions, better sensors, better lenses, that’s noise, not market recovery. Every camera maker is drinking from the same dwindling pool of people enthusiastic or misguided enough to buy all the gear and learn its quirks. When reward vs effort and cost is so low, fewer and fewer people buy - and keep buying - dedicated cameras. If you’re reading this, you are in the dwindling pool of camera buyers, and whether pro or hobbyist, can expect choices to narrow, prices to rise, tech to incrementally improve. Meanwhile mobile tech delivers innovation at a rate no camera system can match, by leveraging processing power, and connectivity that cameras leave on the table. OMDS could hold on for a while, answering the unmet wants of Olympus fans, but will it climb out from this quagmire, or slowly rot?

[@mart872uk]

I'm sorry , Olympus has not had a customer focused presenter or presence . I followed you , but there was little else connecting The World and Olympus . I say this as having had a marketing background . _ It all starts with a sale . Same applies to Pentax - Medium Format ? No not a lot .

[@numbersix8919]

I am super disappointed that Olympus never produced an MFT version of its fantastic XZ-2 !!!

[@robinwong]

They decided to give up on all compacts, except the Tough TG series

[@My-Opinion-Doesnt-Matter]

That would be the E-PL + 14-42mm EZ, but it didn't have a built in automatic lens cap cover (nor did the Panasonic 12-32mm), that would be a great time saver (and competition to RX100 & LX100 compacts).

[@KingGameReview]

A used EP1 was my first mirrorless camera. It was fun to play around with old rangefinder lenses, but I was never super happy with the results. A few years ago I gave it to a family friend's kid who was showing interest in photography. I didn't fall in love with mirrorless cameras until I tried Fuji. I've been a Fuji-boy for the past 5-ish years now and I doubt I'll ever go back to anything else.

[@donalone]

I agree. I was using E520 as my first DSLR. And then bought EP1. The small EP1 is gorgeous with champagne gold metal body. I still keep it today. I think nothing wrong as the first generation of the new format at that time. And I think they are not putting enough effort in marketing. They literally give the whole retro camera market to Fujifilm.

[@jerryeisner1]

Robin what camera is better as a travel / compact solution..between the EM 5 Mark II and the EM 5 Mark III and why?? Thanks sooo much for all of your thoughts and opinions in this new video.

[@ericfernando4296]

they always tout the MFT as having faster readout speed, i expected them to already release a global shutter sensor right about now, i wouldn't mind having a 20MP sensor as long as it has global shutter, but they just kept improving incrementally

[@luxseven1]

Error#6: No new Pen-F ! ... with added mic input, 25MP, lower ISO, better EVF ...

[@derekgpony]

You’ve hit most of the key points with this Robin. A couple other areas, as people point out the financial scandal and I wonder about patent protection. Their IBIS should be a source of income through patent protection. Interesting thing about video, I seem to recall when the EM5 Mark II came out, it was considered very competitive for video at the time. I think they missed the boat on the EM-5 Mark III not keeping up to speed with the competition for video and really just turning it into a poorer person’s EM-1 Mark II. Some other things, removing the ability to use the View Finder accessory from the Pen lineup pissed a lot of people off too. Overpricing the Pen F, developing 2 Tough cameras, instead of keeping just the TG-X lineup. Having too many cameras in the lineup. There’s too much overlap between the Pen lineup and the EM10 series (save for EVF). It feels like they were struggling to find their identity in the 2010s.

[@robinwong]

Struggling to find their identity should have been one of the main points of discussion in this video! Very well pointed out. As someone who worked officially for Olympus after the accounting scandal, I can testify that the camera business was not affected. In fact it was going strong at the time of the scandal.

[@tonigenes5816]

You said it very well, Robin. I think E-M1 Mark II was a wow moment. Olympus offered very good ML performance for that time, probably it was the best ML camera on the market in 2016. Since 2016, OM-1 announcement was the first moment when they offered again very good performance. In my opinion OM-1 worths that price, it was sold very well. But OMD-S needs now a cheaper camera in the offert.

[@robinwong]

While the OM-1 is a good camera, I don't see the same "wow" factor as the original E-M5 or E-M1.

[@jonsnih492]

@@robinwong Days of WoW cameras are over. Everything is just an incremental update of previous gen. More MP, FPS, AFC etc. will not significantly improve your photography, it only make it more effortless (= better for noobs than ever before). PPL get to FF because of undying notion that shallow DoF is the key element of photography... The fact is that modern compact FF primes and zooms suffer a lot from very high vignetting and soft corners (see Sigma 20mmm F2, 90mm F2.8), which is OK wide open, because you will use it the most at F5.6-11. But this is often big suprise for noobs because they want that super thin DoF and vignetting of -3 EV is annoying. M43 has luxury of very low vignetting and better corner performance wide open.