Why Rare Beauty by Selena Gomez is Gen Z's Brand of Choice | Fast Company

Selena Gomez has placed mental health at the core of her brand since its launch in 2020.
‪@RareBeauty‬
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[@alltoowell69]

I am so proud of her !! She's been my idol for a very long time and I really adore her. She inspire me to be real and vulnerable. I love you selena ❤️❤️

[@azraprinceza]

SAME ❤

[@angelcastro6216]

Me too. ❤❤❤❤

[@xyzpdq1122]

She seems like a genuinely good person. Graduated from Disney shows, has overcome a lot of health issues and landed on a critically-acclaimed, mature show.

[@user-ze3lk1ov5b]

I don't think you need to catalogue these stuff to understand that she is a good person only follow her from time to time

[@nanunanu9385]

Couse I love 💘 you 💘so much ❤ so you're beautiful always 💖❤ love you forever 💖

[@SuperMarkizas]

Only Murders is such an amazing show. I became Selena's fan through it, also really love Rare Beauty products

[@ceciliadominguez8250]

❤

[@markuse3472]

@@user-ze3lk1ov5b What?

[@gagofo11]

Absolute queen!!! Congratulations to Selena and Rare Beauty for these 3 years of success.!!!

[@armyot7purpleot7]

Most kind hearted genuine woman❤ selena gomez

[@melissacalderon1515]

She’s a GIRL BOSS 💗💗💗

[@simonesewitt1040]

WOMAN BOSS

[@markuse3472]

@@simonesewitt1040 Both.

[@crystalt0628]

a RARE celebrity for sure! Keep making them mad and jealous…..❤

[@k.h6267]

Selena look absolutely gorgeous 🥰🥰🥰

[@maria7104]

So proud of you Selena Gomez you are blessed and you deserve everything that’s coming to you. You are the chosen one May God bless you .

[@rossitossi3016]

Rare Beauty products are always high quality. I have not been disappointed.

[@adrianellyhernandez415]

So happy for Selena she is really trying to change the world with everything she is doing and giving back to society.

[@kickzyoung2384]

She’s truly such a gem of a human

[@TheoneAlice]

She's a real icon. Actress, singer, businesswoman. She can do anything she wants. She inspires everyone.

[@cece5088]

Selena found ways to maintain a truly high level of success from her teen years. Really impressive..Being a hardworking and kind will get you far!!

[@lauraboredom2168]

So so proud of Selena and everyone in the rare beauty team they have really created something incredible, happy 3 years✨

[@user-ze3lk1ov5b]

That's my baby ❤👑 🌺🌹😊

[@selenurrrrr]

prettiest 🥺🥺🥺🥺🥺🥺

[@DoctorMercykenya]

That's why am always a selenator for life

[@maureenmcgettigan7641]

Shes a very rare young lady deserves everything that comes her way 😊

[@LOTTIE.91]

There is no one else in Selena Gomez's Lane, and that's a fact. She has an incredible down to earth, girl next door vibe to her. ❤

[@blairmcauley2497]

I love Selena so much and that she cares about mental health

[@PercyOranda-wv9qm]

I'm so happy n proud of her, she encourage me to push my self into reality that in every trails that we have,in every person criticizing us, use it as a tool in ur life to strive more in order for us to survive n be successful in life ❤️ thank you miss Selena Gomez ❤️ keep safe always 🙏

[@euniceotieno-bi7kv]

I love her and the rare beauty ❤

[@silmaracristina3060]

Selena é maravilhosa, inspira milhares de pessoas amo ver o quanto ela superou e nos mostra que podemos ser vulnerável e procurar ajuda saúde mental o mundo passa por isto e desmitificar é ótimo ❤❤

[@rosegamer188]

ELEGANTLY DRESSED ❤❤❤👩‍🎓👩‍🎓👩‍🎓👨‍🍳🙏💋💋💋

[@tahminaramahi8539]

So proud of you, Selena 🥺❤️

[@costealucia5357]

Love the oversize jacket....seems inspired from someone ;)...

[@jyn88]

I don’t like oversized look but some can pull it off like Selena.

[@dianavenega3230]

love this!! Rare beauty has such a good products!! que sigan los exitos sele!

[@sashasasha2395]

So inspirational ❤️💎.. You are so awesome but humbled 😘💯.. A rare super intelligent & gorgeous young lady 💎❤️🌹😍😘.. ❤️ love you Selena 😍

[@ireneowensby4034]

Business woman! Serious about her work and career!❤

[@Tonimaroni2BeKindToAnimals]

Her makeup is light, refreshing and fragrance free. Perfect for my 63 yo skin ❤ . I also love that she’s a wonderful human.

[@Ha00al]

Good job.good luck

[@FashionistaStreet]

This woman has so much passion in everything she does. She's so ind and dow to earn.

[@sandywilliams2561]

You are so inspiring ❤️ help with mental health and loving yourself ❤ so proud of what you have accomplished and your wonderful Women!! Love Always ❤

[@teresagranado9114]

Love you Selena you are such an inspiration God Bless you!

[@rabiatuladawiyah0008]

I love her product!! ❤ keep fly high selena!

[@glendapatterson13]

So proud of everything she has accomplished in life. Selena keep on shining ✨️ like the beauty that you are with your work in this world 🩷🫶🏼

[@user-ep5xn5fj8u]

Great product and really nice packaging

[@Rosesandchocolates7777]

Proud of Selena. No matter what, she soldiers on!!!!

[@silviabenavidez178]

Beautiful queen Salena. Rare is super special. Love it

[@jimmyeatworldoliviarodrigo88]

0:14 Selena looks so foxy in orange in this video 🧡

[@saraphillips15]

Rare reflects her personality and compassionate personality. Not even fame has changed who she really is. Fans truly love her ❤️ 💕 💗 💖

[@lauraboredom2168]

i love Selena wholeheartedly

[@aziebba9897]

She is an amazing person inspired so many generations You deserve that success love you queen 👸 ❤

[@yocelynlepe3693]

She is so incredibly sweet. I wish her so much love and success ❤

[@monicapink9147]

Superrr well earned and loving this for her 💯🪄🫶🏽👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾

[@northeastgirl3310]

Oh my god I'm crying 😢😢 she is so sweet I believe God is using her ❤❤❤ love you Selena you saved my life

[@rosegamer188]

GROWN UP,LADY OF SUBSTANCE ❤❤❤❤

[@simonesewitt1040]

I believe when she's 41 & 51 your still gonna be saying "grown up" do me a favor and GIVE IT A REST SIS. #CircleOfLife

[@KygoCalvinHarris-xu4kv]

She makes use of every opportunity given to her

[@LiquidPink94]

❤❤❤Bravo🎉

[@merryml4027]

Selena's smile is unique and beautiful. A unique queen...🥰🌹👸👑

[@snehasingh8892]

Thank you for showing new Rare beauty products 🙂

[@kyeone9626]

My gosh lately selena has been looking very beautiful. Her style has just tooken a whole different level

[@edithbj]

So proud of her and her beautiful way of expressing herself... She's sincere and goofy while being fun and sexy. She's everything we waited for in a huge star! A business woman and a true girl. ❤

[@edithbj]

Even if her story is not the same to ours, she's still a real person. A real human lol

[@deepthir503]

I have been watching her since barney and Wizards Of Waverly Place I'm really glad to see she's doing great after so long❤❤❤❤❤. Always and only wish her nothing but the bestest ❤❤❤❤❤❤.

[@ChinaGerona]

beautiful inside & out.

[@judestephvens]

Thank you Selena thou am in Africa,you truly inspired me,God bless you.

[@mariechacon4484]

Amo a esta mujer!! Es tan bello ser humano ❤

[@MayaMiah]

beautiful queen

[@yeniberlentorressoriacader806]

Wowo dios corazón bonita #selenagomez rarebeauty 💄👑❤️❤️🙏

[@jarjatsawm5223]

I love Selena❤❤❤

[@u.p.n1203]

Her mental strength is another level 😮❤❤

[@tivkaamary9963]

So proud of this queen 🎉

[@donaposkiparta8137]

Very talented and charming lady Selena

[@zackven7296]

My idol selena ❤❤❤ and always will be

[@dominiquemilord3484]

🙏🏾 Pray for Rare's continuous success! 🙌

[@lithungohumtsoe6955]

Congrats sel ❤

[@adrianamichellvlog4506]

Hermosa jefa❤❤❤❤ orgullosa de ser tu fan

[@jacquelineremillard2400]

I watched her grow up😊 beutifulllllll

[@Evraya]

Stunning, in every mean

[@manifest2203]

She is so gorgeous ❤

[@asmahaneabdouali3738]

Selena Gomez ❤❤❤❤❤

[@hudakhan2483]

Her voice ❤❤❤

[@fredconnelly5846]

Holle Gorgeous Selena Gomez.

[@LavenderBreeze47]

I'm so proud of her ❤

[@barbie6391]

It’s crazy how they make us feel like they have created something new when all the same makeup is already out there just a different name and package.

[@judigemini178]

Ikr, the ego on these celebs, especially these ones that are constantly trying SO hard to be "relatable" ...only for their true colors to be revealed later on

[@anovosedlik]

I absolutely LOVE Selena. I'm not the type to even care about celebrities, but she's a really good role model. She's like the opposite of Ariana Grande.

[@jyotikaattri9241]

Hi Selena 😊 my husband n I are huge fans of yours. We've decided to keep our baby's name Selena .. love from India ❤

[@oliviafloreszalhes]

Selena 👑🌺💞💞

[@nanunanu9385]

Congratulations 👏Queen 👑selena gomez ❤❤❤❤❤❤❤❤❤

[@nanunanu9385]

From Somalia 🇸🇴 now I life ksa 🇸🇦

[@user-jn5pl3xf4r]

Selena is A Boss Queen❤❤❤

[@zofnazof]

my queen

[@nguripuja]

So proud sel

[@zackven7296]

Selena is the best ❤❤❤

[@m.e.5]

So proud of her-we’re watching a growing mogul rise 🥰

[@wilythougths7838]

Selena 😊

[@KnockoutNarratives-ox4fu]

So cute 🥺

[@user-he7ss5np8w]

She is unique❤😍

[@kaiohiguchi1729]

Queen

[@sorenkim2005]

Queen❤❤❤❤

[@c.sestefany673]

ICONO !!!!!

[@Soren_covers]

Queen ❤

[@ruthnalwadda9556]

Love u Queen

[@DD.1264]

I grew up with her ❤😢

[@asmahaneabdouali3738]

Fast company Selena Gomez ❤❤❤❤

[@nejdepedro2559]

Congrats 👑

[@user-ep5xn5fj8u]

Best ever

[@reneknox2469]

Well done🎉🎉🎉🎉🎉

[@izabela4217]

Selana Diva❤

[@bossbitchh]

Wait for Haley to steal this speech 🤣🤣🤣

[@zackven7296]

❤❤❤ love