Why Russians love Adidas 🇷🇺

If you know some stereotypes about Russia, Russians loving Adidas is one of the most famous ones. So, why do Russians wear Adidas and where does this love come from? Just like many things, it all goes back to the Soviet Union. #russia #ussr #soviet #gopnik #adidas #slav

[@billionsmustfight]

Sunflower seeds in the stomach, vodka through the veins, Adidas on the skin

[@MrKbtor2]

And a pet bear next to an outdoor winter ice hole and sauna...eating borsht

[@finv10]

And the motherland in the heart

[@CB74651]

​@@MrKbtor2 and AK-47 for defense

[@dumbzombies8255]

real

[@therealspeedwagon1451]

@@CB74651 then again the AK-47 is a very very powerful and reliable assault rifle. And so are it’s many variants like the VZ-58

[@nikolayivanov7705]

And if you can't afford Adidas, there's still Abibas, Adibas and Abidas.

[@aquarius4073]

😂

[@TlGBC]

Addis Ababa

[@aayushmanmishra8856]

Same names in India too 😂

[@rais1953]

Yeh I saw Abibas in Indonesia. Had some chicken at CFC too and it was very good. :)

[@deepspace9810]

Don’t forget the Donbas one

[@artnull13]

That Adidas suit - true Russian there 😂

[@RosTheXD]

He really should check how to pronounce Adidas

[@gareonconley1956]

If you like this then check out the Gucci Adidas Suit.. I'm not joking

[@macekreislahomes1690]

Cool suit.

[@GeneralSamov]

​@@gareonconley1956 Where do you suggest I go look for eye bleach?

[@skyfire8950]

@@RosTheXDthat’s how it’s pronounced with a Russian accent.

[@ourgreatsociety4965]

Petition to change Russia's National Anthem to ''My Adidas" by Run D.M.C.

[@Canoby]

That would be so cool! So of course Putin would never allow it

[@user-fw5pk5qp3q]

Don't, that's as crazy as the crazy BTS fans making BTS their religion 😂😂😂

[@anthonygordon9483]

addidas was a black american thing back in the 1980s. Then micheal jordan and nike came and destroyed everything. Now Jordans are too expensive for even black folks. But I would say Jordan is still the highest status you can get in the U.S. when it comes to street wear.

[@Canoby]

@@anthonygordon9483 There’s certainly room to discuss Russia’s love of this brand in contrast to the general racism against Black people in Russian culture; I feel like your legit observation about the gentrification of Adidas might be worth it’s own series of videos from a creator who handles such subjects

[@anthonygordon9483]

@@Canoby lol sounds interesting. I am very aware of both cultures. But I think when it comes to Russia, Racism is the last thing we should be worried about because Russia is more sprung on nationalism then racism. They can not conform to western society simply because they are living in the past. Also they feel they should be controlling the countries they did when they were a empire, hints the ukraine war. They dont care about being superior to black people as much as they feel they are superior to europe in general. In a sense they are more racist to western society then black people. Black American Culture is apart of western society in which they are proudly to adopt like the rest of western cultures while feeling superior to them at the same time.

[@j_jizzle_69]

Every Russian probably had an aneurysm when adidas pulled out.

[@MausTheGerman]

Adolf „Adi“ Dassler (AdiDas) founded the company in Herzogenaurach / Germany. He was the younger brother of Rudolf Dassler who is the founder of Puma.

[@SiPakRubah]

And for some reason, both rivaled each other so much, even the original factory is just not far from each other

[@derkommissar4986]

​@@SiPakRubah yet both lost to Nike 😔

[@KhmerRestoration]

​@@derkommissar4986Only in America

[@nihil632]

Ну, плохого человека Адольфом не назовут

[@user-yj2gk1yx2c]

Tri poloski❤

[@pl2305]

They are estonian russians. I dated one of the guys in video😅

[@pelletrouge3032]

@@pl2305really

[@mortuarium1159]

Tri poloski !

[@singamajigy]

Also the ubiquitous Slav Squat

[@PUARockstar]

It's a gopnik squat rather

[@ashcarrier6606]

​@@PUARockstarActually, I would argue that Koreans are the master of the squat. Americans, when we try it, cause Koreans to laugh uproarious. It was at that point, after falling over while squatting and being laughed at by Korean soldiers, I would remind them that I could single-handedly throw our camo netting on top of the M577A2. No help, just me and my North American upper body strength and really bad dietary choices.

[@markusklyver6277]

SQUAT

[@linkfreeman1998]

​@@ashcarrier6606nah, not just Koreans. Almost all Asians do be good at squatting 😂

[@ashcarrier6606]

@@linkfreeman1998 Which is why I would argue that Russia is not European. It is Asian.

[@therealspeedwagon1451]

Tbh I kinda associate Adidas with Eastern European Slavic culture in general. My first exposure to Eastern European and Slavic culture was through Life of Boris, who is a bit of a gopnik and gave me the impression that all Eastern Europeans were vodka chugging Adidas wearing squatters who eat borsht for breakfast and drive Ladas. Now I know that is not true.

[@-_YouMayFind_-]

KoRn wore Adidas as well and I do XD

[@Tioko]

Lol, Boris plays up the stereotype intentionally ;) He’s not “a bit” of a gopnik, he’s a gopnik dialed to 11 for comedy, but KZbin-friendly enough despite the hard swearing.

[@therealspeedwagon1451]

@@Tioko well he certainly made me buy into the stereotype. I at one point thought that every Slavic person was a gopnik who had to wear Adidas, squat, and eat semechki. Even I wanted to be a gopnik, even though I’m not even a quarter Czech.

[@martinkasper197]

Run D.M.C. also weared Adidas 🇩🇪...

[@Atlastheyote222]

Russians: “I hate Nazis!” >wears adidas & puma Oh nooo

[@karstenschuhmann8334]

The guy who founded the company was called Adolf, Adi, but he was clearly not a Nazi

[@NancyReiderLittleGranny]

They use a nazi military tactics, nazi engines for the T-14 tank. Racism was really bad in Russia in the 90s-mid 2000s. Wagner PMC, putins close friends were neo nazis. The current ruSSian government is neo-nazi. Looks like a goose, it steps like a goose.

[@Atlastheyote222]

@@karstenschuhmann8334Dude Adolf Dassler was a member of the NSDAP, thats literally the definition of "Nazi". You've ruined my joke :C

[@wisemankugelmemicus1701]

@@karstenschuhmann8334He was a member of the party and the National Socialist Motor Corps. His shoe factory also made Panzerfausts during the war. Most of this was out of his control or a wise move to increase production, but nonetheless he did have some sympathies with the Nazis.

[@karstenschuhmann8334]

@@wisemankugelmemicus1701 He was fascinated with making shoes for Jesse Owens. He never wanted to make anything but sportswear and he did what was necessary for his company to survive the war. Few came out clean.

[@1337LXD]

Russians: Adidas All other Slavs: just do it (Nike).

[@grzyb11]

wdym

[@annasmidova1404]

In communist Czechoslovakia jeans were status symbol 😂 they were so hard to get😂 my mother had one pair which she shared with her sister and cousin😂

[@mracer8]

Were is the key word! Now you can get anything/anywhere/anytime in Prague

[@annasmidova1404]

@@mracer8 yeah, not before 1989 in Czechoslovakia

[@gabe8390]

My mother sent huge packages to Poland from West Germany. In the 70s they only wanted jeans but “Wrangler jeans”. But they was too expensive, as jackets cost 80-100 DM at the time. So simple jeans were bought and sent. The People are so proud and happy.

[@lilja8667]

Fun fact, the Finnish brand Karhu sold the 3 stripes to Adidas for EUR 1600 and 2 bottles of whiskey.

[@andybradford4425]

3 stripes for life

[@JustARandomFio]

The infamous sweatpants. Coming hand in hand with BMWs. THE distinct fashion trend also known in Europe. Karl Lagerfeld once said: "Sweatpants are a sign of defeat. You lost control of your life, so you bought some sweatpants." ;-)

[@RonDiani]

Wow at home I am wearing these because they are comfortable

[@JustARandomFio]

@@RonDiani I doubt, Lagerfeld was referring to those who wear them at home or while jogging or training.

[@australianpainter42069]

Nah, sweatpants can be styled to look good too

[@noodles6390]

@@JustARandomFio Let's be honest ... Lagerfeld was overrated. I'm a suit lover and his style is meh. Should've taken more notes from the italians. I saw him often enough I'm also from Hamburg, Germany.

[@bunabun]

Love y Roman keep it up 🔥🔥🔥

[@annika9930]

Omg listen to the Adibass song, it's so good lol

[@danielsantiagourtado3430]

Love your content 😊😊😊

[@victorcapel2755]

What? No, we think of bears on unicycles.

[@alexandrajohnson886]

I enjoyed that Roman, nice topic ❤

[@mkdaname7050]

from buying adidas to pushing Avdiivka 😂

[@thestarseeker8196]

I literally casually wondered this for years - thanks for the lesson 👍🏻

[@annnee6818]

Same for Romania. Same mechanism I guess😅

[@Better_Clean_Than_Green]

That Bandit Radio is still, after all these years, an absolute banger in the Zone

[@NancyReiderLittleGranny]

Interesting that you pronounce Adidas like Americans. My German friend thinks we are nuts😂

[@PsychoKat90]

It's because he's speaking English, to an English-speaking audience. In Russian, the emphasis is on Ah-dee-DAS.

[@NancyReiderLittleGranny]

@PsychoKat90 he's a man of culture 🤌 Even if it is pronounced horribly wrong by freedom citizens 😂

[@chitlitlah]

​@@PsychoKat90 The British (and probably everyone in Europe) pronounce it roughly like the Germans, not like us Americans. I hear Roman pronounce certain other words like the British, such as Moscow, even though he generally talks more like an American. I wouldn't be surprised either way, really.

[@rais1953]

​@@chitlitlah Moss-COW would be a step too far even though Roman generally speaks US accented English :)

[@stevemichael8458]

@@PsychoKat90 In English speaking Europe many people say Adi Das too. It's a German company and that is how they pronounce it themselves. Adeedas is an Americanisation which has spread.

[@Gunavati1]

Hello Roman, it is not pronounced a-dee-das, but adi-das, it is originally a German brand, the founder was named Adi Dassler.

[@mam0lechinookclan607]

Who cares? -sincerly a german

[@ChristoffRevan]

The majority of the world pronounces it the first way, "ah - dee - dis", so...like the first commenter said - "who cares".

[@homina4251]

Who gives a flying fuck how its pronounced

[@VSaccount]

i'm sure he knows, in Russian its pronounced "correctly". He's just using the English pronunciation.

[@cjclow052]

American pernounciation in uk all i hear is adi das ​@@VSaccount

[@al-rediph]

People in Romania, before 1990 (possible today too, not sure about the new generation), would call any sport shoes "adidasi".

[@trooperodst6880]

Miss those good ol' days.

[@formgeben]

Hi from Adidas homeland 😀

[@masdimasdi1451]

Чувак, ты как-будто из 90ых вещаешь😅. Нет сейчас никакого поклонения адику. Какие нравятся такие и таскаешь

[@Victorseafog]

my gopniks friends in 2024 all in their 20;s wear Adidas

[@magalicarro2641]

Here in Argentina, our gopniks usually wear fake "Adidas", like those tracksuits with stripes

[@통기성심장]

Do you really think are gopniks wear the original Adidas?

[@balbutie]

thank you roman, interesting

[@Hubert_G]

Poles loved Adidas so much, that in 90s they practically called any sport shoes adidasy,even if it was Nike,Puma or other brand

[@alexd.8274]

Same with Romanians. Still call any sports shoes Adidas.

[@ladysparkymartin]

I’ve never thought about sunflower seeds. But you can bet I will now!

[@user-su7gs6rv9s]

As Russian living not in Moscow or Spb I can say there are practically no more gopniks in Russia now.

[@paolagrando5079]

That last image 😹

[@Whiskers4169]

Man sunflower seeds are delicious. Tho I have only eaten the Turkish version

[@user-mi5bl2tq8c]

I’m Russian and we don’t wear Adidas.

[@KarlOlofsson]

Asking the real questions!

[@user-uf5qu5bg6e]

😂😂😂It’s so true! 😂😂😂

[@harryukraine]

The Gopnik like to rock Adidas.

[@perrycomeau2627]

I'm not going to tell you about my adidas; silly man.

[@Yurabobr]

I just like them because they are comfy, and I only wear them at home or if I’m driving far

[@arianhrodkeltoi8104]

The sunflower seeds...... 😏🤭

[@illman8876]

*Run D.M.C. has entered the chat*

[@aleta5024]

"Real Slavs...only Adidas"

[@RadioactiveSaddam]

More history like this please!

[@benjauron5873]

That's very interesting. I always thought it was just because every Russian is a huge Run DMC fan.

[@stipe3124]

I was going to say "Because Russians fear Puma" but than you explained it and magic was gone 😅

[@mattlawrence7130]

Three stripes for life!

[@TypicalDutchSaysHi]

But now Russians go Z, isn't Adidas from the Enemy?

[@stevemikhlin1933]

What is the name of the song that plays in the background right at the beginning of the video?

[@nachtalb8394]

Its >AI

[@id0813]

Most of russians pronounce it how adidAs 🌚

[@Robertoni7]

didn’t know about the sunflower seeds….

[@pepegalvan_]

Even Russian flag is sponsored by Adidas (3 stripes? You get it ?😂)

[@kortexounet]

You can also thanks famous french politician, football team owner, and "gentleman burglar" Bernard Tapie, who was asked for help by adidas when things went bad for them, told them to go for a new logo and sent all the old 3 stripped track suits to be sold for cheap in former soviet countrys

[@limitess9539]

Please make a video on Russian dedovchina

[@x_hibernia]

Wtf was that at the end, a track suit suit?, probably a gopnic wedding

[@jrw558]

HardBass intensifies 🔥

[@fredyyfredfreddy]

Last time I chatted to my Russian friend, she was eating sun seeds.

[@thekarmicbrat]

Tracksuits, the universal aesthetic of the underbelly

[@hyperionsolomon8718]

Please keep making these videos. This is why I started following...then divested. Sorry bri

[@b1izz79]

Addidas are also a big Boston thing too, rep the 3 stripes hard.

[@B.R.I.A.N..]

..., and HardBass in the ears!

[@Better_Clean_Than_Green]

Sunflower seeds are also part of the stereotypical Turk in Germany😅

[@RadoslavSharapanov]

🇧🇬 tried a different brand once. My feet still hurt. Adidas forever Ⅲ

[@gabriellagirardi4741]

Nice!

[@enochlee3601]

The national football team of the Russian Federation also happens to sport an Adidas made kit though they did once have kits made by Nike, but that's besides the point

[@Noonecares21010]

The hell is that pronounciation Of AdiDas

[@FuelFire]

I'm a German and I like my Adidas tracksuit too. Black with white stripes as it should be.

[@minnesotasteve]

I just find adidas more comfortable than Nike or under armor.

[@PUARockstar]

I don't

[@user-fw5pk5qp3q]

I thought Nike and Adidas are the same😅

[@SiPakRubah]

​​@@user-fw5pk5qp3qNike is USA, Adidas is Germany

[@Allaiya.]

I love under armor personally

[@TheEwanMC]

I've only seen Under Armor on my PC screen, they look pretty cool. I own four pairs of Nike Air Force Ones, so yeah, I find them super comfortable -- also I'm hooked on the look.

[@kimsebastian2126]

3 stripes for life! 😂

[@kwhp1507]

Didn’t know about the seeds

[@Irobert1115HD]

for anyone who wants some silly hardbass: alan aztec is making some realy nice german hardbass.

[@johnquiroz8279]

I'm American and genX i still wear Adidas

[@DanielLopez-up6os]

Fun fact the three stripes came when Adidas bought it from a Finnish company called Karhu.

[@martinkasper197]

It happened in 1952 during the Olympics in Helsinki, when both companies realised they had the 3 stripes...So Adidas bought it for a very low sum......But Adi Dassler has already registered the 3 stripes in 1949...🤓

[@spicycatsandthings]

that’s interesting AF.

[@cmystery4180]

rvb mentioned 🎉🎉🎉

[@gadeaiglesiassordo716]

It's so weird Spain and Russia do agree with sunflower seeds.

[@nickadams2451]

I wear my Adidas Samba sneakers proudly. 😊

[@nickadams2451]

Thanks Roman ironically I have Plenka - Nightmare playing on KZbin right now. No I didn’t pick it. You Tube algorithm I swear. 🤣

[@UnbelievableEricthegiraffe]

Adidas was known in certain generations as A,fter D,inner I,Do A, S,hit.

[@borntoclimb7116]

This os better than the stereotype criminal, violence or mafia

[@casualsender2316]

What is this song called anyways!!??

[@andreiiosup6622]

All 3 of these things are shared but all of eastern europe

[@livingwallnut]

Bro what is the song in the backround

[@nathanjw940]

The swim suit

[@willfungusman8666]

When will you go full gopnik

[@rishi1910]

What is that back ground music name

[@SG-gy7nj]

Draft runaway ...

[@moonliteX]

Never heard of the seeds

[@albertkotze8974]

I cant believe this guy is still making EXCLUSIVELY Russiam videos.

[@tanello2]

Dont ask where does Adidas come from and what was it doing 1932-1945

[@MrLedeberg]

when i think of sunflower seeds in my coutry i think of turkish people

[@inferno0020]

I think Boris talked about it.

[@uzef73]

I can't believe he didn't pronounce Adidas the Russian way.. Ahh-Dee-Dhaz

[@danielfofanov5891]

Dude, like nobody pronounces it that way in Russian

[@anthonyjonassen9035]

What is that techno song

[@sneedfeed3179]

I could say anticapitalist things right now and Adidas won’t drop me- Kanye Brezhnev

[@pojunskii]

ADI ADI ADIDAS

[@CivilEngineeringProgram]

I finished, its all over my screen