Why This Luxury Candle Costs $660 | So Expensive | Business Insider

[@sentinel6059]

For anybody wondering: they did not change from beeswax to synthetic waxes to make vegan products. They did this to increase their profit margins. Synthetic wax is an order of magnitude cheaper than beeswax.

[@JohnDoe-fv9si]

Absolutely correct. These old luxury brands are full of shit.

[@kingoreo3642]

It also has better “hot throw,” so they smell stronger and from a longer distance

[@Mr.Bear_Nessesities]

I hope this company read these comments and get their crap together cause might as well go with another candle maker.

[@dunhilda7095]

Most changes for the environment never affects their profits but rather increases them at the cost of the consumer, plastic cost a little bit more to produce... so now we have paper that's one example.

[@bastianeilks3899]

To add to that, anyone who has spent like a single minute researching would know that harvesting beeswax and honey does not harm bees. All vegans I know don't have an issue w/ using bee products.

[@fated2pretend]

As someone whose family owned and operated a candle supply company, I can tell you that unless she's putting in some extremely rare fragrances, there's no way a candle should ever cost that much.

[@OddWoz]

and especially ones made from _petroleum._ They completely dishonored and invalidated their legacy/brand as far as I’m concerned.

[@andresbetancourt2709]

Their explanation for then being expensive is they are milking he history of their candles. They are milking the fact that a queen once had them but not even a well loved queen remember people Marie Antoinette was beheaded with her husband by the people of France. A candle with no special or rare fragrances should not cost more than $25 at most if they wanna milk their famous customer.

[@neshasantana]

does ur family still own it

[@ohsweetmystery]

People who pay that much WANT to pay that much. It gives them a sense of superiority.

[@OddWoz]

@@ohsweetmystery that’s it in a nutshell.

[@Nillix1]

sooo its 2$ of candle wax costing 600 because the wicks are straight and Marie Antoinette liked it? makes sense

[@AdamBechtol]

:p

[@Ares483]

No, you don’t understand. Its because the buckets are heavy 🙄

[@xDomglmao]

tell me you have 0 clue without telling me do you use perfume?

[@arminkaiser8933]

Oh yes, the perfume is worth 500 $ @@xDomglmao 🤡🤡🤡🤡

[@xDomglmao]

go ahead produce something similar and sell it for half the price maybe you wont be broke anymore @@arminkaiser8933

[@anca1ag0n37]

So luxury candles are supposed to use natural waxes which justifies their price, yet these candles cost hundreds of dollars despite using synthetics? What a sca- business model!

[@bunjijumper5345]

How is vegetable oil synthetic?

[@kenc2257]

You missed some key points in the video. The candles use natural organics...giving up bees wax for vegetable oils (mostly rapeseed and sunflower oils). The high retail price seems to come from the hand-crafting, quality control, and (certainly) the historical nature of the brand-name.

[@notsus6956]

actually they gave up beeswax for paraffin wax @@kenc2257

[@Wastok]

@@ithecasticHey listen champ let me explain something to you really quickly; if enough customers weren't willing to pay $600 for their candles they wouldn't charge that much. My mom always said life is harder when you're dumb so I try to have atleast a modicum of pity and empathy.

[@GhostofJamesMadison]

​@@Wastokthere's a guy in the comments section who said his mothers store stopped buying them once they changed the receipt as the quality went down significantly. I bet you anything they had this fluff piece done to try and get more customers as their stock plummets .

[@Dlt814]

I normally agree with the price that is charged for these luxury items because of the handcrafting that goes into them or the special materials. But this is obscene. The busts do have some craftsmanship but there’s nothing special about the other candles. They’re not even made with beeswax!

[@DogNOMMERS]

Exactly what I thought was odd. Vegetarians and Vegans only started up until the mid 1900s to 2000s through gimmicks and marketing. If they wanted to keep to there traditional luxary special ingredients why choose something other then beeswax. They are making it seem like the candle makers before the 1900s would do the same thing

[@1cosmicdebris]

​@@DogNOMMERSExactly. If you don't want the product how it's made, buy a different product. Also, if they made 2 products I bet the "vegan" one wouldn't sell. That's for profit margin...

[@TheCampsiteRule]

I think it’s evenness of the burn , the way the flame burns, I’ve seen some church candles and the flame burns completely still, no flickering or wavering, all one even color. That’s where the craftsmanship comes in. I agree the price is obscene.

[@kattglufsare]

​@@TheCampsiteRulenot to act harshly on any candle makers here, because it is a fantastic hobby - but my five year old can do that when we make candles at home. It is such a shiteasy craft that the only value that remains is in the branding. That is why this company can charge so much.

[@sd-ch2cq]

They brag about it being 'hand poured' but I fail to see how that would make the candles any better. Just seems like they can't afford the machine. I like the idea of a company staying around for centuries, but I just don't see a reason why their product is so expensive.

[@lucaria6164]

Let’s see here 1. Synthetic aren’t expensive. That’s in their foundation, a cheaper alternative to the more expensive and difficult to obtain natural ingredients 2. I didn’t hear a damn thing about the fragrance blend. Is it natural blend? Synthetic? Mixture of both? What are the notes to justify the price? Rose sambac, rose absolute, sandalwood? For all I know they could just be using synthetic fragrance oil from Nature’s Garden supplier that diy users love 3. I want you to carve those wax statues by hand out of a block of wax like a real artisan, then you can go and charge the artisan price tag. Not a mold doing the work then you trim the edges to finish it off

[@shan_navi]

You sound so ignorant it hurts. How about actually looking into the brand and their established reputation they’ve built over the past centuries. Supply and demand…

[@jeanladoire4141]

In a free market, value isn't related to cost and time for production, it's related to what the client is ready to pay. Making molds is expensive also, even if they are re-usable

[@alexjuback8127]

I have never seen so many triggered by candle prices. It must be Bidenomics

[@Max_m]

@@shan_navilol that’s his point, the price is now only because of ‘reputation’. They don’t use beeswax, the don’t hand sculpt, they may/may not use natural scents. They have history but no longer follow it

[@auric-goldbugger]

“The most difficult thing is carrying the buckets.” Now I understand why a candle can cost $600.

[@Oopspoops4merica]

No you don't understand. When someone carry a heavy bucket to build a building or bridge that will last generations, that isnt worth much. When you carry a bucket to make a disposable item for Rick people. That is valuable

[@deana6072]

@@Oopspoops4merica Rick and Morty people 😂 I agree

[@michaelbrinks8089]

It costs $600 because some people are dumb & rich enough to pay $600 .....Just like they'll pay $500 for a white cotton T-shirt that says Fendi on it.

[@samanthasmith61]

women ☕☕

[@ninlh.8950]

@@samanthasmith61come on. Your hate on women is unbelievable high. Sad.

[@macadonards1100]

I like how they justify the candle with how much work goes into it. Like 1, the operation seems inefficient and 2, the hardest thing the workers have to do is moving a bucket of wax.

[@AvanHamaland]

You can easily get beeswax candles and hand crafted candles in France. They're not this expensive. This is pure branding. I'm surprised they still exist.

[@KateCarew]

Trudon has a very loyal contingent. It’s insane. I receive trudon candles every Christmas from several devotees in my family who are older, wealthier and VERY out of touch with reality 😂 They have nothing in their homes that’s not “fine luxury” Their freaking toilet papers are “bespoke”.

[@trollsneedhugs]

​@@KateCarewYes. They don't need many customers, and there's plenty rich.

[@erich6860]

Rich people will pay 20 bucks for a bottle of water. A 650 dollar candle seems like a good buy at that point LOL

[@mauicountygis5450]

I'll fess up. Have one of the "great" (5 wick) Cire Trudons in my place and 4-5 of the regular size. Are they overpriced? 100%. So why do I buy them? 1. No other brand mixes scents/essential oils as skillfully. I make my own scented candles too. They are ok but Trudon's scents are far superior. 2 I can afford it. No, I don't buy them to impress anyone. I have autism and good smells keep me sane(r). I'm sure some people buy them to impress guests. I don't like having guests personally. 3. They have existed as a company since 1643. They must be doing something right. My two scents.

[@shan_navi]

@@KateCarewI wish I could show these people what you wrote about them…why do you care what they spend their money on so much?

[@seanlancaster594]

Putting a $660 price tag on a candle does not make it luxury, it just makes it overpriced.😂

[@Jamfogerty]

Yep thats the mayority of "luxury brands" specialy clothing

[@shannonolivas9524]

Most luxury items in a nutshell. Some, the price is legitimized by time spent on the product, or the craftsmanship. When I hear "the more centered the wick the more ideal the burn" I think "yeah, like every other candle company".

[@The_JEB]

@@shannonolivas9524 thats why most candle companies that mass produce candles usually use some sort of automation to make sure the wicks are centered every time at a massive scale, instead of having someone finger every candle wick

[@Shyknit]

To each there own but it's kinda insane to think about the people that buy this are quite *literally* "burning their money away"

[@funeats8201]

Yeah…people are pretty gullible these days.

[@itsasecret9079]

Bro that one grandma in Mexico in one of the still standing videos puts in more effort and work into making her candles and wax figures and sell for a far more reasonable price; not to mention they’re are handmade and are absolutely beautiful. ( the one who makes wax flowers and the giant candles)

[@jussabunchofBS]

That’s a great comparison. Her candles were beautiful and all different thanks to being handmade.

[@louisasmiles]

Lol. I'm so glad I'm not the only one here who went into that portal

[@anonymouse9833]

I thought about that exact video when I saw this haha

[@diddlybop]

Perfect comparison! This is just another french robbery like Chanel and Louis Vuitton. Just brand no substance.

[@RicardoBustos95]

I go to search and watch that video an holly… a world of diference between. And she uses REAL bees wax

[@redblueyellowlight_brigh91956]

" so-called luxury candles" got laughing. Let's be honest, they eliminated beeswax to increase profit margins. Synthetic wax and fragrances 😂

[@mactrek2]

That is exactly what the woman said for the most part. They switched so vegans would also buy them, thereby increasing profit values.

[@benjamin8399]

@@mactrek2 It's still animal wax, she says they can't say they're vegan

[@ChadWilson]

And, ya know, beeswax is made BY bees, not made OF bees.

[@elise-clementinedraye2146]

@@ChadWilsonyeah but vegan products include ‘not animal products’ it doesn’t matter if the animal suffers or not by producing (for example wool isn’t vegan even if the sheep HAVE to get rid of it)

[@AVA-hu4yf]

Actually you're technically incorrect there but only slightly lol. Yes they don't like grind up bees to make bees wax. However, bees wax is actually just bee fat. Its fat that the bee's produce in their bodies then they excrete it out in-between their body segments, collect it, and use it to make the wax of the hive. How neat is that!@@ChadWilson

[@battery781]

I was supposed to be married last year but during a night of passion my fiancé became so enraged by my irregular burning candle that she stormed out of my life and alas I am a lonely man. If only I had one of these candles sooner!

[@thomasjohannesen1003]

My wife only said yes to marrying me because I spent $660 on a candle that cost $20 to make. They work like magic!

[@mohamadkourghi509]

You serıous?!!!

[@Mohammad.Al-ausy]

6:25 "but the mold only does part of the work"... lol😂 it does everything all they have to do is the finishing... what a steal

[@tylero8595]

There is no way its worth $660. Or $52. My ex worked for a "luxury importer". I would see the prices of the candles at wholesale prices. They were very nice. About $5 a candle. They had very nice packaging. And were nice smelling. I figured they would see for maybe $20 to $30 retail. Nope. They were going for anywhere from $150 to $250 per candle. I couldnt believe it. After learning that information I was very hesitant to purchase anything"luxury" after learning this. Its an illusion. Purchasing luxury goods only serve one purpose. To make you feel warm and fuzzy inside. Nothing else.

[@echognomecal6742]

To make you feel warm and fuzzy inside...& to show off & fit-in w others who also need these symbols.

[@hillre14]

💯

[@mystrdat]

@@echognomecal6742 They don't really need these symbols, rather they have so much money that it doesn't really matter if it's $20 or $600. And at that point, why not a $600 candle? It costs you basically nothing.

[@edenassos]

Took you this long to realize it? Value is subjective. You must either be an extremely slow learner or dyslexic or both. People can choose to buy what they want with their money. It's no one else's business.

[@echognomecal6742]

@@edenassos Wow. Incredibly rude, completely unnecessary, pointless & revealing of shortcomings including ignorance. The bit about minding one's own business is sadly hypocritical. How "long" I wonder. Hoping you get better. ☮

[@cookiesandbussies1577]

If I was running a scam, not sure I’d have the balls to let my operation be aired out like this.

[@ShaneTheViking]

An objects value is subjective, its worth what someone is willing to pay for it. What i find amazing is that this company has found a way to remain relevant and profitable in a modern market.

[@boskilingenfelter9515]

A fool and their money are easily parted. Dumb people have existed since the dawn of time.

[@OddWoz]

Lmfao. Found the one guy buying $600 petroleum candles 🤣

[@SidVacant69]

​@@boskilingenfelter9515or the insecure who try to prove they're rich.

[@MrDasfried]

​@@OddWozi'd work a bit on my reading comprehension skills if i'd be you ....

[@shan_navi]

@@OddWozfound the one person that’s ignorant and broke af…

[@Dean2002]

Imagine someone judging you because your candle aint burning equally

[@Mickmickster]

Wait, you don’t? You’re an anti-candlelite!

[@AFriendlyWeirdo]

It's not a matter of judging someone, it's a matter of product waste. The wax is what fuels the candle, if the wick isn't placed correctly it doesn't melt the wax efficiently causing it to go out faster. If you've ever seen a "finished" candle with wax still up the sides that means the wick wasn't thick enough for the container. A thicker wick would have evenly melted the wax causing the candle to burn longer. If you're eating something you don't leave half on your plate and complain about still being hungry, you have food right there. It's the same thing. I've had candles burn 10 hours less than they're labeled, it wasn't false advertising; if the wick had been placed correctly or the right size it would have burned longer.

[@VVeiQuek]

Imagine someone spent 660 to address judgement like this. 660 for something that melts away... 😂😂

[@bravokarthik4329]

😂😂😂😂😂😂😂 it's just a candle 🕯️

[@vidard9863]

I'd be stoked that they had to go that far for something to hate on me for!

[@migueldelmazo5244]

Edison made the first public demonstration of his incandescent light bulb on December 31, 1879, in Menlo Park. It was during this time that he said: "We will make electricity so cheap that only the rich will burn candles." --from Wikipedia

[@johnshite4656]

Yeah, but then he went and ruined it by electrocuting that poor elephant for no reason other than to prove that electricity is lethal, so boo on him.

[@2012frawd]

he was trying make an argument that ac is more dangerous than dc.@@johnshite4656

[@NicolasSilvaVasault]

out of all the so expensive episodes i've seen, this is probably the very few ones where i think they're just scamming people 🤣

[@jamiegreenberg8476]

so far i think this is the ONLY scam one lol

[@shan_navi]

That’s cause you don’t know a damn thing…supply and demand. No scam, just a price based on centuries old establishment

[@Sotisesnygg]

​@@shan_navishill

[@jeanladoire4141]

Luxury items are sold MUCH more than what they are worth. You buy a brand, not a product

[@lil_mocha3772]

@@shan_navi MLM's have demand too, just because there's demand doesn't absolve something from being a scam

[@fernandoschuindt1665]

I usually watch these videos and I ended up "oh yeah, that's cool, sounds expensive indeed". I arrived here kinda expecting the same, I guess it was a deception this time, haha. Honestly, this is lame. When I saw the busts I was like "oh, right, this makes sense now" then I heard the word "mold". I was already half-dead during the whole "vegan candle" thing. Heck, anyone can build those exact same candles at home for way less. kek

[@xDomglmao]

no. good luck creating these scents. same reason not everyone can create high-end perfume.

[@3mar00ss6]

​@@xDomglmaothe cope is insane

[@fernandoschuindt1665]

@@xDomglmao Nobody is creating anything in this video, it's all off-the-shelf. LOL

[@xDomglmao]

you have 0 idea. @@fernandoschuindt1665

[@oni-one574]

@@xDomglmao Simply not true. A friend of a friend of mine started a candle business in 2019 out of their garage. It's now a full blown company. It's really not hard to make your own scents as there are many factories you can coordinate with to get the ball rolling, so long as you have a good nose for smells and sales. Basically, you just have no drive to understand the OP is actually right. All you need is a few molds that may be worth a few hundred to thousand dollars and boom. You can start a business.

[@sentinel6059]

So in order to cater to a supposed 'vegan' clientele (which does not exist, I'd bet that their customers are not vegan), they've abandoned beeswax - a superior material - for cheaper, inferior alternatives. I bet they haven't lowered their prices though...

[@nanushka]

For some types of candles, soy wax and coconut wax are way superior to beeswax. This video explained it very poorly, but people who make candles will tell you the same

[@sentinel6059]

@@nanushka Interesting, can you tell me more?

[@Wastok]

@@sentinel6059 Shouldn't you be telling the rest of us since you're the one who is claiming that beeswax is a consummately superior material for utilization in candlemaking?

[@mr.fahrenheit7009]

🤷‍♂️

[@c0ldc0ne]

@@Wastok If it isn't, then why did they use it up until 2018?

[@mathewmcfool]

$600? Literally, for those that got money to burn

[@shannonolivas9524]

I like how the boss says the candle company being the go-to source for lighting has been "completely turned upside down by the course of history" like electric light is some unholy aberration that defies the natural order.

[@rontropics26]

From five million to a billion in seven years? That's ambitious. The scale of the candle bar graph is way off.

[@jayschafer1760]

Not the first time this channel has made a mistake like that, unfortunately.

[@karenneill9109]

If it follows the current trend, of increase in scented candles. Which is absurd, of course. The market is already saturated.

[@jaxturner7288]

Inflation bro, the rate it’s going a candle or a loaf of bread will cost a wheelbarrow full of cash by then.

[@cvspvr]

the candle company got in nfts

[@monksandmonets]

Sorry but if you don’t think a centuries-old product’s market size can grow 200x in eight years you just don’t understand business.

[@marufmorshed3612]

If the most difficult part of the job is to carry that 7 litter bucket, then that job is not difficult at all 😂

[@johnshite4656]

It's all relative. You haven't seen MY job.....

[@johnlafrance2692]

No matter how wealthy I am I’m never buying a $600 candle that’s just crazy

[@xDomglmao]

until you smell the heavenly scents and realize it fits perfectly with your interior like nothing else

[@edenassos]

You're broke, so "no matter how wealthy I am" means nothing.

[@alanwatts8239]

​@@edenassosBecause you totally know who the hell he is.

[@willy4170]

@@xDomglmaothen you realize you’re being scammed for a candle that doesn’t even contain beeswax.

[@3mar00ss6]

​@@edenassosI'm wealthy but not stupid lol also ew French product

[@smolmuffin]

Don't get why they completely ditched the beeswax, it would involve getting more equipment but they could have kept using it + have a vegan candle line as well. Options for everyone instead of swapping to a lesser quality wax

[@PhonePhone-sf8te]

it's cheaper to use the oil that mcdonalds cooks their frenchfries in than using beeswax.

[@PhonePhone-sf8te]

@@pleoryo9405 and some oils are shitty and cheap. like rapeseed aka canola.

[@nametook]

​@@pleoryo9405The 'oil' used for the french fries is solid until heated. Animal fat, and oils (since they mention it as wax components as well) is very much relevant to how cheap the material is.

[@aiai-j7i]

Because it is cheaper to use synthetics. I am very disappointed they didn't keep the beeswax option. I call Greenwashing!!

[@johnshite4656]

If they used real beeswax today these candles would cost $6,600 instead of $660, and who in their right mind would pay $6.6k for a candle? $660 though, that's very reasonable. Little trick of the trade: USE FILLER. LOTS OF FILLER. CHEAP CHEAP CHEAPIDY CHEAP!

[@marakissinger7925]

There are many products on so expensive where the cost feels so justified when it comes to labor and materials. These candles are not among those products.

[@wolfurystryxx5878]

What’s more insane is that there are people who actually spend that kind of money on candles.

[@MelvisVelour]

Being a native French speaker, the first time I heard someone say "oh, that's SO bougie" I was thinking "..and what does this overpriced cookie have to do with candles?"..and guess what, we have bougie bougies....badoomCHING! That linguistic tomfoolery aside, I'm sorry, $600 for a candle and they didn't even get the label on perfectly?

[@sforza209]

Hell yea I learned something new today

[@JordanBeagle]

I guess they got a good scam, I mean "gig" going, all they have to is fleece a bunch of rich idiots and they make bank!

[@cindimams4394]

So basically when people are trying to act bougie they are basically acting like a cookie? 😂

[@MelvisVelour]

@@cindimams4394 Oui..and in the case of that specific moment in time, a very bland and soggy Macaron...zut alors! To ze Bastille!

[@pypes84]

Imagine your USP being "we are ye olde traditional candlemakers to the very posh" and then deciding to drop beeswax for vegetable oil and paraffin so you could sell to vegans. It's like buying a steam train and then converting it to run off batteries.

[@barcodenosebleed5485]

Not to mention, the fossil fuel industry, which produces paraffin, does way more damage to way more animals than the beeswax industry.

[@lacklvster4512]

i know, i got so mad when i heard that. the founders are rolling in their graves.

[@xDomglmao]

this is indeed very, very sad.

[@jeffm3283]

there's a train ride in Prescott where they did that so your comment made me laugh. turned the steam engine into an electric

[@SupernovaBetty]

Also honestly they say it’s to sell to vegans but paraffin is wayyyyy cheaper than beeswax. Profit is king.

[@camt2780]

Am I missing something? Did that graph say the luxury candle market is worth 4.97 million in 2022 and will be worth over a billion in 2030? Thats a 200x increase. That seems very unbelievable. But if it's true where do I invest!

[@cynot71]

The power of price gouging.

[@sidewaysdesign]

Spotted that too - I suspect it’s misplaced decimal, and it is intended to read as $497 million.

[@andrewj3177]

Also the backbone of luxury market these days are limited to a wife of some rich asian, or arabs with oil money to spend

Caveat Lector!

[@lonnarheaj]

News flash: wax does not "dry", it cools and solidifies.

[@AdamBechtol]

One of the few "So Expensive" where the people getting screwed aren't the poor farmers, craftspeople, and laborers in the field, but instead the customers. Ha.

[@Puddingskin01]

Depending on your price range your home also can be a very expensive candle.

[@avlan9074]

Or your neighbourhood if you want some party size

[@Puddingskin01]

@@avlan9074 Hey, those are fancy multi wick candles.

[@SimoraCheeks1]

Yes, but will it burn evenly?

[@OfficialSamuelC]

Nobody would tell the difference between a $5 candle and $600 candle. But clearly a candle of that size in the cheapest form is going to cost a lot due to materials. But even then, you won't tell a difference between a $100 candle of that size and a $600 candle. I bet a lot of cost is the actual vase/container. Bulk ingredients for wax etc won't cost them much. They probably make at least $250 profit per candle. 99% of people don't stare at candles close enough to tell the difference between a good or bad candle, or a hand poured one or not. It's something you literally burn to nothing. What matters really is the scent and a bit matters about the look. But again, 99% of people aren't standing around for hours staring at the candle burn so it won't matter how it looks or if the burn isn't perfect.

[@thegamingwolf5612]

The 600 dollar candle will also burn longer

[@godofnothing520]

Like other ridiculously expensive items, which one is better "Here I bring you a gift a $5 candle" vs "Here I bring you a gift a $999 candle". People who buy this kind of stuff is candle collector or rich people with unlimited money or middle-class person want to flex their expensive candle.

[@olgar.6604]

You definitely can tell the difference as it is burning.

[@kylehenline3245]

The cost is the fragance. Essentially they they are marketing a $150-200 largeperfume in their big ass candle. But yeh 100% not worth it, their wax isn't that expensive and the people trying to pretend mixing and pouring candles is so difficult are annoying. No amount wick straightening is worth that kinda markup.

[@xDomglmao]

- burns evenly and longer - doesn't make your ceiling black - smells incredible and fills a room with its smell (you can't even remotely compare Trudon's scents to cheap scented candles) - superb design with good haptics (probably because the materials are very good)

[@infxmhc]

"Yes sir this is our $600 candle" "why are they so expensive???" "some ladies had to carry buckets and pinch the wicks before they dried!"

[@arunashamal]

have you seen the $600 candle? it is size of one of those large champagne buckets.. it is a huge candle

[@duroxkilo]

@@arunashamal but have you seen the price of bulk candle wax/paraffin? :) less than $1 per pound

[@arunashamal]

@@duroxkilo so?

[@Shock_Treatment]

@arunashamal So, you could make a candle like that for less than $30, probably.

[@evolunacy2]

Heading in to work and starting the day by lighting candles seems like such a lovely part of the job. While I wouldn’t spend $660 on a large candle, it’s an interesting process.

[@samjaneczek9570]

I think what people often forget is that luxury brands tend to make their profit off of the cheaper products (like the smallest candles) while the truly expensive pieces remain the face of the brand. The highest priced items get them attention and by buying the smallest candles people can feel like they are participating in a luxury brand. It's that simple and people are willing to buy. Also, it's easy for the average person to sell the labor short when the price for the item seems way too high. I can see why the prices for the busts are astronomical, it's an art piece.

[@Kaakaar]

So expesive series in different countries Japan: take years to master the craft France: it's french

[@gigar9000]

A lot of you tried to dismiss this brand without giving it a try. I have spent a lot of money on candles, from 1 dollar scented candle to 20 dollar Yankees, to this Trudon candle for around 125 dollars. The difference in the quality of the scent is amazing. The 1 dollar struggles even at smaller room, with minimal smell despite smelling good while unburnt. The Trudon smells wonderfully natural, complex and very strong that even through 1000 sqf of space.

[@ex4266]

i love how trudon is using their brandname as a reason for luxury, but literally left their traditions behind except the busts, and even they are made very industralized

[@ali9-io2ux]

yep, no difference. you yourself sayed "many "not all" cheap candles use paraffin wax" then said the expensive company uses paraffin wax too. so if there's cheap candles that don't use a paraffin wax why would I choose ones that do? I feel like the price of the same candle would be only 60 dollars if it was made in Indonesia

[@Rohit123Raj]

Yes! Vegan Candles , that's what humanity lacked since ages😂

[@rafa_br34]

ikr, don't we all love some vegan candle snacks?

[@SAMZIRRA]

you would think that anyone charging that much for a candle could afford a pulley system to lift the buckets of hot wax safely over the candles, but what do I know? I’m just some dude who likes cheap candles that smell good

[@greenboi300]

Feeling like Trudon sold themselves short here. First ever company to use beeswax which made the candles smell better in the palace of Versailles. The glass is blown in a historic Italian glass factory and every one is molded by hand. The scents aren’t yankee candle, they’re created by French perfumers. They’re wildly historic and unlike diptyque or Jo Malone they are artisanal

[@marcduck111]

They said they don't use beeswax, and at 2:45 they say the most popular model is filled by machine. I don't really get what makes theirs so unique other than having a straight wick

[@xDomglmao]

they dont use beeswax anymore, that's right. the design and smell is what makes them unique (bonus: no tunneling, smoke, bla) @@marcduck111

[@GeorgeBanks-x5d]

@@marcduck111 Nothing anymore. They are doing what so many luxury brands are doing. Cashing in on their legacy by making cheap crap at "luxurious" prices

[@greenboi300]

@@marcduck111 I didn’t say they still did I said they were the first. It isn’t environmentally sustainable with the bees going extinct. Also ignore hand blown glass, French perfumers doing the scents,, prestige by being a royal French company, and also the oldest candle company to still exist. They also still have a candle with bees wax called “Cire” and they give to a bee charity with the proceeds while being sustainable with how they collect it

[@ruthannweist3885]

@@greenboi300 Domestically-kept bees (where the beeswax comes from) are not going extinct. Wild bees- usually species that don't form large hives- are the ones going extinct. Also, harvesting beeswax doesn't harm the hive in any way, as beeswax is literally just a byproduct. They switched to paraffin because it's cheaper to produce.

[@YochevedDesigns]

Can you imagine the cocktail party conversation? "So,what do you do for a living?" "I pinch wicks and polish busts."

[@shalomcraca1806]

😂that is mean

[@haomingjin1617]

5:04 Lol they said so much about the importance of the wick being centered and straight yet in this shot it is clearly off center and crooked.

[@Myacckt]

Cire Trudon candles are something else. Smell them to believe me absolutely stunning

[@crp5591]

Who knew that all we needed to do to charge insane amounts for a *candle* was to make super duper extra sure that the wicks are straight! The pretension is just laughable! I have seen a lot of the Still Standing and So Expensive video series on this channel, and *this one* really just made my eyes roll back into my head. I mean, really!

[@TheSwarm666X]

still wondering how they justify $660 for a candle. they are not talking about any fancy oils, they are not talking about any fancy hard to make wax, nothing here is any more special than anything i find at wal-mart. they started the video about how they don't use paraffin wax, then say it is used in the bust candles. which is a stretch to say candle since the wick is 4 inches and was added at the end of production. and i love the graph. goes from under $5mil to 1.18bil (232X increase) in only 8 years for no reason. yes, people are struggling to buy a house, can't feed their family, but will splurge and buy a $660 candle? your kidding me. this was a joke right?

[@xDomglmao]

I will give you 1k if you manage to replicate a Trudon candle of my choice with stuff you find at walmart if you fail you give me 10$ deal?

[@TheSwarm666X]

@@xDomglmao do you have the equipment needed to do it that i can borrow? this would also require their recipe. because my argument isn't the knowledge, it is the blend of materials. they don't even use bees wax anymore, so the soy based candles would probably make up a fair bit. also this video didn't talk about any of the oils being in any high regard, so i am to assume they are going to be standard essential oils. i am not saying they are not producing good blends of wax and oils, it is that they are not doing anything that justifies the cost.

[@xDomglmao]

your biz, your equipment. and you have to get the knowledge yourself ofc. try catching up to 300 years Trudon has a premium bcs: - made in europe - 300y of experience => you can assume best results possible - pro French parfumeurs creating high-scents (basically same reason why you pay 5$ for cheap perfume vs $$$$ from Guerlain etc.) - glass made in tuscany - iconic designs - protecting bees (donating part of the $$$) and as always the last % of perfection cost much more. for some apple earbuds are ok, others want 1k headphones from sennheiser @@TheSwarm666X

[@zzz-i9e]

@@xDomglmao which one is your choice?

[@fdg92]

The $52 ones are not the one you showed, Business Insider. $52 dollars got you the smallest size : 70-gram candle. The photo you showed is the (basic size) 270 gram costing $125

How typical. Nice catch

[@homfri111]

No wonder chef jeanne pierre left france behind "so much stuff in france that cost an arm and leg for a dollop stamped with a regional protection sticker, but costco has the same quality for $40 and you get a crate of it"

[@melodyparra2960]

Damn and I thought Yankee and Bath and body Works was stupid expensive

[@erinrising2799]

right? Like I only get those ones if I have a coupon

[@stargazerbird]

The reason these candles are special is the scent. Strange they didn’t talk about how they make the perfume. I have tried a lot of candles and these are by far the best smelling.

[@MotoHikes]

Want to sell something for exorbitant prices? Go to France.

[@XwitterEye]

I don’t think I’ve ever wanted my candle wick to be any straighter than it is. A $2 candle is all that’s needed and the sputtering adds character

[@daccrowell4776]

Y'know, selling something that Marie Antoinette was fond of for $660, especially when the entire point of it is to be set on fire, might not be the right stance in the current socioeconomic circumstances. Oh, better still...candles that you're supposed to collect and NOT burn. Makes sense...wait, no...now it makes even LESS sense. Yeah, I get "artisanal" products. But I also get more than a whiff of P.T. Barnum sneaking around when it comes to this.

[@xDomglmao]

your logic is flawed. the carvings are art/deco. and there are many people who collect stamps. by your logic it should not make sense to rather collect than use stamps or post cards etc.

[@ThecrazyJH96]

“We use cheaper oils and straighten the wick by hand..now give me $600+ dollars”

[@rayoflight62]

What I see on supermarket shelves, that all candles costing more than ten pounds lay there unsold, while shelves with less than five pounds candles are almost empty. The bigger a candle is, more unstable it becomes. Therefore the wax must be pure and the type of wick must be matched to the composition of the wax, and must be properly terminated at the bottom. I've come across some tea candles that were fake, the wax melted in a blob after a minute or two and misbehaved. So I'm always afraid when buying candles now...

[@robb911]

I love trudon candles!

[@bzo218]

Their attention to detail most definitely makes their candles premium but you'd be a fool to buy that oversized candle for $660. Sorry not sorry

[@leaf16nut]

I only buy candles made of 100% bees 🐝🔥

[@OohMilitia]

Those Yankee Candles are NOT $17. Here in the states they're $26.50.

[@camerongray7767]

My bank account praying that my wife does not see this video

[@Pixelpunch3]

So a year and a half ago the global luxury candle market was worth less than $5 MILLION, and in the next 6 years it’s expected to go up to over $1.1 BILLION? Okay 😂

[@denisebarton8159]

And they smell sooo good! I pay for the scent.

[@anibis485]

Think of what you inhale with such candels; VOC (volatil organic compounds) everything one try today to avoid. At least when it was beewax it was less harmful but now with parafine just forget it!

[@bebepastiche9105]

It’s interesting how most of these videos show rich people exploiting poor families who make something but then this one’s just candles and really chill by comparison

[@battery781]

There’s a sucker born every minute

[@imdone3671]

Love the narrator! ❤

[@q_ayyah]

Thank you! 🥰🤗

[@imdone3671]

@@q_ayyahis that you? ❤ I can listen to your voice all day 🥰

[@q_ayyah]

@@imdone3671 it is! Thanks so much for the kind words ❤️

[@Gracemillerak]

I honestly don’t care if my candles are poured by hand or not

[@Eccentric_Living]

Thats right... If they are vegan or not, thats whats really important!

[@jenreiss3107]

business is really just about the perception of value rather than some intrinsic value of the product

[@apurvsahu7117]

They should write on the candle " This candle is $660" to make it more stand out.

[@tmanning6829]

hmmmm - to all the haters out there. I owned a candle manufacturing company some time ago and the difference between hand-poured [ or hand centred wicks ] and machine powder paraffin is enormous. Also, the quality of the fragrances is the difference between bubble gum smelling candles and fine perfumes. But hey - if you are not a connoisseur, get bargain-bin stuff from a supermarket because you wont notice the different anyway.

[@grumpyoldman64]

So they've been around for hundreds of years and make the best candles... then in 2018 they changed their candle recipe that made them famous over hundreds of years... so now you're just paying exorbitant prices for a classic name not the classic product ! This just another stinking Frenchmen trying to cheat you out of your money ! Lol

[@levtieart3409]

Its not that its the "Conpany thats here for xx years who downgraded products and uses their name to gasligjt customers and makes it more expensive while worse quality" Like clothes, dr martens etc I found ww2 officer shoes on ebay They look. Better than my officer shoes Waterproof, great leather, nailed shoesole etc 100year well worn shoes and they look better than my leather 10 year old shoes... So yea... Only rly companies who didnt do it is faber castell and schmincke or maybe japanese brands Or some italian ones but rest....

[@ymighty001]

Why people even bothers buying this thing?

[@sbel6626]

When I was in engineering school I had a prof named Kader who failed almost the entire class and I was one of only 5% of students who passed on the first try. Turns out Trudon has a candle called Kader. So I spent 130$ and bought myself the Kader candle as a graduation present to myself. I’m finishing my masters and I have lit that candle every single night before a big event and it always reminds me of how smart and determined I can be when I want to.

[@sforza209]

Your bs story makes absolutely no sense! What does the first part have to do with the second part?

[@sbel6626]

@@sforza209 the candle coincidentally has the same name as the prof who almost failed me, so I light it and think about the time I almost failed but didn’t.

[@ramonbril]

Whow now that is upselling like a pro!

[@craigcostley4310]

i like my $2 candle just fine thanks.

[@KarynPeterson]

Can't help but feel supporting a small artisan/hand crafted candle business would be a much better use of everyone's money. You still get a luxury product and don't pay for the remains of a brand that discontinued their original beloved formula years ago. I see why this video was mentioned so frequently in the comments of the roché pastel video.

[@Astrotamtv]

When i buy candles i care how good they smell not how good they burn…

[@hoorayitsjackie6166]

My rent for one bedroom in a two bedroom place in Salt Lake City, Utah is $667. Just think of the money I’m wasting on a place to live when I could just buy one of these giant candles and have no place to put it.

[@xDomglmao]

astonishing how many commentators did not get the point of this video. it is not 600$ (you can get it much cheaper btw) for a candle but a giant scented perfect candle. made in europe (glass from italy afaik) = automatically higher price bcs better wages, on point designed, long lasting gorgeous scents, no tunneling or crap on your ceiling when you burn it.

[@jeffm3283]

That is a good point. The French actually compensate their employees

[@greenboi300]

Also the glass is blown in a historic Italian glass maker in tuscany and is further molded by hand. Idk why they didn’t bring that up.

[@xDomglmao]

yes exactly, that is what I had in mind. thanks for confirming @@greenboi300

[@throwawayaccountm1325]

there is nothing special about the candle…. regular bees wax does the same.

[@xDomglmao]

how many Trudon candles did you smell? @@throwawayaccountm1325

[@sSuperpu]

If they’re no longer beeswax like the royals used, then they’re no different than any other Walmart candle. The name means little when they go cheap on their product.

[@Lara-zr7jv]

I just love when the people who are interviewed speak the same language as I do so I don't have to read the subtitles

[@nirname-r4y]

I think that making a candle which is not supposed to be burned is somewhat incongruous as making a musical instrument which is not meant to be played on.

[@lillekenatnek195]

Its called robbery

[@lunix3259]

For $660 it better smell like the universe when I lit it up

[@jeffs-reviews]

More marketing BS to sell something that costs $100 for way more and rip off your customers.

[@farcenter]

So what I'm getting from this is it shouldn't cost $600.

[@Nerval-kg9sm]

As with so many other labor-intensive luxury items, I have to ask what's the point.

[@levtieart3409]

Its made for rich or fanatics Like poor people who have 1 hobby/thinh they go coocoo I like candles but i dont spend that much I have a rituals one for 20euro It burns over 50h and smells goddly and makes me relax and its worth it tbh but yea Not 600 xddd

[@Fourtune1]

What’s the point of having a necklace?

[@throwawayaccountm1325]

@Kennedyschool521 to…not burn it I guess? You can look at a painting for hundreds of years, but the point of a candle is to be burned.

[@PeuSHINIGA]

You CAN actually put a holder at the top of the bucket or cup and keep the wick millimetrically straight, no need to pinch a f*cking candle to do it and charge 600 bucks for.

[@queenofscots839]

You mean how much you saved not using beeswax?

[@milwaukeebrewers6337]

I just bought like 10 of those $16 Yankee candles for $3 each and wood wick $28 candles for $6 at clearance in walmart last week.. my wife loves the wood wicks and to find them for $6 was a steal.

[@blackhagalaz]

Just using paraffin wax for the busts isn't really the best Idea. It makes them rather bridle. Historical wax sculptures often had resins and chalk in them to make them more durable. Thinking about how much one of these busts likely costs (and the fact that it is st supposed to burn anyway) you'd think that they would use these traditional proven recipes. Still wouldn't really make a difference, because these canes and busts are just to expensive. There is nothing special about them except the brand name.

[@monksandmonets]

2022 market size: $5M 2030 expectation: $1.2B How? Someone please explain how a centuries old item’s market cap is expected to grow 200x in less than a decade?

[@Nick-tm2sw]

It would be interesting to see the data that they used to project the luxury candle market is going to increase from $4.97 million in 2022 to $1.18 billion in 2030. There is either an error in those numbers or someone is trying to get funding so they made up some financial projections.

[@andriandrason1318]

Think it should have been $497 mil to $1.18 bil

[@Another_Random_Dave]

This is basically the Payless Shoe experiment, but with a synthetic candle.