Why This Redneck Distiller Doesn't Want To Sell His Whiskey

In this video, we explore how Seth Dettling crafts his unique Alabama bourbon whiskey at a homemade remote distillery. Seth takes us on a tour of his facility, sharing his process and explaining why he has no interest to sell his whiskey.
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Chapters:
00:00 Dettling
11:33 How Dettling Stays Afloat
17:21 Finding and Trying Barrels Pt. 1
27:58 Finding and Trying Barrels Pt. 2
Host/Executive Producer - TJ Gamble
Producer - Alex Srednoselac
Lead Editor - Ben Young
Video Editor - Marc McClure, Alex Srednoselac
Thumbnail Artist - Alex Srednoselac, TJ Gamble
All claims made here about alcohol, whether in this video, in this description, or on our channel, are intended only for those of the legal drinking age.
Offers that may be promoted in this video are for a limited time only.
#whiskeytube #bourbon #whiskytube

[@tarheelskk]

This mans attention to detail and care in his product is unmatched. I cant imagine how good his whiskey must be.

[@daftwulli6145]

also we finally know what the dude who played ragnar in vikings did after the show.

[@jun2932]

This is, hands down, the most educational and interesting video on whiskey/bourbon I've ever watched. Not only is this man a genius, but the videography and storytelling is incredible. Thanks TJ.

[@nategjesdal4405]

A man wearing a Heckler and Koch hoodie is a man I want to purchase whiskey from.

[@kyleprevenas950]

Amen

[@ramzzzz1053]

The more I listen to this guy the more I realize he is no joke. Loved this.

[@joshlaws1300]

Seth seems as genuine as it gets. I could listen to his take on bourbon for hours.

[@november_whiskey85]

This is the best Brewzle video ive seen. I have always wondered why Dettling is under the radar. Its absolutely amazing. Im also in Mobile, Alabama and know Atmore very well as its only 45 mins from me. This man is quite obviously very intelligent and well spoken which gives me even higher hopes for the Dettling future. And im extremely excited to experience it and proud of them for representing our great state. Im on my 3rd bottle of tge cask strength and i have one orange label BiB. Its very rare i buy the same botlle 3 times and once this one is gone, ill be buying a 4th. Thats alot of repeats for someone, as myself, that has a 200+ bottle whiskey collection. I cant say enough about Dettling. Theyre a sleeping giant and i selfishly hope it stays that way bc thats more for me and less for the A-hole hoarders and secondary flippers that buy up all the allocated/unicorns and leave nothing for the rest of us just so they can make a dollar or add it to the multiple bottles they already have. I see people with dozens of unopened EHT, Stagg, etc and all they do is jack the price or let it collect dust. Anyways, forgive my salty rant. 😂 Try Dettling CS if u havent already! Cheers!

[@pammullin2160]

I don't like a strong oak finish, which bottle of Dettling should I try

[@november_whiskey85]

@pammullin2160 the Cask Strength is my favorite. It's the dark brown label but the Bottled in Bond is alot lighter with more fruity notes and thats the red/Orange label. The only bad one is the clear whiskey they make and I've never had the green label one.

[@metal_bassist]

He is such a nice guy! Talked with him for quite some time at spillway and he let me have his last bottle of the Pick at the spillway event. I want to do whatever possible to help him out because he goes above and beyond for what a distillery does.

[@jimmydelrio8662]

This guy is mad genius! Probably one of the best whiskey tour and barrel pick. I hope to try some one day. Thank you for the great content.

[@Tommy.OrginalvideosPhilly]

same i wanna try his whiskey so bad. he seems great

[@switchflow5405]

One of the coolest picks I've watched and his operational efficiency is top notch. Well done to the both of you.

[@ChemicalRobP]

This is probably the best bourbon video I have literally watched to this day. Absolutely loved this!

[@dawnhurst2714]

I had the privilege on purchasing my first dettling cask strength last week. It has truly blown me away. Seth you are an amazing man that knows his stuff and you make an incredible bourbon. Just wanted to truly thank you for doing what you do and I’m definitely a fan for life!!!

[@claytonbruner1808]

Seth Dettling is an example of what a person can achieve when they are passionate about something. Fantastic!

[@DAVIDJALVAREZ]

That guy is a true artist and purist.

[@kylesivers4730]

Found some Dettling in KY and immediately picked it up after watching the video. Orange label, BiB. Incredible pour.

[@GlenAndFriendsCooking]

23:00 We shot at Jack Daniels in 2008 with (then) master distiller Jimmy Bedford and his quote was 10,000 barrels a week. You know that in the 16 years since they've probably 1.5x - 2x 'd production.

[@bayleeandkincaid]

Who knew Ragnar Lothbrok made whiskey?? Great stuff as always Brewzle!

[@ScalpersSpeakeasy]

HA! That's great! I'm watching Vikings right now and you nailed it!

[@Maltlicky50]

Oh my god, I'm glad I'm not the only one that thought he looked like Ragnar!

[@coordi]

This man can really talk. Doesn't stutter, stumble, or crutch, just pure information in a smooth southern drawl. I loved every second of it

[@barrydunham896]

This is the best tour/tasting video I've ever seen. This gentleman's attention to detail and knowledge is amazing. If i ever see a bottle of his whisky I'll definitely be buying it

[@EarlWallaceNYC]

"This life" does not get better than: Sip'en good whiskey on the front porch with friends. This video made my week, vicariously. Thanks.

[@yourhuckleberry7480]

Love the video, TJ! Love the passion and craft that Seth brings to his whiskey. Good on you to highlight this brand.

[@Sonyjxm]

It's so good to see someone who comes off as a down to earth guy who is just passionate about making whisky. No high end operations, just attention to detail. I personally would love to open my own distillery and this shows its obtainable. Good stuff Brewzle, one of my favourite videos. All the best Seth! I hope to try some of your whisky one day if it comes to Australia!

[@bigdaddy4691]

My best friend processes game. He does everything the old fashioned way (cast iron kettles, old fashioned smokehouse, etc..). He refuses to expand his cooler capacity because he wants to do everything his way, and knows if he grows he's going to have to change his product. It can take up to 4 days depending on the weather to make some of our products, and he doesn't offer some products that only he and I and some of our close friends get because they are so time consuming he can't get the money for his time from the product. There's something to be said for resisting growth. He's doing this because he wants to, not because he has to.

[@lukemcalister1569]

Drinking on a Dettling store pick from High Cotton in Oxford, MS. I bought the bottle then saw the video come out! Very good stuff!

[@traderjoe141]

That was an excellent video…i find people like him so inspiring ,and love their passion for their journey…Bravo!

[@muskotnoet2910]

I love these types of videos, educational, interesting and fascinating. Keep making videos like this TJ! Absolutely amazing!

[@codywhittenton6144]

I’m 50 minutes from atmore down in Baldwin county, just started my burbon journey and am definitely gonna keep an eye out for dettling in the stores

[@serapheum]

The SiB CS is really good. One of my top 5! Dettling is a genius! Spiral cutting adds a huge amount of extra surface area in the barrel!

[@AlabamaLandSales]

My wife got me a Dettling single barrel bottled in bond for Christmas. It’s a very good bottle and has a different flavor and color than anything else in my collection.

[@seandennis8486]

Seth Dettling is a master. I really enjoyed this video. Wish it went on longer

[@iamkrafticus]

My buddy turned me on to Dettling a while back, and we are able to get it most places in Maryland. After watching this video, I really appreciate it just that much more, and will have to have a pour when I get home. Fantastic !!

[@mattdurbin898]

I was afraid of ryes for a while because the ones I tried had a bitter harshness I thought was the "rye spice". After trying more ryes, I realized that harshness was just bad whiskey and not the spiciness of rye lol

[@GlenAndFriendsCooking]

26:20 - I am drawn to Rye on the label... Some of my favourite Gin is made with a 100% rye base spirit, same with my favourite grain based Vodka 100% rye.

[@ryangraham6393]

Loving that one of my favourite KZbinr also watches one of my other favourites.

[@kraftysk1]

Really interesting operation he's got going on. Seems like he knows what he's doing.

[@sirrjjay9583]

First off I want to say I love the video I absolutely sucked up all the information when it comes to temperature and how aging has a lot to do with temperature it looks like very very interesting work keep up the good work Love your videos

[@Kypreparedness]

I feel like this is the future of bourbon. Obviously the big ones will always be around, but it’s getting boring drinking the same pours on the market. I’m curious how much a barrel/bottle is considering he only sells 50-60/yr and that sustains the operation

[@robertschroeder1978]

I enjoyed this video very much. The information presented at a craft scale is the direction that I'm personally heading towards. Great video...

[@laceycollins2212]

Coolest distillery you have went to and probably coolest distiller. Just a regular Joe and his passion for his bourbon.

[@anthonyver-meer4524]

I want to hear more and see more master distillers like this man. Great video TJ thank you!

[@Guns-N-Stuff]

Recently took a trip and bought a bottle of dettling bourbon 100 proof. Just off a whim. Haven’t tried it yet. This video makes me so excited to try!!!

[@iVETAnsolini]

Smart man right there! Loves his job, and isn’t stressed to the heavens!

[@jayjames8026]

this guy is a a whiskey genius. Give me his Rye NOW!!!

[@JJ-nh8lv]

This was so awesome to watch. I'm very excited.

[@MichaelYugo]

A quick check shows this man has a finance degree from Auburn School of Business. I LOVE project management and Bourbon.... This is a great video to enjoy and learn both.

[@biggjoe8526]

Really enjoyed this one. I’ve really am starting to enjoy seeing the whole process and how it is different from each place to each place. You wouldn’t think they would be that much difference I’m making basically the same product but there is.

[@BuddyFulton]

The BEST whiskey/bourbon video I have seen yet. I would love to be able to taste some of those barrels.

[@willbrooks8906]

Video idea: do livestreams with each livestream being titled as one different state each time. Use all the donations from the livestream to bourbon hunt in that state for a date a month or two in the future. Once you've done the hunt and spent all the donations on bourbon you hold a meet up with people from that state to have a pour of some of the bourbons they may never have the budget to taste otherwise. An epic way to make people's day and spread some love within the community! I'm from the UK and don't drink, just love the channel and would love to see some people get to experience something they may not otherwise.

[@willbrooks8906]

I always remember the video where you were trying some pours and chatting to a guy at the bar who was having a bad day and you let him have a pour of your bottle then gifted it to him. You gave the guy your ear and a bottle of bourbon on a day where your kindness clearly made his day exponentially better.

[@nellietolb420]

I have wanted a bottle of their boubon for years . This is awesome. Thank you guys .

[@Mckwis]

I wish I could get some of that around me. This man can talk me into buying anything he makes

[@caverambofishing8726]

I just got my hands on my first bottle of eagle rare 🙌 honestly i wouldnt be on this adventure without the help of this channel or TJ so thank you guys!

[@dustinharshbarger]

What an absolute stud. I loved his demeanor

[@wilnaes-nw8047]

Really cool place. I deliver the propane every 2 weeks that they use at the distillery. Always good people and I enjoy watching the process week to week.

[@lifefromthepatio]

Great Video! This guys has a passion for making bourbon! Can’t wait to Try that bottle

[@herigonz0125]

I have to admit that I haven't been this engaged with a video in a while. I normally listen for entertainment but really learned quite a bit from Seth. Glad y'all managed to pick up some of whiskey and hope to eventually get to try it!

[@Sperggy]

love how Brewzle brings levity to all his videos.

[@Biblioot]

What passion for his craft. Respect! Very nice video.

[@owenjohnson7447]

When the Brewzle Whiskey bar opens I will make the trip for sure. 👍

[@shmoo1000]

You can tell he's incredibly smart and I can only imagine how good his final products taste after all the thought he puts into the process.

[@hunter2470]

Got to meet both TJ and Seth Dettling at the Spillway Big Bourbon Block Party! Great, knowledgeable people!

[@scottm.5788]

TJ - This was one of your best. Perhaps because it was very educational. We can all film, produce and edit hunting videos, but this one was different. Love your content! Don't get me wrong...I still love the thrill of the hunt (you do it very well).

[@rustbucket9318]

5 minutes in and I’m ready to buy a bottle or two. I doubt it’s anything I’ll find in Texas but I’m gonna try.

[@Brewzle]

He's working on distribution in Texas right now but I'm not sure how long before he will get them in stores. We are getting them to the store we work with in Austin so we can ship them online.

[@rustbucket9318]

@@Brewzle I’m pretty sure I frequent the store you work with in Austin. Same store where you got the Utopia? I’ll talk with him, I like that dude.

[@dragonrider7796]

My wife and I both said this guy looks just like Travis Fimmel, the guy who played Ragnar in Vikings!! We look forward to picking up some Dettling on our way through Kentucky. Sadly Virginia doesn't sell it.

[@shotgunfringe]

I’ve been getting into distilling since last year. I’ve been trying to get out to all of the whiskey distilleries in DFW and some of the bigger brands in Texas. 1835 near McKinney TX is a small distillery that y’all need to look out for. They have a great 4 grain bourbon. I’m excited to see what they will do.

[@thomasbolman375]

This was like a visit to a Unicorn Farm that can only be visited on a Tuesday, on February 29th. I wish this brand had wider release.

[@whiskeybenthellbound.7600]

In my opinion this video is in the top five of all of them I've seen from your channel. Hats off to this family's operation. I'm hoping one day when my daughters are old enough that I can do something similar. I haven't gone legal myself but on a state level it's legal in Maine. I can't go into specifics because of an NDA I signed recently. Even saying this is very questionable but... Anyways I started the beginning of the casting process for a popular TV show on the discovery channel.😉😉 I'm hoping that prospect goes through, but I'm not gonna lose sleep over it if not. I'm sure it would kick my life in a different direction. Hopefully in a positive direction. At the end of the day, I like the direction my life is already in. I can't deviate from the original family plan. Even if it involves a five or six figure contract. Until the next one. Cheers Mate 💪🍻

[@Subviolaceus]

This is easily my favorite brewzle video. I’d love to get my hands on a bottle, but sadly too far away from the PNW.

[@josephcope8792]

Really great to relive this. I hope you got to try the tequila finished in chard. It's mind boggling.

[@rushman2112]

Instead of the background music throughout, maybe add small narrated sections during the factory tour and put the music over those parts to break the video up, but when they’re talking maybe cut the music out or make it way lower, was hard to hear at times and the repetitive guitar riff killed me 😂 great video tho thanks!

[@BG-Dallas]

I don’t drink. But I love watching you and learning and seeing your excitement in these videos. Keep it going

[@Bourboneros]

what a great great experience, thanks for sharing this.

[@jesseraybuenrostro6204]

Honestly this video hit on so many levels really enjoyed

[@bourbonsanta]

Amazing video!!! I could watch this all day.

[@49erFanMatt]

Very interesting!!!! Hope to grab one of those barrel picks!!

[@Pogue4]

GREAT Vid Seth is a cool dude I will be looking for this Rye.

[@ZtuaKK]

This was my favorite whiskey video I have ever watched

[@madscientistlife]

Hands down the best whiskey I have ever tried and that is saying something.

[@JamesSmith-js2ce]

This is a fantastic video……shows great dedication to a craft.

[@sheltdog8463]

This is to the distiller. Just a thought here, you should build a a retaining pool for your barrels hydration with a roof above it with tin walls that go into the pool with a sprinkler or a misting system that is run off a pump. That way any excess water runoff goes back into the pool to be sprayed over the barrels again. Good Luck.

[@Jodierob7]

I might have learned more from this video than any other bourbon video I've watched. I wish I could like it twice.

[@thomashardy1851]

Buying barrels before they are ready is crazy haha it can change so much.

[@richardsneed1255]

They’re a geographical oddity. Two weeks from everywhere. 😂

[@jackkinseth2936]

lol

[@gordoboy18]

Impressed with this guy.

[@methamphetamemes]

Man I don't even drink whiskey but I want a bottle from this man. You can tell he enjoys making high quality product and put alot of time and energy making it

[@louisvillebmxr]

I am absolutely enthused about trying some of this guy's Alabama bourbon as a lifelong Kentucky born and raised bourbon enthusiast.

[@user-po2oq8fe8u]

I bet Seth would be great at telling ghost stories.

[@martinjames6148]

What a fantastic video, thank you so much, really interesting, I loved it

[@mcfadden3413]

I’d love to sit down with this guy and pick his brain on what he does. Such a methodical approach to everything and nothing is just by chance. I wish I lived in the area to get a bottle of this. 😢 Not to mention he looks like Ragnar Lothbrook from Vikings. 😂

[@genghis_quan]

Greetings from MGP land! (Indiana) Seems like an awesome family and distillery!

[@IDsparky]

This guy reminds me of the old stories of pappy van winkle in the 60s.

[@Tommy.OrginalvideosPhilly]

THIS GUY IS GREAT... BRAVO BROTHER!... I hope to taste your whiskey one day... CHEERS!

[@delimonky12]

Rye only has three… aww damn 😂 Great video, master distiller knows his shit!! Field to barrel is an awesome commitment. Mastery in several subjects. And I love to see how much passion he brings to all of them. Cheers!

[@vtcrafter6626]

This guy looks a lot like popcorn Sutton! Prob no relation but another legend in whiskey making

[@micheledi5032]

This was super interesting. Thank you

[@jonathanwoodard5516]

Like every day back at the store! 😂

[@jimmygriner3867]

Master of his craft right here.

[@7094spanky]

Very informative and enjoyable video

[@chrisretcho1476]

This was a great episode!

[@williamsedlock3903]

In May going to barnestown to Penelope to do a barrel strength pick Great times if no one's done it they don't know what they're missing

[@thomashardy1851]

Hopefully we can get some Dettling in Socal, hi time wine would be a great place to sell it.

[@blueswan2175]

You guys should try to be in Texas in a couple of weeks to catch the total eclipse and sample Texas Whiskey -Balcones and others that would be extra cool

[@MaverickRE]

This is so cool, makes me so excited to get into distilling my own whiskey (distiller should be here in two weeks) But did anyone else notice at the end of the video it looks like brewzle took that glass?

[@Brewzle]

I took sine samples of the barrels, we left the glasses. We were on our way to sample more whiskey when he had to go fight the fire so we are toting glasses but we left them.

[@MaverickRE]

@@Brewzle in that case, when my whiskey is ready to go I'll send you a bottle hahahaha