Why Timex Watches Annoy Me | Timex Would Dominate the Market If They Just...

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[@biomez]

I love Timex and own about a dozen of them, but they tick SO FREAKING LOUD.

[@Anonymous-if9mp]

Exactly what I am thinking

[@taylorlindblad2629]

I agree with you! But they can take a beating and so I can deal with a bit of noise for my dollar. I keep them in my jewelry box or shut my closet to sleep at night lmao

[@shivamahlawat4168]

Yes you are right

[@_baller]

No jewel protection?

[@austinkim9402]

time it so you can hear them tick every 12th of a second

[@jonathanlloyd2306]

What you're saying you would like to see from Timex is a perfect description of Seiko 5's.

[@smokinjoe4684]

Great idea.

[@Strideo1]

Kind of but Seiko doesn't quite fill the same niche in terms of heritage and design aesthetic. There's a lot designs that are uniquely Timex that would be awesome for a slightly more deluxe upgrade.

[@entertainme7523]

Except it's automatic

[@steadman2683]

Giorgio Gailli S1 Automatic Timex Entry level watch . What an simple but , cool watch indeed . The quality control of timex virses Seiko ???? You can pay over a thousand plus & still get a miss aligned bezel dates miss aligned etc ..... That is what really bugs me the quality control its poor ( timex ) any day .

[@larpy]

But Seiko’s don’t look as nice even though they’re better quality

[@Dtx1988]

“Imagine this, you have a Timex weekender with X, Y, Z.....” yeah, then it wouldn’t be a $35 dollar watch. It would be upwards of $250-300.

[@lS-vb7ho]

A lot of their quartz watches are already $250.

[@Schecter311]

Honestly a higher water resistance and less noisy movement wouldn’t cost that much extra. Casio does it for reasonable prices.

[@eigrp]

In a way, Timex hasn't changed at all. Their business has always been nice looking inexpensive watches. The only way to do that in 1950 was build your own cheap mechanical movement. Today, to exist in the same market, that movement has to be a cheap quartz. What you're asking them to do is something they've never done: make a significant investment in niche enthusiast watches (i.e. anything today with an automatic movement). Sure, they'll do the Marlin reissue, but that was pure marketing. They don't care how many of those they sell as long as they get lots of articles and youtube videos out of it, which they have. In short, you're asking Timex to not be Timex.

[@casualsuede]

That's their problem. Company that don't change with the times, often are left behind in those times.

[@elv3a424]

Exactly. The mechanical watch is not for the mainstream, which is the market Timex is, and always has been, directed to.

[@Cortesevasive]

95percent of ppl don't know what ,,quartz'' means .

[@IdrisFashan]

Sadly, you might be right. They are and will remain the equivalent of a discount brand in the watch world. Interesting history that few of their buyers care about. All that matters is price... it must suck to be locked into that and to be so immovable that they have to let Chinese made fashion watch brands walk off with the expansive business opportunity.

[@dangermandave67]

Don't fully agree. They can still put cheap quartz movements in their watches because, let's face it, even a cheap quartz movement is still pretty accurate and durable. But they can upgrade their QC (i.e. eliminate the frequent bitching about hands and crowns falling off, etc), perhaps ditch the plated brass cases and use better crystal. Maybe that would add $50-$75 to the price of a $50 watch. It would still be affordable, but so much better! So much more in keeping with the quality they were known for in the days when watches were an indispensable part of EDC.

[@MrLiveWest]

I always thought timexs were cheap and not worth the dough, but after collecting watches for 2 years I am really drawn to timex's style. The size of the watches are better than other brands, and don't require you to spend a $1000 on a watch. I wish that timex would start offering a mid tear watch that was the same style as what they currently offer but of better quality. applied indices, no plastic/rubber and a saphire crystal

[@HeadCase55]

I emailed Timex a few weeks ago about releasing more mechanical watches and they replied with "...We are definitely considering on releasing more mechanical watches, not only hand wound watches but also automatic watches." Its cool to see this video come up and I hope they take it into consideration because I'd love to buy one

[@qdoan17]

It'll probably be another decade or so before they "consider" adding mechanical/automatic variants to their range. They most likely just said that for the sake of replying to a customer's email.

[@n.michaelgiebink5563]

@@qdoan17 I'm glad you don't have to wait that long. I just spied an automatic Waterbury, a 40mm auto Marlin, and of course the Q Sport reissue. It seems they are reading our comments and watching the videos!

[@rrr43875]

I think for them it's a mater of would it sell. Their market is more for people that just wast a cool looking watch that runs and looks cool. The Omega's, Breitling's and Rolex's are more for the enthusiasts. it would raise the price to do an auto and it depends if non watch people would pay more for it or if it matters to them. But it would be cool to see it happen

[@homefrontforge]

I dropped 200 today for the marlin. Not a lot, but way more than the 35 I used to give for them. I wanted a timex wind up that badly.

[@Cockaboobledoo]

Have you bought any? They look nice especially the waterbury series

[@dandistefano623]

So glad to hear this. My 50 year old Timex I bought as a child still looks and runs great . I wore the ridges off the stem from using it so much so I put rubber gloves on to wind it. I never understood why they weren't taken seriously in the world of horology.

[@chrisbreezy-ryanbarbosa4320]

If they could fix the extraordinarily, obnoxiously loud ticking I would have at least 5 of em.

[@wyatt1019]

I also had this problem with my expedition sport, definetly my biggest annoyance with it

[@gpjunkie]

Bought myself a timex expedition for £41 to make a change from wearing my digital G-shock for work and do you know what, I love it. I own a Sieko diver and a Citizen solar but for a cheap, good looking 'beater' watch, i love my Timex.

[@relosapulso]

same here, i got an skx 013 but id rather wear my timex mk 1

[@johncooper7663]

Lol, you and I have the same watches

[@TorlingJarl]

I have a time weekender and I absolutely love it. Handsome and functional for under 40 dollars. I think it's incredible.

[@shelleyinthecity]

Vincero = crap The Fifth = crap MVMT = crap Daniel Wellington = crap It nauseates me every time I see You Tube fashion bloggers who get sponsored (as in paid) to say how amazing these watches are and they have literally millions of views and subscribers who believe every word they say because they are gods in the You Tube fashion world. Disgusting.

[@adhynugroho9424]

Those brands look nice. Overpriced and probably no durability. But they look nice.

[@terrydrums]

Everyone is entitled to their opinion. I own a Vincero, a Fifth and several Timex’s. I like them all and, what’s more, I can afford them. I don’t wear any of them to impress anyone. They’re for me, period.

[@richardseekins24]

yet people buy them. What does that say about the market?

[@azeael8429]

Richard Seekins people are retarded? Seeing kids burning money on overpriced hypebeast, or just something that is heavily marketed. People are now way too easy to influenced.

[@cobbler88]

@@azeael8429 People have always been easily swayed. It's just easier to get to them now. Hell, they LOOK for people to influence them now.

[@chickennugget1022]

My Seamaster is my favorite but my Timex is what I wear most often 🤷🏼‍♂️. Timex much like a Casio will never let you down.

[@lundsweden]

Takes a lickin' and keeps on tickin'!

[@andycormier2475]

I heard all your complaints, while looking at a whole series of DOPE-ASS looking Timexes. I’m a former fashion watch victim. You’ve changed me, Teddy. ;)

[@MikeyFFA500]

I'm at a point where I'm done buying "cheap" $100 watches but I cannot resist the Fairfield Sub-Second. The design just pleases me so much! The fact that I have a soft spot for Timex probably doesn't help either lol (Timex Ironman kids version was my first watch when I was 10)

[@Bemjji]

I’m scared that timex is always going to be considered the “Wal-Mart” brand watch. And I hate it when people say cheap quarts movement. A cheap quarts movement lasts years and keeps better time than a Rolex. It’s chief competitor Casio has put itself in the same stores as fashion watches so I guess anything is possible.

[@yoshyoka]

Not all quartz movements are born equal: while cheap movements will loose 40 to 60 sec a month and die in a few years, the best ones will last decades and lose 1 to 10 sec in a year.

[@Saru-yr3qk]

I honestly don't get the hype about automatic watches. A watch is supposed to keep time, so why pay so much for an automatic movement that retains less accuracy than quartz movements do?

[@nathanhunt9105]

I'm not much of a watch guy (at least not yet), but I'm in the market for a nice dress watch. I don't really see the appeal of a super expensive watch or even necessarily an automatic or manual, but I'm definitely wary of going with a Timex because the brand just seems cheap to me. Edit (two months later): I'm now looking for a Timex Weekender.

[@iamachine92]

@@Saru-yr3qk i appreciate the soul in a watch

[@jonathanjones7681]

@@Saru-yr3qk think of it like this, beer and liquor both get you drunk but only one is considered classy. Your right about automatics but that's where the esthetics of a watch come into play. Looking at the movement inside the case for some is worth the disadvantages.

[@BriarBlues]

Agree with you 100%. I would add a Timex to my collection IF they offered a range of mechanical options.

[@baconatordoom]

Briar Blues they do

[@DrRich-mw4hu]

AGREED!!!!!!!!!!!!!!!

[@Racin3]

No, not anymore.

[@nater1328]

They do... he even mentioned it. The marlin. TODAY, you could fine like 8 different models of the Marlin, in two different sizes. Available in manual or automatic. All in stock.

[@dandyrayhan3970]

@@nater1328 they did but it's too expensive imo moreover they use miyota's movement, I much prefer bambino instead since they use their own in-house movement which has hacking and cost HALF the price of marlin.

[@TheSkatereel]

Add sapphire crystal, 100m water resistance and mechanical movement would not keep Timex watches around the price point they are currently are. They would be bumped up to compete with Hamilton, Tisot, and mechanical Seikos in the $250-$500 range. Plus, Timex already does so well with their lineup and offer great value. I think their problem in beating the new fashion brands such as Vincero is more of a marketing problem than them offering better watches overall. To beat Vincero and DW watches, you have to simply market better since what Timex offers is already lower in price and higher in quality than those watches.

[@fatmouth007]

If Chinese brands like Guanqin can meet 2/3 criteria listed (sapphire and mechnical) for $60, Timex could certainly do all 3 for about $100 if they buy stuff in bulk.

[@sagoamicably6486]

i know this is late but they literally dropped a sapphire, 100m wr, mechanical expedition today for around that price

[@phillipdavies1081]

There are so many other manufacturers that are able to make watches with those specifications that cost nowhere near that price point that you claim, absolutely no reason why Timex couldn't match them.

[@RickNethery]

My Timex was working perfectly while my seiko was in the shop. I love the Timex Expidition series.

[@pjfsr7024]

Have mine for 5 years, no problems yet.

[@RareBrink]

Even if Timex released every watch they made with a mechanic and quartz version, most people would still buy the quartz because most people are not watch enthusiasts, they are just watch wearers.

[@xyzzy4567]

Which is why so called fashion watches are so successful. They look good and functional equally as well as an expensive mechanical watch. To watch enthusiasts dismay, that’s what 90% of people actually care about.

[@canuck81]

To be honest I like Timex and even though I only own 1 and my other watches are different brands at the end of the day I've actually come to appreciate quartz movements so much more. My mindset of only mechanical watches has changed. I've actually come to love brands like Casio and the reliability and accuracy of quartz movements. Mechanical just can't compete with the accuracy.

[@jimrees1778]

I agree, until the battery dies at the worst time possible ..

[@joelooi360]

@@jimrees1778 once every what, 5-10 years? I’d honestly rather deal with that than have to wind up my watches every couple of days. As a daily, no frills watch, quartz is the way to go.

[@RatherCrunchyMuffin]

@@jimrees1778 in the case of Casio's solar watches, that worst possible time would be around 20 years later Edit: forgot to mention some Casio models sync to the exact atomic clock, provided they are within range of a repeater tower

[@robertsicker]

It’s 2022, I don’t wear a watch for accurate timekeeping. As long as its within a minute of the time I’m good. There are clocks everywhere: phone, computer, car, microwave, etc. I wear a watch for the look, and the fact that it’s a cool piece of engineering that has a rich history. So for me mechanical will always beat quartz. I look at it as a functional piece of jewelry. If I ever need the exact time I’m always gonna look at my phone.

[@canuck81]

@@robertsicker to each their own. I love myechanocal watches too but to me they're more than functional jewelry.

[@aceteza]

Thats the point cheap watches people love and can afford.Let them be. I hope they never change. Just bought a weekender. Love it

[@savvylifestrategies9445]

Great review of the Timex line, Teddy. Timex is a good watch for the money, especially for those on a tight budget. Timex would do well to heed your suggestions.

[@bradking1511]

I think if Timex sticks with their designs but add a mechanical movement their watches could enter a completely new market and most definitely succeed. Love your content, keep it up!

[@Cortesevasive]

A watch which looks like cheap quartz but is twice as expensive because of pointless mechanical movement . Nobody buys mechanical pieces expect some few ppl and those ppl who are willing to pay extra for the real thing won't want to buy shitty quartz looking watch .

[@dandyrayhan3970]

They did have mechanical watches (Timex Marlin) but it's too expensive imo moreover they use miyota's movement, I much prefer bambino instead since they use their own in-house movement which has hacking and cost HALF the price of marlin.

[@cobbler88]

@@dandyrayhan3970 Yep. To someone just starting out, that price difference between the Marlin and a Bambino or MVMT watch is significant.

[@barto22]

Oh come on now. Not many people buy mechanical watches even less people would buy a mechanical timex when the competition would be seiko and orient. They would dominate the cheap analog watch market if their watches didn't tick so loudly, but right now casio seems to be on equal footing with them on analog watches and their digitals are more popular Their best bet is to compete for the cheapest solars/chronographs with casio and make their ticking quieter

[@afonsosousa2684]

@@Cortesevasive What is a "quartz looking watch"? The quartz isn't actually visible, quartz watches look indistinguishable from mechanical watches aesthetically, without peering inside. A quartz watch doesn't look like anything.

[@TeddyBaldassarre]

I’m sure there is a business and profit side to the reasoning behind why Timex hasn’t offered more mechanical watches, however, on the surface I can’t help but think it would be a good idea if they explored this more. What are all of your thoughts regarding this?

[@b.sharp.]

This is something that I've definitely noticed myself!! I love just about all of their designs, but I can't get myself to pay in those price ranges when they're just Chinese Quartz movements. They need to make more like the Marlin for sure.

[@b.sharp.]

@Rich West but even the fashion watches like Original Grain or Bulova sell mechanical movements

[@b.sharp.]

@GuiltyLonerwolf they just need to say the words "never buy a battery again!" and those with no understanding of horology will perk up their ears

[@inkitatus1]

Absolutely! Put a Marlin movement in one of their divers ,keep the price low & it'd sell like hotcakes....maybe do a "premium heritage" line too. Hopefully they'll wake up to this big chunk of the market they're missing out on..... Cheers 👍👍

[@carpandrei7493]

Correct! They need to properly differentiate themselves from the fashion brands, while not straying from their demographic.

[@mikejarrells431]

I've owned many watches. Timex is my favorite. They are the best value (value per dollar).

[@willa435]

and durable too

[@syndicatedsatellite7288]

It's ok to buy a fashion watch, but don't pay anymore for it than what it's really worth... If it's really worth 20 bucks in quality, don't pay 200 bucks for one... Don't be a sucker for glossy ads of naughty women wearing a wet tee shirt and a g string hugging a fashion watch.

[@TheBooban]

Syndicated Satellite eh, who decides what its "really" worth? Im not paying for swiss mechanics if the appearance of the watch is junk. A fashion watch doesn't even have to tick, nobody would notice. People pay the most they can for the one attribute that counts, looks. They don't want to pay for quality because that quality is worthless when next year when they have to pay for the next trend. Having said that, you can tell the established brands do have prettier details and you can tell they could make an awesome trendy watch people would pay for if they tried. Like bambino except that horrid huge dome. Or Hamilton..but no second hand....what are they thinking?!

[@syndicatedsatellite7288]

@@TheBooban A consumer can go on ali express and have a pretty good clue what a watch is worth. Stick a trendy name on the same watch and it's really not worth any more...

[@TheBooban]

Syndicated Satellite ali express watches aren't the same watches which are super,popular. They are copies and miss the design details. People are paying for the design of watches like DW. The Chinese copies are not comparable. You think its a matter of just a trendy name, but DW actually has good design.

[@syndicatedsatellite7288]

@@TheBooban Dh Gate has Daniel Wellington watches. They don't cost hundreds of dollars either...

[@TheBooban]

you mean DW knock offs? Well, if you can get something that _looks_ expensive cheap, of course.

[@africanriftvalleyfish8287]

Teddy, I think your idea is spot on. I am sure there maybe logistical challenges but if Timex is willing to test this market with a quality timepiece using an entry level yet robust automatic movement they would be pleasantly surprised to the outcome. Thanks always for you great content and well edited videos.

[@michaelhargis7036]

I'm late to the video but log me in as a Timex fan. Tells time accurately, affordable and they are stylish. What's to dislike?

[@xyzzy4567]

Michael Hargis The main and only selling point is that they are cheap. They look good, but not amazing.

[@barto22]

The loud ticking, the cases that aren't actually steel and their low water resistance ratings. I don't have a watch that's more than 90$ in my collection and i like timexes but i don't pretend they are perfect either

[@potatoes5775]

My weekender chronograph went through the washing machine, even falling out of my pants pocket during washing. That was a two months ago and it still works fine.

[@Hvitserk67]

Timex as a watch manufacturer is actually quite interesting. The company is old and from 1854 with the name The Waterbury Clock Company, Waterbury, Connecticut. The company eventually became one of the largest American watch manufacturers and had particular success with exports to Europe. In 1941, however, the company was bought by the Norwegian Thomas Olsen who had fled from Norway to the United States due to the war in Europe. He was one of Norway's most wealthy people and was a 3rd generation family shipowner since 1848. 23 of his 44 large cargo ships were sunk by German and Japanese submarines during the war. Fred Olsen Line (named after Thomas Olsen's son) was one of the large private shipping companies that was contracted to transport war equipment in the Pacific and across the Atlantic. In fact, the Olsen family still owns Timex, but it is far from their main business, which is still shipping, but also energy (oil and renewable energy). Most likely, the ownership of Timex today is more of an old family tradition than important to the company. Fredrik Olsen's daughter, Anette Olsen is currently CEO and sole owner of the company, which is still a fairly large company in Norway with a revenue of approx. $100m in 2021.

[@dunndicles]

I’ve had a Timex of one version or another since I was 15. Ironman watches were nearly indestructible, and if it did break or fog over, just buy a new one. But, the “real” reason I continually picked them up: they were about the only “decent” watch you could pick up at a department store. (Way before Amazon & the online eruption.) Now, Timex is being left far behind in online exposure, and it seems like they have 50 varying versions of the same dang Weekender watches. People just aren’t talking about Timex that much any more. And...the analog Expeditions...they just tick SO DANG LOUDLY. Can’t they fix that? I’d pay $15-$20 more for a quiet Timex, for sure.

[@brianfuller5868]

I like this channel and you make valid points. But there is a point you didn't make. When you buy a cheap Chinese fashion watch, it's exactly what you buy. When you buy an under $100 Timex, you buy an inexpensive watch that actually survives-This was the mission of Timex. When I hear anybody call my Timex a Wal-Mart watch, I remind them of history. Wal-Mart sells watches because Timex challenged the industry. The Marlin was one of the most significant watches in history. Stores sell watches due to Timex. Much of the American population has worn or still wears a Timex. As a watch enthusiast who reveres Mechanical watches and movements, a cheap quartz movement keeps better time than a Rolex..I would love for Timex to do mechanical watches and likely they will.

[@charlie-obrien]

A good and realistic take on what Timex is currently and what it might do to compete in other markets. Timex as a brand is comprised of many different collections such as, Expedition, Weekender, Ironman, Waterbury, Easy Reader and the list goes on even further with lots of variations of each specific watch. I believe that Timex sees themselves as first a value for money watch with dependability, second as an activity specific line of watches, like Ironman or Allied Coastline and last as an innovator (Indiglo aside), where you will find features like solar, compass etc. I was thrilled to see them reissue the Marlin and I hoped that would be the first of many mechanical watches to come, but so far they have not really followed it up. I recently bought a Timex Expedition Ranger with a Solar movement and I hope they extend that to other collections and models. I also own several of the Intelligent Quartz line that started very strong and is now own to a couple models. I think that it comes down to this; if Timex does not see overwhelming response, in sales to a line or model, they will slowly phase it out and then move on. The reason of course would be that in order to keep the price points that are acceptable they cannot afford to carry any boutique lines. Please keep advocating for those changes you brought up. Someday I would love to own a Timex manual wind Chronograph in the Weekender style.

[@calebgreen4150]

I inherited my great grandpas marlin from the 60s and it’s still ticking! If timex could still make a watch at a reasonable price and make it reliable I’d buy it!

[@papagotbigtoes3344]

Why do they tick so loudly?! I can find no information on it. I even recorded a slow motion video of my watch ticking and each tick is so powerful it’s crosses about 1.5 seconds and then goes back .5. Why is each tick so powerful?

[@matt4398]

Because strong like bull

[@Grannn]

It might be the case.

[@elv3a424]

Cheap movements and thin cases.

[@RockandrollNegro]

Timex has always been loud.

[@gilbertsanchez2568]

But kidding aside i wear a timex camper and synched it on our atomic clock in our office, time keeping is pretty good its still synched, though its not fancy

[@manfredvaegler9661]

2nd KZbin reviewer I seen in the last ten minutes speaking about Timex and completely failing to mention the killer feature on Timex, the indiglo dial 🙄

[@DD-ix3bm]

Ahhhh yes!! Great point! Well the best point

[@dfens2728]

Actually up until the mid to later 80's Timex was made in South Korea and their movements were really high end for the price and would last up to 20 years. Now a days to today they are made and assembled in the Philippines and their movments are pretty much propritary to Timex Watches only. Sometimes they will sell or make watches for other brands. If it's a Timex Indiglo then expect it to be a Timex movement which is vastly superior to the cheap chinese or Japanese movements. They usually last 12-15 years but the only downside is most of the movenment and interal parts are nylon/plastic so the gears can strip easily if you crank on the crown to fast setting the time or calendar. I've worked on many Timex and the non-indiglo usually have a cheap Miyota movment probably to save time and money. From the materials used to the movement Timex will always be better than any cheap fashion kick starter watch like MVMT or Daniel Wellington but those brands it's all about their BS marketing that convinces young people to over pay and not realizing that a Timex or some other watch will last longer and at a much cheaper price. My cheap skate buddy of mine that could afford a Patek asked me about MVMT I told him it's a overpriced and cheaper quality Fossil alternative. But if he didn't know a watch guy like me he would have bought into the online/social media fluff and became another victim. Timex's primary customers are people who want a cheap affordable and most importly reliable watch, they don't care about heritage or watch making etc. You can buy a Indiglo for as low as $27.00 dollars at Walmart and that is a bargain for what you get. Only problem I really see Timex is seen as a old persons watch since most of my customers who come in with one for a battery or other repair are senior citizens. It's got a stigma of being a old persons watch that your grandparents wear. I own one that was a gift and it's amazing a little better built than your standard model and has a perputual calendar unfortunately they were discontinued due to their much higher price point of retailing for over double the regular price. What I would like to see is for TImex to make some nicer metal bracelets for their watches because the ones they have now are cheap pot metal garbage or strech bands knows as twist of flex that only senior citizens like to wear since they are easy to get off and on when their hands are weak etc.

[@yakub2659]

Just bought my first Seiko. Cannot wait to unpackage it:) My first good watch was a g schock that I really like aswell

[@Mike1614b]

I think you're right about this. and the fact that America's #1 retailer has removed their watch counter and has Timex watches stacked on messy shelves is a bad omen- they need to stand up.

[@irferf]

3:58 "Who is gonna step up here?" This sounds like the prelude to Teddy's own microbrand XD

[@flippinzippo9670]

Seems like timex could have come up with some cheezy new brand like "T" watches or something, flooded social media with ads and made a killing..

[@AJMacDonaldJr]

That's a good idea.

[@mrbacchus6127]

They did try to launch an upmarket TX sub brand in 2006. It didn't go so well. Maybe if they hire the Daniel Wellington to market for them.

[@flippinzippo9670]

mr bacchus wow i never heard about that.. New to watch collecting tho.. So there's plenty I dont know. Back then they really didnt have all the options to promote on social media did they? What was there? Myspace? They should consider a new campaign..

[@charlie-obrien]

@@flippinzippo9670 own a TX brand watch and it is beautiful. But the added features and the higher price did not get the share of the $500 - $600 market that it was designed to receive. They are now collectors items available on eBay and other watch sites.

[@dbcproductions1296]

Great video! Do you think too many people nowadays associate the Timex name with overall cheapness? What are your thoughts on Timex making a sub-brand with a different name that would compete with companies like "Vincero" and "the Fifth"- which inherently sound more expensive than they are? I feel like if they did that, kept a similar design language and went to automatic movements/upgraded components they would be more successful

[@coma578]

Brendan Herold they could just revive the Waterbury name

[@trailzrock2]

Was thinking the same thing. They could come up with a luxury line or a nich line of watches. Like super deep dive watch or a fantastic triathlon watch that would compete with Garmin, but make it classier.

[@jamiecheslo]

They have revived the name. Timex make a line called "The Waterbury". Or were you just being facetious?

[@charlie-obrien]

They had a sub luxury brand called TX with movements made in Germany and they retailed between $500-600. I own the World Time model and love it. But the added features did not bring the share of that market they were aiming for. So the brand was discontinued.

[@jacc88888]

Fashion watches are mainly about the aesthetic (and perhaps a cool looking logo). The quality of the watch and movement is not important for the fashion watch wearer. Timex would possibly have an uphill battle trying to break into that market as any horological history or quality is largely irrelevant and would be wasted on the buyer.

[@dsf5362]

I just got a marlin. I like it for the history of it. I looked for vintage marlins but I was afraid of getting a bad one. I've got some seiko automatics, I'm a fan of the mechanics of automatics. For me a watch over a couple hundred dollars would be considered a luxury. I do have a couple cheap quartz Timex watches mostly for when I don't want to risk wearing a nicer watch. In fact cheap Timex watches got interested in getting "nicer" watches. I liked your video and agree that timex should reissue some vintage watches but use the same movement as back in the day. Being hand wound is a big reason I purchased the marlin.

[@Rog5446]

I saw an old Timex promotional advert from the 50/60s on another channel, where they fixed a watch to an arrow and fired it through a pane of glass into a piece of wood and after that, the watch was still working. Has any other brand done something similar to demonstrate the shock proof and durability of their watches?

[@Boswd]

Well there are a couple of reason that Timex is a better choice than your average mall/fashion watch mircro brand etc. For one they own and operate their own production facilities. Their two largest ones that account for most if not all Timex watchers sold world wide are in the Philippians and India. Again Both are Timex production plants. as opposed to the mall watches and micro brands that farm them out to the run of the mill Chinese production plants. Most of the the movements in Timex watches are their own quartz movements So their own in house movements and they oversee the production of their watches including quality control they do outsource some of the quartz movements, If it says it's a Japanese movement than it's the Miyota movement from Citizens, One of the most popular and respected movements used in quartz watches. Their mechanical movement in the Marlin re issue is the Sea Gull movement. while yes it is a Chinese watch company, it like the Miyota, is one of the more popular movements. Solid movement, not a beautiful movement you find in luxury watches but a good solid movement. I do agree I wouldn't mind seeing some more mechanical watches being produced but if you thought Timex just farmed out production to the cheap Chinese plants then you would be quite wrong.

[@bschonacher]

I think you’re right. If they introduced an improved weekender with an automatic movement and more options such as a date/ dual time/ hands options I’d purchase one in a heartbeat

[@brettsheltonbratcher]

I have owned Rolex and Longines as casual watches. Just bought a Timex Weekender Chronograph on a lark...I LOVE IT! I love it so much, I went bananas purchasing tons of interchangeable watch bands! The versatility of this watch has made it my go to when I am dressing casual or business casual anywhere.

[@stritlit]

I think simple Mechanical watches with vintage designs and a price tag under $200. They'd really 'disrupt the watch industry'.

[@dantheman1689]

You put all of my thoughts on Timex into a video. Thank You. Timex could crush if they simply matched the quality of Seiko with the name recognition they already have.

[@AnhLe-di7si]

I really like this kind of topic for videos. I appreciate the effort you put into every video, but some of the videos you posted in the past are quite predictable (I guess because many watch channels on KZbin have discussed those topics already). Regardless, keep up your good work!

[@seanlannin]

I agree, even without mechanical movements, just upgrade the quartz and stop that crazy ticking. Also get rid of the brass case and give us stainless steel. What makes timex special also is the indiglo, that's just cool and no need for lume. Finally, a timex pro with ss, sapphire and mechanical movements.

[@angelgonzalez7849]

Yes..I agree with you....they have the look but they need to add a better crystal and better movement...

[@edwardcm9175]

I love Timex! I'm looking forward to their new American Documents line up they announced a couple of days ago.. love this intro btw

[@arcadely]

I think the problem is really this: you take a $30-50 Timex, you add 100M water resistance, sapphire crystal, and a mechanical movement, and suddenly it's not a $30-50 Timex any more: it's a $150-200 Timex (possibly more due to the crystal but, of course, they could always license something like Hardlex to keep costs down). Now $150-200 is still very inexpensive for a watch but it is also still a completely different price bracket to $30-50 and it's therefore, I would suggest, targeting a different kind of buyer, of whom there are likely to be significantly fewer. Still, it's not like Emporio Armani, DW, and all the others are necessarily *that* cheap. Back to Timex, maybe you could keep the price point below $100, but you'd be looking at manufacturing somewhere in the Far East to do that, and then where's your heritage? Of course, design heritage might be enough: nobody bats an eyelid that Apple iPhones are designed in the US and made in China, or that ARM chips are designed in the UK and made elsewhere, but then neither Apple nor ARM are brands that trade on their heritage. They don't have to live up to a perception of authenticity. It's a tricky one: I certainly like Timex's designs but, like you, I also find myself wishing they manufactured a product of better quality. Thing is, they've always very deliberately positioned themselves at the low end: inexpensive materials, and movements, little or no water resistance, plastic crystals and the like. As a single data point I have a vintage Timex handwinder from the 70s, and it looks great as long as you don't inspect it *too* closely. I think, watch geeks aside, it might be very difficult for them to shift their position in the market: at the very least it would take them way out of their comfort zone.

[@jamiecheslo]

Timex watches ARE manufactured in Asia. Have been for quite a while now....

[@larrycooper7261]

My parents gave me my first watch, a Timex, when I was in elementary school. I stayed with that brand for years because it was what I was familiar with. Back in the early '80s I purchased a Timex that, if I still had it, would be one of my favorite watches. I had people constantly comment on how nice it looked. Unfortunately it stopped working and I could never find anyone who could/would fix it. I hung on to it for years, always hoping I could get it repaired, but eventually misplaced it in a plethora of cross-country and international moves. But if anybody knows where I could see pictures of Timex watches that were sold in the early 80s I would appreciate it. It was a gold watch with a gold metal band, and a white face with Roman numerals

[@ethanboyd7843]

I never wore a watch very often, not since Boy Scouts when we all were phoneless, but I picked up a metallic blue faces Scout for 40 bucks the other day, I'd like one of the double stitched retro bands if anybody knows where to look, but it's sharp for my blue accented suit and suspenders. Aslo picked up a cheaper forest green black steel Expedition low vis for my outdoor needs. I'm happy so far. Now I know why these huge faced minimalist designer versions are all over the shelf as well.

[@timlegendre9889]

Teddy, you’ve got a great channel here. Very thoughtful and well-produced videos. Keep it up!

[@TeddyBaldassarre]

Thank you very much, Tim! I appreciate it greatly and don’t worry, plenty to come!

[@mrbacchus6127]

I am smashing the like button on this one. You managed to eloquently say what I have been thinking all along. Wish you were the Timex CEO.

[@amym6693]

Hi from England I wear a plastic Casio or Timex at work and a more expensive watch outside work, that way if I damage a watch at work it’s no big deal and I like the contrast of wearing a nice work outside of work,. I prefer the contrast to having a smart watch.I also find it useful in my job to have the day and date easily readable on my wrist at work but not so much on the weekend. I find the term ‘tool watch’ to describe a £8,000 steel watch quite amusing, as if you’re wearing it while fixing your car. My £50 Timex does everything I want very well during the week and I don’t worry if I bang it. Horses for courses

[@richardseekins24]

Wise words. The indiglo feature does give therm an edge in this market though as its really useful

[@AaroKeipi]

While brand recognition is generally a strength, I think it's also one of Timex's main problems. My first watch was a Timex from Walmart. After I grew up, I tended to avoid Timex because I had that idea of Timex as a Walmart watch for children. I think it's the same with many others: they hear Timex, and think cheap Walmart watch. I wonder if a better route would be to introduce an offshoot, a more upscale brand with better offerings, kind of like Toyota did with Lexus.

[@yallensc6467]

Timex, nice Watches. I need some automatic

[@elainecastillo631]

I’m learning so much about watches. I decided I wanted to buy myself a nice watch and almost bought a Daniel Wellington watch. I came to KZbin to look at reviews but really to see how they wear on the wrist. For looks basically, go figure. Found a lot a women reviewing them, how pretty they are etc. I log back on later and one of your videos popped up on my feed and I’ve been nose diving into the “KZbin black hole of videos” about well made watches ever since. I don’t normally comment. But wanted to say thanks. I’ve since been taking my time into seeing what watch I want to buy and decided to stay away from fashion watches.

[@michaelbreder4479]

Agree 100%!! I love the Expedition but wonder why they don’t give just a little more with more water resistance and automatic movement?

[@situated4]

And more polishing of the sharp case / lug metal.

[@anthoniusalphaproject1588]

You just solved the problem that high executives who make 6 figures salaries in Timex can not figure it out thinking out of the box in this renascence of watches enthusiasts that is growing by the minute, right on Teddy!

[@lordmonty9421]

"Why Timex Watches ANNOYS Me"?

[@TeddyBaldassarre]

Hahaha changing it now. You’re right.

[@TurfSurf]

Love Timex! Wish they made more mechanical watches. My dad has a Timex open heart mechanical watch, I believe the movement is made by Seagull, its super accurate and price was unbelievable when we bought it at an outlet. We bought it because it's a real nice looking watch and it's rare to see a Timex watch like that.

[@FunBunChuck]

I had a battery powered Timex watch that kept on ticking a whopping decade and a half on its original battery. I loved my old Timex. And I have a brand new one now, the Timex Ironman Triathlon T5K793JT 30 Lap sportswatch that has like a dozen different functions. 2 time zones, fully adjustable countdown timer, chronograph, settable occasion alarm, 3 daily alarm settings, 12 hour and 24 hour time modes, and Indiglo button. All for a tidy sum of just $40. Hard to beat considering the features. Had it for a full year now and no issues at all and it keeps good time actually gaining about 2 seconds over about 6 months. Absolutely solid purchase. You can keep your $200 watches, I'm happy with my Ironman!😁

[@my2l]

Imo timex is actually a bit overrated, many of their watches under $100 have a chrome plated cases with a cheap quartz inside. It doesn’t cost that much to use a full steel case even at that price point. the marlin reissue uses a tiny cheap seagull movement that barely fills up the center of the case. In reality their quality is probably not much better than those overpriced fashion brands (At least they use miyotas and steel cases). Ppl mostly recommend them because of heritage and the trendy minimalist design, in reality just get a seiko 5 or spend a bit more on sth else.

[@HughPecon]

The Seiko 5 line of automatic watches is just awesome. You get fantastic value for your money.

[@creaturedanaaaaa]

Funnily enough, it wouldn't be a proper reissue if they used a nice movement. Timex back in the old days used the same cheap Chinese movements that they do today, and that's why the Marlin reissue is one of the most faithful reissues I've seen.

[@dandyrayhan3970]

@@creaturedanaaaaa good thing that the automatic version of marlin use a better japanese movement, but it's too expensive imo moreover they use miyota's movement which is pretty cheap, I much prefer bambino instead since they use their own in-house movement which has hacking and cost HALF the price of marlin.

[@creaturedanaaaaa]

@@dandyrayhan3970 Personally, both the Marlin reissue automatic and the Orient Bambino are too large for dress watches, so I don't particularly care.

[@dandyrayhan3970]

@@creaturedanaaaaa I don't own both but my presage is also 40mm and it looks fine since I rarely use formal outfit (I'm still in college), I also change my dress watch's strap to a nato one to make it more casual.

[@flippinzippo9670]

Woooo first?!?

[@TeddyBaldassarre]

You got it this time my friend!!

[@AJMacDonaldJr]

I think you have a point Teddy. I would be interested to know who the buyer base currently is for Timex watches. With the proper marketing they could certainly expand their reach.

[@lol_vevo]

I kinda agree. I think they should release the same wathches they offer now at the price point they offer it, and a higher quality version for a higher price. The weekender chronograph is 45 bucks on Amazon, I can't expect to get a sapphire cristal, more water resistance and an auto movement for that price, although I'd definitely buy a more expensive version if they'd offered it

[@AleksiJoensuu]

Timex's big failing in my eyes is not adequately competing with "the fashion watch". They offer their product: a 30m water resistant cheaply built watch with a cheap movement for 30-50 dollars. Daniel Wellington offers their product: a cheaply made, 30m water resistant watch with a cheap movement for 150 dollars. And people think "Oh, these dumb people, why do they pay so much for that when they could get something similar for a third of the price?" What they should be thinking is: "Oh, people are willing to spend 150 dollars on a watch? What could we make them that is better and more desirable than what they're buying with it now?" If Timex could make a watch with some sharper looks, give it that 100m water resistance and a sapphire chrystal, up the build quality a bit and stick in a japanese quartz, and then slap that 150 dollar price tag on it... Now I think they might be competitive. But I think it all hinges on the look and the image marketing.

[@jonboy8181]

My wife has a weekender. IT IS SO LOUD! I can hear from across the room from inside her dresser drawer. Thats the first thing I think that really needs to be addressed.

[@MotorHead-d6w]

Timex make good affordable watches that are made to be worn daily in all weathers that won't cause a nervous breakdown if you scratch it.

[@jerrypanela]

Agree with you. They should also consider lowering their prices because at the rate they're going people would rather buy a Casio.

[@garyggarner7738]

Teddy, I agree with You! I just purchased Timex Field Explorer Chronograph and very impressed what I got for less than 50 bucks! I watched several reviews on this watch - liked it and so I purchased one. I grew up working in a Fine Jewelry Store, Carl’s Diamond Brokerage. I learned everything about Gemology, Fine Watches, and was taught Timex were “Pin Lever Movements” which basically we’re “throw away watches”. Timex have come up in quality and durability. I learned on “Fine Jeweled movements” : Bulova, Bulova Accutron 214, (which I still have a 14Kt Cushion 214 replacing a battery just last week). Corum, Longines, Wittnauer, Rado, Rolex, Omega, and others! Then Seiko came onto the market and we were introduced to Quartz Movements. I have many of those, and several Citizens eco drives, and Yes Casios and several Chinese brands several of which were junk and two which were good timepieces. I Love Many fine watches but am retired so my income is comfortable and I occasionally grab a new Time Piece. I grew up with a friend who was an old time Watchmaker - and he could build parts and stated he could build a watch from the ground up. I learned so much from him. I thoroughly enjoy your reviews and recommendations. Thank You for your wonderful videos!

[@patrickchubey3127]

I like the re-issued Marlin, it's a nice, simple, elegant, no nonsense, no gimmicks watch, but for two hundred dollars there dam well better not be anything Chinese about it.

[@jeffabrams2114]

Teddy: enjoy your videos very much and appreciate your thoughtful product reviews. But I wonder if the opinions you express in this video still stand in light of what Timex has done over the last year including, but not limited to, the Marlin and Waterbury autos; Q reissue; Navi auto; American Documents; etc. I think the Timex landscape has really changed very fast, very recently. Would be interested in your view. Thanks for the enjoyable videos.

[@underwaterlevelz1947]

The absolute perfect watch for a young man is the Timex Waterbury TW2V42500. Black dial with white subdials, it is stylish, sporty, and even has a touch of heritage without costing much. I intend on buying one for my son when he graduates.

[@robbabcock_]

A good topic for discussion! I'm probably a bit older than the typical subscriber of this channel. I was a kid during the Quartz Revolution/Crisis, and I've worn a watch nearly my entire life. For most of that time I was blissfully unaware of any distinction between types. Looking back my early watches had to have been mechanical and I remember winding a couple of them, but quartz was beginning to take over when I was in middle school and HS. Casio digitals were all the rage! For decades I just wore a Timex and never had more than one. For years they were well made enough that I had to have the battery changed but in later years they usually broke before the battery ran out. At some point mine died and I couldn't find one I really liked, so I turned to the internet (yay internet!). I discovered a whole world that I never really knew existed. The truth is watches were nearly killed by the cell phone. My brother (one year younger) hasn't owned in a watch in over a decade- he says I have a phone why do I need a watch? That's a pretty common sentiment nowadays. Are watches staging a big come back or is it a bounce at the bottom? I dunno. Probably there's a source for sales figures but I don't know what it is. As someone else commented, people seem to be asking Timex to become Seiko. And by appearances even Seiko is having trouble being Seiko now. They seem to aiming lower with lower quality and colorful faces while leaving prices where they are. Maybe they're transitioning to being more a movement supplier than a maker of watches? I dunno. I feel like Timex knows their market, and for the most part it's not $150 mechanicals. They seem to able to buy Chinese movements for $.50 each and turn out watches profitably. Timex is maybe better off to position themselves as a 'gateway drug' to the world of watches. It seems like lots of people go from a Timex to something like a Seiko, Citizen or Orient. Maybe Timex needs to have one or two models with contemporary styling and an NH35 movement? I really like the appearance of their Allied Coastline; I'd buy one for sure if they did a good automatic version for $200 or less.

[@EnjoyLifeNow24]

I own three Timex watches and my only complain is that one of them ticks too loud, but what I love about Timex is their customer service. I damaged one of my Timex watches and I sent it to them for to be repaired and they sent me a brand new watch of the same model free of charge. I don't think that another watch company would do that. I will still be a Timex customer because of their quality and their superb customer service.

[@MillerLiteKindaGuy]

I love timex. But you truly brought new things to the table. I really like how you are polite on talking about more inexpensive and cheap watches. keep it up!

[@Supraman7777]

Bravo! I've been saying this for years. Who the heck is in their marketing department sitting at the conference table and what the heck are they doing? They're probably playing angry birds because their taste in games is probably as antiquated as their knowledge about marketing and what watch Aficionados really want

[@matthewhagan12]

They tick so loud it’s so annoying. I want to love Timex. Timex was my first watch and was a gift.

[@derbywinner6316]

I’m wearing my timex 26 mm that I bought 20 years ago and it is in excellent condition 😁

[@johnkinsfather64]

Some very good points. I basically enjoy searching around on eBay to find older classic Timex watches. Have a bid in on a beauty, so we will see how it goes. John K

[@RedwoodAggie]

You tell them, Teddy! Can we send this directly to Timex? I absolutely agree. They do have some nice looking quartz options now, but they could do better. The Transcend and Fairfield are more along those lines I would hope they are better, but you do see a few complaints in the reviews on their website on some models (of course, the ones with issues are more likely to complain). Even built in China, I have to believe they have better QC than those Alibaba made fashion watches. Higher water resistance would be a big plus, at least for some models. Enough to allow swimming (obviously not needed for something dressy like the Marlin), and 200m for their Allied dive inspired watches. Also throw in some additional automatics beyond just the new auto Marlin (glad to hear it's at least a Japanese Miyota movement). I do love the Marlin re-issues, though I prefer auto to hand wind, and the 40mm of the auto over the tiny 34mm. I think that's a good start. Maybe they are just testing the waters with those, but I think they need to move a bit faster. Maybe their pricing doesn't allow the marketing budget, but I'd love to see some great innovative (or even referential "takes a licking," etc. pieces on KZbin commercials/podcasts. They could even charge more, but maybe even a little less than the DW's of the world, to allow for more of the same marketing style those MVMT/Vincero/DW brands use. The Todd Snyder collaborations are nice, and I think that's a great thing too.

[@timur7381]

They could just add a more expensive automatic line, maybe with limited runs. That way they'll keep their walmart/target presence with quartz pieces for people that don't care about history, horology, and just want a watch, while appealing to enthusiasts. Kind of like seiko presage, or Orient star.

[@thewatchloungechris]

I agree with your points but I think that Timex is really stepping up their game compared to how they used to and starting to market more towards the watch guy/gal than ever before at least recently but that's my personal opinion . They can use some work though I agree on that

[@brucedeleon9505]

Greetings Ted I agree fully with you. I’m a beginner collector and despise cheap over seas fashion watches that’s a horological insult. Timex need to step up and focus on their popular watches and make them priced in a respectable honorable proud way. If a Timex user can buy a $265 Marlin have them create others at a higher quality price with looks. Already Timex is doing good with their Expedition Scout and Weekender. They need to move up and attain a respectable market like Bulova/Citizen, Seiko/Orient and even market like Tissot. Or the others of collectible quality, worth and value. I feel the same love and hate with Timex too. Everyday I wear a different watch to work as a collector, but when I get home I put on a Timex Expedition Scout 40 in creme dial and dark brown leather strap. Come on Timex. With your history be the one to take out the enemy and rise up.

[@colinmartin9797]

I would drop 150 to 200 on an american made movement, automatic, 100 to 200 meter diver with a clean dial and good lume. Something clean and rugged with 5 or 6 different dials. Could even live with crystal over sapphire. A little more than a pro diver or seiko, but american made. I'd buy one in a heartbeat, and I'm not really a watch collector.

[@briang3598]

Sounds about right. I'm seriously interested in getting a Marlin, and I feel like they could step their game up with more watches than just that.

[@karlsenula9495]

Totally agree with your appraisal. Timex is worth one or two in your collection (I have two: 40mm weekender chronograph & Expedition Scout) both ok but not great. One comes on a nice leather Zulu style strap (the 40mm chrono), the other on a blue nylon with leather accents that works well with the blue dial (Expedition Scout) - which makes a nice entry level field watch. They fill the niche in my collection of nice looking enough to wear everyday but not beater (i.e. washing dishes or cooking at my club, working/ volunteering at hot sweaty festivals in the summer or yard work). I bought a cheap cheap cheap $10 chinese special for that - alternatively I have a couple of Casio Worldtimes that would also work for this. Don't really notice the loud ticking on either (saw comments about the chrono being quieter).

[@brianduval8664]

I've recently gotten back into wearing a watch & I have 3 Timex's now. I love the Expedition series field watches. They're all fairly accurate - only picking up or losing a few seconds per week. From what I understand, mechanicals aren't that accurate & can loose minutes per day - that would drive me nuts! So I don't mind the so called "cheap" movement of a Timex. What bothers me about Timex is that they seem to have quality control & consistency issues. I have the Expedition Chrono & the big second hand & the Chrono minute hand do not line up with the marks on the dial. That second hand is stationary most of the time & it just jumps out at you how bad quality control is. Also, my 2 "lesser" Expeditions have lumed hands but not the Chrono. Why? I recently discovered Timex is making a larger 43mm Expedition. I wanted it until I found out that the hands aren't lumed. Why Timex, why? Inconsistencies like that bug me - now I have to research Timex rather than know a feature is included... sometimes. Put the 5 cent lume on the hands, charge me the extra dollar or whatever and call it a day. But be cosistant. Especially on the higher priced watches. Yea - I know Timex has has Indeglo; but it's nice to have lumed hands too & not have to push a button in the middle of the night to check the time. Plus I'm a geek for glow in the dark; have been since I was a kid. Which is why my next watch will be a Tritium watch.

[@manu2514]

There's a way of aligning the Chrono hand , I thought it was a problem until I realized there was a way around it. Pull out the crown I think to the second phase and press the pushers till it aligns.

[@handsmcneil]

My grandfather wore timex. Was a very practical man. I was gifted his beat up old electric dynabeat watch. Believe that was the first year of dynabeat because I dont see any after 75(?) marked both electric and dynabeat. Anyway.. cleaned it up, put a new battery in it, gave it a shake, aaand it works and holds great time.

[@gregbellach8239]

the timex advanced expedition line of watches was in my view the best they have done . they were all around the $100 mark , a stainless steel case , glass crystal , quartz movement and a lot of features . I wish they would bring it back . a more scratch resistant crystal is the only change i would see as desirable . maybe something hardened like gorilla glass or Seiko's hardlex .

[@spurgeonmituissac5019]

very true , 100% agree , I have been useing Timex for 15 years and having three models, Timex expedition,Timex chronograph and Timex e tide .?.trust all r awesome watch....highly recommended

[@monicawilson896]

I love the Indiglo and aesthetic is good but I agree wholeheartedly that they need to have 100m water resistance.

[@elainebowman4449]

Timex has always been a decent, inexpensive watch that "takes a lickin' and keeps on tickin" - I have one that my mother bought me just before I went in the service - it was a Timex diver, probably cost about 20 bucks back in 1981 - Still have it. Still runs great and looks pretty good for it's age. That watch endured 30+ years in the service and I still wear it from time to time. Timex needs to go back to mechanical movements and put out some automatic movements too. The only issue I've ever had was getting work done on one, but once I found someone to fix one if something happened, I've kept all my watches taken care of.