WHY YOU SHOULD USE MEDIUM FORMAT!

A talk between Tyler Shields and Ivan Rodrigues about Natural Color solution, Hasselblad medium format and all things Color Science.
@ivanalmeidarodrigues
@thetylershields
www.tylershields.com
www.hasselblad.com
HASSELBLAD NATURAL COLOR SOLUTION
NATURAL COLORS
While image colour and tonality are somewhat subjective, the tones displayed in an image are controlled by the following:
Pixel size and sensitivity (Dynamic range)
Number of bits per colour channel in the A/D conversion process
Colour profile applied to the resulting image data
The Hasselblad Natural Color Solution (HNCS) was developed for serious users who demand the utmost colour accuracy. This system delivers the best possible natural colours from the selected chip without having to select from multiple presets. The HNCS delivers smoother tonal transitions and a more analogue film-like image quality straight out of the camera, thanks to its 16 bit colour depth, compared to the majority of smaller DSLR sensors.
Solutions where you have to sacrifice some colours in order to get others right are unacceptable.
Correct colours need to be in every shot, regardless of subject.
A simplified colour temperature control that ensures the correct rendition of colours is important.
A one-profile solution is ideal in order to keep colour management simple.

[@chainganglover2]

appreciate the time that was put in to making this video! as someone who is self taught and loves to learn technical details especially of film, will make that me that much better of a photographer!

[@thelegendrubyrodd]

I love this video. It one of those that opened my eyes so much that replace this video often, just hear what they have to say. It’s so fascinating.

[@Yulfi]

This is the first video I’ve seen cover this topic in such great detail. What you guys touched on are the things that actually matter when comparing medium format to 35mm. Thanks for the video.

[@jackmatthews9390]

Great dialog and information. Thank you both!

[@markthompsonmedia]

I felt that if I was going to be in the right place, at the right time, I’d also want the right camera. This led me immediately to the H6D-100c. The precision and detail in the shots is so satisfying and it just brings me great joy to use this camera, every time I pick it up.

[@winedemonium]

This was great. Clearly a long running relationship between you and mutual respect. It comes through - a presentation natural chemistry solution. More please.

[@whoathor]

The information in this video is 16-bit. Really interesting and helpful. It gave me a much better concept of a topic I've always found complicated.

[@foisonurlubu4303]

agree 400% !

[@wayneJohnsPhotographer]

Great video guys and Tyler your work is just beautiful, truly beautiful ideas you have... I used to shoot hasselblad for nearly 20 yrs but in all honesty I now shoot the Fujifilm GFX100, the colour in this thing is just awesome, even compared to the hasty 100.....Tyler you’ll appreciate this from a film perspective, different film different profile etc, Fujifilm include their original film stock profiles as simulations within their bodies, so basically choose your own profile.... the camera is light years ahead of hasselblad in terms of focus, speed and is packed full of features including 5 stop ‘In body Image Stabilisation. The best part is that it’s less than $10k for its 102mp GFX system. And they now included a pixel shift firmware update giving you a 400mp functionality ‘for free’.... and remember all the hassy HC lenses were made by Fujifilm too.... you can get the check adaptor for the gfx to take the he lenses too... As a Fashion & Beauty photographer the GFX system has been awesome, and that comes from a seasoned hassy shooter for so many years....this is not to dis Hasselblad, but more to say if you haven’t tried the Fujifilm gfx100, just go get it in your hands and try it and if you can use Fujifilm’s own GF glass..... would love to see you do a video after shooting with it. ;) happy shooting guys. :)

[@jharrelphoto]

Sorry but not true. I’ve used both. Went back to hasselblad. The colors and white balance out of camera is unmatched.

[@FerryKnijnFotografie]

Little note, Hasselblad claims to have 16-bit, and the files are 16-bit, but there is a big BUT, if you open the RAW-file in a RAW analyzer, only 1 of every 4 channels of color is used, so actually the files are only 14-bit files in a 16-bit container. This has to do with the processors that could make a smaller bit depth when they got to 14. Maybe nerdy stuff, but important to keep in mind! It is still a great camera and with the Phocus software a great camera! But Marketing tries to make it better then it actually is.

[@ialmeida2]

So true!!! great catch... We have to watch out for marketing and specs...

[@HayesPeterson]

Have Ivan on More please! You guys are great to watch together. ;)

[@tylershieldsvideos]

thank you

[@ialmeida2]

it was fun! we'll try to do it again soon... What topic would you like to hear about?!

[@HayesPeterson]

Ivan Rodrigues Dang that’s a tough one. I’m no help on this. Anything that is fun or exciting for you guys to talk about I’d love it.

[@HayesPeterson]

tylershields Thanks for putting your content out man! Your film was amazing and really inspiring to up my work. 🙏

[@sinagolshany]

@@ialmeida2 I have enjoyed your work and this was a great summary, far better than any marketing material or webinars I have seen from any manufacturer. Maybe for your next chat tell us more about lenses, e.g. what makes expensive lenses (Hasselblad, Carl Zeiss Superachromatic, PhaseOne Schnider, etc) so different/special, how to understand an MTF chart, what are some of your favorite lenses, and why (across formats, and mediums).

[@volodymyrhraivoronskyi8022]

Also, as you mentioned several years ago, it is yet another filling when you shooting with the medium format camera. Thats why I came back to 503CX and H3DII-39. It is a taste of image, taste of the world around you...

[@Super.Quasar]

Excellent video. Thanks.

[@namphvvm]

Love this content, thanks alot

[@jimshaw5450]

Great work guys me and my bad camera have been enlightened. I do understand the kick in the ass theory but now (at 71 years old ) I understand the benefit of it . Jim Shaw

[@zacchdoung694]

Omg I'v been waiting for this this vdo for a while, I'm a newbie and l think I will get one for being a professional. Thanks for helping me out.

[@tylershieldsvideos]

you will love

[@rockanchor]

I understand exactly what you are saying. I grew up shooting 6x4 b&w sheet film in my father's portrait studio back in the 60's. The cost and availability of film became a problem so we began using 120 roll film. We were shooting 6x7s on Mamiyas, 127mm lens. Then I got myself a 500 CM and was working with an 80 mm lens. I literally had to relearn portraiture and it was not satisfying compared to my old work. I have been hurting for the effect of the old Cooke Anstigmat Portrait lens for at least 40 to 50 years. Now I am starting a project photographing Notables and Tribal leaders and am going to shoot on 8x10, Symmar 360. Just to get the roundness in faces and the shallow d/f like we've seen in the old portraits of Indian Nawabs around the turn of the century. I could never afford to pay for an X1D,

[@gyarney]

I used to be full frame, I still am but boy, I’m hooked on film now. Shout out to Ivan. PhD for real. I should’ve ditched computer science in college. This is fun !

[@ChritsianBucic]

Super interesting!

[@maxmac1545]

These guys are amazing...🔥

[@thienhao0910]

I had a Hasselblad 500CM with 3CF lenses, it was a workhorse for me. But when I upgraded to the H1, even though it's the first camera of the H system, it blows my mind when using it both in studio and outdoor. With Hasselblad, you have to try it to know about its great value

[@tylershieldsvideos]

so true

[@danieltang2488]

Like professional’s youtube channels. So good!

[@andrespavon3776]

great video

[@mrenovatio3739]

So good...

[@outisfound9956]

Lost all equipment in a house fire 20 years ago and the one that still hurts was the Hassel 500c.

[@rakeshsikder]

Ouch

[@kingair414]

very very interesting congrat

[@lucadegrandis]

Great video!! Would love to see you working together on a shoot..

[@jvusa]

Hi nice review, how is hasselblad h6d-50C?

[@congarong23]

Nice Video guys thanks! One thing I would like to mention is that , you can have the best colour profiles using film and medium format hasselblad. But when you pull them onto your computer your screen colour profiles are way way off. I have tried calibrating mine for print but it is always a bit off and cost me re printing until its right. Any advice regarding this dilemma?

[@foisonurlubu4303]

Yyes! Bring your USB key with your photo to a professional who has a printer that shows exactly what is on HIS screen. Ask him yo adapt to your taste and "what you will see is what you will get"!

[@maxmonat]

Did you try the Hasselblad X1D?

[@felixmoorer2146]

I agree learn all you can, now do one of the same for us DLSR folk.

[@mejiavincee]

This is straight facts

[@scottwesinger8377]

Have you tried the fujifilm gfx 100?

[@miguela.migallon5055]

Ok... This in digital but what happens with medium format film? Have more qualitty than a digital camera of today?

[@seanshannon1800]

What Hasselblad would you recommend for someone on a budget? The H3 D39-II maybe?

[@HasselbladAS]

Hi Sean, We have a Certified Pre-Owned (CPO) program where Hasselblad cameras have been factory serviced and meet Hasselblad's rigorous CPO guidelines. In addition, all CPO products come with a 6 month factory warranty. See more here: www.hasselblad.com/certified-pre-owned/

[@GettingNegative]

“Hasselblad on a budget”? I think you mean a Mamiya...

[@timhughes4259]

Try Fuji? I had an H3D until last year then made the decision to swap it out and go for the GFX system.

[@LINDAOZAG]

Can I buy it used????

We'll save up for it or just rent it

[@tylershieldsvideos]

smart

[@jamesmccloud6471]

What are your thoughts on the Phase One XF iq3 Or iq4

[@tylershieldsvideos]

I have only tried my friends never really used fully always been a hasselblad guy

[@FerryKnijnFotografie]

Tried both, Phase has Capture one, with is a bit better in rendering, but the AF from the Hasselblad is way better then the XF, Best combo is Hassy body with Phase Back.

[@matheusmello8541]

Is Ivan brasilian?

[@inchon66]

Please name the camera that you’ll never shoot again?

[@eduardoprudencio5427]

Is Ivan Brazilian 🇧🇷?

[@rapcha7709]

and what about a comparison between medium format and large format ? ah ah ah ! ;)

[@camerarderie5070]

GREAT TALK! YES gear matters, YES science matters... But IMHO these are blah blah without creativity and intention. 🧐

[@ReclusiveEagle]

I mean a basic tractor in 1901 was a plow with a cow. Cost maybe $2000 today A budget starter tractor today costs $300,000... Are Hasselblad's expensive? Yes, because its literally peak technology. If you wanted a "cheap" medium format entry you can buy a 500C/M for $800. But people don't see film cameras for their value, only (currently) for their Hollywood notoriety. Like Harry Potter literally doubled the price of the Argus C3. And a Contax T3 almost costs more than *2* Hasselblad 500C's Is a Contax T3 worth 3 RB67's/2 Hasselblad 500C/M's / The price of a brand new 503CW? No. But because you see celebs using them its pop culture inflated. So that's agreeable. However, again aside from those cases, film cameras are way, way cheaper than they realistically have any right to be.

[@lazvaldes2857]

Ansel Adams.....

[@eduardoprudencio5427]

Ohh with that name his definitely brasi gang hahah

[@lapoupadotcom]

Medium format compression is a myth. Compression comes from field of view, not focal length. If the field of view is the same, compression is the same. Now, there is indeed a depth of field difference (related to the focus falloff), but it comes from the larger physical diameter of the entrance pupil (the longer the focal length, the larger the diameter in a given f-stop), and from the fact that the bigger the sensor, the more magnified is the image projected onto it. But that compression thing means nothing; the lenses' optical design is much more relevant to the resulting image than the theoretical relation between focal length and field of view.

[@mortenthorpe]

All good reasons to list for the Fuji GFX cameras - Hasselblad and PhaseOne are slow as molasses in the winter - way overpriced!

[@BakiNBG]

The term color science if I am not mistaken is irrelevant for those who shoot raw...

[@raphaelcoelho1557]

Why should you not use medium format? I am not afford! A ND filter is much more cheap No, the cameras todays are 14 bits and some is already 16bits. Anyway depending where you will see or print it makes no difference. The profile is just and option but in raw you can change everything. You can make perfect photos with full frame cameras. Just look at the great photograpers using it. Annie, Sebastiao Salgado and so on. You dont need a lot of photoshop to correct colors. Besides, a lot mixture abaout medium format and film. You have all types in film and digital. The grain of film due to 3D in the silver complexes in the paper is diferent of digital but you have both for medium and full frame cameras

[@solomonmash]

sooo much underlying humor in 25 mins

[@nerwanisnoone1937]

I didn't understand all the talk about profiles... Surely all photographers beyond amateur with normal DSLRs just shoot raw anyway. Aren't profiles a jpeg thing?

[@therazor9875]

Where is the “paid content” warning? I could have skipped this altogether

[@TheVitalishe]

This guy has no clue.

[@allisonbaum8423]

Ivan needs to stop kissing this guy's ass and need to go out and work on his craft.

[@GettingNegative]

Digital? Boring.