Why YouTubers are fake retiring

[@BazilDay]

"Update, January 19th: I've updated the title and thumbnail because it turns out a lot of people don't even get to the second sentence of the video before writing me off forever!" ---Tom Scott

[@RythmicRaindrops]

Thank you! I was going to comment that as well. A bit disingenuous to misrepresent what Tom Scott said.

[@RythmicRaindrops]

Thank you! I was going to comment that as well. A bit disingenuous to misrepresent what Tom Scott said.

[@Fs3i]

Turns out, Colin and Samir don't either. Disappointing.

[@BazilDay]

@@RythmicRaindrops It made me go "did they even researched on the facts a bit"

[@thomasr1051]

Tom usually has a reasonable reason for what he does

[@bongi6811]

I think the main reason that Tom Scott adjusted the thumbnail on his last video is to better reflect what he's saying in the video and not because of a sudden change of mind. At around 3 min in that video he describes his plans as "taking a break" and "this probably isn't goodbye goodbye, like not forever" which clearly shows that he is reserving the option of making new content in the future.

[@thelifewithnate]

I think it was just for the shock value honestly, lol. What? My favorite KZbinrs are retiring, where are they going? :O Type of stuff.

[@newtalexander]

@@thelifewithnate barely even shock value because he said he was retiring from the weekly series a long time before that final video

[@DominicI1]

I agree. He was probably one of the most upfront about it and was very clear from even months before that he would stop weekly uploads but he was not quitting entirely.

[@wonday2738]

@@DominicI1 Sounds like he had a sudden change of mind in deciding his thumbnail could better reflect the actual message of the video and not what would he might have thought would get the most clicks...

[@Iliketomakestuff]

Super surprising to hear my name pop up in one of these shows! Thanks for the inclusion in a really fantastic conversation. I absolutely agree with so many points that you all made 👍🏼

[@TastingHistory]

This is why I recently made the conscious decision not to scale. I love the creative side and hate the business side.

[@BartDoesArt]

Although I’m Not Huge Right Now I Feel Exactly The Same. For Some Reason I Try To Overcomplicate Everything And It’s Burns Me Out, However I Always Come Back And End Up Doing The Same Thing That Got Me To Where I Am Now!

[@firelordplayz]

And you absolutely do not need to scale to become immensely successful. The first example that comes to mind: Sam Sulek. He got to 3 million subscribers in less than a year by literally just recording himself at the gym, day in and day out. No fancy stuff, no collaborations, no gimmicks, no nothing. And every video of his has been getting hundreds of thousands or even millions of views.

[@TheWiserJester]

Btw i love your videos

[@fulltimefilmmaker]

Mom, i finally made it on a Colin and Samir video

[@BartDoesArt]

😂 That Is Definitely A Huge Achievement!

[@Just.anythingyt]

Lets goo

[@LJ_alltheway]

Congratulations Parker!

[@alfakr0ll]

Tom Scott never said he was retiring for good and 100%, he just said that the regular uploads would stop, he was clear on that for a long time. So the update in thumbnail (and title) is most likely just a change that was needed because many people misread the title.

[@interestsavvy6813]

I agree, he mentioned the consistency of upload will change

[@wizardofwinter7696]

I think you just did more research than the team producing this one did...

[@SomeoneNone123]

Yes! Tom clearly stated that in his video...

[@Fs3i]

Yeah, this is actually insane. Did they ... not watch the video? He's been extremely clear in his Video. "This is not 'woe is me, I'm leaving the internet forever'" is literally within the first 10 seconds. At 2:10 Tom Scott says "it's time to take a breather," and in the first 4 minutes he explains that he might even upload more of the same series. Like, this makes me actively want to watch Colin and Samir less, because basic comprehension is kinda important.

[@wizardsmix7961]

You guys are the idiots here. They are talking about how it was clickbait. They aren’t arguing that his original intention was to genuinely quit forever.

[@thatllwork_official]

Hearing a lot of my internal struggles being validated is very healing. Thank you guys 🫶

[@WhizPill]

Feels a little less crazy for us out there

[@BartDoesArt]

I’ve Dealt With A Bunch Of Burnout For Months At A Time, Idk What Changed Now, But Whenever I Don’t Post I Burn Out. It Be Might Because I Just Don’t Want To Disappoint! No Matter What I’m Not Going To Allow Myself To Burn Out Again, Because If I Don’t Post I Just Don’t Feel Great.

[@StudioSIGMA]

What an upgrade with the new intro! Amazing work by the editors for this video.

[@Jesus12249]

We’re getting to that age in KZbin where we get to see what retirement looks like, and it’s weird….

[@CalvodeMiel]

meh it's not that deep

[@BrianLagerstrom]

Thanks to you both for this episode. I constantly struggle to find the balance between channel growth and my own sanity. I burnt out super hard last fall and almost quit.

[@Mogawty]

I mean, regarding Tom, he always said (before his retirement video) that he's just retiring from the consistent weekly videos, not forever. The thumbnail "GOODBYE." was kinda just click-baity.

[@spiercephotography]

As an artist (photographer) that got "retired" due to sickness out of my control, and also extremely frustrating because I'm not ready to stop working, I feel that first part HARD. If I wasn't stuck with the changes that got forced me; I'd 100% still be working. Lmao'd at the Tom Scott comment too, I went in late to his channel but he sure had a lot of fun. I see it as the algorithm forcing creators to put out more videos than they wanted because otherwise youtube would stop showing/recommending them. KZbin is a very strange medium now that it's trying to be commercialized by google and had lost a lot of it's freedom. Especially with the newfound ad push.

[@DiamondDepthYT]

Tom never planned on leaving forever.. he literally says so in the video. Colin and Samir, I'm disappointed. I expected you all to do proper research, but just the first minute of this video says otherwise.

[@Pedro999Paulo]

MatPat and Tom Scott: I am gonna stop doing this specific kind of KZbin videos, that I am doing for at least 10 years, its not goodbye goodbye, but its a part of my life and audience for so long that I think it deserves a proper send of. Internet: OMG so you guys are retiring? Never gonna seen again? What a bold move, everyone gonna miss you so much. Also internet after realising they didnt actually retire: You liars

[@wonday2738]

Lol bro, none of their titles or thumbnails said that. A lot of people see titles and thumbnails and never watch the video. Creators are aware of this, it's their fault for clickbaiting.

[@WorldAccordingToBriggs]

In my opinion most people that claim they have stress and burnout have never had a really crappy job. I have been in the military and have worked in customer service for Netflix. I wake up every day like it is Christmas because I am a full-time creator. Even when things are rough and the views are down it is better than the best days in the Army and Netflix.

[@FosukeLordOfError]

Burnout I think is generally caused by effort that does not line up with what we get out of it. As linkin park said "I tried so hard and got so far but in the end it doesn't even matter"

[@asdasdd320]

I get your point - but you're simplifying burnout to match your reality of the world 👍

[@FosukeLordOfError]

@@asdasdd320 kzbin.infoBpKF-lCxBMQ?si=VYDGfdVr0-6PN49g

[@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii]

Good points here. I'd happily burn out if a job pays well. But after 20 years and no prospect of ever owning anything you do end up thinking that you do it for survival only. Also, health issues creep up and it's easier to burn out when you aren't as healthy as you were.

[@keralethiba]

I hear you , I just think burnout does exist even as a creator. If one is just going to steamroll everything with little to no rest eventually burnout occurs. Humans deserve rest

[@sunday]

Opportunity will turn any creator into a daily problem solver. Measuring your time during a week where you’re doing what makes you happy and in the creative lane you want is super valuable for pushing the needle and never having to “retire”. Great conversation guys!

[@safarizion]

Colin and Samir are like a weekly newspaper on the the creator economy that you eagerly wait for. Thank you guys!

[@zach_attack9875]

Ayo guys I just wanted to say growing up I watched you guys on the TLN and I saw your guys leaving video. I didn’t know you had this channel till 3 days ago I love getting to watch your videos again glad yall are doing alright.

[@jaguarj1942]

The most disappointing thing about this video is that they lump Matpat and Tom into the same category for why they are retiring and yet not correctly mentioning their reasons. Matpat retired because he is becoming a manager and knows his voice isn’t scalable. Tom Scott is retiring because he doesn’t want to scale and become a manager. The whole tangent about setting projects and goals is literally what Tom Scott has been doing for his entire career and yet you are acting like he wasn’t doing it at all. The real reason why all these people are retiring is because the industry has gotten old enough for people to reach a point where retirement is on the table. The not forever part isn’t weird at all as most jobs have a semi retirement option especially those in creative industries like films and music.

[@Noob-Geo]

2 views in 1 second, Colin and Samir fell off

[@rockhitbant5]

Damn that's so bad.. they really fell hard

[@seanoconnor7355]

700 views in 7 minutes.. jeeez guys

[@Asura6969]

3040 View in 21 minutes Its Joever 😔

[@Teddyv4]

Drop the "why" in the title. More clickbaity

[@caleb.mcgregor]

6,000 views in 37 minutes, Colin and Samir fell off

[@c.morland]

I love the loyalty to Tom Scott in this comment section

[@xRioHD]

I have yet to watch the whole video but something that already struck me as weird was MatPat and Tom Scott catching flack for "retiring", when both very clearly stated that they are retiring from continuously hosting and releasing "their" main formats. Both clearly stated that they wont just be gone forever but refocus their attention elsewhere. Tom Scott retired the recurring, scheduled format. MatPat retired his main host role

[@wonday2738]

They're getting flack for clickbaiting it as such, MatPat was just on the show and described his "retirement". Colin and Samir are aware of this, they simply assumed most their viewers could understand the context they're speaking in. Looking at the comments many didn't. Why would you make a comment before watching the whole video? Also, Colin and Samir recently hosted MatPat, how is that flack?

[@AGlimpseInside]

You made a point that will stick with me forever. You are a successful video, media platform, “ on KZbin”and have been unsuccessful 70% of the time. I took the leap to be a full-time creator, and 2021. Exactly 3 years ago. Averaging 1.5 million views per month that number dwindled down to 250,000 per month. I am technically a failure on KZbin at this point yet I still manage to do this full-time. Because of a massive pivot. ( won’t get into what I did here ) but, hearing you guys say this, and living through it myself really helps me not feel Alone. You guys rock I watch everything you do and thank you so much for putting your best foot forward 100% of the time so that 30% success rate can keep you going because you guys sure add so much to this space Chris .

[@Sheneller]

Honestly loving the inclusion of the creator support style conversations in between the epic interviews Missed the deep end! both provide so much value.

[@RichardCodyMusic]

Oh man, this format has the vibe of a talk show, but with actual substance. I’m a fan! Great content, as always.

[@hismario123]

Tom Scott literally NEVER said he was fully retiring, I'm shocked no one picked up on that

[@salnad]

Watching this part on jackets - 29:19 -i really liked how Colin and Samir used this video to demonstrate their point. This vid felt typical of a Creator Support video), and i enjoyed seeing an example of how you can pick up an identity, even after two weeks of “retiring” and old one :p

[@ThatJaymsWisdom]

That point about the "singular artistic voice" is really interesting. At a certain point as you scale that "artistic voice" also becomes a "brand voice". It might be based on the original voice(s) of the individual creator(s) but as you build a team of people, all of whom have an impact on the final product, it becomes a branded style and tone of voice instead. And it's the scaling up of the projects, teams and scope that requires that shift.

[@CHEFPKR]

We see the bigger channels quitting, but the middle class creators are exiting a lot as well. It feels like we just can't break the ceiling and with KZbin, you don't get all the time in the world.

[@VincentLeong-bb4vn]

Liked and subscribed. This topic is hot and has been discussed by lots of KZbinrs, you 2 made the best deep dive and analysis of this topic and it makes it kind of emotional as a beginner content creator.

[@AuthenTech]

Simplicity is a gift. 🙏

[@BartDoesArt]

For Sure! Every time I Try To Overcomplicate/Change Something On My Channel I Get A MASSIVE Burn Out! I Thing Ive Learned The Hard Way At This Point 😂

[@FixItOnTheWay]

Thanks!

[@spwaff.]

4:37 guys *YEEEESSSS* !!! i’m obSESSED with the shottz that show both of you sitting at the table in the frame!!! keep it up!!😮👏👏

[@melanybahl]

I missed that format ❤happy to have you back here. Creator support gang 🙋🏼‍♀️

[@Drjordanbreeding]

Just starting to reach that point of "do I scale? Do I want to?" I really appreciate this conversation!

[@Judymontel]

Not only youtubers/creative people building a team or a business need to only move forward at the pace that trust can be built - if you want to life a healthy (in all respects) life - that's invaluable advice as well.

[@itsaboutwhatsfair1532]

U GUYS ARE MY FAVORITE PODCAST AND SAMIR IS LIKE AN ELDER BROTHER TO MEEE IDK WHY HE GIVES ME THOSE VIBES ALSO COLIN LOVE U TOO 😂❤️❤️❤️❤️❤️❤️💛💛💛

[@RyanGoutier]

I really like the matrix bit. Especially when Colin has the matrix background. A lot of value added in this video. Thank you

[@iamjasonthompson]

6:25. I remember this is why Matt D’Avella decided to not scale. He mentioned in his video once he sat down on a zoom call in front of a team he wasn’t doing what he loved about it. As a Software Engineering manager, I totally understand. I wouldn’t want this to feel like what I do at work.

[@wilbo.channel]

I like that “jacket” metaphor (analogy?). Though I do think that hasn’t always been the reality. Up until very recently, the understood rule on KZbin has been, “you cannot afford to take a break because people will forget about you and not care when you come back.” Not that that’s always been the case; plenty of very successful channels have taken long, announced breaks and returned to even greater success. But they’ve always been seen as the exceptions. I’d say pre-COVID era creator advice would say, “You might as well burn the jacket, because if you put it away, whenever you decide to take it out of the closet and try it on again, no one will be there to see it.” I think the quality of a creator’s content and the audience/relationship with said audience that they’ve already garnered provides a more padded safety net of the viewers patience. And more recently I’ve been finding more and more creators reinforcing that sentiment when offering advice, y’all now included. I hope it becomes more normalized across the board that breaks are not something to be afraid of (*as long as you’re making stuff that you believe in and not just riding trends.) Good people will wait for good videos.

[@susanmichalthephotochik]

I absolutely love and look forward to your chats together! So glad you are continuing them 😊so much great info❤

[@PiratedSardar]

Thank god you guys posted! Morning routine with you talking in the background is as good as it gets ☀️

[@Lummox874]

It’s not “fake retiring” for people like the game theorists or Tom Scott. Those two are doing more of what top gear, and by extension the grand tour, did. The BBC replaced the top gear hosts, and Jeremy, James, and Richard went off to host slow production, high quality shows.

[@Theboardbro]

This reminds me of “Great Big Story” who took a 5 year break and came back super strong!

[@Cmdr_Kraid]

change the title please, "Why KZbinrs are fake retiring" All the once you mentioned are just going on a vacation or hiatus, using the word "fake" is quite disheartening and is spreading misinformation. edit: as usual loved the vid, the title doesn't at all describe the vid.

[@marketing_examples]

Love the spicy takes in this! I want to see more of Colin and Samir's real opinions on stuff. Even if there's a little bit of a roast!

[@Tontondtv]

The montage is wonderful

[@kevinunger]

As a wedding photographer, I started just myself and my wife, and then we grew a team. After a while, I realized this isn't what I wanted to sign up for. I think you guys are spot on with not retiring but trying to figure out what is my new creative identity.

[@carlinc.christensen3478]

It'd be really interesting for you guys to interview the crew of the OSP (Overly Sarcastic Productions) KZbin channel. Because they've chosen not to scale. They're an amazing Channel and I think that creators like them are left out out this conversations.

[@MiloMurphysLaw]

28:32 that’s such a perfect way to describe it. And it makes the fact that MatPat ended his final theory by literally hanging up his jacket even more awesome. Because it’s always possible that he could put it back on again someday

[@Phil-bn5dx]

Excellent video. There are a few points that really resonate with me and my non-KZbin job e.g. moving from risk taker to risk manager. I think this is not retiring, but moving forward.

[@GabrielMacaulay]

After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

[@BenoitBenedict]

I'm 37 and have been looking for ways to be successful, please how??

[@GabrielMacaulay]

Thanks to my co-worker (Alex) who suggested Ms Mary Elizabeth Webb .

[@GabrielMacaulay]

She's a licensed broker in the states 🇺🇸

[@GabrielMacaulay]

After I raised up to 325k trading with her I bought a new House and a car here in the states 🇺🇸🇺🇸 also paid for my son's surgery (Oscar). Glory to God.shalom.

[@BrendaMcCarthyyy]

Wow that's nice She makes you that much!! please is there a way to reach her services, I work 3 jobs and trying to pay off my debts for a while now!! Please help me.

[@andrewboryk3904]

You guys are true thought leaders. The ideas you talk about in these videos are the best, so happy the “Breakdown” style videos is back (a bit) on the main channel. I love the interviews, just also think that you guys have so many original and poignant things to say about the Creator Economy

[@MIKEZGAMER-g8b]

if i said im retiring atleast, no one would believe it as i barely make $, i give it all away

[@matthewboyer4212]

Absolutely love this new intro, it's just so clean!

[@Nordlys]

I think you're only approaching this from one side of the story. Sure, someone like MatPat is not 'retiring' to just live the good life. He's stepping down from being the guy in front of the camera (on most of his regular videos), and possibly scaling up behind the scenes, as you're saying. There are however smaller creators who don't necessarily scale up like MatPat, or change their regular schedule like Tom Scott. Channels with a consistent 100-1000+ live viewers, who are not 'unsuccessful', but are moving on to do different things which are not necessarily related to creative work. They have communities surrounding their persona, but might be more private about their real identity. Some of them might just disappear for lack of inspiration, but it's becoming more common to set an end point and say you're retiring/quitting/graduating (vtubers) for varioius reasons. Usually, it's related to some kind of change in their life or on the platform.

[@camdenelliott]

It’s like the concept of “How can I miss you if you won’t go away?” Sacrifice some frequency, but it makes those returns mean that much more.

[@tetronaut88]

The thing a lot of people are forgetting about Tom Scott is that he announced he’d stop a year before it happened. In both his original announcement and his goodbye video he talked about it being a break instead of permanent, and that he’s still going to be doing his Lateral Podcast, Technical Difficulties etc., and the thumbnail change is just because people saw the thumbnail, made assumptions that he’d be stopping forever, and didn’t watch/pay attention to the content of the video.

[@muneebelahi7580]

True.... I was thinking about that. It seems like not many of the people know of the video he made a year ago explaining his decision

[@thelifewithnate]

I feel like at the same time the "false" retirements are also clickbait into getting people to know what their next projects are in a way. It's a weird but effective way of selling something controversial to generate some market interest. Awesome video as always!

[@NomadOverNormal]

KZbinrs leaving on their own terms has always been a thing, and it's the best way to go. I guess this brings awareness that these careers are short, and it's best to take it in your own hands. I made a video a few months ago all about how creators cope when they lose their fame on their own terms vs. when the attention falls off of them, and it's pretty fascinating to see the difference.

[@cbmtrx]

Same for music producers: As soon as the album is out you're already thinking about how to keep the buzz alive with the next one. The hussle is exhausting.

[@Kahoneki]

blessed be thou when colin and samir upload

[@Emmylatif]

The first person to really retire, and made his channel scaleable is the king of random, he passed away and his channel is still here supporting his family

[@beatbuildersstudio]

Glad these are on the main channel. Never understood the 2nd channel as helping creators is what yall talk about.

[@DeliaSlucutt]

Lovely! Enjoyed the perspectives. 😊😊

[@fxn09here]

This became my favourite show ever:)

[@lukewilsontv]

29:16 this also speaks to the “nostalgia” boom, how companies realize they can just remake or continue old entertainment properties and people will eat it up

[@btk1243]

If a major KZbinr makes a video titled, "Honestly, I master - bate" and it gets 1 Million+ Views, then you will see 100 other KZbinrs make videos titled "I master - bate 2" . . . It shows you how KZbinrs are willing to "Jump on a Trend," or that many Creators have No Creativity (We saw this during the pandemic, when people made 'fake' "I'm Leaving California" videos, including a guy who didn't live in California, claiming he was going to leave - classic)

Awesome creator support video podcast it's back... I mean the Colin & Samir show

[@creativefortress]

Colin got it right at minute three. Amazing analysis.

[@MohammadShahanKhan025]

Just so sad to see the legendary KZbinrs leaving us.

[@MohammadShahanKhan025]

KZbin and the world will not be the same without them.

[@biggoofy2320]

Hey mom, There’s a new Colin and Samir ep.‼️‼️‼️

[@theretiredmillennial]

I like your words on your board.

[@unl0ck998]

Plogging is a combination of jogging with picking up litter, merging the Swedish verbs plocka upp and jogga gives the new Swedish verb plogga, from which the word plogging derives

[@gabrielgrassmayrtoo]

Woahh that new intro is so cool! 🔥

[@johnleesuccess]

thanks for the update my man

[@ElijahStewy]

LOVE THIS the deep end made me smile

[@MasterMindxHK11]

Awesome video always enjoy your video's!

[@tucktucktheduck]

I'd love to see more documentary style videos from y'all - highlighting the 'how' behind creator events

[@von...]

have a happy retirement guys!

[@DiamondMaster115]

I think a bunch of people also jumped on the bandwagon to take advantage of the panicked state that viewers of those channels were in to gain more views, which is unfortunate.

[@WhizPill]

dude the part bout risk management and risk taking... so real...

[@thelifewithnate]

Do you agree with the sentiment that KZbinrs are risk takers? I'm not sure if that's applicable with what we do on the platform.

[@WhizPill]

some people take risks and it takes real commitment to make this youtube thing work long term@@thelifewithnate

[@coachescornerchatspodcast]

I love that Colin and Samir disagree on points when it comes to retirement and the KZbin journey! Actually refreshing …

[@audiotonic]

Love the new intro

[@Factguy122]

these are like two dudes obsessed with KZbin but can’t get anywhere without mr beast

[@HofTheStage]

Creator support on the main channel? Let's gooo 😁

[@REVIEWSONTHERUN]

Thanks for sharing it. ✌️

[@BDYTPodcast]

shots fired! I got my floaties on! hahaha .. love yall's content always

[@joshetcetera]

I think C&S's disagreement about when you stop being a "creator" is just a symptom of how broad the industry has become. When Samir says you stop being a "creator," I think he means that you start being a "media executive." The reality though, I think, is simply that "creators" encompass millions of creative people, while a subset of those creators have scaled to the point of being "media executives," and yes, to Samir's point, that might happen when you hire your first (non-partner) employee, because that's when you become a "manager," on your way to full-blown "executive."

[@ACLandmarks]

To Samir's jacket analogy that he got from Deep Cut or Full Time Filmmaker now, MatPat literally ends his farewell video hanging his jacket. He will pick it up again at some point, just not now. Don't ever think you're done creating

[@DominicOrnelas]

I'm really happy that I got further in this video than you two did on Tom's...

[@jakefelzien]

New INTRO GRAPHIC IS SPICY!!!!!

[@ThumbnailGrail]

I love episodes like this.

[@linkshadow2]

I wish I had a Colin/Samir in my life to talk to about stuff in depth :(

[@OppaLec]

"Most people don't retire from art, the industry retires them first." Damn, that line actually resonated with me. As someone who has been doing music since 2009, this speaks volumes. Once an artist, always an artist regardless if a lot of people are rooting for you or you're just rooting for yourself. ✨

[@EnzoDiscoveryMoonLight23]

and this comment gets ruined with a single emoji

[@AAArend]

No pun intended in that second line

[@OppaLec]

😂😂😂

[@StonedSpagooter]

Literally shed a tear when Tom flew away Love a great ending

[@shifteeninjee9641]

Tom Scott did NOT retire - he just retired the weekly videos.

[@dg2o7]

They look at KZbin in such a bleak business corpo mindset I don't like just let it be fun and creative

[@camq-py7bs]

Thank you for making this video!!!! They all say they will retire and don’t actually retire … maybe because they realize they need money? 😂😂 doesn’t make sense to me.

[@GeorgeHolden]

Samir coming in with the freshest of trims