will.i.am on AI's Impact on Music, Voice Cloning, and the Future of Creativity

In this #DrinkChamps clip, will.i.am discusses the implications of #AI technology on the music industry, including voice cloning and its potential effects on artists like Beanie Sigel and D.O.C. He also dives into the future of creativity and the importance of critical thinking in an AI-driven world.
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[@BLOKKASOLO]

Nore the first rapper to ai generate a hairline

[@nitelitesriff5340]

Bruuuuhhhh😂🤦🏼😂🤦🏼😂🤦🏼😂

[@thanos879]

fuck you. i didn't wanna laugh at that but i did (no diddy)

[@unklemakout6020]

This is crazyyyyy 😂😂😂

[@jnicole2513]

I read the comment before I saw the video damn

[@supersam1914]

🤣

[@JB-bw8nj]

Once we allowed people to be famous for doing stuff that was already done and treated it as creative, creativity began to die.

[@AwnPoynt]

Alllllll faaaaacts

[@BeatsBangcomtv]

I wonder if ppl realize how heavy this conversation is? Will I Am just dropped the illest prediction that's about to materialize in less than 5 yrs! Smh

[@bdawg5888]

Over their heads smh

[@djtrakakadrunkpoet8598]

They too busy joking about Nores hairline

[@DaPhreshestKidd]

@@djtrakakadrunkpoet8598his hairline was put out as a distraction by the illuminati. They dont want us to know the truth

[@7777BDX]

Cats are sleeping, it’s over their head focused on bs , William just dropped the mic

[@Kuno331]

Will I am is heavily invested in regenerative Ai music software. He may be right on the money with the prediction.

[@richport5593]

Nore using Sherman Williams paint for his head 😂

[@claudiusmoore7453]

Hahahaha 😂

[@traeza777]

😂😂😂😂leave the man alone

[@rtdmc2012]

Nore Hairline might be A.I. 😂

[@claudiusmoore7453]

🤣🤣

[@superemesean5907]

What!? Bro you weird af. His hairline look fine.

[@HeavenlySaviour]

I’m 💀😂😂

[@growitheflow]

* teeth

[@dre6289]

Corporate artists like black eyed peas have been making music based off the "algorithm" for like 20 years. Making music based on focus groups and sales trends.

[@clivemathieu9386]

Yeah, I’ve worked in the studio with them all many time. Made a few records with them. They spend most there time trying to rip people off. Creativity levels low. Lame sauce

[@BelladonnasRevenge]

@@clivemathieu9386you have no creds stop capping

[@DadBod1818]

@@clivemathieu9386 you worked in the studio with them all many time?

[@MODERNVAMPIRE100]

Al been around longer than we think

[@zebjaffer7813]

AI not been around longer than NORE's hairline!

[@theofficedistraction1253]

It has I remember like 10 years ago when Prodigy was supposed to have his album translated in 15 different languages. I seem to be the only one remembering this.

[@birdmanfancy9627]

We missing the point my guy is just tryna inform us that ai been around everyone just focused on the hairline

[@DeeMaxum]

Exactly...BEEN telling people that

[@GhostfaceV]

Frist place i seen CROCS was in the movie Idiocracy.

[@mrpercaset7044]

bro was crazy good in wolverine

[@therealjzim]

I think we forget that after the soulja boy era we had a bunch of rappers incorporating autotune, even chief keef I think at one point. We all said it was robotic, or fake etc, then it got wide appeal then it dropped off. Then we had mumble rap at one point which incorporated some autotune as well. With a.i we will probably see the same thing but on a permanent level

[@volodymyrbilyk555]

Nore with hair hits different

[@Phyclone]

Welcome to the Machine

[@Thekrisavalon]

I don't mind AI as long as the artist owns their entire essence

[@hotlikefire2644]

❤❤❤👍

[@David-jp5xj]

Exactly 💯

[@DaPhreshestKidd]

You better own your own essence bro

[@TombstoneDaDeadman]

Agreed

[@C-Lyfe85]

You'll mind after they start making celebrities from A.I., therefore there would be no need to have any real humans do any of the work.

[@omaraorwhatever8428]

THIS WAS THE ONLY DRINK CHAMPS CLIP I HAVE WATCHED THROUGH TO THE END AND THOROUGHLY ENJOYED BLESS

[@alexanderdubmertens]

That last part at the end about ai dating was like a black mirror moment

[@user-ip5bx1cx6k]

we are dealing with an intelligence that is learning our dreams. then it will master our dreams. the goal as artist is to find ways to keep it learning or the game is over. peace

[@ili626]

4:50 Exactly what i’ve been expressing to friends and no one seems to truly grasp it.

[@BenCaesar]

Will got solid predictions and takes on this fr.

[@Danny-wz7rf]

He is a huge shareholder in the company that’s developing all this stuff, that’s how he knows

[@likewxter]

this was a great and informative clip!!

[@CulturalBranding]

The Black Eyed Peas predicted this in one of their videos. He had the machine that made the music for him.

[@josephcrollawelch]

Will solid kicking facts !!!

[@dmex7777]

Thank you! Well said!

[@briccs3830]

The Brazilian bald lift is CRAZY 🎶BBL Nore 🎶

[@MichelleCarithersAuthor]

great point about loving the non-human vs loving the human....and great conversation by the way.....

[@josephharden5592]

Hip-hop Artists need to approach it in a way that's legal.... One of my favorite white artists Tom Waits sued a commercial for using a person who sang like him... And he won because his voice and phrasing is so unique. Hip-hop artists need to use that sort of precedent to own the models. Whichever artist came out first that has a particular voice and cadence type... Needs to be the one that owns the model. And that way it can also ensure that people change up their damn styles.

[@MLUE444]

😮 Bro predicted this

[@DaPhreshestKidd]

Lol this tech has been in the pipeline since the 80s. Theres nothing new under the Sun.

[@DaPhreshestKidd]

Oh and shout out from South Africa 🇿🇦

[@Stoney-Jacksman]

@@DaPhreshestKidd these people don't read or research. They worship celebrities in a sick way. That's even scarier or the reason why AI will have so much power over these uninformed sheep that will sell their soul for cheap entertainment.

[@tintintin070]

last thing he said is gold, great predictions

[@SonOfUnagi]

I get the point, but picture this: just put your phone down for a second and you’re free, no more ai dictator

[@novelaego2404]

bingo

[@C-Lyfe85]

Okay that's like telling the drug addict to put down a drugs, it's not going to be that simple.

[@calebpagan2226]

That’s until it effects your bottom line and you’re no longer employed

[@SonOfUnagi]

@@calebpagan2226 if you only deal in absolutes, maybe

[@BillyDHughesDrums]

U first

[@fumbananikaunda2560]

Will's been around with the best of the best. Knew he was something different when I saw him in J Dilla's 'Wont Do' video

[@DDaniels3000]

Dilla wasn’t even in the video , that was his brother 🤦🏾‍♂️

[@Stoney-Jacksman]

thats what u get out of the video..idiocy.

[@DDaniels3000]

@@Stoney-Jacksman what u mean

[@Octoberisms]

Conversations like this are important. We need to question how the algorithm has been manipulating what people are exposed to.

[@infitiumusic]

Damn that virtual call scenario he talked about bugged me the fuck out I never thought about that before but he really predicting the future we’re headed towards

[@pbgotbeats]

I think we cooked anyway. Money is the motivator. All it takes is one artist that gets offered a deal they can’t refuse, or labels to bundle this into paperwork for artists or some tricky terms in a big company for up and coming artists, and boom this shit kicks off. I think currency being more than just inflated but overvalued is always the pathway to this.

[@waxatomz]

love he he has acid reflux every episode

[@mmafiemc]

Absolutely

[@trasvelli]

Don't care what people say he is speaking facts Our world is going through so much that we are ignoring

[@undercoverturk]

Yes, the artist has to own the model 🙏

[@dxddymxckRR]

This video should have a million views

[@illlit2258]

The conversation is to smart and to focused to have a million views. I'm surprised it got passed 200 views. Also, 3 quarter of the comments are focused on Nore's hair so what does that tell you.

[@MyNewYorkCity.]

Nore grew hair 😂

[@thanos879]

Stop 🤣. Let him live

[@terrenceGRN89]

I thought something was different 😂😂😂

[@Hotsauceonmy]

home grown in turkey

[@Styliesinceninedeuce]

Nah that’s AI

[@nagatibrand]

Not sure why I laughed so hard at this

[@mobaddicts8031]

Good Luck

[@JoseGomez-wd1qc]

Great producer 😊

[@pakmanmusik]

9:11 that is CRAZY...........

[@KINGDAVIDREINCARNATED]

This calls for the emergence of a unique subject matter that A.I. cannot duplicate or replicate instead of generic lyrics from dying cultures

[@TonyHavenMusic]

Black Eyed Peas was one of the original AI generated groups though, all of their tracks were formulated to a specific target group

[@mystical7392]

He's referring to owning and licensing the AI software.

[@BenCaesar]

I think more specifically the dataset, the software can change

[@wormjuice7772]

There is a difference between earning artists, and trying to earn artists. The first group tries to stay relevant so protects their already working product. The second group needs every new tech to try to become relevant. The second group always wins this discussion and will push any button needed to reach that goal. Im just happy that Ai is going to level the playing field. Because the people who simply want to enjoy listening to music, are not going to care as long as it sounds great. They are the market, and they will enjoy music just the same, no longer needing any artist. They just want music. Fans.. of human arists will become a niche. Something im personally totaly fine with. Ai spotify with made by human labeled artists. 🎉

[@Supahmusic_]

I sold Nore QUICK COLOR spray paint at Home Depot the other day, he bought 1000$ worth.

[@jimikazak]

I am not so sure really , as I just make and play music which appeals to my mood and thoughts of the particular piece I am working with. I don't really have time to sit around listening to the media all day.

[@lga9046]

They're making us into the perfect consumers. Buying shit that doesn't exist, to act like a version of us that doesn't exist, that we picked up from movies, songs and whatever. People need to get real

[@simplyjoybible]

So true. So sad. Let's go back to the 90's please.

[@jeywig]

I think the hair looks dope. What’s the problem especially if it makes that person happy? Imagine living for everyone’s approval.

[@Audiostoke1]

That would be cool If DOC could use it also I wonder why Robert Kennedy Junior Doesn't use it

[@YariBeatsMedia]

Interesting points. AI vox would still affect the overall vibes. I prefer to keep it human.

[@WillPecker-ej4rd]

This video is so funny. The stuff William said has been going on for at least 20 years. The difference now is availability. Remember, the bigger and older the con is the easier it is to pull off because no one thinks something this big, has to be new and amazing.

[@CharlesMacro]

That's deep

[@krhagans]

When I got locked up, the only number I remembered was my grandma's. That's because she has my ex girl number from back when I was a teenager before we had smart phones.

[@kincamell2]

Gratitude for sharing

[@jaydyer6682]

Algo rythm and beat.

[@user-ky3yc5up4g]

❤❤Ameer I .... so if I translate the exact Farsy translation Juicy by BIG and sing with his tone of (opera) voice ... is that cloning or not being creative enough ?? ... I got 500 million of my people who understand Farsy and would learn English fluently in a jiffy ... now you tell me why no language has ever gotten close to imitating English ??

[@avenirelementos674]

Mobb deep had a technology that took people's speech and turned him into every language around the world same day. Prodigy was like. I don't speak any of these languages the computer took my speech and transformed my voice into hundreds of languages and this was back before ai. (Patent held by prodigy's Harlem record label)

[@nicholas6870]

Isn’t Will an investor in Udio?

[@djtrakakadrunkpoet8598]

I feel like I just transported to 98 when all NORE used to WHA WHA WHA!!!!!

[@gerrymarzilli]

DAMN im not gay but Nore looks youthful, not a wrinkle… The man is aging in reverse. Good for you Nore!!! 😮

[@shayanagriffin]

The last time I seen Nore with this much hair, Capone was still around with him lol

[@HittokiriBattousai17]

"Don't worry, Hair N.O.R.E. can't hurt you, he doesn't exist" Hair N.O.R.E:

[@KevWebsz]

AI: Imma be rocking that body

[@gt6148]

I think the system he is using is Udio AI. Suno AI is also a great tool to use. Don't be scared of AI. AI is US. It's trained on humanity. Use it and be your own boss.

[@justmeblac7273]

Nore looks like a retired salsa dancer with bad knees a wife and boyfriend on the side

[@JCOOLakaTHEPURPLEPRINCE]

😂

[@yangasidziya3245]

Too descriptive

[@PSTRICOP]

NFT time for Artist IYKYK

[@Dr.G.Productions]

I need that AI app nore got that brings hairlines back.

[@GoldBearanimationsYT]

Was he in that movie

[@willboler830]

💯

[@DOPECARDS]

There an old video of Will I am with some kind of a.i. machine

[@DanielIvan707]

People code the algorithms they are the controllers.

[@cityspell176]

It might be hard to own AI tuning. People can have the same voice like Shyne and Biggie. It might be hard to own, like drum patterns.

[@TheTroyTv]

Where NORE get that hair at

[@curtmcgirt4207]

Barber: Nore, how much bigen do you want? Nore: Yes.

[@rula42]

Isn't William co-owner of Udio?

[@thenononsensegang]

I was thinking about that

[@Kuno331]

Thank you. Nobody seems to realize that he is literally telling us what he's invested in.

[@protiusjames2867]

True say folks are already living like this I.e. having more interesting profiles than actual personalities 😢

[@stevewoywitka3258]

Yo the sampler got sampled and now it's another boat. Technically someone owes someone some money

[@RachelCharles789]

“This y’all shii “ 🤣🤣🤣

[@SkywardKing]

Nore looks like classic Mike Tyson with that haircut

[@poeticgeenetikstv4672]

That sound like Malaki York

[@twiggywebber8817]

Hi 👋

[@dougleydorite]

I think the performances should be done by people who are impaired, and AI should be “blended” in

[@Babynate1000]

Southpark did this with the ai dating

[@Santana_Art]

Nore’s hair is from the future

[@normlguy3353]

The Black Eyed Peas were the world's first AI group.

[@FANATICALLYSICK]

The problem with owning that, is you need to own the tech behind it. That's asking a lot from a new artist.

[@smizzomgmt9957]

Fergie was will I am 1st A.I. generated clone

[@nasseralharbi8743]

I give respect 4 nuptunez Pharrell williams n kayne on aproduction wise in game more than thiz phonny w. Iam

[@quintblack1852]

Im only here to watch the hair performance 😂😂😂

[@tylerdelaire4574]

Im tyler ice swollen members battle axe warriors

[@joshuamwamlima]

Nah that AI date shit sounds crazy.

[@abdulamutumbi7692]

Promote being an Alcoholic in the community!

[@Mize2dx]

I would not be surprised if WiLL already got got Nuralink hook up 😮😮😅 He sold that soul years ago!!

[@nyrydaman17]

N.o.r.e with sprayed on hair... bruuhh lmao

[@LfunkeyA]

william is an algorithm, so all the same

[@justin.johnson]

Will I am is backing Udio!!! He's backing copyright infringement and plagiarism!!!

[@BlaidTheBard]

will, all possibilities were created by God at the dawn of space and time we live in a revelation