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Filmed at Impact 2014 - MRS Annual Conference - Will Self wittily discusses the role of narrative in marketing and in life; the curse (or blessing) of 'everythingitis'; the primacy of creativity over objectivity; how to become a more effective consumer and his own personal take on memory and behavioural economics. Interviewed by Martin Lee, director, Acacia Avenue.
See more keynote videos at www.mrs.org.uk