Will Self on the role of storytelling in marketing

[@patrickmccormack4318]

As I follow the work of Self, I'm certain he's living what should be my life. Know I'm reluctant to say, he's our 21st Century Shakespeare.

[@S7EVE_P]

The fact Will Self can recall a Bill Hicks routine completely unscripted and on the spot is seriously impressive.

[@TheMJNicholls]

"I think of myself as a water boatman on the meniscus of knowledge."

[@andrewmartin6445]

I think of him as a pretentious wanker.

[@mikenowacki9729]

All the people that are berating Will Self, what did you expect to see by the title of the video? Did you not expect to see Will Self, so if you don't like what he says why sit here and watch it?

[@Richcoop1974]

Endlessly interesting and am very happy to have spent the last hour listening to this stuff.

[@TheMJNicholls]

"Do you think there's a latent air blade hand drier urinator in all of us?"

[@yetidodger6650]

I admire that he can wear tweed and denim and say zeitgeist . hes great.

[@theurbangentry]

Excellent video. Extremely insightful and fascinating. For the enjoyment of the right honourable Jonny Casual and Jeffrey McMahon Best regards, TGV

[@JohnSmith-el2nj]

I am a Dyson air-blade. I remember this guy.

[@fightclubfrenzy]

awesome video.. will self is very entertaining

[@Smudgie]

There just aren`t enough videos on carpetting and its role in society and affect on the zeitgeist on KZbin! And you can forget storytelling in marketting. Just get a couple of furry talking rodents and Brits will buy whatever you are selling!

[@oOoValekoOo]

1:50 - Professor Snape, is that you?

[@Songs-lr4wt]

17:46 quote to note

[@Songs-lr4wt]

21:55

[@naturalbornchiller158]

Wanna broaden your vocabulary? dont just read a bible, listen to will self, and have a dictionary to reference.

[@basstrip73]

I love how Will Self very subtly takes the piss out of the marketing industry and behavioural economics. Hilarious how the host got noticeably annoyed a few times. It's also obvious that the marketing and econ twats commenting here don't 'get' Self because instead of engaging with what he actually says they can only sneer at him (and call him a leftist lol).

[@warrnj4300]

What is wrong with the commenters here, an opinion is entirely based on your standing and let me tell you, you negative minded internal dwelling humans. That once you're an established author or journalist even some sort of professional practitioner, then your opinion with have authenticity. I get the appeal the internet challenges our opinions and views after all we hold them so deeply sacred to us and once thats challenged we express fear and anger. Try be open to infinite truths to one subject area, i assure you the delusions that you see and feel are entirely you're own.

[@samdurrant6562]

of course he's engaging. but i wonder how much he got paid for speaking to these jockeys.

[@ParcelOfRogue]

£89.50

[@jamie268]

Indeed

[@chrisflorio]

"To be honest" is now "Circle back"

[@philipcurnow7990]

Marketing as the motor for fitted carpeting but also marketing as philosophy if they stopped identifying our needs.

[@bristolfashion4421]

...and owner of a jolly nice Brooks saddle, by the looks of it. An excellent example of a simple product that doesn't need much marketing - but rather pointlessly, gets it anyway!

[@patrickmccormack4318]

:) thanks for posting.

[@rupephoto7615]

He gets paid for this .......which is impressive. He has an Interesting thinking process

[@HannibalZero8]

Will just said "to be honest" after dissing people using "to be honest"

[@Velvet0Starship2013]

"Everything interesting"? Whether that statement is true, or not, or useful, or not, are the fundamental questions haunting Will's Art, since Art is more about what the Artist chooses to leave out than what He/She stuffs in. In order to choose what to leave out, the Artist needs to internalize the sense of a merciless aesthetic hierarchy; the Artist, in other words, needs to be a cruelly Judgmental God. An infant of six-months-old is interested in Everything and her/his perceptions may be pristine and astonishing for that reason... but would a novel somehow written by such an Interested-in-Everything creature be... Interesting? Will's extemporaneous lecture on carpets/ domestic space just proves that there are far more words than there are Interesting topics to use them on. Despite the risk inherent in linking to my blog from such a mildly critical comment... (laugh).... it would be nice to have one of the Self-selectingly clever viewers of Will's clip stop by... berlin8berlin.wordpress.com/

[@bhattkris]

He goes on talking without caring for others. I saw him interviewing Hanif Kureishi. He appeared more an interviewee.

[@republicofsandles]

The prediction about London was made well before Brexit.

[@Goldenmask8]

Willy sel-sol top geezer

[@smartiepancake]

Unspooned Cheerios of thought grasped in incomprehensible milk.

[@jonathanwarner1844]

I'm not buying his obvious attempts to backtrack on the Dyson anecdote.

[@dusterss6290]

best read, not heard

[@fredkitchen8940]

I think it's insane to think that deeply about carpet 8/

[@Sunburst42]

+fred kitchen Once Carpet was just an idea. Think about that.

[@templarknight5557]

What a COMPLETE WANKER this guy is ..................100% left wing prick who has hijacked what he thinks is a working class attitude towards a democratic society and his books are just pure shit to read.....seriously a total justification for neutralising left wing scumbags

[@SaintAntonindeSom]

U OK hun???

[@sapereaude3748]

Yes!!! FInally--someone willing to take on this leftist Self. Self loves Hamas and Hezbollah almost as much as he loves any leftist narrative that forgives Islam for its bloody invidious nature.

[@nakedmambo]

*deep snore*. The reason you can project this image of a latent dictator onto Self is because it is a latent hope in yourself. "Hard wing leftist"? What is that exactly? Is it not easier to just state that you are right-wing and some of Self's views jar with your own (inherited and swallowed wholesale) simplistic propaganda? As well as admitting that you are just unable to read Self's books. That's your shortcoming, not his.

[@dusterss6290]

Read a book or two

[@dusterss6290]

What were the books ?