Calling A Ceramic Coating Business As A Customer | Can They Sell Me?

[@reviveautodetailing8478]

This was an absolutely brilliant series! This gives so much insight into how we typically respond and has really made me contemplate the way I get back with my customers.

[@ivanramos6530]

Crazy how he talks to customers as if they are detailers too haha

[@DivyanshuVasava]

I agree brother, asking questions is the real skills of salesman

[@Matrixautoaesthetics]

Great video I learned a lot! Sometimes I start over explaining and talking about all the technicalities, when I know a customer usually just wants to know why it’s better than a wax, how it works in simple terms, the price, and why they should go with you. Thank you!

[@ZainZKhan91]

Thank you for the free content. Starting our own Detail business and your information has been so helpful. Many blessings upon you sir, look for our shout out to you when we blow up 🙏🏽

[@Spectrum_Auto_Spa]

I think my questions would be more like “how often do you wash your car ? How do you wash your car? Do you polish your car yourself? Do you keep up on scratch removal? I think most people would benefit from a polish , sealant and wax stack

[@audrakemmerling8855]

Lucas is truly the best! I appreciate all the information he shares. We could not have been as successful as we have been as quickly as we did without his guidance. He is the GOAT!

[@dennisnease526]

Customer could just do it himself after that course he just took 🤣

[@NickVetter]

He did a decent job because he had you helping guide him. I struggle when the customer doesn't help me understand their situation and needs

[@jserrano316]

I think he answered just fine and his price was below market for paint correction and 5 year coating...actually I need his info.

[@bradleymoore6539]

Very helpful content.. will definitely try to apply some of this in future conversations.

[@donsdetailing5383]

Pure brilliance. Thank you

[@tp9903]

can i pay for some ceramic coating sales training your video was amazing 10/10 ive never commented on a youtube video before.

[@greenhousemobilewashdetail7631]

Oh this is a amazing series!

[@wilsonautodetailing]

Glad to hear it

[@Not_Adylynroblox]

Hey, a little off topic. What do you recommend for thin Subaru paint? Any particular compound or sealant?

[@matthewbrack9779]

Great video. Learned so much.

[@gabrielculbreth6502]

Amazing video Luke, this was really insightful. Would you be willing to make a video about how speak with a client about the importance of maintenance on a coating to prevent wear and hard waterspotting?

[@tillmandetailing]

I love this! Keep doing these videos if you can! It really helps because we’re all bad at phone calls 😅 I’d recognize your voice if you called me though 😜

[@AlphaLifeAesthetics]

We’re all bad at phone calls? Who’s we?

[@tillmandetailing]

@@AlphaLifeAesthetics most detailers, because we sometimes forget to talk plain instead of detail talk. I for one am not great at phone calls. I could change my post to “a lot of people” or something like that if that would make you feel better. The only meaning behind my comment was “this is great content”. Sorry to offend you.

[@wilsonautodetailing]

@@tillmandetailing Tillman will do my man! Love hearing the feedback!

[@as680783]

@@tillmandetailing Hi Tillman. He doesn't know you, and you don't know him, so I don't believe your comment caused him offence. I've worked in sales most of my life, and even I don't consider myself as a great salesman on the phone. We can all learn something if we humble ourselves.

[@DentSherif]

😅Nice job,👍🏾 Definitely learnt a lot Mr Wilson I’d normally just be like “let’s meet up sir “😂

[@wilsonautodetailing]

Hahaha definitely

[@WiLdMan1225]

Luke, been following you for a long time. You lost me for a bit. I stayed subscribed to your channel, but didn't really watch your videos. But these videos are great content and open my eyes to how the customer sees me. Thanks and keep these coming

[@NickVetter]

You would be a great sales/ communication lecturer.

[@alfredperdomo1467]

Good video 👏🏻

[@sneakynun]

Wayyyyyyyyyy too much taking. Hit the three main points. UV protection, keep your car cleaner longer, miles better than wax. All the rest is a bonus.

[@as680783]

Good point. Actually, in sales I was taught that you should use clear concise language, and open-ended, probing questions, mostly. I was also taught that the customer should be speaking for more than 50% of the time.

[@sneakynun]

@@as680783 same. I used to do high end headphone sales $500+ units and I see it like selling a coating. They don’t need it but you want them to have it. And in order to get them to have it it must be beneficial in some way. If it’s not benefiting them or enhancing an experience then you didn’t do your job. Lol.

[@MikesAutoDetailing]

Great job

[@Danny-xj5ts]

Luke we all know your voice You can’t try to scam us DETAILER’S

[@Abandoned_480p]

Ok I feel a lot better with how I communicate with my customers after this 😅

[@wilsonautodetailing]

Hahaha yes we are all on the learning curve that's for sure

[@nicholsceramiccoating8284]

Wow, almost fell asleep 😂

[@mitchelllong5848]

Notification gang!!

[@wilsonautodetailing]

BOOM

[@Checkthefineprint]

Speaking terms and industry jargon, the phrase “ paint correction” is baffling to most consumers I’m thinking.

[@OZIPUG1970]

Well don't ring before doing research lol So do you expect the detailer to dumb it down just to get your money?The detailer obviously does quality work and when he hung up he knew you weren't going to go to him because your cheap.The detailer answered the questions just fine.

[@as680783]

I agree. I'm in the UK, and although the term is used quite a lot I prefer to say paint enhancement or paint restoration.

[@Checkthefineprint]

@@as680783 I think I like paint enhancement the best

[@as680783]

@@Checkthefineprint Agree. It's the most accurate term to define what we mean by correction. Restoration can lead the customer to believe their trashed paint can be returned to the original condition, which is almost impossible without respraying.

[@NickVetter]

When you were saying you weren't sure you wanted to spend that much. I think he should have gone over the added value when it comes selling your vehicle.

[@psa110]

Luke, you point out what the guy should have focused on first but you never say what they are to do with that information. That is, you do not point out why you need that information and then what kind of reply various answers to that would generate from you. As a former salesman, it seems to me that the guy was focusing on the benefits without laying the groundwork for why a ceramic coating is the way to go. I'm not knocking your points only that you did not explain why the things you think he should have asked were important to ask and then what those answers would lend you to add to the presentation.

[@wilsonautodetailing]

You may be right! I’ll include the “why” behind more of my points in the next video and let me know what you think

[@stephen1503]

Sounds like this dudes was more bragging and advertising the coating company than trying to sell you anything.

[@tugbankert6581]

$1,250 for a 5 year coating????? That's way too cheap

[@tugbankert6581]

2 days of paint correction???? For $1,250??? It should cost more like $5,000 for that much work

[@ernestod5533]

1250 for ceramic? Sounds like I'm gonna keep washing my car once a month. When it fades I'm gonna just repaint it

[@dontridedirtydrd2282]

That’s cheap

[@ernestod5533]

@@dontridedirtydrd2282 maybe to you . Im poor

[@sneakynun]

Ceramic coating is a luxury service. As you just exampled, it’s not for everyone.

[@startingtech3900]

i charge 550$ coupes/sedans or 650$ for trucks. that includes a full wash, claybar treatment , one step paint correction (polish) and 2-5 year ceramic coating. customers love that price point. it takes around 6 hours depending on what your working on, not all are 1250 hes at a shop with high overhead. call some mobile detailers ernesto and get some qoutes your gonna pay 10X more for a paint job than a coating

[@jjjjjjjjjjjhjjjjjhjj]

@@startingtech3900 6 hour ceramic coating ? Lol

[@OZIPUG1970]

You say he should ask you if you know anyone who has ceramic coating but you told him before he said anything that you did know friends who have it. And if that's to expensive for you you need to go through a backyard detailer lol that's what I would have told you.The detailer handled it fine because he obviously does high end detailing and he's not going to give you a cheaper version because that's not what he does or is about. $1200 is going to include paint correction and he explains that. If you rang Sandro from car craft auto detailing in Australia he would tell you to go somewhere else because he knows you aren't going to pay him for the kind of work he does. He will tell you straight up he doesn't come cheap and if you call him like you just did he will say my service isn't for you. The detailer you call handled it fine.You asked him about ceramic coating and he answered you.

[@wilsonautodetailing]

I agree he did a great job. The point of the video is not to criticize him, he clearly knew exactly what he was talking about. The goal of the video is to show how to communicate to someone who needs to be sold on a ceramic rather than someone who already knows what they are and what they want

[@OZIPUG1970]

@@wilsonautodetailing I understand that but you did say you had "Friends" that had it done so he was probably thinking why didn't you ask them how much,what's involved, what does it do for the car. And also people can do easy research online these days before ringing anyone.He may have confused a normal customer with all that information but you did ask him and he told you lol. Really what he should have done was put you in contact with someone else who does cheaper coatings know all to well that you were not prepared to go for a high end product.

[@sneakynun]

You’re response on how you would respond is why you aren’t a professional. Brush up on some customer service skills.

[@OZIPUG1970]

@@sneakynun A high end detailer hasn't got time for people looking for a cheap service.You do not understand what a high detailing is.Brush up on your research buddy.I do detailing as a hobby and my customers know what I do and how long it takes.When I do a full car detail and coating it takes 30 to 50 hours depending on the paint correction.If someone whinges about the price I don't even bother because I'm not into it for the money I do it because I love what I do and my customers love what I do. Did you even listen to this call? That detailer he called would have been rolling his eyes knowing all to well he was being a cheap goose and was never going to pay for a professional job.Who rings up a high end detailer without doing research lol.I suggests you watch Sandr from car craft auto detailing in Australia and watch his videos.He says up front he doesn't come cheap and if anyone is looking for a quick job he will suggest someone else.His skills are unmatched.

[@sneakynun]

@@OZIPUG1970 you completely missed what I was saying. There are people that actually run a business and you can’t be rude to someone because they are being cheap. You can still deliver quality within someone’s budget. Instead of being rude and telling someone to go to a cheaper person ask what his budget was. If Luke’s budget was $700 I would tell him for that I can run a quick polish and coat. It’s a 2020 and Luke wasn’t looking for defect removal but more so protection and shine. You don’t always have to brush people off because they don’t have the budget you charge. For $700 you are getting the quality of the ceramic coating install which is all Luke was after. And it being a newer coupe it shouldn’t take more than 5 hours. Since you are delivering quality and you know he changes vehicles every 2-3 years that’s a repeat high ticket client. Stop contributing to the detailing industry being ran off their egos

[@neilwalker5041]

The guy talked himself out of the sale. Keep it simple.

[@davefrench6701]

i did my first paying job today

[@as680783]

Congratulations! You're officially a pro-detailer.

[@startingtech3900]

nice armor keep it going baby! i remember my first job. it was a 2002 Chevy corvette black it was a correction of all things lol

[@AnteekeBro]

That was more of a conversation with a buddy. He didn't sound like he was trying to sell you a coating at all. Definitely good information and a smart guy, but terrible explanation to a random customer who has no idea what you're talking about 95% of the time. Always ask questions about the vehicle first, get info on what exactly they are looking for. Explain the benefits, not the chemistry behind it.

[@thso6529]

How to make a 18 minutes video tutorial...

[@johnnyvue2716]

The guy went on and on. Too long of a explanation!!!

[@josetillman8118]

💖 Promo-SM!!

[@jjjjjjjjjjjhjjjjjhjj]

This is awesome man, the last video really gave a perspective of what it is like having a garbage phone conversation and how to avoid it 👍 tough explaining ceramic but he definitely babbled a lot