Tim Cook Discusses The Past, Present, and Future of Apple | WIRED

[@mrki731]

I love Tim Cook but his permanent PR talk is so boring. Give us the real Tim!!

[@SkyRocker2013]

you can't name a 10-min small talk as a "big interview"

[@BuzzLightroom]

Yeah, like, where is the rest of it? This merely a superficial conversation between two aging men. And the Stevie Wonder question.. was it even answered? Sorry! :/ Not wired.

[@denissssss8579]

He also asked boring questions.

[@jeffhsu7027]

Would you sit through more than 10 minutes?

[@Mirtual]

​@@jeffhsu7027most people would Jeff.

[@LiakatHossain]

Less is more!

[@GavinRemme]

let tim cook

[@natesmith6122]

Never have I seen someone so good at avoiding answering questions directly

[@didiermeynders]

Harris also deserves a place in the that top 3...

[@ADITYA-o7i]

​@@didiermeyndersNah she is just stupid...

[@ADITYA-o7i]

​@@didiermeyndersNah she is just st_pid

[@ADITYA-o7i]

​@@didiermeynders Nah she is just 🦧🦧🦧

[@Transfromjapan]

I mean donald trump exist 😂

[@gmwdim]

Please fix the iOS 18 photos app, Tim.

[@mr.morales0707]

It’s great. What’s up with you people

[@j63636]

Change the options at the bottom of the app and it’s fixed, the other stuff like the border when viewing a photo is being fixed in 18.2

[@supermat1937]

@@mr.morales0707you cannot be serious 😭

[@colinstu]

@@mr.morales0707 wtf you talkin about? It's awful now. So many downgrades.

[@mr.morales0707]

@I don’t think so. Which downgrades ???

[@edenmore6002]

Thank you Tim Apple.

[@artie.c]

I liked this interview a lot because Steven asked different questions, not just the typical topics like rest of interviews with the same boring questions and predictable answers, thank you for that!

[@TerraCotton]

7:58 I’m genuinely curious how anyone can be a “power user of Siri”. I really want to use Siri more but it’s just infuriating

[@keenanvandeusen]

Same, I mainly just use it to set reminders. Then I use ChatGPT and Claude for everything else. When Apple finally gets this "personal context" and "app intents" stuff implemented, then maybe siri might actually be helpful...hopefully

[@MioszMichaowski]

Let me explain. Using Siri takes a lot of energy (power) out of you and that's how you become a "Siri power user" ;)

[@BuzzLightroom]

Imagine sharing the household, with Tim and Siri! ;-) That would be even more infuriating. Thoughts and prayers.

[@ΒύρωναςΛαδιάς]

He uses the updated siri which isn’t out yet

[@PerfectPilot]

7:54 i like how tim himself said "i use siri a lot NOW" implying he didn’t use it before it actually became useful

[@oooooohmylisa]

In my heart, Tim is Jobs' last legacy

[@luke-w5j5j]

4:06 thats what we all miss now, the passion. It's all about generating more money rn

[@melloweasel]

That’s definitely the difference between Steve’s Apple and Tim’s Apple. Steve was a visionary and passionate innovator who care about the products and customer experience, Tim is simply a businessman who cares about the bottom line. When Jony Ive left Apple in 2019, it was pretty clear that the groundbreaking innovation was over.

[@jonappleseeed9658]

yeah i want like a 3 hour interview w this man

[@rockets4kids]

you looking for something to fall asleep to over and over again?

[@KobyShalev]

He didn't answer the question about Stevie Wonder. (2:33)

[@DylanJamesOfficial]

Not to sound rude. But it was genuinely refreshing seeing an older interviewer instead of a young tech enthusiast. Little change of pace for tim I'm sure as wel

[@Stardust51]

I miss the old Apple

[@00z53]

delulu

[@pixelretroo]

Steve, is that you?

[@aviduser1961]

Having Stevie Wonder consult on Vision Pro says a lot about this company.

[@jasperb2835]

I didnt see this coming

[@luke-w5j5j]

hahaha

[@georgepanicker61916]

​@@jasperb2835 neither did Stevie 💀

[@denissssss8579]

About this company? More like about this product.

[@DimaShortPlay]

It's hard to imagine apple pie without apple. Tim the cook

[@fattypatty75]

So many negative comments, Apple is an innovative company and is critically involved in the modern day of tech

[@nicholas4975]

Apple is mostly focused on selling more nowadays. I missed how back then each generation was a huge upgrade

[@demballage99]

Yup! Innovation at being the most anti-consumerist company that is borderline cultist.

[@jellybingey2850]

I LOVE BLOOD DIAMONDS!!!

[@keenanvandeusen]

@@nicholas4975 Yeah and then when they have the opportunity to innovate, like with apple intelligence, they drop the ball (at least so far). I really wonder what their engineers are paid to do over there

[@luke-w5j5j]

They miss the passion, it's only about generating more and more money right now. Their drops are all about the hype, yet new features are lacking in the products. I sell their phones almost every day and I can honestly say that most people buy them just because they feel like they need to. Not because they need to.

[@lamtranpartners_]

Wondering why they kept this interview to only 10 minutes… It could have been so much longer

[@AD-oy8nm]

Tim is too busy bro

[@randomcomentator]

10 min of talking, 0 minutes of content.

[@movingloz]

So good to hear Tim keep referencing Steve in such a positive manner. Steve will always be Apple. R. I. P. Steve. Xx.

[@jackmccallum335]

There is no f*ing way that Tim is a power user of siri. If he actually used it, there would have been a new Siri team months after he took over apple 🤭

[@zy7134]

Lol

[@jeffmcintoshmusic]

Tim is the only one getting anything out of Apple Intelligence at the moment

[@therealventures]

2:22 I prefer the pre-recorded over live imo. They can play with editing more and show off the products better.

[@turtletom8383]

You mean fake it better

[@MohammedKhaled-ju7gy]

Yeah nah I miss those days

[@ayrexia]

Yea same the production value and crazy smooth transitions can be really entertaining on its own

[@XwD77]

I believe the real reason they do it is it removes the risk of live demo failures - the reasons Tim outlined are more secondary and nice to have.

[@JoeyToronto]

I liked Apple when it used to be innovative and revolutionary, now it's just evolutionary.

[@NBTJacklyn]

Such interesting questions and conversation!

[@jacksonmatthewbennett2340]

Still love the iPhone. Always will.

[@hwcanotabot]

Hard to imagine Apple without Tim.

[@Transfromjapan]

He's the reason behind the success of apple ❤

[@ClipsNSnips]

Hard to imagine? Not necessary to imagine. I've never owned, used, or needed to use a single Apple product. 😐

[@ANF4LYFE]

He's talking about HIS life, as he's worked there almost his entire adult life.

[@wild_ravenX]

Bring back Johny Ive, Apple lost its soul after he left

[@chad-harris]

I love Tim!

[@jeremyb66]

I have been a Mac user for over 26 years now. I would love to see apple make computers look cool again!

[@Hud.Alexdavenston]

Mr Cook thank you

[@grantjohnston6152]

I do it every day!

[@hermanjohnson9180]

Interesting interview.

[@cylurian]

Live is great! No mistakes when live!

[@hugonongbri8100]

"Yesterday's tech at tomorrow's prices" - Tim Apple

[@mzr9710]

literally not the most expensive prices for years now. and the first one is very debatable lol

[@fearmetoo-le8dw]

i just bought a new m4 macbook pro and although its a little pricey its worth every single penny

[@ryanrodriguez1234]

@@fearmetoo-le8dw Until its replacement is announced and planned obsolescence starts degrading your product. Don't get me wrong, I love Apple, and I can afford to buy the latest and greatest every year or so, but that's not something I'm proud of. Doing this enables them to continue impacting the overall health of the planet, which is not good in the long term.

[@valuemastery]

It's hard to imaging life without Apple. Especially for Apple.

[@sp1r1t2001]

"it's hard to imagine life without Apple"? Actually it's really easy, barely an inconvenience!

[@samanjj]

Wow wow wow………wow

[@misterdragzon]

Is the interviewer holding an old iPad 4??

[@supermat1937]

Lol I had the same thought

[@Ey3Ham]

This only adds to the theory that Stevie isn’t actually blind 😂

[@melonmusk2329]

Life would be so pleasant without Apple. -Me

[@mzr9710]

not to fanboy, but you probably wrote this on your smartphone which 99% wouldn't exist without apple making the iphone in 2007

[@robertlevasseur6843]

I have no trouble imagining life without Apple. I have never owned one of their products, and yes, I have survived.

[@mazenyasser7208]

He talks about his own life.

[@alcatraz160]

I don't have to imagine it when its reality 24/7 for me.

[@visiasch]

Congrats or whatever. Android is made by Google and in US if that's why you mad.

[@mzr9710]

where is the brag tho, literally no difference made

[@YasserAlhawary]

I am a happy android user ,the title should be tim cook's life without apple

[@TOM7952]

Interviewer is literally hans moleman

[@podrouzk]

So many words but you can't hear any vision at all. I find it offensive when Tim is talking about Steve all the time. Apple now is exactly what Steve would called the bozos.

[@jakeorfinger1763]

The interviewer using an iPad Air 2 is so funny

[@3monsterbeast]

no way he said that stevie wonder thing 🤣🤣🤣🤣

[@CkT-f7w]

Nice area of phychology in the ceo Understand

[@astronomylover-1]

Apple is nothing without Steve Jobs...😢

[@drcooljk]

Bro asked how Steve wonder uses VR that’s brutal ahahahhaha

[@loyalfilm]

Is it just me or is Tim showing possible signs of early onset Parkinson's?

[@VegasDad71]

It’s simple to imagine life without Apple, it would be a better world

[@thunderdemonlover]

😊😊😊 IBM 😊😊😊🎉 & Apple 🍎

[@david_bopit_music11]

Please fix the performance VoiceOver functionality on iOS 18

[@DonnieBosede]

Tim is to Steve what Clu was to Flynn.

[@HeyNickJ]

Wish he gave examples of how he uses Siri as a “power user”

[@NikiasMolina]

What an interview. Woah.

[@CFC_44]

Siri is terrible but chat gpt etc have proven you don’t necessarily a search engine to provide answers

[@wolfofaspen]

Latest update ruined the photos app 😔

[@philodygmn]

Disney left Walt’s office undisturbed for decades and nearly died before the Ashman Renaissance. I hope Apple avoids following in their footsteps.

[@my5cent264]

probably phone still have IR blaster, headphone jack, microsd slot, and charger in the box

[@workout-7050]

The Rise of Apple will start - without Tim cooking

[@kaangercek826]

A weird Q: Anyone knows what chair models these are?

[@neglectedloves]

Looks like Danish design to me. Why don't you take a screenshot and do a Google picture search?

[@oninfitlp]

It's the Hiroshima Chair by Naoto Fukasawa

[@kaangercek826]

@@oninfitlp Thank you!

[@TheMetalMag]

cool !

[@enzmondo]

Tim only gets to do these interviews now that he’s nearing his succession and probably retirement.

[@masterwatch]

cool..

[@TTEREVE]

I’ve been appleless for years lol guy just needs to wakeup

[@mzr9710]

waking up would be realizing that other people having different opinions doesn't mean they aren't "woken up" and thinking that you are the only one awake. thats just silly

[@CursedBYYCapitalism]

Life didn’t exist before apple😮

[@vedantsonawane9423]

Its hard to imagine Apple without android 😂

[@rahulakram7878]

After Steve Jobs Tim Cook is the Only Person who Love Apple

[@kir9696]

Its actually very easy

[@HarnoorSingh-pt2vf]

Do some innovation

[@fredpittman1972]

Wow - not a single hard question. Anyone not wanting to know anything beyond the slick commercials should watch this interview.

[@sharkdavid]

The “big interview“ is only 10 minutes and 30 seconds including credits and intro.

[@M1M1R_x]

Does anyone know the designer of the chairs? :D

[@garretteveryday]

apple designs all of its own furniture to match apple store aesthetics.

[@jzwadlo]

Plot twist - is anyone actually allowed to leave apple park

[@digitalbladeca]

Guess what, life would still exist without Apple. Their devices are innovative, but not revolutionary or world-changing.

[@Elysiabikha]

I think it’s more jot owning apple products but what they did. Reinvent the smartphone what is now today, transition x86 to arm based desktop, laptop etc. And for some stupid but AirPods Pro 2 can be now used as hearings aids and OTC and much cheaper etc

[@theavengers.]

Love the legend since young

[@turtletom8383]

He's a nobody who should be fired

[@Vallecaucanisimo]

Are you an apple employee trying to make good with the bosses since they monitor your personal accounts?

[@_sonicfive]

I don’t think Tim has come up with anything revolutionary like Steve has ever. He has been a strong support for the most part, yes. But when people think of apple they still think about Steve, not Tim.

[@garretteveryday]

steve chose tim because he is smart with money, not because he's innovative.

[@MohammedKhaled-ju7gy]

Timmy shafted iPhone 14 Pro users by cutting off so many features LIKE AI/ CHAT GPT integration that those phones could have handled and not to mention Apple often has different hardware issues and the software hardware integration isn’t as smooth as during Steve Jobs time. I’m saying this as an Apple fan. Why should I pay for a iPhone 17 pro that would be made of aluminium when this year I can actually buy a premium iPhone with titanium build? Also we want better battery life. Not thin phones with annoying camera bump

[@Vallecaucanisimo]

No AI sounds like a feature to me….

[@00z53]

Apple's hardware is the best and the software is just as good. They are reverting back to aluminium because titanium is poor conductor of heat. what do you use, iphone 6? most iphones have really good battery life and the camera bump will get even bigger for more improvements. Use an android and see how long you can last if you are that unhappy

[@KARANRUPAREL29]

they couldn't add ai to the 14 pro or the 15 non pros bcs those models have 6 gb ram 15 pro,16 non pro nd 16 pros have 8 gb ram

[@MohammedKhaled-ju7gy]

@@00z53 I’ve a 14 pro max which is known for extreme battery degradation. I heard 15 and 16 pros have issues with overheating and display respectively. Yeah I’m stuck with Apple because android is just way too gimmicky for me

[@MohammedKhaled-ju7gy]

@@KARANRUPAREL29 kind of weak excuse since they’ve opened up the phone security much more than before so it doesn’t matter if data gets processed in phone or on a cloud server like chat gpt. I guess they’ll finally move it in cloud after 5 years… EU already got them to compromise on the OS

[@zahin7345]

We want business questions wtf is this

[@javerikr]

@WIRED

[@KL-xv5gj]

A very UnApple Guy happened to run 🍎! And now we have a profitable yet rotten Apple!

[@john.doe.se7en]

You can feel how much politically correct he tries to be.

[@bodigames]

Obviously. One wrong word and it can have massive effects on the company.

[@adalbertred]

Hard to imagine? Maybe for Tim Cook. A brick has more imagination than Cook.

[@ChrisDurne]

I'm 47yrs old. $73,000 biweekly and I'm retired, this video have inspired me greatly in many ways!!!!❤️

[@MeganMars-x]

I'm highly inspired. Please spill some sugar about the bi-weekly stuff you mentioned.

[@ChrisDurne]

All thanks to Maria Luisa Clare

[@ChrisDurne]

After I raised up to 325k trading with her I bought a new House and a car here in the states 🇺🇸🇺🇸 also paid for my daughter's surgery (Joey). Glory to God.shalom.

[@johnnyblokjok]

Absolutely! I've heard stories of people who started with little to no knowledge but made it out victoriously thanks to Maria Luisa Clare.

[@CourtneyRose_1]

Wow 😱 I know her too Miss Maria Luisa Clare is a remarkable individual whom has brought immense positivity and inspiration into my life.

[@Yash9278]

For me it's hard to imagine Apple with Tim Cook rather than with Steve Jobs. Still for whatever reason.

[@whitebeard666]

I see

[@00z53]

Thanks to Tim, we have the Apple we know and love today.

[@id3a_design]

It’s even harder to buy a new iPhone but it’s not yet new! It will be, sometime later this year!! 😂😂😂

[@MayorMcC666]

its really funny how steve is revered like mao or stalin

[@00z53]

how is that funny? that makes no sense, of course he would be remembered to Apple

[@v.dany7568]

He literally changed the tech industry. There's a life before the iPhone launched in 2007, and after

[@maulik95]

Stalin is revered?

[@MayorMcC666]

@@maulik95 they have shrines set up for loyalists to go to similar to our founding fathers or Steve Jobs I guess

[@flottenheimer]

Yet another toothless, disposable, waste of my time interview with Tim. Man, I’m bored with this level of ‘polish’.

[@Taylor88911]

He's so inauthentic. I did presentation about him in college ~2016. Now, I hardly admire him. He repeats the same corporate BS in every interview and has no soul to him. The newer product features reflect this attitude, as well. Totally boring.

[@f.chiesa462]

The phone can be of another brand; you won't die, since it is not oxygen.

[@aeiouxs]

Incredibly weak interview. Poor.

[@neeko4676]

I use to buy a new iphone every two years. I’ve had this phone for four years… they are too expensive

[@gus473]

Buy a car lately? Or a dozen eggs?

[@KARANRUPAREL29]

still ur expensive iphone has lasted for 4 years here my s23+ is already giving me battery issues

[@MA7-h7q]

A few good moves don’t turn the game’s favour.