"Without Challenge, There Can Be No Mountaineers"

WVU's 2012 national TV spot: Our hearts beat in the face of challenge. For without it... there is nothing...
No character. No grit. No goals.
Without challenge... there can BE nothing
No discovery. No knowledge. No cures.
For us, the challenge is EVERYTHING.
Without it, there can BE no Mountaineers.
Please visit about.wvu.edu for more information about West Virginia University.

[@dubtowndiaspor7118]

To whoever produced this ad: This is the best WVU ad I've seen in my 30+ years. Great Job! The new Mountaineer is a perfect ambassador for the team, university, state, & is an excellent first impression for the Big XII. Makes me proud to be a mountain man! HAIL WEST VIRGINIA!!! GO EERS!!!

[@getyourfishonloomis]

About time someone comes up with a PSA/AD that has TOP SHELF quality and a Hollywood production value. WVU MOUNTAINEERS!!!!!!!

[@WVGRWV]

Best WVU ad ever. Outstanding job.

[@WVUrockerBoy]

Man every time I see this my eyes swell with pride. I'm a florida boy that quickly became a WV man after 4 years in that awesome school and beautiful state... GOOO MOUNTAINEERS! Smash those boys out west!

[@mimibenda]

I love this new ad. Great new direction and motivation seems evident. The slogan is good, real good. Good job guys! I'm a proud Mountaineer from MD now!

[@wvumike942]

This was the great message on Fox during the great challenge in Austin vs. Texas. Geno, Tavon, Andrew and Steadman and out Defense and Special teams met the Longhorn challenge like true Mountaineers !

[@TheZincZipper]

WVU ---- Good times

[@jeannenichols7595]

Fantastic!

[@herrawforutube]

Awesome spot. Love the feature of the Mountaineer and Cooper's Rock.

[@RiggintheDubVee]

Love it!!!

[@doctorcXanthophyll]

Great commercial, loved it.

[@grahamkessler1]

The Challenge this summer has been waiting for the season to start....LETS GOOOOOO!!!!!!!

[@McClair672]

I love it! WVU!!

[@linds7398]

Awesome!

[@mysitcom]

Awesome

[@dlwickham]

Very impressive

[@wvu4life03]

Very nice!

[@ffejbboc]

Proud to be a WVU grad!

[@dubtowndiaspor7118]

From a Morgantown naitive: Coopers Rock definitely.

[@mmspencer]

Excellent video!

[@DubVallstar]

LET'S GO!

[@Zoth77]

Let's Go - - -!

[@jasonkrebs]

Let's Go!

[@jasonkrebs]

Let's Go Mountaineers!

[@GHWMR]

bits remind me of cooper's rock, the final shot might be taken near New River Gorge bridge. I can't quite remember, it's been a while, I just know that I've been to the places in the video and I've been to the places I mentioned :)

[@eglewis3]

I believe that was shot at Cooper's Rock not too far from Morgantown.

[@MrAptee6]

this was at cooper's rock

[@nClarkdaddy]

I'm almost positive that that's Cooper's Rock.

[@phanco1]

Anyone know where this was filmed? Looks familiar...Hawk's Nest maybe?

[@GHWMR]

Looks like cooper's rock

[@doctorcXanthophyll]

Great commercial, loved it.