WOOYOUNGMI - Spring Summer 2023 Campaign

Auctions represent a process of renewal : a re-evaluation and revaluation of the past through the
eyes of the present. Spring-Summer 2023 marks two decades since Woo Young Mi created her eponymous brand
and staged its inaugural show in Paris. And while the collection
is not an anniversary exercise per se, the breath of history imbues its character through a
contemporary lens.
The silhouette amplifies expressions observed in the brand’s
early work: a boyish contrast between volumes, very skin-tight as if outgrown or very generous as
if made to grow into, which inevitably evokes the dress codes of the late-1990s skateboarding
community interpreted in workwear as well as tailoring. It’s a wardrobe shared between men and
women: scaled up and down for fit and feel in a free exchange between masculine and feminine
codes.
Photography and Art Direction: Johnny Dufort
Stylist: Marco Van den Hove
Production: DoBeDo Represents