Wooyoungmi Spring/Summer 2024 Fashion Show

The Wooyoungmi Spring-Summer 2024 Collection makes Jeju its island muse. From a South Korean perspective, it prompts a premise of contrasts: Jeju, the raw and rocky coastal environment of the laborious haenyeo divers; versus Jeju, the sunny party island adored by the nation’s holidaying youth. The juxtaposition is expressed in an oscillating silhouette that clenches and releases from the skin. Scuba gilets, girdles, trousers and tops cut a body-conscious line contrasted by the relaxed fit of lightweight tailoring with little waistcoats founded in a 1980s’ summertime sensibility - a loose-fitting boyish spirit cemented in pyjama elements.