How Duolingo Turned a Free Language App Into a $7.7B Business | WSJ The Economics Of

[@wsj]

The screen time you shouldn’t feel bad about: on.wsj.com/3YLDwbe

[@QuizmasterLaw]

Duolingo sucks it's basically designed for human trafficking which is why it talks in code all the time. 50languages actually works and is free. Duolingo does not work.

[@QuizmasterLaw]

the paypal MAFIAs human trafficking app. NT.

[@idehenebenezer]

TO everyone in this chat, i just want to let you know that jesus loves you and He can save you from sin, sadness and sickness.

[@goldenfirster]

remove the paywall first 😂

[@QuizmasterLaw]

@@goldenfirster c'mon lliteral billionnaires gotta squeeze mo' "Juice" from us ignorant peasants ppl who don't take money from the poor by giving them

[@primenumberbuster404]

The marketing is insane.

[@0.3nergy]

Saw the Olympic one ?

[@idehenebenezer]

​@@0.3nergy Colossians 3. 1. If ye then be risen with Christ, seek those things which are above where Christ sitteth on the right hand of God. 2. Set your affection on the things which are above and not on things which are on the earth. 3. For ye are dead and your life is hid with Christ in God. 4. When Christ, which is our life shall appear, so shall ye also appear with him in Glory. ******** Jesus is calling you today. Come to him, repent from your sins, bear his cross and live the victorious life ********

[@CommentinoCommentoni]

The AI feature is a total scam. They got rid of the forum where people would discuss now they act its worth 30$ a month..

[@factorfitness3713]

What I'm hearing from this video is that Duolingo is great at engagement and marketing, but we have no idea if it helps you learn a language.

[@yacinekcl]

​@@factorfitness3713this ☝🏻 we need more personal experience accounts because this video feels like an advertisment.

[@chengyiq3066]

A wise green Owl once said: "Spanish or vanish"

[@JustMe-vz3wd]

"Japanese or vegan cheese!" hmmm. you win.

[@theinsidersandrush]

"French or the trench"

[@exampill]

"Polish or Demolish"

[@jaspreetkr87]

Haha! All these phrases should be on duolingo t-shirts! Heck may be they should invest in selling funny merchandise like that. I wouldn’t mind buying it or gifting it rather than locking in for a subscription.

[@JoyceRamroop-e3f]

Japanese or no more strong kneesc(unofficial) . French or the trench (official)

[@Basic-wm8uf]

I am surprised Duolingo hasn’t commented already.

[@Alis_Archive]

Given how insanely self aware they are, it is surprising that they haven't commented yet

[@NoOnesIdea]

@@Alis_Archive Who are "they"? aliens? German nazis?

[@winni2701]

@@Alis_Archive Self aware, they are ignoring like 90% of the request features.

[@ParashaFromRussia]

But they reposted this in twitter so they have seen it.

[@blurguns]

Our you are afraid 💀

[@beere_taran]

The owl will not stop haunting you until you finish your lesson

[@MalachiMalach]

Jesus Christ loves you, repent of your sins and turn to him. Romans 6:23 23 "For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.

[@terrancekayton007]

Or you stop playing for too long 👻 Duo gets upset 😠 and he’ll let you know, 😟 you’re not progressing, like you said you wanted to. 😢

[@gabor6259]

Unless you turn off notifications.

[@irishbob]

​​@@gabor6259it will come to your house

[@therealloganyt237]

@@MalachiMalachbot

[@sam.mankar]

I can understand the struggles Wall Street Journal had to face since Duo might've been pointing a gun at them.

[@neoprasiss]

lol

[@NewsanOfHavilah]

Was looking for this comment

[@palestinianperspective]

Lol, this video is basically just a rebranded Duolingo ad 💀💀

[@Rilows]

Probably the only way to get to an interview with a tech CEO is to promise them a free ad of their product like this video lol

[@TheRageCommenter]

I’m guessing you won’t be using Duolingo to learn Hebrew anytime soon…

[@marwashirbin3270]

average Duolingo marketing team W

[@rmg8038]

I downloaded the app now because of this video 😂

[@eestaashottentotti2242]

AI and users data was used to determine, what developers would wear and say.

[@harriemeeuwis978]

The greed to learn is completely opposite to the greed for money. Difficult to understand for Wall Street people.

[@Petrolhead11]

every business has to be self sufficient at some point, genius !!

[@MalachiMalach]

Jesus Christ loves you, repent of your sins and turn to him. Romans 6:23 23 "For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.

[@nauseam]

You do realize that this video proves your point wrong? The greed for money (board member’s need for revenue) capitalizes on the need to learn through AI and experimenting with A/B testing, and both are satisfied in the end.

[@Demetriusjackson89]

wow ur so smart and wise /s

[@news2hedz227]

Well if you own any investment at all you would want a return too. Any Mom n Pop shop does the exact same thing.

[@chunkemonke398]

I watched the founder’s TED talk. There used to be a time where Duolingo learners generated revenue for the app by translating articles.

[@WoodsSooperDooperShop]

This never really made sense though

[@shinyshinythings]

I remember doing that!

[@naturalnashuan]

I thought that's what I would hear here.

[@suzyzeng7637]

I'm really suspicious of this point. AI could do a lot better than human in translating articles, why bother?

[@Microtic]

​@@suzyzeng7637this was over 10 years ago

[@MrBelmont79]

Some people do crossword puzzles or do social media for relaxation; I do two Duolingo lessons a day for the same reasons. After 2 years, I’m able to read French newspapers and magazines. That was my goal ✋🏻🇺🇸

[@smathew8810]

Can you speak French though?

[@hans6304]

​@@smathew8810 bon appetit

[@smathew8810]

@@hans6304 So no, then.

[@marvira]

Au revoir😂​@@smathew8810

[@Simon-L-B]

@@smathew8810where in their comment did they say they wanted to speak French? They learned how to read it, can now read French media, so goal accomplished for them.

[@samuchase14]

Fun fact, it takes around 10 seconds to close and open the app again, so whenever they load an ad longer than that u can skip it

[@winni2701]

Finally someone with big brain here

[@elon_ma]

Facts, I've been doing this for months

[@asiamies9153]

Can't you just turn off your mobile data or wifi so it doesn't load ads?

[@EmotionalSupportCat]

@@asiamies9153 I'm pretty sure you need internet to complete lessons, unless you have Duolingo plus which already removes ads.

[@zuzuscatheavenarts]

@@asiamies9153I’ve tried but the majority of the content becomes unavailable for me when I turn off wifi

[@0endofsilence]

Looks like they are more into optimizing for people clicking stuff on their app instead of optimizing for actually learning the languages effectively

[@LoyDizak]

Exactly what I thought too. Spot on.

[@alexgardner3125]

Better to learn something than nothing

[@LoyDizak]

@@alexgardner3125 I mean yeah, Duolingo is a good way to start. But nothing more

[@DeEqualizer054]

It's a business in the end

[@idehenebenezer]

​@@alexgardner3125 To everyone in this chat, Jesus is calling you today. Come to him, repent from your sins, bear his cross and live the victorious life

[@lukecwolf]

I'm surprised to learn only 8% of revenue comes from ads. I hate the app for only teaching the introductory levels of a language, but the duo owl is good at marketing. I'd be lying if I said I didn't want the merch.

[@Chloethecoolestytr]

You cant be fluent from an app,, duo just starts you with the base of the language then its on u to actually learn

[@roseforeuropa]

Introductory levels only??? Laughs in the *Spanish subjunctive*

[@Robteee]

@@roseforeuropadude still in the first section of the first unit

[@BlueCodesDev]

@@roseforeuropa so is it possible to be fluent in Spanish using duo only??

[@pabl0191]

@@BlueCodesDevThey claim that you can achieve a B2 level through the courses they are offering. If that’s fluent or enough, thats up to you.

[@felixboden6059]

What Duolingo app really need is extra categories for learning grammatics and verb-conjugation-training. Also the vocabulary training is pretty bad. I stopped doing the next levels, because I realized to really learn the language I have to work on that first. So I just keep repeating levels to do the monthly challenge.

[@death135]

Chinese had no option to learn the sounds initially. They recently added that. As this app keeps getting more user feedback they keep updating the user experience. I can actually learn how to WRITE all the Japanese alphabets now. So...I'd say that the app is really starting to mature out slowly and I'll give it some time. Meanwhile....It does need those categories you mentioned and would actually be super helpful.

[@ionastewart8814]

It used to have those but they removed all the grammar/conjugation notes during an update for some godforsaken reason and replaced it with an AI feature that only works for two languages.

[@naturalnashuan]

I noticed that the vocab lessons are mixed in with grammar as I listened to my husband's lessons. I took about 6 years of French classes starting in 7th grade. We learned the vocab earlier.

[@VendyVendy]

Company goes public, starts downward trend of being worse with every change. Every time. Guarantee the "5 ads after every lesson" hypothetical will become a reality in the next few years.

[@alexgardner3125]

If it keeps getting worse, why does it keep growing so fast?

[@philip2205]

Absolutely. "But the stock prices are up! Investors are happy!" - Thank you Milton Friedman......

[@RJCMaxification]

I've never met someone who's used Duolingo to become proficient in a language. At the very best it is a decent kick off point for your first month in a language. Duolingo has devised many clever tactics to keep users engaged beyond that point, but their focus clearly isn't on getting their users to a minimum standard of proficiency. In fact, if you got good enough at your target language, you might quit the app, so it is in their best interest as a company to make you feel like you're learning while simultaneously keeping you incompetent.

[@MrJustCallMeJames]

@@alexgardner3125 It was in the video. They do AB testing about what best manipulates people to click on the app. They don't focus at all on providing better learning or more focused learning or different modes of learning. For example I have long time wanted a language learning app that just repeats the 1000 most used words of a language in a match em up format. Nothing but marketing and pop ups and ensiffication from Duolingo. And don't get me started how the original Duolingo had volunteers help build the original lessons. Then they did bait and switch and went the money grabbing route, betraying everyone who had contributed on the premise of free language learning for all. Should result in jail sentences, including for the people you saw in this video. But they will escape accountability.

[@BorisForOffice]

@@philip2205 That's not how capitalism works. If a company does something users hate, the users will eventually leave and give their money to a competitor. People vote with their dollars and it works. Which is the opposite of socialism - where the government gives you no choice and kills you if you complain

[@SVVolley]

Shout out to Duolingo for helping me pass Spanish class in high school!

[@rupel190]

Compared to other big tech their practices seem surprisingly sustainable.

[@gabor6259]

Fun fact: "Our universe is positively charged and soon we will collide with a negatively charged universe." is a sentence in DuoLingo.

[@xMegaVideos]

It's so refreshing seeing a company being completely honest about their marketing scheme.

[@cezarstefanseghjucan]

Proud 5 year Duolingo user with no plan to ever end my daily lessons.

[@coolstuffsearcher]

The app help you master a new idiom?

[@cezarstefanseghjucan]

@@coolstuffsearcher Ja, nu kan jeg godt lide forstå og snakke Dansk.

[@yaserchow]

I quit Duolingo after a 500+ day streak. I just didnt see the value tbh and i didn't feel like my Spanish was improving.

[@everythingisfine9988]

My Spanish reading and comprehension improved. But then I realized I don't need that because Google can translate everything pretty well. What I need is conversational Spanish and Duolingo false flat on that

[@JustMe-vz3wd]

Learning the basics of a language is pretty easy much tutorials on YT and free learn ing apps. Problem for me is it never goes to intermediate or advanced in a profesional way. It stays with a bunch of sentences. Real Course books from the bookshop are often much better.

[@baaaank]

@@everythingisfine9988 what duo max is for ig

[@BarkaDog]

@@everythingisfine9988 so how would you learn conversational Spanish?

[@PatrikFonos]

@@BarkaDog LanguageTransfer app if you know english well already. It's free.

[@MCMMADDOGXCV]

This video is more of how Duolingo is incorporating data scientists and benefiting from data-driven decisions, which I find it super cool and motivating.

[@dbsirius]

A.K.A they're playing mind-games with their users and experimenting with their habits. Not evil at all..

[@leetcoding1]

Although mentions nothing about the question posed by the video title

[@leetcoding1]

This whole video is just them bragging about their data science and AI capabilities. It has nothing to do with the question posed by the video title

[@YaBoyfelipe]

@@dbsiriusWait until you learn that all social media does that, with the best of the best talent of data scientists, psychologists, neuroscientists, all to keep you hooked as much as possible, if they could keep you 24/7, they would do it.

[@bltzcstrnx]

​@@dbsiriusit's called optimization.

[@PaolaEnergya]

Duo's vertical garden is stunning! And, as they say, if the product is free, then you are the product.

[@disculpa]

They just said that most of the revenue comes from paid users. So really you are free loading off the people that pay.

[@egopak]

Given the size of its userbase, perhaps Duolingo should be advertising WSJ, not the other way around 😅😉

[@dhruvbansal1014]

"A/B testing compares the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on your key metrics."

[@naturalnashuan]

That should have been stated in the video for those who didn't know that.

[@lolithighs]

It’s pretty self explanatory

[@_orodrigofernandes]

No mention on the effectiveness of Duolingo as a language learning method...

[@arjaygee]

Good reason for that.

[@moali68]

@@arjaygee A great learning tool, but should definitely be supplemented with variety of other resources, including speaking with native speakers if given the chance.

[@MrShikaga]

@@moali68 the moment you start doing that, you will realise that DuoLingo is pointless though…

[@ToProsca]

Maybe because the video was not about that..

[@arjaygee]

@@moali68 It has its uses, but you will not become fluent using Duolingo, if that is your goal. If your goal is fluency, lessons with native speakers, or at least speakers who have achieved fluency, are an absolute must. Duolingo does not correct pronunciation, and in fact, I found I could say pretty much anything with the right number of syllables and still get a pass on the oral exercises. Maybe it has improved since I used it. I was using it to brush up on a language I hadn't used for years, so I didn't have the same needs as a brand new learner. I don't think it would be a very effective tool for a new learner (except for gifted polyglots) unless their goal was to learn a little bit _about_ the language.

[@mixrable1212]

User: *skips a day of classes Owl: "So you've chosen death"

[@agent0422]

Ineffective app, good marketing

[@azca.]

This is it basically.

[@lucas17oficial]

It depends from person to person, but fair.

[@boneandjointindonesia]

Agree. Lots of useless terms and vocab.

[@LivingTheorem]

For me, it's effective in learning new vocab and keeping my brain acclimated to hearing my target language. Life is what you make of it. If you don't find value, then that's fair, but others do.

[@ggm000]

​@boneandjointindonesia yeah, trying to teach the word Quebecoise for hours

[@AndreasBeder]

I was very happy with Duolingo. Stopped learning Spanish because of the changes they made.

[@Cal-wk5dq]

Ive found there to be better lessons for free on youtube.

[@the_real_cookiez]

Language transfer goes absolutely crazy. can't recommend it enough​@@Cal-wk5dq

[@obxurity]

May I ask what changes they have made that made you stop?

[@Alexandra.H]

@@obxurity Personally, I found it disappointing when they removed features and content like the mini podcast-like lessons that focused on particular topics. I could for example review how to talk about the time or the weather. Now it's all about this awful map and I can't go back to review anything specific because there's no easy way to find a given topic/lesson.

[@lololnope34567]

@@obxurity For me removing the "tree" (with defined topics in each section that you can review as much as you want) ruined it

[@googleGuy44]

Duolingo is not an just an app. It's also an experience, a very comforting one at that.

[@youngbear2258]

People have unreasonable expectations when it comes to learning a new language. Learning even an introductory level of language takes months if not years. Think of what you learned from a year worth of lesson from your high school. Duolingo is not enough to make you fluent, but it is a great jump starter. Coming from a trilingual who learned languages using traditional methods.

[@prtdiva]

Bingo! I really don’t know what people expect from a free app. Duolingo can really only teach you the basics. You have to seek out other opportunities to speak, listen and read on your own. Duolingo just supplements everything else that you’re doing. The fact that people are upset that they’re not fluent from a free app is mind boggling to me 🙃

[@jennifersun2638]

I agree languages take talent too,SOME PEOPLE are naturally gifted when it comes to linguistics.

[@victorchen3245]

Duolingo is good for developing a basic sense of the sentence composition in a new language, as it trains you to build simple sentences repeatedly, which akin to how language is learnt in real world. And after gaining sense and some vocabulary, you won't be going any further. Going through all lessons of a language will place you at the level of an 8-year-old native speaker. You can survive in a foreign country without using translation tools, but you won't be able to hold any meaningful conversation as an adult.

[@DanieliusGoriunovas]

Better than nothing

[@terrancekayton007]

Yea, 🤷🏿‍♂️ it’s not meant to be a college course.

[@jevonsims900]

Victor, all I read is I'll be able to watch Anime that don't have English subtitles

[@aazh9869]

@@jevonsims900HAHA literally had the same thought

[@qedro]

Got it, so if you can't hold meaningful conversations, Duolingo is enough

[@JapanesewithLulu]

I teach Japanese professionally and have my KZbin and website course dedicated too it. Even so, if people want an extra app I recommend them the free version of duo. I don’t really think they’ll learn Japanese from duo alone, but I do think it’s an easy way to get them looking at Japanese sentences and structure between classes in a gamified way ✨💪🏻

[@Dparrey]

The sort of product you get when all your primary metrics are about engagement and market growth and not quality and better user outcomes.

[@jeroenm771]

Now that's one big ad to watch!

[@BackSoon...]

<a href="#" class="seekto" data-time="434">7:14</a> That is a terrifying quote for our future.

[@fermi-dirac]

yep...

[@synchronium24]

"80% of users don't pay" "8.6% of users pay" That math doesn't math.

[@AlexLiYT]

I actually respect Duolingo so much for having the attitude of prioritising user education over making money. Even as successful as they are, education is still the main objective and they only make as much money as they need for that objective.

[@TheTardisDreamer]

Yeah, exactly. There isn't any real pressure to pay money. The ads are super short. You can regain hearts through practice lessons, which are necessary revision anyway. You get given free trials regularly to play with the other features. And plenty of gems for other stuff too.

[@violate4265]

Thank you for the recording. I really appreciate this company.

[@user-ig8hd7kr4y]

I've been a member of your VIP group for a few months now, and I have to say, it's been worth every penny. Thank you for all the incredible knowledge and support you provide

[@kindnessagbo2059]

Just saw a Duolingo ad before this video

[@Adivasi7777]

They cash in on your data. That's the black gold.

[@sarahrean7174]

Noo the adds are way to present

[@dlanor15]

I don't think you realize what black gold is

[@Adivasi7777]

@@dlanor15 Notice how I didn't capitalize the letters....I don't think you are comprehending here...

[@ParashaFromRussia]

Usually oil is called black gold.

[@BondJFK]

@@ParashaFromRussia yes but data is new oil, its said by one of the oil billionaire himself who just started telecom company

[@unknownperson8541]

I Like the mindset of the company if we are earning a reasonable amount of money why push people to pay more or pay 😊

[@benjamindover4337]

Pretend you're learning a language, with Duolingo.

[@0.3nergy]

Heard that before, which would you recommend ? Duo is helpful for vocabulary learning and basic structure/grammar memorisation.

[@cyacyi779]

​@@0.3nergyjust stick with old school with book for grammar

[@AceChina]

It depends on the language. For many Asian languages it's hot garbage.

[@0.3nergy]

@@AceChina ahhh, I see. It’s probably Western Based

[@benjamindover4337]

@@0.3nergy Vocabulary: Drops. Flashcards: Clozemaster. Immersion: Find a news channel on KZbin in the target language and turn on translated captions. Play with Google translate a lot.

[@diyorchikinfluencer]

I also used this great and useful app. Almost one year, I got inspired learning languages more, so it really did help me to improve my English. Thanks to the creators of this app

[@scyt33]

I just finished a lesson on Duolingo and saw this video being recommended to me on my feed

[@Joe29587]

Their question is "how do we make more money?", not "how can people learn more effectively?". How surprising.

[@cristianfigueredo566]

They are motivated by money, like every other worker. How surprising.

[@boneandjointindonesia]

Agree!

[@Joe29587]

@@cristianfigueredo566 Are you saying that greed justifies moral corruption? It's okay to work for money. It's not okay to turn clients into guinea pigs without their consent to maximize profits.

[@cyf3823]

If they want to make more content to help more people learn, they have to pay people to make that content…

[@alexandra.v]

Sorry but it's not surprising at all. Every company wants money

[@ludmilagalkina4395]

Your support has been invaluable! I’m excited to keep learning from you

[@sourabhsingh4515]

this thing is great the thinking is genius it is rare to find this type of well built app in the market

[@emurseio]

Getting learners to come back and making sure they are having fun using the app it is really only part of what they need to do. The other big part is making sure the learners are actually learning the language. For me Duolingo has been helpful for learning some language basics but after that it hasn't been an efficient way to learn. Consuming media in the target language and having regular conversations with native speakers paired with grammar study and self-study with flash cards/drills is really what's worked best for me.

[@Kumar731995]

Love duolingo, all the comments that say you are really not learning a language and its just marketing and all that, my case is different. I learned 600 words and can understand some spanish from native speakers. Which is 100% more than where I was when I started it. Also sure you can learn more and faster with other means but I probably wont be doing that long term especially when I want to learn a language not out of necessity but for the fun of it. Their way definitely worked on me and millions more so pls ignore it if it does work on you and let others make some progress.

[@youngbear2258]

I agree. As a trilingual (two first languages, one just beg-intermediate despite years learning) who is trying to make it quadral, Duo is an amazing app. The key to learning a new language is perseverance, repetition, and doing it every day, even for a few minutes. Duo is great at that. I tried to learn French at 12 and failed miserably because I struggled with a book. I went nowhere from the first few pages. With Duo, I must have gone through multiple chapters. Learning should be fun and Duo is good at that. I subscribed to it to kickstart my fourth language. People expect miracles from these apps...I don't because I know how long it took me to be really fluent in the language.

[@PikaPluff]

It works but you gotta do more, duolingo is more about fun learning not full on learning.

[@jeshuruncarlos6649]

Just remembered to complete my 56th Day of learning French in Duolingo

[@trekgreenwood6743]

They really need to give their social media manager, specifically their TikTok manager a big raise.

[@DominickSilva-tm6xx]

Don't stop, your knowledge is priceless!

[@diyorchikinfluencer]

I highly recommend this app to learners of languages

[@ShibaHamamatsucho]

most people who use duolingo don't achieve anywhere near a fluent level in their target language. it's awful for language learning.

[@MA-ck4wu]

Yep, it's a great way to ''get you going'', but once you reach a certain level, it's best to just delete the app and move on to other resources.

[@DuolingoPath]

yea, if you study for 5 minutes a day or if you're slow...

[@DuolingoPath]

@@asanokatana you can learn Spanish, English and French up to B2 level, people just are lazy and think they can master a language in 50 hours...

[@boneandjointindonesia]

Agree. Especially Asian language versions are a hot mess. Their AI for Japanese vocab is just awful and greatly irrelevant. Example: “my older sister’s boyfriend is a famous lawyer”. 1. I don’t have a sister. 2. HOW ARE ANY OF THOSE WORDS NECESSARY for traveling to Japan as a tourist?

[@Todomo]

I use it as an excuse to occupy myself when I want to be on my phone, but I feel like I'm actually being productive at something.

[@mwalimuio]

This is well timed and so inspiring. I'm building a language learning app for a school project and I could learn a thing or two

[@daegucityboy]

Which language?

[@mwalimuio]

I added support for 90 languages and accents. It's absolutely no duolingo but if you're interested in the project you could try the site (for free). If anyone is curious the idea is to simply use a super realistic AI tutor that does everything a human language teacher would do

[@Exilum]

That's very cool. Do you have a github repository I can star?

[@daegucityboy]

@@mwalimuio Sure, I'd like to check it out. I've been learning Korean for a long time and would like some new material.

[@oleglukashevich9424]

Bruh, I could get the same result with any LLM. Just ask them to play a tutor role.

[@setsers1]

Spanish or Vanish.

[@rosalindpatrick5096]

I have been learning French on Duolingo for a wile. The lessons are varied & good but definitely not enough explanations about grammar. I really like the encouragement of the streak & Duo has really helped my French. Happy to have in app ads to watch in return for free learning. I backup the learning by using other apps & KZbin videos. My spoken French is much better than my written.

[@yuvalshechori4139]

but you didn't answer the question.. If 8% is from paying customers, and another 8% is from ads, where does the rest come from?

[@birdbeakbeardneck3617]

80% he said

[@birdbeakbeardneck3617]

the 8% is in term of subcribing usrr 80 in terms of revenue

[@MisterCrafter178]

probably from their youtube and tiktok

[@answer5092]

8% of their user base provides 80% of their revenue.

[@tinkerer67]

I think he said 80% of the revenue is generated by paying customers, and the rest comes from ads. I doubt this. They probably make a significant income by selling all the data they collect. Most of these successful internet products are profiting by selling user data.

[@Goursome]

I really like how you told us "how duolingo rakes in $500M yearly when 80% of its users don't pay"!

[@alexandercoriolanus]

Fine. I'll redownload it.

[@crispyein8601]

They also have really good animations that don't feel overly corporate or unfriendly.

[@travelchoice89]

🤑📚 Wow, Duolingo making $500M a year with 80% of users not paying?! That's some genius economics! 💡💸

[@thomasbachrach]

I was hooked - I had a 700 day streak - until the quality became worse and worse, and mistakes and bugs crept into every single session. I realised that despite almost completing my course, I had not been taught incredibly basic concepts, and because the course was constantly being shuffled around, it kept claiming I had been taught words I had never seen before. I suspect the introduction of AI is to blame for the decline in quality.

[@sebbretro]

I wonder if the ads had an effect…

[@violate4265]

This market value is amazing! It is the amount that can make you financially free.

[@Ghost-jk3oi]

This video didn't actually answer how Duolingo rakes in its profits... but I'm assuming it's by selling your personal data or the marketing data gathered through A/B testing.

[@gerardonavarro3400]

2:15

[@catchtube67]

I am now on my 302nd consecutive day in Duolingo learning German and seeing this video explains why.

[@patrickbateman1660]

You could have learned so much more by not using duolingo.

[@keithpeterson9915]

I like Duolingo because it is well-structured and easy to learn. I married a beautiful Ukrainian woman four years ago who speaks both Ukrainian and Russian. I began learning Russian and it looks very intimidating until one gets into it. I enjoy the perks of subscribing annually and I practice most every day - and won the previous last Diamond League tournament. One day, I hope you guys add the next level. The biggest perk is understanding Russian I can help my wife learn English who also uses Duolingo daily.

[@VadimMerkushev-y4i]

Emma, your advice is always spot on. Appreciate your hard work!

[@VendyVendy]

Company goes public, starts downward trend of being worse with every change. Every time.

[@fullhouse-2065]

I learned japanese vocabulary from duolingo. It's a good tool to learn ngl. Especially the hiragana and kanji.

[@just_eknoor]

This video did not tell how they make the 500 mil... Thats why i came here...

[@rosalieancheta3659]

I'm using this for more than a year,,it's so helpful.

[@rexchizzy5628]

*Amazing video, you work for 40yrs to have $1M in your retirement, meanwhile some people are putting just $10K into trading from just few months ago and now they are multimillionaires*

[@mariamiracle5754]

Waking up every 14th of each month to $210,000 it’s a blessing to I and my family… Big gratitude to Ann Marie strunk 🙌

[@mariamiracle5754]

Hello , I am very interested. As you know, there are tons of investments out there and without solid knowledge, I can't decide what is best. Can you explain further how you invest and earn?

[@lucaspedro4104]

Same, I operate a wide- range of Investments with help from My Financial Adviser. My advice is to get a professional who will help you, plan and enhance your management skills. For the record, working with Ann Marie strunk, has been an amazing experience.

[@olivialopez4163]

Hello how do you make such monthly?? I'm a born Christian and sometimes I feel so down 🤦‍♀️ of myself because of low finance but I still believe in God

[@gracedaniella9073]

How

[@FrediaShigo]

Indicator settings from your video were so helpful. Thanks!

[@jekll]

I recognize Luis von Ahn from Captcha videos.

[@iisc9930]

I am happy to be hooked by this app for learning something new.

[@noahm]

Huge reason they’re so recognisable and loved is cause of the massive marketing they do, and how much of a meme the owl is.

[@yndsayGolding]

You're a true expert in the field of binary options trading, thank you for sharing your knowledge with us

[@dotcorbeil6266]

I use duolingo, and I love the app. I plan to learn three languages with it one at a time.

[@India-scope]

<a href="#" class="seekto" data-time="380">6:20</a> when he says we can force people to subscribe the subscribe button glows

[@bullman09]

Watched the whole video and it still didn’t answer the question it asked at the very beginning, how does Duolingo makes its money?

[@Jose.AFT.Saddul]

TLDR Advertising and subscription fees.

[@ashbeelashbeel7880]

Omg the right answer sound gives me PTSD lololol😂😂

[@Petrolhead11]

While it's true that businesses need to be self-sufficient, educational platforms could explore alternative funding methods like corporate social responsibility initiatives, instead of leaning on their user base, which often comprises students not yet earning an income.

[@DuolingoPath]

lol, I want them to charge people more so they can spend hundreds of millions on it, if you don't want to pay, find a textbook and stop whining

[@audreyh6628]

@@DuolingoPath how are they whining? It's an interesting suggestion

[@youngbear2258]

uh....are you sure traditional educational institutions do that? They are way worse, to be honest. Traditional educational institutions are the epitome of keep using failed methods, and only going after tuition and profit. Heck, they save more by being non-profit. I do not think Duo is non-profit yet it is doing what non-profit should do.

[@DuolingoPath]

@@audreyh6628 next year they will have around 1B revenue. these guys are just crazy if they think Duo can get that kind of money from donation etc.

[@romeumonteiro6443]

I was really impressed with the paid version. It's not only obstacle-free but super tailored to your needs. Unlike a teacher, the app remebers exactly which mistakes I did and which things I know, and sends me exactly the exercises I need to do to fix my knowledge and learn new things. There is never excessive repetition or gaps.

[@MasterLeong888]

amazing! thank you!

[@shambhvilokre]

This is a really well-structured video

[@AceChina]

It would keep me hooked if the Chinese and Korean course wasn't full of errors. 🙄

[@user-ev5rw3rq9z]

Amazing video. But you should explain in more detail why you enter an operation, what you see and why you enter.

[@ChefTillDeath]

212 day streak here!

[@user-wu6jr1ho4i]

This actually reminded me of doing my daily lesson on Duolingo 😅😅

[@balo92]

Duolingo is more for those who are pretending to be learning a language and satisfy that desire somehow, I wonder how many users did end up speaking the language really good???!!

[@yosoyyuenyuen]

Committed learners would use other resources as well, but it’s a good app to start with, stop complaining and twist the meaning of the app

[@boneandjointindonesia]

Agree.

[@cyf3823]

Why do you assume ‘speaking the language really good’ is everyone’s end goal? Maybe they just want to learn enough to order a beer on holiday, or read road signs.

[@xxn0cturn3xx]

Bro thinks you can become fluent by just using one app 🤣🤣

[@ElvaCarpenter-pl6pg]

always watch your video and will always see it, just keep doing and give your valuable time for amazing knowledge and information about trading.

[@vungocmanhcuong4511]

I hate it when a free app turns into a $7.7B business. It's not the same app anymore.

[@reimdl]

I mean, they have to make money

[@flsendzz]

@@reimdl so many people in these comments are complaining about like 10 bucks a month. people are insufferable.

[@DuolingoPath]

@@flsendzz In Poland it costs minimum $15 to hire English teacher per hour... I pay $110 per year for Duolingo Max

[@edenassos]

Stay broke.

[@Tigerman303]

@@flsendzzit’s not about paying a fee, people are annoyed that Duolingo has removed good features such as the discussion boards and grammar tips for a lot of languages. I don‘t think anyone would have an issue paying if they provided a better product.

[@user-pn9wy6dn3d]

I want to learn and earn just like you. Your advice is invaluable!

[@RebeccaEmily-s8h]

*I wasn't financial free until my 40’s and I’m still in my 40’s, bought my third house already, earn on a monthly through passive income, and got 4 out of 5 goals, just hope it encourages someone's that it doesn’t matter if you don’t have any of them right now, you can start TODAY regardless your age INVEST and change your future! Investing in the financial market is a grand choice I made.*

[@marialovesmarklee]

I love this app .if only my school was this motivational