Why Walmart Is Making Its Own Premium Products Now | WSJ

[@wsj]

Why food companies want consumers to buy more of everything: on.wsj.com/3DSw9X5

[@thomasholland498]

This presenter is unpresentable

[@anonymousYTviewer69]

shes cute!!!

[@matttypes2695]

Kirkland Signature has entered the chat

[@joepho123]

Exactly lol what customers are they exactly trying to reach out to here

[@thechillmaster5836]

RIGHT LOL

[@gearheadtechnology]

kirkland is great because it's usually affordable and great quality.

[@joepho123]

Poor people don’t go to Costco 😂 thankfully

[@gearheadtechnology]

@ That's an interesting generalization.. lol

[@PtYt24]

This basically just makes large corporations even larger. They have all the sales data, access to all competing products etc.

[@HAFBeast91]

Al la Amazon

[@mitsuri3096]

Yep it's all a plan to take over the world 😂😂 people still get it still

[@beefweiner]

this guy knows whats up

[@mitsuri3096]

@@beefweiner he does fr

[@SanAndreasWatchParty]

Uh-oh, queue up whining about capitalism in 3 ... 2 ... 1

[@philip_757]

The Bettergoods brand is definitely trying to look premium, but everything I've had from it just tastes slightly better than Great Value. Ingredients aren't very premium either compared to other grocery store in-house premium brands.

[@squid_fish]

Good and gather from Target has always impressed me.

[@sn5301679]

"Better Profit"

[@britsticher8889]

Sounds like a bit of a cash grab then. Here in the UK every supermarket sells predominantly own brand products. There is typically a value, standard and premium versions and the premium versions are definitely better most if the time.

[@ClearGalaxies]

I love their pizzas, made in Italy.

[@aprilb1273]

The chocolate bars are good

[@AbbreviatedReviews]

We live in fascinating times. Big box stores like Walmart are making record profits while citing higher prices are a result of "inflation," then leveraging that to sell more private label goods that are an even higher profit margin.

[@pavelow235]

Where did you get the record profits from?

[@AbbreviatedReviews]

@@pavelow235 Walmart gross profit for the twelve months ending October 31, 2024 was $166.413B, a 7.33% increase year-over-year. Walmart annual gross profit for 2024 was $157.983B, a 7.06% increase from 2023. Walmart annual gross profit for 2023 was $147.568B, a 2.65% increase from 2022. Walmart annual gross profit for 2022 was $143.754B, a 3.54% increase from 2021.

[@theJMP-xt9xy]

And then push out brand names or accept what Walmart will pay for their goods because where else can hey sell them when you control all the stores?

[@omarvaldez2019]

If brings prices down for the consumer I’m all for it

[@jonathanchoi2585]

Profit margins is 3%

[@alvinvaz]

I live in Portugal, here every market has a store-brand product equivalent to basically any popular one, from candy to rice, they’re about 25% cheaper if not more, and they great, I just buy store-brands here

[@novelaego2404]

ok

[@Greyalien587]

Same , In Spain

[@swiftdragonrider]

So increase monopoly power amazing.

[@thomaskim3128]

Smart. No need to pay more for a logo.

[@entalon]

​@@swiftdragonrider You don't like late capitalism ehh? 😂

[@charactersetup]

For those curious why the Walmart looks so nice, this one is in Bentonville Arkansas, the home of Walmart... in general the ones in the northern area of the state I have seen are pretty good. And they have minimal security glass nonsense, at least outside of electronics.

[@user-ct8my8rv9c]

How could you discuss this topic without mentioning Costco and its Kirkland brand? Its success is what these other companies are copying.

[@Beep974]

Great Value/walmart are bigger than Costco, they did private label first and anyone can buy it without a membership

[@coral9872]

​@@Beep974 what do you mean Walmart did it first? Compared to who? Private label products have been around since before Walmart.

[@Beep974]

@@coral9872 compared to Costco, Walmart created Great Value before Kirkland was a thing. Yes there were other private labels before them. Im just saying that Walmart isn’t copying Kirkland bc they technically did the private label first

[@ian3580]

Private labels have been around and successful before Costco.....and Costco is a member-only club (and one where you would expect private label to be a big part). Target and Walmart also get a lot more shoppers, so it makes sense to talk to them about this.

[@Beep974]

@ my reply got deleted for some reason, but according to Google, Walmart started Great Value in 1993 whereas Costco started Kirkland in 1995, technically Walmart was one of the big stores who did it before Costco, plus Walmart is way more widely accessible for the majority of Americans.

[@lunatesigma]

This should have been titled “Death of fair marketplaces”.

[@Isaac-qe2in]

Where is the Walmart in this piece? I've never seen a Walmart establishment so orderly, tidy, and clean in my neck of the 'hood.

[@koalaunknown]

Both of the Walmarts near me are actually really nice and well staffed. Better than the Target and Sam’s Club. I assume, I probably comes down to the quality of the employees.

[@Matikz007]

@@koalaunknown Management and the Area its located in can have huge impact on how the store operates.

[@SimuLord]

The Walmart nearest to my place (in Covington, WA) is clean, well-stocked, and the clientele isn't "People of Walmart" but actual people you'd meet in polite company.

[@GeneralKenobi69420]

It's "neck of the woods", lol

[@CreachterZ]

You should consider moving to a nicer area. Every Walmart around here, Franklin, TN,, is great. Clean. Always well stocked. Attentive staff.

[@METALMAN4Wii]

Its Aldi is why.

[@BrooklynBaby100]

Aldi for expired foods 😅

[@Marylandbrony]

@@BrooklynBaby100 Yeah i don't get Aldi's cult-like. It's a low tier grocery store good for a quick run on basic stuff. But i would never have them as my main grocery store.

[@loriyeager2451]

As someone with celiacs, great value is doing something right with their gluten free products. Now with better goods to have more choice of things to eat and not get sick. I live in a rural area and there is not a lot of choices without driving an hour away. Gluten free is not trend, it’s not a choice for a lot of us.

[@Troy-McClure81]

And that GF hamburger helper is Legit! I have a 12 y.o. Type1 with Celiac and I agree they're killing it with GF. And even Red lobster is selling a GF mix now too.

[@loriyeager2451]

@ So true! Their shells and cheese is really good. Great value had gluten free rice crispy treats for a while then they disappeared. You should try their gf pancake mix too, it’s pretty tasty. My oldest has it 🫤 It’s hereditary and the gene can activate at any time.

[@Troy-McClure81]

@@loriyeager2451 Ya my youngest got it a year after her Type1 diagnosis.And I have tried the pancake mix it's ok.King Arthur is the go to for mixes,And Bob's Red Mill for the flour.

[@SlashHarkenUltra]

Imagine not being able to eat bread, lol

[@loriyeager2451]

@@Troy-McClure81 I’ll try Kings. We are lucky to have a brunch place close to here with a pastry chef that has figured out his own formula for gluten free pancakes. It’s expensive but I feel like hugging the man every time I eat them 😂 The world is looking up for us gluten free folks 😉

[@sirfabyan]

huge news for me as a shareholder with 1.13 shares in walmart

[@SuperPlayz]

Big risk taker here

[@Gr8Incarnate]

I like how they call it "BetterGoods", basically saying "Yeah all our other stuff is trash but this one is better. Trust me bro"

[@ClearGalaxies]

Bettergoods is great quality.

[@Helloooooooooo131]

LOL! I think that’s exactly what they meant.

[@zaram131]

I read ingredient lists on everything I buy, and BetterGoods is so much better than most of what Walmart sells. Most of the time, it has way fewer ingredients and healthier ingredients.

[@Gr8Incarnate]

@ No it's not

[@Kittie28]

@@ClearGalaxies nothing at Walmart is great quality

[@BoboSLO1]

Aldi and Lidl power 💪🏼

[@Godishim1]

Lidl is amazing. I miss it from when I lived in SC, they don’t have it in Florida. I liked that they had a little bakery section and they had little bit bigger of a selection than aldi.

[@Janezslovenski]

Tip, Hofer se reče, ne pa Aldi.

[@Publiclighthouse]

Aldi’s is owned by Trader Joe’s whose stores are infiltrated by their own brand.

[@joralemonvirgincreche]

We have a new Lidl in my neighborhood and I'm pretty disappointed in it. Great price for milk, but the produce section is minimal. Very little fresh produce. However Lidl hazelnuts are way better than Whole Foods'.

[@KevinWindsor1971]

@@Publiclighthouse Other way around. Trader Joe's is owned by Aldi Nord. Trader Joe's has some incredible private label products that you're not going to find anywhere else. The frozen Asian foods like Mandarin Orange chicken, Gyoza (get the dipping sauce in the bottle) , soup dumplings, and Kung Pao Chicken are always in my freezer.

[@alexlindsey1169]

"private label" doesn't necessarily mean that retails "make" (as you say) these products. It just means they've entered a contract with a manufacturer to create a private label product that only they can sell. In some cases the major manufacturers that already have their own name brand labels on the shelves are the very ones who "make" these private label goods.

[@Kataroku]

From what I've been seeing here in Australia, stores have been artificially jacking up the prices of the competition to push consumers towards buying more store-branded products. I'm guessing that eventually, stores will only stock their own branded products, forming monopolies, and then charging premium prices once all other choices have been removed.

[@Realoemo]

At that point the stores would be competing directly with each other, which isn’t too different from what stores used to do back when name brands weren’t a huge draw. I too am weary of what could happen but this isn’t necessarily a bad thing, just a big shift in the market

[@MrShikaga]

Everyone always says that, but it never happens, because there is always someone new to compete when someone tries to price gouge. The only way to actually price gouge is to have lobbyists writing laws in your favour (like the internet companies). Everyone said Amazon would jack up the prices once they had a monopoly. Well, they have been the only store for years now, and they still offer the cheapest prices.

[@vl1180]

@@MrShikagabut baby brands have to pay listing and slotting fees to get shelf space. You think these in store brands are going to willingly give up space?

[@DoubleGoon]

@@Realoemo Except they don't need to compete, they just section off regions of the US where they dominate like they do already. Meanwhile smaller businesses are priced out.

[@DoubleGoon]

@@MrShikaga Cheaper prices with poorer quality with higher fees in delivery and premium memberships. Amazons spends millions on lobbying and they're spending more every year. And just because they haven't massively increased prices yet that doesn't mean they wont or can't in the future.

[@juanzuniga7616]

Premium is a very strong word to call Walmart brands 😂

[@johnk6757]

Literally the same as other “premium” brands, though

[@101stairborne6]

Walmart has stepped up its game against its competitors. Great Value is sometimes a better choice if you look at the ingredients vs it’s competition for the same product

[@kimjohnson8471]

Hmmmmn don't sleep on Wally.

[@rhejamphi]

As a chocolate snob who is always seeking phenomenal snap, I am surprised by the bettergoods Swiss chocolate bars. That product at that price is hard to understand.

[@greenfrogy44]

I fear that Better Goods (or similar higher priced store brands) will yield a similar result as Amazon vs Barnes and Noble/Borders. They will entice you with similar quality with perhaps a small discount. You will get used to it and the variety of brands (I know that ownership is already consolidated greatly) will be diminished. It's a balancing act of understanding the real constraints of everyday consumer's pocketbooks, and cultivating an economy where store brands have control of the creation for every item in their store.

[@Beep974]

Aldi’s “Specially Selected” brand will always be my favorite private label. You can’t beat the quality of ingredients.

[@BrooklynBaby100]

Signature Select at Albertsons is great! Private Selection is alright. We get all our frozen veggies and sauces from them! Simple Truth at Ralph’s is horrid.

[@Beep974]

@ signature select is awesome!! I get a bunch of frozen fruit there. I don’t shop at Ralph’s very often but private selection ice cream is very good 👍

[@brendareed5050]

@@Beep974Is there a bad ice cream?

[@Beep974]

@@brendareed5050 yes! I used to work at a bougie ice cream shop that made everything in house so my standards for ice cream are probably higher than most. I don’t like the signature select ice cream from Vons because it has a lot of artificial flavors and gums in it and the way it’s churned puts a lot of air, making it look like you get more cream than you actually do but it gets freezer burnt way quicker.

[@jacek8889]

This is a big trap, like youtube was 12 years ago or amazon with their products now. Once the market shifts to “store” brand, the store will make sure there will be no better options. They have all the data and size to profit out of this. This is monopolistic practice.

[@BrooklynBaby100]

Isn’t it just making it more competitive? Private brands vs store brands..

[@omarvaldez2019]

Make the established brands lower their prices I hate to learn of their massive mark ups

[@funnyfarm299]

Store brands have existed for decades and nothing has changed.

[@allanwind295]

I rarely find the tool brands I want at Home Deport and Lowes, and certainly not at competitive prices so I don't even bother going and instead buy them online.

[@clownhipp7066]

Nice, very eloquent... Thx man

[@stevewardlaw]

Nice reporting. Thanks for doing the legwork to thoroughly research and add context to this interesting topic.

[@TopShot501st]

Kroger Private Selection is actually pretty good. Almost as good as Kirkland. Great value is trash for anything more complex than a single ingredient item.

[@mdeezyreacts]

Agree

[@BFRIZZLE909]

The spaghetti noodles are made in Italy. I love private selection.

[@coral9872]

Agree

[@ps0405]

Oh I didn’t know private selection is a Kroger brand. I have loved private selection products a lot..

[@earlybird9679]

They make my favorite bread loaf products. Although, I thought I was in the far minority, but you've gotten a lot of '👍' here.

[@Naviss]

I feel like in a few more years, Walmart will only have their own brands on the shelves.

[@adambozzetto1]

Thanks James. your videos are super clear and helpful

[@bennoble2049]

Define “Premium”

[@mvpfocus]

Sounds like "luxury" apartments.

[@Zebra_3]

@@mvpfocus "natural" whatever.

[@HomemadeBrownies1]

Crazy, this has been a thing in the UK for ages. I would say 85 percent of the items I buy are own brand

[@tomarik]

Great AD.

[@Denvermorgan2000]

Just a note this works in reverse too some stores in Norway Use it to drive out competition once the namebrand is gone then they charge what they want..

[@HowToChangeName]

Is it even legal when brand paid for being displayed as premium as possible in their aisle, only to be backstabbed by the vendor?

[@KinCapGrp]

No. Walmart has the say-so in which brands they want to carry and those to cut ties with. Interesting moves we’re seeing from Walmart. From its private apparel brands rejuvenation and now it’s privatized groceries. Question is, whose the manufacturer for these private brands?

[@kaipeng688]

No one see this is a problem? You created a product, did market research, sell it in these stores. They have all the data to tell if it is a hit. Then they copy your product, steal all your works and put you out of business. How is this acceptable?

[@jacek8889]

Great point. Everybody bashes apple and google for monopolaisyng their store but Walmart does the same !

What are they "stealing", exactly? The idea of salsa? Get over it.

[@kaipeng688]

Flavor. Companies might release dozens of flavors to have one hit. Walmart will copy the one that sells well and save all the trial and error.

[@gaildevaney6074]

If they are an accredited manufacturer, they will probably be invited to bid on the contract. The question is, do they have the production capacity to supply enough of the stores?

[@allanwind295]

Amazon's playbook, too.

[@brianbogholtz9485]

Listening to this guy talk about how exciting it is that Target only makes cheap polyester materials as a premium product is exactly why their sales have been down. The quality of their clothes is like a race to the bottom and is somehow worse than Walmart.

[@shttc900]

Love Bettergoods! Their cookies are super.

[@p.jallen296]

We're gonna need more than cookies!! 🍪 😂

[@Falkanelli]

Love Walmart...I will never get over the great prices and the quality...I feel very spoiled and grateful....spectacular!

[@longterminvestmentsonly4817]

As a walmart driver, private labels are just the wrapper in a sense. The product is still made by the big manufacturers. Its the reliability for people in the private labels. So kraft cheese makes the product, but they will slap a great value private label on the product. So if kraft can send kraft packaging with their products they have to account for manufacture, transport of the product, advertisement, and profit. If walmart sends their driver there walmart is doing the transport, storing it, and advertising it on its walmart app, and distributing it so its a bigger margin for walmart to do the private labels, so all kraft has to do is make the profit from manufacturing it. Its a win win for everyone. But again its the reliability and trust in tge big brands is why people come to any store. Then they might try different things while they shop and love it. So stop spending all the money on the brand products because u are paying more for the same products u can get a lower price point.

[@OneWildTurkey]

Target, on the other hand - isn't even on my to-visit list when shopping. They left the competition over 10 years ago. I haven't been back since.

[@DoubleGoon]

Whenever big corporations start "innovating" it typical doesn't end well for the consumers or the employees. I'm skeptical this is for giving what the customer wants and believe it's far more likely this is just another way they can kill competition so that they can further raise prices down the line.

[@junit483]

Same product, different label, increased profits

[@bill.368]

Excellent video but Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

[@vermiform]

"steel sharpens steel" I've never heard that phrase before, I like it

[@LisaBarrett-n9m]

I love small business and support them regularly either in person or online. The products are fresher and of higher quality.

[@Nicky7200]

Most ppl looking for good quality food don’t think of Walmart.

[@KentoLeoDragon]

Walmart is the cheapest grocery store in my city. I'd guess it's maybe $10 cheaper per bag full of groceries. Roughly. It's enough they've got my business. I've also had pretty good luck with their grocery delivery. It's not always perfect, but it's better and than other stores that deliver. If they're trying to widen their selection, that's fine with me. I'd say their selection is their weakness right now, but it's not far behind other grocery chains.

[@njt002]

All these new premium brands are too expensive. Walmart will just sell their own and drive them out of business. Customers cannot afford high-end right now.

[@Midala87]

Premium brands aren't going away. White label products are just made from another manufacturer and sold to another company. Walmart isn't actually manufacturing anything.

[@dallinchecketts3786]

Crazy you didn’t mention Kirkland, they are the poster child of this transition. Costco gets the credit for being the first one out the gate here.

[@AaronFlora1]

Normally the major brands are the ones producing the store brand products like Better Goods for Walmart. The major brands win because they get a large, guaranteed sale. Walmart, etc. has to shoulder the risk of moving the inventory.

[@02nupe]

Not sure this is accurate based on when each store started their own brands.

[@MK1NG1]

Sounds good on paper but can easily turn into a monopoly. Cheaper/better now but for how long

[@jayforerunner965]

I've tried Bettergoods brand wings and I will admit, they taste really good.....like impressively good.

[@User57655]

Growth in physical availability and distribution has always been one of strongest ways for brands to grow, if I was a mid-pack brand (e.g Not Coke and not a niche brand) then I’d be very worried about trying to beat these own brands.

[@davida730]

This is a core part of what Aldi has been doing for decades.

[@Rainbows-k1w]

Better Good's brie and raspberry puff pastries are legit fire

[@adamw4338]

Some stuff is just the same product re-branded with a higher price. For example, Walmart discontinued Great Value almond milk only to replace it with Bettergoods Almond milk and increased the price.

[@kennethuyabeme]

Thinking about the entrepreneurs out there trying to break into the products business, this basically makes it impossible.

[@Bitcoin1y]

Do you mean selling your products at Target or creating their product and selling it at their own store?

[@maubtz5902]

All my Texas folks will agree that HEB brand food is TOP TIER! If HEB made it, then I know it’s better than the “national” brand. Simply put, Texas does it better 🤘

[@City-Hiker]

I mastered mind of this trend couple years ago. Many stores start selling their own brand products since ODM is very popular today.

[@plasticcrystal8538]

I would argue that HEB has set the standard and trend for higher quality private brands

[@Jon-bt4zv]

Short story: better margins

[@Momoney1G]

Great content 👌🏾

[@abarronsingh5310]

Did Bettergoods sponsor this video?

[@ChopperChad]

Target and Walmart each received about the same amount of coverage here so why did you single out Walmart? Or are you unintelligently trying to make a broader point?

[@abarronsingh5310]

@ChopperChad same amount of coverage? Did we watch the same video?

[@khoado1999]

@@ChopperChadyou must be watching a different video buddy

[@americanbobtail1]

Looks like both Walmart and Target sponsored the video.

[@antoniomartins2900]

I love this supermarket brands insights.

[@PHlophe]

Toni, do ya !

[@JK-xl7un]

Target needs more cashiers. I live nearby but hesitate shopping there because of long lines in self-checkout and limited personal cashiers.

[@Shotis]

As a consumer, I see this as a win. Competition from big brands such as Walmart only helps the industry and lowers prices.

[@elderberry-hamster]

Bettergoods brand products I've purchased over the last year has never disappointed, especially many offerings that are Gluten Free. The frozen chicken nuggets are excellent. Pricing has been very reasonable.

[@Godishim1]

Ya the chicken wings are also really good, especially in the air fryer.

[@lars2894]

I had the opposite experience. Every Bettergood product I have bought have been subpar compared to brand items of similar price.

[@Gr8Incarnate]

I've found foreign material in a couple Great Value products, took it back and got refunded. I'm not trying "bettergoods"

[@nicholaswhorley8343]

Not gonna lie, the All In Motion brand athletic clothing is pretty freaking amazing.

[@PHlophe]

Nick, your jawline is massive. you can crush limestone with it

[@duran9664]

⚠️FACT⚠️ One company overseas who makes many “private brands” for multiple US retailers. 🤪 #ManufacturedCompetition #FakeRace

[@hoboringmaster8029]

And there it is. Don’t worry shareholders/potential. Were gonna turn it around 👍🏽👍🏽

[@theloversDeAyer]

Private labels, such as those introduced by Walmart and Target, come with certain drawbacks. One significant concern is that these private brands occupy valuable shelf space, leading to increased costs for other companies seeking shelf placement. As a result, the pricing of main-label products is driven higher to offset these expenses.

[@Justcetriyaart]

I just had to return the coffee back as it had me sick and in bathroom for hours

[@lovelymix8056]

Walmart brand?

[@OneWildTurkey]

I'll buy Walmart / store brand if the price difference is big enough, but I'll still expect the off brand to taste and work as well as the private label. Too often, the private label price becomes ridiculous and I'll get the store brand - for a while. Once the store brand gets out of line, I just change my menu.

[@pacnw3069]

This has nothing to do with quality, but cost and margin.

[@urbanstrencan]

This is big trend here in Europe too. Big chain stores just get more revenue back, and brand awareness is bigger

[@CannabisTechLife]

Walmart: refers to people shopping with them as "customers"👤 Target: refers to people shopping with them as "consumers" 💲

[@ian3580]

That's literally what they are - that is the correct term when discussing this in a business context. That's why what they sell is called 'consumer goods'. The everyday definitions are basically the same. Consumer: a person who purchases goods and services for personal use Customer: a person or organization that buys goods or services from a store or business If in your mind one of these is different in how they are treated - that's not a reality. Both are the same.

[@joralemonvirgincreche]

Both of those are better than "guests."

[@mikef8846]

Target is so incompetent they put items on shelves that aren't in their inventory for sale yet and then refuse to sell them to you.

[@Bitcoin1y]

i think Micro center does that too if they don't have the item in stock.

[@cloud9847]

Correct me if I'm wrong but aren't most Great Value brand items produced and packaged in the same factories as the name brand stuff?

[@xnonhic]

it’s tempting to get the cheaper price but honestly i support brands especially if they are smaller company

[@thechillmaster5836]

They saw costco do it and now want to do it

[@omarvaldez2019]

The brought in wrangler for their work clothing and I love it

[@pmatheson418]

great reporting by this team!!!

[@alvinantonio8033]

I ❤ Target!!!

[@DeltaBravo-777]

Availability is also something i have been noticing. Name brands are frequently out of stock or not all of its varieties are available. The private label brands are often there and with variety. I don’t necessarily appreciate that. So i simply choose not to buy. The problem then becomes that i am now taking my money to other stores that do have the products i want, or i but them online.

[@brodriguez11000]

Kind of whack-a-mole there. Store brand going out of stock a lot and switching from "we can ship" (like the previous order) to "for some reason we no longer can ship, please come into store".

[@simonjenkins5738]

Now that I know “BetterGoods” is a Walmart private label, I will never buy it. I’ve had Walmart’s private label for years and their food is always trash

[@njaime70]

International markets (Europe & LATAM) have had these quality private labels for decades.

[@CParker1081]

Target went from my go-to store to near the bottom. Their organization and inventory has never recovered from the pandemic. You can offer whatever brand you want, but I'm going somewhere else if the shelves/racks aren't stocked.

[@earlybird9679]

They're expensive relative to their counterparts. They cannot compete like they did a couple decades back.

[@Shawn-oh5yq]

Used to work there at corporate in the private label division. Yes, inventory is a mess and likely will continue to be. Incompetent leaders across all levels of the company. I'm not going to say the three-letter acronym, but let's just say that plays a part.

[@mikef8846]

Target couldn't even expand to Canada. They had to quit. If you can't even handle Canada, just give up already.

[@TawanaRudy]

ADX has potential, especially as the team builds out its E-commerce applications.

[@BRANDENSasser-y9q]

Adaxum’s focus on real-world solutions sets it apart. Secured my position during the presale.

[@classic-superette]

i definitely notice a difference in brand name quality. example is trader joe foods, i can tell not enough R&D went into the product such as having an after taste or too dry of a food item, etc. i avoid buying generic whenever possible. sure there are exceptions to the rule but the generic stuff is off limits for me. i don't like it.

[@RandomHumanCreature]

I wish companies would stop branding products that never had gluten as gluten free

[@frankcoffey]

I've noticed some premium things are not available at Walmart now like Equate Rainfall bath gel.

[@AyyoShyGurlTv]

“Discontinued?”

[@AhmetUnal-m5l]

Got into the Adaxum presale early. Hoping this turns out to be a good investment.

[@NANA-dv5ix]

For future reference corporations, we the poor only buy necessities we can afford, we can tell every time you water down the product, and it’s criminal

[@brianciofani4698]

Now if they can put it in a store that targets 'premium' customers. I haven't been in a Walmart in 18 years. No lie. I am not their clientele.

[@p.jallen296]

😅 good choice! Unfortunately, I live in a small town with ONLY a walmart.😮 IT truly sucks!! "I hate Wallymart.. AND everything in it..."

[@frankcoffey]

So how much of that stuff does Walmart actually "make"? It has to be made somewhere and I think it's made at the same factory or by the same companies that make the brand names. Does Walmart make anything?

[@despritfreya4052]

For the most part, I doubt Walmart manufactures its products. It appears to contract with an existing manufacturer or wholesaler and then places its own label on the item. For example, Bettergoods pizza is the same as Roncadin pizza.

[@JosieRapp]

Adaxum might be worth a closer look if you’re into projects with real-world applications.

[@sirleroyale4412]

We need more chemicals in our food

[@cloudcyclone]

so... another way for companies with massive share in the market reducing even further any competition with other brands, taking away competition and and power for incoming brands and existing brands.

[@fr3shSwag]

This promotes innovation from the national brands and will make pricing competitive

[@aresinnet]

I love Good & Gather, All in Motion, Up&Up, and Figmint, but somehow I only registered G&G as the Target brand.

[@OzcanMumun-h6t]

ADX Adaxum is gaining serious momentum.

[@Ramy-ql3tr]

As long as they keep the low prices and good quality, it will benefit consumers.

[@paulotcj]

Yeah yeah, this will work just as well when Warmart said they wanted to pivot to online and become as big as Amazon. 5 years later and they are 0% commited. These business lack commitment and vision. At the moment, the only business that executes this strategy right is Costco. Another point Walmart is missing: These products should not mean an increase in price as "elevated lifestyle", but better quality for the same price just by virtue of eliminating the middleman.

[@mc6372]

you‘ve clearly never been on the walmart website. i can things i want cheaper than amazon on there

[@heyyahhh655]

@@mc6372has fees from 8$ plus definitely doesn't beat Amazon as of now

[@AndreaDoesYoga]

Interesting move, Walmart! Can't wait to try Bettergoods 😊