there's a reason the new jaguar isn't allowed within 500 feet of elementary schools...
@nicolagianaroli20248 күн бұрын
😂😂😂
@benjamincampos48158 күн бұрын
"Jaguar is a rugged word... a predator...." , frankly I'd be surprised if at least a few of these people weren't predators.
@RT-mm8rq8 күн бұрын
LOL. I was thinking along similar lines. Anyone driving a Jaguar is going to be coming after my kids.
@blacklaluna82708 күн бұрын
😂😂😂😂
@scottdayhoff12168 күн бұрын
Don't these companies pay attention to what has happened to other companies who have done similar things? No one wants a non-binary vehicle. Hell, no one wants electric either. Fire the PR department immediately. I guess we found out where Dylan Mulvany works now.
@TheMoonShepard9 күн бұрын
As a car guy and a graphics designer This is an attack on my very soul, I will not let this exist peacefully
@zalabit9279 күн бұрын
Yeah as soon as i saw the comparison of both logos i screamed internally, the new logo goes against everything my teachers told me about designing a logo. See the jaguar? Fast, sharp, look at the letters, oh wow it's selling me some serious sports sh*t. Now look at the new one, i don't know wtf this is about.
@TheMoonShepard9 күн бұрын
@zalabit927 Exactly, I wonder if the guy who designed it had other roughs and was as baffled as we are that Jaguar chose this one, at the end of the day, it's the company that chooses and signs off, so whoever chose this one is hopefully gonna get fired.
@falcongamer588 күн бұрын
Same
@michaelwittmann26448 күн бұрын
@@TheMoonShepard Gerry McGovern, a British car designer and chief creative officer for Jaguar Land Rover, is the corporate villain responsible for Jaguar's new degenerate direction. I hope he gets fired.
@darrenporter18508 күн бұрын
@@zalabit927Yes. Jag should be speed, history, culture, racing, not a bunch of gays.
@Simonds0079 күн бұрын
"What the Hell is even that!"
@DZIGIN9 күн бұрын
Daddy chill 😂
@misterx51-h8j9 күн бұрын
I understand your confusion, at first i thought it was an advert for some kind of fashion designer or something then i saw the Jaguar name and i thought 'is Jaguar launching a line of clothes?" No kidding, if it was an advert for a new car at least show a car in it not some alien-like ppl getting out of an elevator and then sit on a big rock. I guess they went out of budget after paying the 'actors' they didn't have anything left to show a car.
@Zoddlander9 күн бұрын
I thought the vid were going to be talking about cars!? What was that add about? I had to watch it again and I still don't get it! Are they selling Sledgehammers? Perfume? Clothing? I don't drive cars myself, but I still like cool cars and I love car games! One of my favorit games when I grew up was "Jaguar xj220" on Amiga! I don't see this add as a "car add"!
@gladiatorscoops49078 күн бұрын
Anyone seen those weird AI planet Mountain Dew YT shorts? It's as weird as that but its replaced the humour with Pretentious weirdos.
@davescottyhen8 күн бұрын
a step towards transhumanism they are all on board!
@alanmtbuk9 күн бұрын
Jaguar went full concord
@BrandonHeat2439 күн бұрын
Reminds me more of Balenciaga then Concord.
@WhatDoesCoreyThink9 күн бұрын
😂😂😂 Well put.
@scottuk8949 күн бұрын
You never go full concord 😮
@origamipein189 күн бұрын
Yes.
@jrag10007 күн бұрын
And now they're gonna go full bankrupt.
@michaeltalpas9 күн бұрын
They have become the meme: "How does this help us sell cars?" "Cars?"
@AscendantStoic9 күн бұрын
The Hunger Games Capitol called and they want their fashion back😅
@maryus7868 күн бұрын
Ol "may the odds be ever in your favor" ass type outfits.
@AlphaApex18118 күн бұрын
😂😂😂
@PhilipVenter-zf2uv8 күн бұрын
At least somebody got it halfway right.
@Himdwnstares9 күн бұрын
These people whom they market to will definitely not buy Jaguars
@rocketraccoon19768 күн бұрын
Not sure about that. Rich, liberal elites eat this crap up like candy. It just might work. 🤔
@ondrejm50428 күн бұрын
unless they are gay :D aaaaand since they will try to revert back after a huge backlash, they will upset also this group
@SarcasticPlotRecaps7 күн бұрын
Another Bud Lite moment methinks... 🤦
@ethanporto17452 күн бұрын
I honestly think this was great marketing. Your average person is gonna hate this. Average person would also never have a Jaguar. The target market is gonna be woke “influencers”
@ethanporto17452 күн бұрын
@@SarcasticPlotRecapsthe difference is the average person has drank Budweiser before and their target market is the average American. Your average person wouldn’t ever have a jaguar anyways. Jaguars market is woke influencers and that’s exactly who they’re catering to so I honestly don’t see the problem. I haven’t heard of anyone wanting a jaguar since the 90s.
@notquiteherenotquitethere14759 күн бұрын
"soon you'll see things our way " ...... i feel like im being threatened while tied to a chair
@zalabit9279 күн бұрын
Yeah that definitely doesn't seem to sell me anything.
@misterx51-h8j9 күн бұрын
Yep and soon Jaguar will realize nobody is buying their cars, i know, shocker.
@Noperare9 күн бұрын
Sounds like a cult leader torturing a non-believer into submission.
@mikedx27068 күн бұрын
"You can't get any pudding unless you (b)eat your meat" according to Pink Floyd.
@secondchance66038 күн бұрын
"Jaguar, it's all about our transmission."
@BreakerBreaker1-9ine9 күн бұрын
An ad for a car company without any cars in it. It's not just movies and video games... It's everywhere.
@doublebackagain43119 күн бұрын
Those people look like they stepped off of 5th Element set.
@zalabit9279 күн бұрын
More like from that Hunger Games parody movie.
@Cleindori9 күн бұрын
Don't do 5th Element dirty like that, there was an actually coherent design vision there
@ravenstormwind6 күн бұрын
Zoolander is more the vibe I am getting...😂
@artphotognh6 күн бұрын
Fifth Element costume designers were edgy, but creative & FUN! These marketing bureaucrats are giving us more "gender confused Satanic cult" vibes.
@smoothtalkerguitarsuk44315 күн бұрын
which car ad recently has more to offer the algorithm on the internet - NONE this ad has everyone talking - thats advertising at its core
@Gopher319 күн бұрын
A lot of jaguar fans were worried about their move to all electric. Jaguar have made life a whole lot easier for them!
@clearspira9 күн бұрын
Seriously though, Mr H nailed it: Most of these people who claim to be ''unique'' or ''breaking the mold'' or ''rejecting the norms'' or whatever other buzzword that they want to come out with, they all look alike! They are the NPC meme just with coloured hair and about three haircuts between them.
@tonypine34349 күн бұрын
The same way "influencers" are the most easily influenced
@theendmyfriend9 күн бұрын
yes the 'resistance' that parrots and pushes every establishment trope garbage.
@ScuffedF9 күн бұрын
Its because the whole movement is a cult. Like, seriously. Look at it. The signs are all there.
@israelr66369 күн бұрын
Spot on.
@dlewis97608 күн бұрын
I have tattoos, they are "Tribal".
@Berghemrrader8 күн бұрын
Enzo Ferrari once said: “Jaguar's E-Type is the most beautiful car in the world". R.I.P. Enzo, luckily for you you are no longer among us.
@allisshop80924 күн бұрын
He was correct. However that was the last great Jaguar. All down hill from there. Totally gone now. RIP.
@mistermysh16609 күн бұрын
"How will this help us sell cars?" "Cars?"
@clearspira9 күн бұрын
Jaguar has gone full Harley Davidson by the looks of it.
@Tat2dDude679 күн бұрын
💯 😐
@bedfordshiremodeller44918 күн бұрын
And yet Harley Davidson used to make fantastic motorbikes
@laser__unicorn8 күн бұрын
wha? HD went woke? When did that happen?
@clearspira8 күн бұрын
@@laser__unicorn Put it into KZbin, friend. The men who built the brand over the last hundred years? They hate you now.
@allisshop80924 күн бұрын
Worse. Jaguar is far worse.
@robmccord25839 күн бұрын
Their target market is the ‘modern audience’
@zalabit9279 күн бұрын
They're gonna target a wall at full speed with this rebranding.
@misterx51-h8j9 күн бұрын
It seem that way but they will soon realize - just as the entertainment industry is learning - that 'modern audience' either don't exist or don't have enough money to buy expensive shit so they won't buy anyways.
@bedfordshiremodeller44918 күн бұрын
Fuck the modern audience we don't want this woke bullcrap on our roads 😑🤢🤮💩👎🐈⬛🚗🛣
@davescottyhen8 күн бұрын
a step towards transhumanism they are all on board!
@clarkecorvo26928 күн бұрын
worked out great for all the other companies who tried to capture the fabled "modern audience" 😂
@OldBikerG9 күн бұрын
Their old Jag went vroom vroom when it started. The new one goes yasss yassss...
@SJK-ROW-K7 күн бұрын
Worrrrd!
@cornishsea7 күн бұрын
😅😂 ❤
@accidentcellar63079 күн бұрын
Faguar.
@thegreatangel82519 күн бұрын
😂😂😂😂😂😂
@freedone.9 күн бұрын
Wins the Internet for today, but I'll be back tomorrow, my friend.... 😂
@misschris3259 күн бұрын
I like how it translates to, "faded". In what language, I'd luke to know!
@Blindstoic9 күн бұрын
Hahhaahahaa
@Iceman-cf2oc8 күн бұрын
😂 👍
@dubuyajay99649 күн бұрын
"Copy nothing." How are they supposed to mass produce?
@Oblithian8 күн бұрын
Even Rolls doesn't make idividually unique vehicles.
@darkwolfe62868 күн бұрын
Hopefully they won't mass produce, reproduce or duplicate anything
@haitch26769 күн бұрын
Ah yes, the removal of anything that can be considered the norm. Everything has to be seen from the fringes, to be edgy and not appeal to the masses
@BigMacIIx9 күн бұрын
Jaguar slogan was: Grace, Space, Pace...What a disgrace now.
@smoothtalkerguitarsuk44315 күн бұрын
with the emphasis on WAS - no new cars look like the old style cars--- so why shit the bed?
@BigMacIIx5 күн бұрын
@A lots of newer car still retain some gracefulness in their styles, look at German and Japanese cars.
@smoothtalkerguitarsuk44315 күн бұрын
@@BigMacIIx Yes but Jag are losing money... so you have 2 options keep going and hope things improve or do something radically new. That's the choice they have...
@doublep19809 күн бұрын
This looks like an ad for the new collection by Mugatu from Zoolander. 😂
@bedfordshiremodeller44918 күн бұрын
"Obey my dog!" 👁🐸🐕
@AlphaApex18118 күн бұрын
😂😂😂😂😂
@sargonixofur12348 күн бұрын
“I feel like I’m taking crazy pills” - Mugatu 2001. “We are taking crazy pills!” - Jaguar marketing 2024.
@rosmundsen9 күн бұрын
I am an American, I love the way Mr H says "jaguar".
@michaelfields70889 күн бұрын
I'm American too and I second that.
@bkh85289 күн бұрын
I’m American and pronounce Jaguar the same way….
@doublep19809 күн бұрын
The correct pronunciation, according to Jeremy Clarkson is: "JAAAAAAAAHG! " 😉
@bauer91019 күн бұрын
How are you supposed to say it? Asking from the UK. Mr H is saying it perfectly.
@tonypine34349 күн бұрын
@@bauer9101yanks say jagwar
@Bjorn_R9 күн бұрын
Lol. I used to relate jaguar with a posh upper class james bond type of car. I dont know what the hell this is.
@deckzone30002 күн бұрын
Doesn't matter, you can't afford one anyway. lol
@markh44739 күн бұрын
Jaguar going full bud light mode. RIP jaguar
@smoothtalkerguitarsuk44315 күн бұрын
You closed minded right wingers are REALLY starting to piss me off. You are all acting like your fcking grandads... with your narrow minded shit. So fcking painfull to watch people who cant move with the times. Scared of a few androgynous people walking in a video lol - I suppose you dont like black people or getting the vaccine for that matter. either. Pathetic
@deckzone30002 күн бұрын
Jaguar sales have already been dropping for awhile, this isn't going to hurt it.
@Herr.P9 күн бұрын
Jaguar are so delusional they think they are original doing this nonsense.
@Rockin_Art8 күн бұрын
It looked like the opening ceremony for the Paris Olympics
@ericfrancis65118 күн бұрын
I can imagine Jeremy clarkson, Richard Hammond and James May watching that ad and going “um…..what??”
@smoothtalkerguitarsuk44315 күн бұрын
Funny, thats what I do when I watch Jeremy clarkson, Richard Hammond and James May - I go... what?
@michaelwittmann26449 күн бұрын
This is the Bud Light moment for the car world. Goodbye, Jaguar. You made some lovely cars. I hope Gerry McGovern gets fired and Jaguar goes bust.
@sargonixofur12348 күн бұрын
Fired out of a cannon.
@michaelwittmann26448 күн бұрын
@@sargonixofur1234 👍😎
@smoothtalkerguitarsuk44315 күн бұрын
You closed minded right wingers are REALLY starting to piss me off. You are all acting like your fcking grandads... with your narrow minded shit. So fcking painfull to watch people who cant move with the times. Scared of a few androgynous people walking in a video lol - I suppose you dont like black people or getting the vaccine for that matter. either. Pathetic
@allisshop80924 күн бұрын
RIP
@smoothtalkerguitarsuk44314 күн бұрын
@@allisshop8092 A kid with a basic design programme, could have designed the Cybertruck to which his dad would have said - what the hell is that - it's just a fkn sht looking DeLorean... yet here we are 9 months down the road and almot 30 000 units sold with the cheapest one at 82k and change. So, to write off a brand because of an out of the box ad which plays right into the hands of the older generation who like things the way they were, is silly don't you think?
@itsheresy9 күн бұрын
It’s like the marketing team, devoid of any talent, asked AI to produce an ad that would single handily destroy any fondness in their core demographic and appeal only to the 0.1% who will coincidentally never buy the product. The only thing I can think of, is that they are killing Jaguar, but want to funnel as much liquid assets out before the creditors move in... so millions in marketing to their mates / firms they have stakes in, hundreds of millions into EV companies they own shares in.. that way when they say OH NOES SHE'S DEAD! Oh well, that money has found its way into assets held by the executives.
@susivarga73038 күн бұрын
Or just take a look at the guy who lead the marketing team to this glorious rebrand.... and his husband.
@smoothtalkerguitarsuk44315 күн бұрын
Jaguar is dead they are going to see if they can rebrand. Or havent you ever owned a company before?
@itsheresy2 күн бұрын
@@smoothtalkerguitarsuk4431 Yes, but successful ones. Rule one of course, is not alienating your current base, nor potential markets, which they did in spectacular fashion, so jog on.
@smoothtalkerguitarsuk44312 күн бұрын
Glad you could spell AI at least...
@smoothtalkerguitarsuk44312 күн бұрын
BTW you should get a job at the Mail, or GB news, or the Telegraph... you would fit right in with the UNWOKE
@TheColonelKlink9 күн бұрын
This is just the icing on the cake. Jaguar going full electric will be their final demise.
@Nomolyx19 күн бұрын
Mr. H : Where Are The Cars? Jaguar : Cars?
@smoothtalkerguitarsuk44315 күн бұрын
You worked in edvertising for long?
@SlipdeGarcondeJour8 күн бұрын
I'm an F-Type owner; from this ad, it's clear the brand want rid of me. But then they've cancelled all their existing model range, and the new product range is very much not my thing, so I guess the advert is - perhaps accidentally - achieving its goal.
@dutchbeef89207 күн бұрын
Bingo, you got it. Their market is not even in your country anymore.
@thatsfxguy9 күн бұрын
The new model Jag will probably be a Tuk Tuk😂
@steveyates94688 күн бұрын
The next stage will probably be to ditch the name Jaguar as it's too aggressive. Probably rename as Clownfish based on the advert.
@jamesl5198 күн бұрын
Jaguar is the Bud Light of the automotive world.
@smoothtalkerguitarsuk44315 күн бұрын
You closed minded right wingers are REALLY starting to piss me off. You are all acting like your fcking grandads... with your narrow minded shit. So fcking painfull to watch people who cant move with the times. Scared of a few androgynous people walking in a video lol - I suppose you dont like black people or getting the vaccine for that matter. either. Pathetic
@DZIGIN9 күн бұрын
As a wise man named Wade Wilson said once: What in the ass?
@johnniewalker31348 күн бұрын
What what in the butt i said what what in the butt.
@Ahremel8 күн бұрын
That ad is a thin pastiche of Grace Jones' 'Slave to the Rhythm' music video
@grimdicer1528 күн бұрын
There's two things missing: 1. A car. 2. A normal person.
@The_Blaxk_Dream006 күн бұрын
And a condom
@smoothtalkerguitarsuk44315 күн бұрын
You closed minded right wingers are REALLY starting to piss me off. You are all acting like your fcking grandads... with your narrow minded shit. So fcking painfull to watch people who cant move with the times. Scared of a few androgynous people walking in a video lol - I suppose you dont like black people or getting the vaccine for that matter. either. Pathetic
@deckzone30002 күн бұрын
What's normal?
@notverycleaver419 күн бұрын
I’m glad you are talking about this, more people should. This only stops when we shame these idiots for their out of touch attitudes with wokeism
@smoothtalkerguitarsuk44315 күн бұрын
You closed minded right wingers are REALLY starting to piss me off. You are all acting like your fcking grandads... with your narrow minded shit. So fcking painfull to watch people who cant move with the times. Scared of a few androgynous people walking in a video lol - I suppose you dont like black people or getting the vaccine for that matter. either. Pathetic
@wisenige9 күн бұрын
All they had to do was release the C-X75 from James Bond 🤦🏾♂️🤦🏾♂️🤦🏾♂️
@sayan27848 күн бұрын
This is what happens you fill the marketing team with people from social justice and DEI groups
@rowenknight4339 күн бұрын
they were thinking "Derek Zoolander" 🤣
@TheGloryOfMan9 күн бұрын
9:53 - Notice how in the article they refer to the Jaguar as "prancing", and not say, "pouncing" as a fierce predator might.....yes, they certainly are erasing decade's worth of perceptions of what Jaguar stands for. Mission accomplished.
@all4bspinnin3119 күн бұрын
RIP jaguar
@mrozz19898 күн бұрын
The Simpsons predicted it again: -"Jaguar, was that your commercial?" -"I don't know"
@EndoScorpion9 күн бұрын
If Jaguar want to actually sell a car, the best thing they could do is hire Henry Cavill and feature him in a Bond-esque ad campaign in a Jag befitting such a character, that also pays homage to it's history. Give us the Bond and the car we all want.
@tonypine34349 күн бұрын
He probably was hired and then kicked out for this. Seems to be the running theme with him.
@dutchbeef89207 күн бұрын
That market is dead
@11122X9 күн бұрын
Let's be honest here, it doesn't matter what advertising or marketing schemes they use. Ain't nobody going out and buying a new Jaguar in this current economic climate. People want food and living right now, not overpriced electric cars.
@smoothtalkerguitarsuk44315 күн бұрын
Hmmmm when last have you been to Monaco (as an example) Just because you dont have money and never had a Jaguar at any point in your life doesnt means there arent a TON of wealthy folk around... You been to Dubai? Cmon, climb out of your box.
@itsheresy8 күн бұрын
Good to see Matt Lucas getting some work though
@Sonofdonald20249 күн бұрын
lol just checked the like to dislike ratio on KZbin. 86k views 0 likes 1361 dislikes 😂😂😂
@JurassicRod9 күн бұрын
Dislikes were disabled by owner on the Jaguar channel ad I watched.
@Bulten19739 күн бұрын
Depressing. Coming to work at jaguar and finding out this must be like shanghaid sailors back in the day. Where are we? What are you doing? Do i have to do this? Complete despair and panic sets in.
@superzilla7849 күн бұрын
I thought this was a really weird Pac-Man commercial because of the woman in red's afro followed by people with multi-colored outfits. I had no idea what was going on. this was a commercial about cars?
@DBCooper019 күн бұрын
😂 sounds like a bad acid trip
@mrnorthernspitfire30678 күн бұрын
I think Jeremy Clarksons description of Jag drivers on Top Gear was a better advert for Jaguar
@comkver9 күн бұрын
Here I thought you were talking about the Atari Jaguar system lol. Silly me. Linear, who the F wants lines instead of curves on a car?
@Sirtobiwan19889 күн бұрын
that was a nice console
@victorl2258 күн бұрын
If you asked somebody to destroy a brand and eventually have to fire every employee, they would do the same advertisement.
@thefxautopilot8 күн бұрын
The new target market can't afford a Jaguar and prefers the bus. Good luck with that.
@JimBobm8 күн бұрын
Bingo
@ScottDavies-m2b8 күн бұрын
Jaguar the brand of car seen loitering around public toilets and kindergartens.
@smoothtalkerguitarsuk44315 күн бұрын
Narrow minded pr*ck...
@zachsmith16349 күн бұрын
22 million views in one day. Even if most of the responses are negative, the company will look at this as a positive.
@laser__unicorn8 күн бұрын
Of course the marketing department will see this as positive, look at the smooth-brained ad they released, they will be probably eating crayons while cheering eachother for such successful campaign.
@euariaeu88738 күн бұрын
in engagement and ads but in sales for sure some purist elite and rich people gonna make sure jaguar going to get the message..
@susivarga73038 күн бұрын
I viewed it more than once on different channels. Happy to contribute to the marketing team's champagne and caviar lunch. Am I gonna buy one? Have a guess.
@kevd690kd9 күн бұрын
A car for they/them alphabet people 🤣
@920mario6 күн бұрын
Is that A.I. replying in the comments cause thats the craziest part about the whole video
@cormoran23038 күн бұрын
This reminds me of the Mr. Plow episode of The Simpsons, but even the avant-garde Mr. Plow commercial at least had snow in it.
@TrooperJT9 күн бұрын
Also the people in the add look like the elites in hunger games watching kids kill each other for entertainment
@LanchburyConsultingLLC8 күн бұрын
What the hell did I just watch? Well, you said that the original Jaguar was a predator, but it appears that the new one is too, except they now look like the sort of predator that hangs around school gates wearing a dirty raincoat and holding a bag of sweets.
@baronvg7 күн бұрын
“Soon you’ll see things our way” is a threat crazy people say.
@juliovictormanuelschaeffer83709 күн бұрын
"How is this going to help us sell cars?" "Uh... Cars?"
@jakenorton40098 күн бұрын
As someone who WAS saving up for a Jag, I'm very disappointed, but BMW just gained a customer
@jamesstewart83768 күн бұрын
Essentially a teletubbies advert. Shoulda just used teletubbies. That would eat.
@richardmcgowan16519 күн бұрын
Ah, Jaguar. The company that tells people to park their EV's away from your house. As they catch fire a lot.
@helloimhere5999 күн бұрын
Honestly no clue what they’re doing either…shame tbh
@TurdFerguson-td9nx8 күн бұрын
I have a 2015 Type R in my garage, it went from 5.0l to EV overnight. I might have to sell it, the wife and neighbours hate it anyway
@hughejass94619 күн бұрын
It's interesting that the car company put out an advertisement, without any cars in it. The car industry worldwide is in freefall already for a number of reasons including sky rocketing prices and the push for EVs, so this move by Jaguar is odd at best. I always thought Jaguars looked nice but were overpriced and unreliable. After seeing this ad now I just think the company is being run by insane people.
@bedfordshiremodeller44918 күн бұрын
You can't even show acar going fast inna car advert
@Omega30t2RG8 күн бұрын
Rule #1 in advertising. Sell the dream. Aston Martin has James Bond......Jaguar has this advert. I shall say no more.
@martintimmer85749 күн бұрын
Is this some gay advertisement? Looks horrible.
@smoothtalkerguitarsuk44315 күн бұрын
Dont act like your great grandfather. Have you ever owned a Jaguar?
@t0neg0d8 күн бұрын
"Its a predator". Thats EXACTLY what i saw in their ad. Predators.
@sebsebseb19058 күн бұрын
I think it's awesome they go for the LGBTQ+ community, known for their interest in cars, speed, also have lots of money
@Ihave3subscribers8 күн бұрын
Ironically they have the most disposable income.
@TrooperJT9 күн бұрын
Jaguar Land Rover hold the title for least reliable cars decades running. Now that is a feat
@bedfordshiremodeller44918 күн бұрын
Even the Lotus cars of the 70's/80's we're much more reliable
@chrisqwerty8 күн бұрын
Why didn't they show the car? It is a rebadged Chrysler 300.
@thecopperiris8 күн бұрын
To go electric as a car manufacturer, they should first perfect their petrol vehicles. Jaguar sat in the market of make sure you buy 2. 1 for parts and 1 to drive
@edmit20019 күн бұрын
They try to sell it to "Gen Z" so they open Tiktok and asked around, then realised that "Gen Z" wanna livein the City without a car or no money to buy one. New they made old buyer looks cringe to own one too.
@CraigMilesYoutube8 күн бұрын
Yes I heard yesterday that gen Z aren't into owning things like cars I also read that baby boomers have lots of money, compared to younger generations. Erm, so logically, the target market should be......
@ivorton238 күн бұрын
Cool Datsun logo behind u there👍🏾👍🏾
@andrewgoatley90579 күн бұрын
Bizarre!!!
@jeremyjohnson64388 күн бұрын
And not in a good way
@EastyyBlogspot9 күн бұрын
Even the Atari Jaguar was marketed better
@chargercharger96878 күн бұрын
They are not selling cars anymore. They are selling nonsense. This is basically their “re-branding”
@clintonthorpe66738 күн бұрын
Dear gawd, what were they thinking! Someone had to have designed it, someone agreed to it, someone signed off on it, someone gave the department money to produce the video etc etc and at no point did ANYONE go "erm, this might be a bad idea,"?
@douglasang35278 күн бұрын
Jaguar Cars going into HISTORY ! 😅
@alexwood50268 күн бұрын
I have a 2017 F-Type R V8 and I’m utterly embarrassed by this advert
@DrSnakesMD-xv7jn9 күн бұрын
Modern DEI slop. Absolute shame.
@jorge234838 күн бұрын
Remember that AD with Tom Hiddleston and Mark Strong? That really was peak Jag... This is like they ask Concord designers consulting for how drowning your brand...
@timothy66729 күн бұрын
do you like jaguar? - nah im not gay ""i like hop in and ride 'j'ags""
@mustardcee38149 күн бұрын
The irony of hiring these type of people thinking it was the future of making money, then ending up stuck with them and watching them burn your business to the ground. We won't half loose some brands in sorting this.
@davidmoore59259 күн бұрын
Copy Nothing, except every DEI advert from the past 5 years, and the new logo looks like two walking stick handles. Bye bye Draguar
@SJK-ROW-K7 күн бұрын
"Ah, now eventually you do plan to have a Jaguar in your, in your car ad, right?" Dr. Ian Malcolm, Juraguar Pharrrp
@scottjo769 күн бұрын
Jaguar used to signify a cool masculinity, along with fine Scotch, fine Cigars. Shame it seems they've had their balls cut off. I have no idea what that marketing signified other than beige mediocrity. Whichever screaming gaylord signed off on that should be fired immediately. It looks like adult teletubbies, wtf
@DistantLightProd8 күн бұрын
I dont think much of the ad, but they did in fact achieve the end result. Global discussion about the brand.
@MattyMoores8 күн бұрын
Would you want to be sat next to ANY of those people at the dinner table? I'm tee total but I'd need vodka. Also, what's with the capital G among lower case letters? It is so remedial.
@TogetherWeLift49 минут бұрын
I agree with this video!! So much
@tonykennedy84839 күн бұрын
If "commercial and career suicide" had it's own video representation
@matejkuchar20228 күн бұрын
2:41 I feel exactly the same 🤯
@matthewgodwin30504 күн бұрын
I don't actually hate this ad. It's young, vibrant, and funky. For a low-end fashion brand like TK Max and Primark, it would be superb. I just think it's totally wrong for Jaguar.
@jamhot82438 күн бұрын
Mate… see it yesterday… think I’ll cry! They have literally killed their brand😢😢😢😢😢😢