WWE 2K25 RUTHLESS AGRESSION ROSTER+UNIVERSE MODE FIRST LOOK

On June 24, 2002, episode of Raw, Vince McMahon officially named the new era "Ruthless Aggression". Later that same year, after WWE Champion Brock Lesnar announced himself exclusive property of the SmackDown! brand and with the creation of the World Heavyweight Championship, all the championships became show-exclusive too. Additionally, both Raw and SmackDown! began to stage individual pay-per-view events featuring only performers from that brand, with only the major four pay-per-views Royal Rumble, WrestleMania, SummerSlam and Survivor Series remaining dual-branded.