As I have studied aviation in Uni, i think starlux has done really well on their branding and service quality, however aviation is still one of the hardest industries out there to run and to make a profit, even Warren Buffet regrets his decision on airlines. I think investor should only invest when there is a clear objective in mind. i think Starlux really need to strengthen it's network coverage by alliances and it's on loyolty program, these would allow them to expand progressively